Overview on the search engine and social media marketing steps and process. Presented at the SearchProfileIndex.com September 9 webinar by Janette Toral.
Search Engine & Social Media Marketing 101 Janette Toral http://www.searchprofileindex.com
Transcript
Search Engine & Social Media Marketing 101 Janette Toral
http://www.searchprofileindex.com
Internet Search emerges as the top online activity. Activities
showing significant increase at 95% confidence levels Base: Past
month Internet users aged 10+ across National Urban Philippines
Source: Yahoo!-Nielsen Net Index 2010
What people Search for on the Net Base: Past month Internet
users aged 10+ across National Urban Philippines who have used a
search engine in the past month Source: Yahoo!-Nielsen Net Index
2010
Search engine marketing Encompasses any kind of search results.
Everything you do to raise your sites visibility in search engines
to attract more visitors.
Search engine optimization How you get your sites pages to be
shown in organic search results.
Search Marketing Program Goals Audience Needs Products
Potential
http://www.google.com/insights/search SITE LAUNCH STEP #1
RESEARCH
Find out competition through search engine. Search engine is a
reputation engine.
SITE launch Step #2 Structure / Optimize About the site Sidebar
Company index Facebook page Categories Twitter Cat1 Slideshare
Photo Archives Description Ads Company info About author Keyword:
category, News company name
http://www.halalcertifiedfood.com launched August 10.
Relevance
Prominence Reason to return Density Proximity
Social media is changing the rules of engagement Base: Past
month Internet users aged 10+ across National Urban Philippines
Source: Yahoo!-Nielsen Net Index 2010 Do you know what people say
about you?
Facebook Aim to reach 10,000 Likes or Fans (tipping point).
Social context drives advocacy
Increase popularity
SITE Launch STEP #4 MEASURE VCR
Paid search (option) Listed - Search results Monitor your
ranking. (results as of August 11)
http://buddygancenia.com/blog/rates -landing page for the
link-building campaign. -All the necessary information about the
videographer, contact details, the products and services, the rates
and sample videos are all in this page. Winner of DigitalFilipino
Social Networking Awards 2010 (Search Engine Marketing
category)
KEYWORDS GOOGLE YAHOO BING Corporate events coverage 1 1 1
Philippines Corporate video 1 1 1 Philippines Events video coverage
1 1 1 Philippines Events coverage 1 2 1 Philippines Corporate
events 2 8 4 coverage Video coverage 5 1 2 Philippines Events video
2 10 9 coverage
RESULTS It increased the inquiry about 3 times. Bookings also
increased from the time the campaign was launched.
New e-mail marketing systems like Flowtown.com has also
integrated social media component.
POS CRM digital digital digital digital social social social
social game game game game Be Entertaining Grabs attention..
WOW!
The Needs Managing your internet image - Will people search for
you? - Will people write and talk about you? - Will people share
information about you?
Track and manage your campaigns* effectively.
The Solution will: - Web Presence Tracking Report - Insights
Output Initial baseline analysis (pre-site work) Identifying
conversion areas and how it will be carried out. Content
development ideas. Improvements on the website, optimization of
pages on keywords
The Solution will: Provide detailed discussions on: Output
Possible online strategy Viral Marketing / Buzz ideas Improve what
people see online about you Possible sites to target for
advertising, engagement, & linking. Campaign ideas and
execution Technology briefing
The Solution Resources, e-books, reports, e-mail based tutorial
Training videos Forum Webinar briefings Search Engine Marketing
Conference / Camp slots Search Engine Marketing Workshops
Get updated deck Will post handout at
http://slideshare.net/janettetoral Join our following activities:
September 28 to 30: Sales Tactics Using Search Engine & Social
Media Marketing Visit http://www.searchprofileindex.com for more
details.