CONTENT WRITING

Introduction to Search TitansIntroduction to Online MarketingContent Web Page Copy writingSaint Lucia PlanAssignments

PRESENTATION INDEX

INTRODUCTION TO

SEARCH TITANS

SEARCH TITANS

• Digital Agency Specialization in Online Marketing and Content Development

• Clients From: • USA• UK• Canada• France• Saint Lucia

David Deutsch

David Deutsch (Director of Search Marketing and SEO) has a consistent, seventeen year track-record of achievement in online marketing. David specializes in online media buying/selling, SEO, search engine marketing, social marketing, affiliate marketing, web analytics, conversion optimization, e-commerce and many other types of internet marketing.

INTRODUCTION TO ONLINE MARKETING

ONLINE MARKETING DIVISIONS

Website Design/DevelopmentEcommerceSearch Engine OptimizationSearch Engine Marketing

(Paid Search)Social Media Marketing

•Email Marketing/ Customer Relationship Marketing

•Affiliate Marketing

•Display Advertising

•Strategic Partnerships

WEBSITE DESIGN/DEVELOPMENT Types of Sites:

E-commerce site Corporate site Lead Generation site Brochure website Social Networking site Auction site Service provider site

E-COMMERCECost of goods

+

Cost of Operations

+

Cost of Advertising

–

Gross revenue

=

Net Profit $$$

SEO (SEARCH ENGINE OPTIMIZATION)

Link Building

SEARCH ENGINE

MARKETINGPaid Search

SOCIAL MEDIA

MARKETING

EMAIL MARKETING

AFFILIATE MARKETING

DISPLAY ADVERTISING

STRATEGIC PARTNERSHIPS

CONTENT WEB PAGE COPY WRITING

I WILL BE EXPLAINING;1. The problem we have with writing content in:

Quantity QualitySpeed

2. We need 1000’s of pages every quarter and the only thing holding us back is the lack of high quality writers.

WHAT IT MEANS TO BE A COPY WRITER1. How to read a brief.

2. How to write an article from a brief.

3. How to adopt a certain tone of voice.

4. How to research a subject.

5. How to write for a very dry subject.

6. How write about something you don’t understand at all.

7. How to write fast.

8. How to write in bulk.

HOW TO READ A CONTENT

BRIEF

HOW  TO WRITE AN

ARTICLE FROM A BRIEF

HOW TO ADOPT A CERTAIN

TONE OF VOICE

HOW TO RESEARCH A SUBJECT

http://www.dwapster.com/how-to-research-a-dry-subject-video-lessons.html

HOW TO WRITE FOR A VERY DRY

SUBJECT

HOW WRITE ABOUT SOMETHING YOU

DON’T UNDERSTAND AT

ALL

HOW TO WRITE FAST

HOW TO WRITE IN BULK

SAINT LUCIA PLAN

NOTE THAT ALL COPY WRITERS

MUST COMPLETE MY FULL TRAINING

BEFORE BEING OFFERED A PAYING

ROLE IN THE COMPANY.

COPY WRITER CELLS (GROUPS OR TEAMS)

We expect to hire 6 SIX of these full timers between NOW and the End of June.

They will make up the first “COPY WRITER CELL”.

1. Copy Writer Cells are all writers but one leader / editor / manager.

2. The other 5 members are exclusively copy writers.

3. The leader guides everyone on; what to write, when to write it and how to write it.

4. All content goes through the leader for quality control.

$0.04 EC per word

These people will pick and choose assignments as they want to and deliver on time every time.

FREELANCERS

EVERYONE WILL GET

THEIR ASSIGNMENTS

AND THEIR INSTRUCTION

S.

2 WEEK TRAINING PROGRAM