Date post: | 28-Jan-2015 |
Category: |
Technology |
Upload: | aashishgawali |
View: | 113 times |
Download: | 0 times |
Seminar Presentation On
Search Engine Optimization – Tools And Techniques
By Aashish D. Gawali Final Yr CMPS
CONTENTS
IntroductionHistoryFundamental PrincipleSEO TerminologiesWhite Hat, Black Hat SEOTypes Of OptimizationSEO MythsConclusion
Introduction
Search Engine Optimization (SEO) is a well defined and managed process which helps to increase the volume or improve quality of traffic to a web site from search engines.
Arose from the basic habit of netizens of clicking the first few search result.
History
SEO Theory was born in the popular Virtual Promote Gazette Enewsletter and associated search engine forums founded by Jim Wilson.
SEO Theory shifted its emphasis from on page elements to off page elements with the arrival of Google.
Fundamental Principle
Algorithm Chasing- commonly called reverse engineering the ranking algorithms.
SEO Terminologies
A search engine
PageRank
White Hat, Black Hat SEO
A search engine
Every search engine has 3 components A Web crawler An Indexer A query processor
Fig. A search engine processing a query
PageRank
It is Google’s way of giving a specific value to how popular your website is.
It is based on the number of “votes” other website cast for your website.
Fig. PageRank analysis
PageRank calculation:
(PR 1) A B (PR 1)
C (PR 1)
0.15+(0.85*(A “share” of PR of every page that links to it))=Your page’s PR
PageRank calculated:
PR of A = 0.15+(0.85*(1/2))= 0.575 PR of B = 0.15+(0.85*(1/2))= 0.575 PR of C = 0.15+(0.85*(1/2))= 0.575
Types of SEOs
White Hat SEO – Uses legal techniques Black Hat SEO – Uses non-legal
techniques
Black Hat Techniques
Cloaking Doorway Pages Meta stuffing (Description, Keyword,
Robots, Language) Title Tag stuffing Keyword stuffing Hidden Text Alt img tag spamming
Fig. Keyword stuffing
Fig. Hidden Text
Fig. Hidden Text found
Fig. Image spamming
Types of optimization
On-page optimization Off-page optimization
On –page optimization
Keyword research Bolding, Italicising, Underlining Forcing SE to read your keyword first Create Sitemaps, RSS
Off-page optimization
Link Relationships Get listed in DMOZ, Yahoo Submit articles Link exchange
Fig. SEO Elite tool
Fig. Forcing to read KW 1st
Navigational Your BodyLinks Text
Empty column Your Body
Navigational TextLinks
Fig. Report after submitting www.diet-i.com to SEO Elite tool
SEO Myths
For a site to be included in a search engine, it must be manually submitted.
Using a particular type of webserver will benefit a site’s rankings.
<META NAME=“robots” CONTENT=“ALL”> is a necessary tag.
Search engines, especially Google, rely on links more than anything else to determine rankings.
You lose link weight when you link out to other links.
Conclusion
In the end, I would conclude: Web presence is utmost important in
today’s world. SEO community is and will continue to
help improving your web site’s rankings no matter the ranking algorithms change.
So, it is advised to use SEO techniques to improve rankings.