Introduction to SEO SEO stands for Search Engine Optimization
and often refers to the ability to easily locate your site via
search engines. You should know that search engines rank your site
based on relevance. Help yourself by writing rich content for your
site in the Pages, Titles, and Metadata!
http://moz.com/beginners-guide-to-seo
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How Does Google Work? Google is the leader for search engine
algorithms and it works in a three step process. Step 1: Crawling
Step 2: Indexing Step 3: Serving CrawlingIndexingServing
https://support.google.com/webmasters/answer/70897?hl=en
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Crawling Googlebots follow relevance algorithms at random These
bots crawl the pages, links, and content You want to construct your
site so Googlebots and other search engine spiders can easily crawl
through the links and return few pathway errors
CrawlingIndexingServing
https://support.google.com/webmasters/answer/70897?hl=en
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Indexing Googlebots return crawling data to be indexed
Information like Title, Meta, and Alt tags inform Google about your
site Indexed data helps make Google even smarter, it essentially
learns your content! CrawlingIndexingServing
https://support.google.com/webmasters/answer/70897?hl=en
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Serving When a user inputs a query into a search engine, the
hard works of the Googlebots shine! Search queries are served
answers based on the relevance of the data indexed Ensure
Googlebots can crawl and index your site properly so you can
increase your relevance and page rank! CrawlingIndexingServing
https://support.google.com/webmasters/answer/70897?hl=en
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How Do Search Engines Measure Relevance? BRAND SIGNAL RELEVANCE
SIGNAL Domain Names Page Titles Metadata Keyword Search Search
Frequency External Link Traffic When your site is crawled by bots,
brand and relevance signals are indexed. Googles goal is to
understand the correlation between YOUR brand signals and their
relevance to the USERS search query.
http://moz.com/blog/google-keyword-relevance-whiteboard-friday
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Page Rank Factors Algorithms: the mathematical equations that
makes predictions based on logical properties and continually
improved analytical data Keyword Use: insert your keywords where
Googlebots can read them Titles, Alt tags, Metadata, URL, Domain
External Links: keywords in your linked content, trusted partners
to share quality information, increased traffic for both parties
http://www.performancemediaplacement.com/Google-Ranking-Factors.asp
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http://www.searchmetrics.com/knowledge-base/ranking-factors/ So
many different variables go into calculating Google Pagerank. Click
the image to see an article outlining these factors!
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KEYWORDS Talk like your audience does (yall) Develop your
keywords based on your target demographic The pathways of buyers
and their choices also inform your analytics Expand and Update
Keyword List and then confer with Analytics. Continual Improvement
and Refinement is the Goal! Keyword Database Buyer Behavior
Analytics http://www.wordstream.com/seo-keyword
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Metadata: The Language of the Googlebots Author Name: seems
self explanatory, but this adds to the reputation of the writer and
links their fan base to your site Alt Tag: HTML gives you an option
to give pages an Alternate name or identifier than the Title tag
Publication Dates: copyright information, dates, and locations of
publication helps to individualize your content
http://www.entrepreneur.com/article/174368
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What Analytics Tell Us Changes in search patterns are important
for marketing, sales forecasting, and trend spotting. When various
new search engine tools are updated or algorithms are enhanced, you
can understand new data. Buyer behavior indicates consistent
demographic trends. Consider the movement of different audiences
and use this tracking information to better construct pathways to
retain audiences.
http://www.smartinsights.com/search-engine-optimisation-seo/seo-
analytics/seo-planning/
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How Do We Measure Analytics: Data and Tools Webmaster Tools SEO
Moz Majestic SEO Google Analytics Data Component FrequencyTool Site
Crawl Errors Daily Webmaster Tools Sitemap Indexed Pages Daily
Webmaster Tools External Links Weekly SEOMoz / MajesticSEO Keyword
Traffic Weekly Google Analytics
http://www.smartinsights.com/search-engine-optimisation-seo/seo-
analytics/seo-planning/
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Information Architecture How does the site structure and
organization affect its mission and goals? Usability of a site is
key. Audiences are likely to distrust a source when it is difficult
to use or functions outside of its nature. And if your audiences
loses trust in you, so will Google!
http://searchengineland.com/how-website-structure-information-architecture-
should-mirror-your-business-goals-128138
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Increase Your Search Engine Visibility Write fresh content for
your site through blogs, newsletters, status updates, etc. Google
loves seeing brand new activity it means youre trying and Google
likes that! Titles, Headings, Meta, Alt, and Categories tags are
crucial to successful SEO practices. Understand the importance of
your Headings and Metadata, as these are the language foundations
of the bots crawling and indexing your site.
http://www.entrepreneur.com/article/174368