+ All Categories
Home > Documents > Search Engine Optimization: Take Your Website To The Top

Search Engine Optimization: Take Your Website To The Top

Date post: 08-Aug-2015
Category:
Upload: daffyjail1474
View: 15 times
Download: 1 times
Share this document with a friend
Popular Tags:
3
Search Engine Optimization: Take Your Website To The Top Search engine optimization may sound scary, but really it's not. It is just another internet marketing method; however, it does rely on a great number of factors and elements, all of which you must understand. If you don't understand SEO, you could lose out on great advantages from its use. So make sure you get started in learning all there is to know. These search engine optimization tips are just perfect for those looking for a little more advice. Use video on your website. Video is explosive right now, and why not? People enjoy putting a face with the words. Creating a short video for people will make you much more exciting compared to those who are too nervous to get in front of the camera. A video is the perfect way to interact naturally with prospective customers. Don't put large amounts of information in the TITLE or META tags of a website. Putting large numbers of keywords in these two areas of a page is a common tactic used by spammers. There is evidence that websites that have lots of information in these tags are heavily penalized by Google and other search engines. Proofreading is a vital part of every website, but it usually is neglected. You need to make sure that you website is easy to read for visitors and for search engine spiders. The chances that a search engine will direct traffic to your site greatly decreases if your site contains many spelling or grammar issues. One sure way to increase traffic to your website, is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your site. Use those search words as subjects for your next few posts, as they represent trending topics with proven interest to your visitors. When writing a page, for search engine optimization use bold tags on your target keyword for the page. The search engines recognize that what you have put in bold is important and treats the information that way. However, don't bold too many things or it will look bad. A great program to implement in your search engine optimization is the Yahoo! Buzz Index. This tool, as its name suggests, allows you to view how popular or relevant your keywords and keyword phrases are at any given moment in time. This is great for selecting keywords you know people will search for, increasing the traffic for your page. To increase your traffic, create content that people want to link to. You can attract people with pictures and diagrams, 'how to' articles or a list of top Virginia Hangouts 10 tips. Once you find a method that works, keep creating content using the same structure. Provide useful information that people will be interested in enough to create a link to it. When trying to fully optimize your search engine placement, it is a good idea never to publish the same article or blog post under two or more different URLs on your site. Search engines look specifically for this strategy and penalize heavily for it, so do yourself a favor and keep all URLs, totally original. Stop wasting links to pages that don't truly need it. There is no need to link your Privacy policy or the contact us section because in the end it doesn't matter if those pages have Page Rank or not. Try
Transcript
Page 1: Search Engine Optimization: Take Your Website To The Top

Search Engine Optimization: Take Your Website To The Top

Search engine optimization may sound scary, but really it's not. It is just another internet marketingmethod; however, it does rely on a great number of factors and elements, all of which you mustunderstand. If you don't understand SEO, you could lose out on great advantages from its use. Somake sure you get started in learning all there is to know. These search engine optimization tips arejust perfect for those looking for a little more advice.

Use video on your website. Video is explosive right now, and why not? People enjoy putting a facewith the words. Creating a short video for people will make you much more exciting compared tothose who are too nervous to get in front of the camera. A video is the perfect way to interactnaturally with prospective customers.

Don't put large amounts of information in the TITLE or META tags of a website. Putting largenumbers of keywords in these two areas of a page is a common tactic used by spammers. There isevidence that websites that have lots of information in these tags are heavily penalized by Googleand other search engines.

Proofreading is a vital part of every website, but it usually is neglected. You need to make sure thatyou website is easy to read for visitors and for search engine spiders. The chances that a searchengine will direct traffic to your site greatly decreases if your site contains many spelling orgrammar issues.

One sure way to increase traffic to your website, is to check the traffic statistics for the most popularsearch engine keywords that are currently bringing visitors to your site. Use those search words assubjects for your next few posts, as they represent trending topics with proven interest to yourvisitors.

When writing a page, for search engine optimization use bold tags on your target keyword for thepage. The search engines recognize that what you have put in bold is important and treats theinformation that way. However, don't bold too many things or it will look bad.

A great program to implement in your search engine optimization is the Yahoo! Buzz Index. Thistool, as its name suggests, allows you to view how popular or relevant your keywords and keywordphrases are at any given moment in time. This is great for selecting keywords you know people willsearch for, increasing the traffic for your page.

To increase your traffic, create content that people want to link to. You can attract people withpictures and diagrams, 'how to' articles or a list of top Virginia Hangouts 10 tips. Once you find amethod that works, keep creating content using the same structure. Provide useful information thatpeople will be interested in enough to create a link to it.

When trying to fully optimize your search engine placement, it is a good idea never to publish thesame article or blog post under two or more different URLs on your site. Search engines lookspecifically for this strategy and penalize heavily for it, so do yourself a favor and keep all URLs,totally original.

Stop wasting links to pages that don't truly need it. There is no need to link your Privacy policy orthe contact us section because in the end it doesn't matter if those pages have Page Rank or not. Try

Page 2: Search Engine Optimization: Take Your Website To The Top

using the No Follow attribute on these so that you save your juice for pages to do matter.

Write a good meta description to rank higher. A meta description is the short text that appears whenyour website come up in search results. You should keep your description under fifty words so that itis not cut short. You should describe the content of your website, in order to attract visitors.

Analyze your website's traffic to see if visitors tend to arrive on a sub-page with any frequency.Popular sub-pages should be tweaked to work as alternative gateways to the rest of your website.Make sure navigation from the sub-page is easy to find and use, and consider adding a little generalintroductory information as well.

You do not have to use the same exact word for your keyword throughout your article. Searchengines are optimized to understand that plurals and tenses of your keyword are really the sameword. Using this http://www.entrepreneur.com/businessideas/industry/16 will keep your keywordvisible to the search engines, and will make your page much more readable for your audience.

Use new domains instead of creating sub-domains if you want to raise your search engine rankings.Sub-domains confuse your human users, as they may not understand the difference betweensubdomain.mainsite.com and mainsite.com, and these may be very different pages. Search enginesspiders will treat sub-domains as part of the same site, diluting the power of your keywords and yoursite theme. It is better to move such content to its own domain instead.

Having a wide array of links on your website is crucial in the SEO world. You want your links to beas diverse as possible; such as sets of links to all kinds of different sites like social media sites, blogs,and message forums. Also be careful of going overboard with reciprocal links.

Make your URL more search engine friendly by naming it with clear, easy to read words. Your URLshould be easy to understand, and memorable to help drive traffic to your site, which will ultimatelyrank you higher with the search engines. You want your URL to be something that will be catchyenough to drive viewers to you.

Look for ways to obtain the most competitive keywords. You can do this with a main page that has aconsiderable number of internal links. This can also be achieved by including two or more pages thatshare themed content, which then will increase the ranking factor of both pages.

Page 3: Search Engine Optimization: Take Your Website To The Top

Keywords are absolutely essential to get your website on the search engine map. All aspects of yoursite; titles, content, tags, URLs, and even image names; should contain plenty of words that a personmight be searching for to find your content. Beware of putting too many unrelated keywords,though- this can label you as a spammer and blacklist your site.

If search engine optimization is the next course of marketing for your site online, you want to take iton with the right skills and knowledge at hand. You don't want to let your optimization efforts failbecause of your lack of information, so use tips like these to get a great start in optimizing your site,effectively and efficiently.


Recommended