SEO is the process of updating web pages to make them reach higher positions in the search results of Google (and other search engines), with the aim of driving more people to your web page.

What is Search Engine Optimisation (SEO)?

12 Everton St, Dandenong

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12 Everton St, Dandenong, VIC 3175 - Industrial ...https://www.realcommercial.com.au › ... › Warehouse, Factory & IndustrialWarehouse, factory & industrial for sale at 12 Everton St, Dandenong, VIC 3175. View more property photos and information about this commercial property for ...

How to update your listings to increase your presence online

Continuously updating and editing your pages will drive the best outcome and deliver more views to your listing. The following recommendations are to help optimise your listings on realcommercial.com.au to ensure a higher chance of your listing showing up directly in Google when property seekers are searching for the address / building name of the property.

Search Engine OptimisationWhat it is, and how it can benefit your business

Use fresh and relevant content

• Keep your listing information up to date

Keyword rich descriptions

• Try to use the language consumers may use in their search within your listing e.g. the property address

• Use more than 500 characters in your description

• Grammar is important, so make sure you proof read your listing

Quality images

• When uploading images for your listing, make sure the file names are clear, ideally with the property address included

• Don’t include low quality images

Don’t substitute key info for images or video

• Images are important, but search engines cannot interpret them so make sure you include descriptions

Put data in the right fields

• Events e.g. auction dates and times will show up in Google if we have received them in the right format and correct fields

• Proof read all fields and make sure they are accurate

Upload additional content

• Where possible, images, floorplans, videos and brochures. Make sure these are high resolution

• Make sure you provide detailed descriptions of the amenities and features of the property, also list local amenities that are nearby the property

Our top tips for SEO

Search Engine Optimisation

How to update your Agency Profile to increase your presence online

Write a unique description for your agency profile

Avoid reusing the same description as you use elsewhere. Try write a unique one just for your profile.

Ensure same contact details as listed on your website

Keep your details consistent to ensure customers aren’t confused and that the right data is optimised for Google.

Link to your agency profile from your own website

Linking to your agency profile on realcommercial.com.au from your own website will improve its exposure in Google.

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