SEARCH LONDON
Review of Local Searchin 2015 and Tips for 2016
By Nick RinkSmart Local Marketing
2015 Review
"Snack Pack"
Local search resultsreduced from 7 to 3
Before After
Local SERPs
2015 Review
Local Search cutsties with Google+
Local Tips for 2016
Micro Moments
Google My BusinessCitationsMobile friendly websiteStructured data
Citation here
Link here
Local Tips for 2016
User Behaviour
ReviewsImagesSee InsideMore reviews
Reviews Link
1. Search for business on Google2. Click on leave review3. Right click to check source code4. Press Crtl F to grab both the CID andFID numbers ... then add to below:
https://www.google.co.uk/search?q=[entersearch term here]&ludocid=[CIDnumber]#lrd=[FID number],1
For example:https://www.google.co.uk/search?q=personal%20trainer%20london&ludocid=13407998687364378974#lrd=0x48761003e4c745f5:0xba12c7c47d41f15e,1
Local Tips for 2016
Look Beyond Google
Apple MapsNiche directories
Thanks for listening
Find me on Twitter:@NickRink
You can grab these slides at:http://smrtl.cl/searchlondon