Search Engine Marketing

Clients

Our Expertise

• Deep Knowledge of Text Ads• Creative expertise to create SWF/GIF images for clutter

breaking banner ads• Exact Targeting

– City Specific Ads – Campaigns for NRI audience in USA/UK/Gulf– Ethnic Audience

• Sectoral Focus• Ability to write ads in multiple vernacular languages • Integrate SEM campaigns holistically in a larger digital plan• Strong content focus to create engaging landing pages • Expertise in both branding initiatives( Low CPC ) and lead

focused campaigns ( Low CPL )

Case Studies

SOTC • Ask : Inform prospective customers

about SOTCs new tour packages and offers

• Our Opportunity: – Holiday Season. Spike in holiday

related search• Insight:

– Should reach out to specific audience with related communication

– Vernacular ads to run in 2 tier cities– A simple clutter free landing page for

taking enquiries• Result:

– A high Click to Lead ratio of 20%– Seamless movement of quality leads

from search to Click to Lead– Leads at a much lower cost than

initial expectation

SOTC Landing Page

Nissan

• Ask : – Introduce Nissan to the Indian consumer.– Branding Activity for Nissans three newly launched cars

• Our Opportunity:– Legacy of the Nissan brand Internationally and subsequent

intrigue in the Indian Consumer• Result:– Phenomenal CTRs– Low CPCs– Leads generated and delivered through an LMS system

Nissan LMS + SEM Integration

SOTC TOURS NRI Campaign

• Ask: – Reach out to Indian community settled in USA/UK/Gulf

and other countries• Opportunity:– Clutter Breaking communication to talk exclusively to NRIs– Use vernacular language, intuitive text ads to relate only

to NRI community– Googles proprietary targeting tools to target logged in

users of major websites in USA/Gulf. Ex: Nytimes, WSJ, The Newyorker.

– Only people of ‘Indian ethnicity’ were targeted.

Thank You