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Search Marketing World 2009

Date post: 09-May-2015
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Description:
Presentation given at Search Marketing World 2009 in the Crown Plaza Hotel in Dublin. Focuses on changes in traditional media, how news formation and sharing has changed and how to get more from a press release.
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Maximising PR in a Recession Presented by Eoin Kennedy Slattery Communications
Transcript
Page 1: Search Marketing World 2009

Maximising PR in a Recession

Presented by Eoin Kennedy

Slattery Communications

Page 2: Search Marketing World 2009

Traditional News Cycle

Journalist The Story

Proactive•Sources

•Research•Interviews

Reactive•PR news releases

•Events •Agenda

•Other news media

Your Audience

News is •Controlled•Follows a procedure•Limited Audience response

Page 3: Search Marketing World 2009

Current News Cycle

Journalist The StoryProactive

•Sources•Research•Interviews

Reactive•PR news releases

•Events •Agenda

•Other news media

Your Audience

BlogsTwitterSMSVideoSM

News is : •Procedural•Timely•Has limited audience response•Sourced from new channels

Blogs

Search ToolsGoogle (Web)/ Technotrati

/Icerocket (blogs)/RSS feeds Social Networks

Page 4: Search Marketing World 2009

Future News Cycle

Journalist The Story

Your Audience

Reactive•Events•Other news

Proactive•Blogs•Twitter•Social Networks•RSS

Proactive•Blogs•Twitter•Social Networks•RSS

Citizen Journo

News becomes : •Interlinked•Instant•Content Snacked

Page 5: Search Marketing World 2009

The Press Release Evolves

Search Marketing World 2009

Print/Broadcast /Online

•News story•Online •TV spot

Twitter

Social

SEO

Flickr/Pix.ie/Podbean

Monitor and feedback

Page 6: Search Marketing World 2009

Repak Example

Search Marketing World 2009

Page 7: Search Marketing World 2009

Search Marketing World 2009

Free Ideas in a Recession

http://apps.facebook.com/getcreative/

Page 8: Search Marketing World 2009

Search Marketing World 2009

Eoin Kennedy,Associate Director,Slattery CommunicationsTel: +353 1 6614055Web: www.slatterycommunications.ie, Blog: www.eoinkennedy.ie/blogTwitter: twitter.com/eoinkLinkedIn: www.linkedin.com/in/eoinkennedySkype: eoin.kennedy1 Facebook: EoinKennedy


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