Date post: | 21-Oct-2014 |
Category: |
Design |
View: | 10,876 times |
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by: Abby CoverT
Search is the front door to
User Experience
everything is complex
I intend to because I believe
facilitate understanding organize meaning, create clarity and establish truth
put the what before the how
make the unclear clear
information architect
understanding is always good but it is equally important to not understand
clarity is a prerequisite of truth
I am an
by: Abby Covert & Dan Klyn
architecture frames problems, design solves them
support goals, makers and users
iamania.com
everything is complex
I intend to because I believe
facilitate understanding organize meaning, create clarity and establish truth
put the what before the how
make the unclear clear
information architect
understanding is always good but it is equally important to not understand
clarity is a prerequisite of truth
I am an
by: Abby Covert & Dan Klyn
architecture frames problems, design solves them
support goals, makers and users
TodaysObjective
iamania.com
The human brain is marvelously adaptable, that with some experience one can learn to pick ones way through the most disordered or featureless surroundings There is some value in mystification, labyrinth or surprise in the environment. first there must be no danger of losing basic form or orientation, of never coming out. The surprise must occur in the overall framework: the confusion must be small regions in a visible whole. Furthermore, the labyrinth or mystery must in itself have some form that can be explored and in time be apprehended. Complete chaos without hint is never pleasurable.(i.e. Even complete chaos can be pleasurable if there are hints along the way and resolution at the end)
"...we might say that almost anyone can, if attentive, learn to navigate Jersey City, but only at the cost of some effort and uncertainty."
There is noPlace like
Home
UX Lesson #1:
There is noPlace like
Home
UX Lesson #1:
In search: every page is a potential front door
There are Simple Anti patterns to avoid to increase user satisfaction
UX Lesson #2:
Doors to Avoid
There is no way through here...
Brick walls online
Auto Searches in SEM placement that lead to no inventory Errors and Deadlinks Inner Pages with little context or primary navigation
Avoiding brick Walls
Always ask yourself, what is the next click. If it is not on the site, it is probably a back button.
Avoid SEM placement of queries likely to be null
What the %$#! is this
Unmatched Expectations
online Sneaky Ad Executions to task based queries Confusing on-boarding / welcome materials When content doesnt match task context
Avoiding $%#! reactions
Dont over sell the experience in the ad Understand context, dont promise what you dont have Make sure conversion is well explained and easy to access
Danger Will
Robinson
Experiences people flee from online
Inappropriate design Ad overload or interruption Auto playing of media without request
Fight their Flight
Avoid interruption except when it gets the user something they already want
Assure there is a hint of what they came looking for in a prominent place
Avoid auto play media from paid search unless that expectation is in the ad copy
Password,Dude?
Rude Bouncers online
Logins with no way in for new folks Content locked out to outsiders but teased without ability to get
access
Unexplained pay walls or app download requests
Dont be rude...
Explain the benefits of membership without commitment Provide a clear scent that signing up will get them what they came for Dont assume they want to be a member just because they landed here
OMG this is just a hall
of badly labeled doors
Experiences people feel lost in
Indexes and Sitemap pages Content crammed landing pages Content that is lower priority than ad space
How to organize a hallway
Develop better labels and hierarchy through qualitative and quantitative research into the ontology that people use to describe things
Provide clear way-finding devices to match user context Measure, tweak, measure, tweak Dont overload them on choice! Thats what Google is for!
Search Result = Experience
UX Lesson #3:
5 Ways UX & Search Can work Together
1. Share your research
Lorem ipsum dolor sit amet, consectetur ad i p iscing eli t . Phasellus nec ipsum vel justo varius tempor. Integer congue feugiat malesuada. Maecenas con 2. Kill Lorem ipsum. Aliquam diam elit, tempor ut pellentesque vel, posuere a lectus. Nulla rutrum tortor non dui scelerisque dictum. Curabitur dictum, mauris quis bibendum lacinia, sapien leo convallis lorem, id dapibus nibh
3. Get to know your writers
Get to know your writers!!!!!!!!!!!!!!!
4. Sell the Process Together
Alignment
Goal Setting
Research
Personas
Collaborative Design
Experience Brief
ScopinG + Priority
Roadmaping
Mapping
Watch + Listen
Awareness, acquisition, conversion, competition, distraction, action and loyalty are all discussed strategically and tactically.
Exercises designed to help develop broad and specific goals for the experience being designed.
Organizational, user and competitive research methodologies as prescribed for the experience and audience being planned for
In order to provide a single reference point for the team to understand who is being designed for and why, personas are created and agreed to.
Generate ideas about the experience that could be provided. This session can be designed for business stakeholders, designers, developers, even potential or current users.A one page explanation of the ideas and recommendations
collected and crafted to date. Taking into account research, collaborative design and goal setting.
A workshop where all the ideas from the collaborative design session and elsewhere start on the table for discussion and end with a distinct go/no as well as a priority.
A document that clearly outlines the priorities and efforts behind each phase of an experience being developed. Cross channel implications are also included to document digital marketing and content strategy needs.
Maps and simple pictures that further convey the material in more detail to the audience intended.
A combination of analytics, user testing and listening is used to measure the experience being delivered against goals.
Abby the IA's Process
4. Sell the Process Together
Alignment
Goal Setting
Research
Personas
Collaborative Design
Experience Brief
ScopinG + Priority
Roadmaping
Mapping
Watch + Listen
Awareness, acquisition, conversion, competition, distraction, action and loyalty are all discussed strategically and tactically.
Exercises designed to help develop broad and specific goals for the experience being designed.
Organizational, user and competitive research methodologies as prescribed for the experience and audience being planned for
In order to provide a single reference point for the team to understand who is being designed for and why, personas are created and agreed to.
Generate ideas about the experience that could be provided. This session can be designed for business stakeholders, designers, developers, even potential or current users.A one page explanation of the ideas and recommendations
collected and crafted to date. Taking into account research, collaborative design and goal setting.
A workshop where all the ideas from the collaborative design session and elsewhere start on the table for discussion and end with a distinct go/no as well as a priority.
A document that clearly outlines the priorities and efforts behind each phase of an experience being developed. Cross channel implications are also included to document digital marketing and content strategy needs.
Maps and simple pictures that further convey the material in more detail to the audience intended.
A combination of analytics, user testing and listening is used to measure the experience being delivered against goals.
Abby the IA's Process
Hint: THis is where I need you
5. Click the $%#!ing links
Quality Assurance is a Group Sport
If something feels off, it probably is
Key Take Aways
We must understand search and result together to best meet user expectations.
To avoid common bad door-opening experiences, walk in the shoes of your users.
When a door opening seems off, then it likely is. See something, say something.
Thanks!
abbycovert.com@abby_The_IA