Search Engine Marketing

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Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization and advertising.

Search engine marketing

Search engine marketing (SEM)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.

Search Engine Marketing

Components of SEM

Components of SEM

Editorial / Organic / Natural Listings: Any good search engine, such as Google or Bing, has “editorial” or “organic or “natural” listings. these are listings that appear without anyone paying for them. they are provided as a core product of that search engine, in the same way that a newspaper has a core product of writing stories about topics it believes are of interest to its readers, rather than to its advertisers.

Paid Search / CPC / PPC Listings: Search engines also have paid search ads, sometimes referred to as “CPC” or “PPC” listings. Those acronyms come from the way advertisers are charged for these ads, on a Cost-Per-Click or Pay-Per-Click basis. You pay, you get listed. When you stop paying, your listings goes away. Similar to newspapers, these ads typically appear alongside – but – separate from the editorial content. They are also not supposed to influence the editorial coverage.

SEM thus involves use of marketing principles, only in a way that the strategizing is around reaching out to your consumer via search listings.

When this term is used to describe an individual, it stands for “Search Engine Marketer” or one who performs SEM.

SEM is said to allow for more targeted marketing because it involves the marketer reaching out to the seeking consumer. It is thus a two way process, in which the consumer seeks out his / her need, and the marketer, through SEM, is ready to provide the need of this consumer.

What is Search Engine Marketing?

Search engine marketing definition: Marketing to internet users through natural search engine result page listings and paid advertising placement.

Search engine marketing is a multi-billion industry spearheaded by Google, Bing, and Yahoo that is often broken down to two segments - free (organic) and paid (inorganic) search. Free search engine marketing, or search engine optimization (SEO), uses on-page and off-page strategies to help search engines better understand the relative importance of a website's pages. Search engine advertising, of pay per click (PPC) advertising, are advertising platforms search engines provide to advertisers to place their ads. Due to the growing demand and complex nature of "search," as search engine marketing firms would like to say, it's often hard to determine good SEO/PPC experts from bad SEO/PPC snakeoil salesmen.Search engine marketing services from WordStream offer three core benefits for your business:

Pay per click (PPC)

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.

Search engine marketing benefits

.Search engine marketing services from WordStream offer three core benefits for your business:

Productivity - By providing a series of keyword management, keyword search tools and automation tools WordStream enables you to accomplish more search engine marketing in considerably less time, and with clearer workflow prioritization.

Relevance - The software creates a system of daily keyword suggestion, and arms you with negative keyword tools that help you to consistently refine your keyword list. This will help you improve your search engine rankings and, in turn, earn you a better Quality Score in Adwords.

Value - WordStream is designed to discover new, inexpensive keyword advertising opportunities, and the keyword ad software secures algorithmic pricing advantages for you from the search engines. This saves you money by ensuring a low minimum bid, saves time otherwise spent searching and analyzing manually, and generates better results for your search engine marketing campaigns. In the coming paragraphs, we'll show you how the tools go about providing this improved efficiency, value, and traffic quality so that you can improve both your paid search returns, your organic SERP rankings, and your overall search engine marketing strategy.

Search engine marketing can be a huge task to tackle. Keyword research, on page optimization, and link building are just some of the difficult tasks that are involved in SEO. Let us help you figure out how to get your site ranking faster. Tune in and watch the Foremost Media Team as we break down the steps involved in getting your site to rank well on the search engines.

FeaturesFriendly URLs To perform more effectively in search engines, all page

URLs are rewritten with keywords in them, rather than meaningless strings of letters and numbers like /?page=1234&r=2

XML sitemaps A computer readable sitemap is created automatically,

allowing search engines to easily find every page on your site. You don't need to do anything, Liquid Web handles it.

Friendly sitemaps Computer readable sitemaps are all well and good, but it's

not all about that. Liquid Web also creates a dynamic human readable sitemap linking to all pages on your site.

Custom META tags You have full control over the META tag data on every page.

This allows you to dynamically tailor your search engine optimization strategy based on your content if you wish to do so.

Custom page URLs & titles For full control over your pages you also have the option to

create custom page URLs (e.g. /competition), ideal for use in your marketing promotions as it's very easy to remember.

Scripts and analytics Maintaining a good idea of where your visitors come from and

their browsing habits is vital. Liquid Web makes this easy by integrating with many 3rd party programs such as Google Analytics.

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