Search&Display -- Overview & Discussion

The content in this deck is proprietary and confidential.1

ActivadThe Interactive Search & Display Ad Application

Overview & Discussion

The content in this deck is proprietary and confidential.

The entire industryrecognizes thatdisplay adsperform poorly. It’s old news using an old technology.

2


Display ads, on average, yield a click-throughrate of about 0.17%

While the average Goldspot Media reports a click-through

rate of 0.17%, it asserts that 50% of clicks on ads are

unintended. According to these stats, the average banner ad

only gets four out of every thousand users to do anything

remotely important or relevant, and these sites still have to do

the heavy lifting of converting users from this point.

3


Why don’t peopleinteract with display ads?

4

Source: Ad Keeper/2011



4

61% don’t click on display ads because

they don’t want to leave the site they are on.




4



54% have no interest in the content.




4



54% have no interest in the content.

All of us suffer from “banner blindness.”



Unfortunately, most of the ads you see just aren’t relevant. Display ads arepush, not pull.

5

Retargeting, which basically pursues consumers who have

abandoned their browser or their cart, can become a weird

game of cat and mouse when not done properly. And publishers are a bit guilty here as well — the temptationto keep adding ad units is immense, with every ad impression

driving revenue.


There simply hasn’t been an alternative.

6


There simply hasn’t been an alternative.

6

UNTIL NOW.


Introducing an innovativeenhancement todisplay advertising.

7


Introducing an innovativeenhancement todisplay advertising.

7

A display ad thatthinks like an app.



search&display


Here’s how it works.

9

search&display ads are interactive ads that provide user-generated information based on the viewer’s specific needs.



9


Step 1: See the ad that has been placed or re-targeted to you based on your browsing habits.



9



Step 2: Click on drop-down menus to provide search criteria that are relevant to you.



9



Step 2: Click on drop-down menus to provide search criteria that are relevant to you.

Step 3: search&display instantly populates and displays search results including corresponding imagery and/or video.


Client response hasbeen enthusiastic.

10

The ad that thinks like an app.

Welcome to Activad

Learn How Activad

can Empower You?

Are you a Publisher?

Are you a Consumer?

Are youan Advertiser

Activad



“With search&display we’re seeing a 60% higher average session duration than any display campaign we’ve seen to date.”

Lisa Gluck VPDirector of Digital Services


“The results we have witnessed demonstrate a clear uptick in our brand awareness and validate unique value of search and display as an online format. It’s the best technology for the real estate market with outstanding results.”

James CahillEVP Chief Information & Technology Officer




“The results we have witnessed demonstrate a clear uptick in our brand awareness and validate unique value of search and display as an online format. It’s the best technology for the real estate market with outstanding results.”

James CahillEVP Chief Information & Technology Officer

“Search and display enhances the consumers’ shopping experience by allowing the customer to search for what’s real and what’s available now. We love it.”

Shelly HeberBusiness Development & Marketing Manager




Here’s why people are talking about search&display.

12

.


Here’s why people are talking about search&display.

12

RESULTS.

.


Users are spending more time on search&display.

13

ACTIVADApparel

AutomotiveConsumer Goods

EducationEntertainment

FinanceFood & Beverage

HealthcareHome & Garden

InsurancePharmaceutical

Professional ServicesRetail

Travel and Tourism

0 15 30 45 60

Rich Media Average Dwell Time by Campaign Vertical (in seconds)

Average Brand Time

26.189.4

13.55.7

14.312.7

58

18.299.7

13.115.05

21.8614.3

15.3

Source: adform/2015

.


search&display generates higher click-through rates.

14

ACTIVADApparel

AutomotiveConsumer Goods

EducationEntertainment

FinanceFood & Beverage

HealthcareHome & Garden

InsurancePharmaceutical

Professional ServicesRetail

Travel and Tourism

0% 0.2% 0.4% 0.6% 0.8%

Rich Media Total CTR by Campaign Vertical (vs Industry Average)

Total CTR

0.78%0.10%

0.51%0.08%

0.24%0.52%

0.42%0.57%

0.35%0.46%

0.07%0.08%

0.10%0.16%

0.67%

ACTIVAD

Source: adform/2015


People are choosing search&display ads more often.

15

0%

1.25%

2.5%

3.75%

5%

In-Stream Video Mobile Rich Media Rich Media Rich Media (w/Video) Rich Media (w/o Video) ACTIVAD

Interaction Rate by Ad Type (vs. Industry Averages)

1.26%

0.57%

1.88%2.17%

1.86%

4.77%

ACTIVAD

Source: adform/2015


search&display is a multi-platform technology designed around today’s 21st century results-driven consumer.

16


THE NEW DAWN OF INTERACTIVE SEARCH & DISPLAYIS HERE

HOME ABOUT SEARCH & DISPLAY NEWS CONTACT

Are you an advertiser?

Are you a consumer?

Take a Tour Take a Tour Take a Tour

Enjoy a more relevant and personalized experience withgreater control and flexibility.

Search & Display ads maximizerelevancy, reach and engagement,generating an unprecendentedclick-through rate.

Keep audiences on publishers’sites longer by performing realtime searching in the adunit itself.

Are you a publisher?

The game has changed... forever.

Activad

THE NEW DAWN OF INTERACTIVE SEARCH & DISPLAYIS HERE

HOME ABOUT SEARCH & DISPLAY NEWS CONTACT

Are you an advertiser?

Are you a consumer?

Are you a publisher?

The game haschanged... forever.

Activad

An ad that thinks like an app.

Welcome to Activad

Learn How Activad

can Empower You?

Are you a Publisher?

Are you a Consumer?

Are youan Advertiser

ActivadInteractive Display Ad Application

The Interactive Search Display Ad Application

The Interactive Search Display Ad Application

Take a Tour Take a Tour Take a Tour

Enjoy a more relevant and personalized experience withgreater control and flexibility.

Search & Display ads maximizerelevancy, reach and engagement,generating an unprecendentedclick-through rate.

Keep audiences on publishers’sites longer by performing realtime searching in the adunit itself.


The proof is inthe performance.

18

Let’s lookatin action.

Click an image to view the ad in your browser.

http://www.inoventiv.com/DemoAds/multi/cire_620x440/

http://www.inoventiv.com/DemoAds/multi/coflex_300x250/

http://www.inoventiv.com/DemoAds/multi/oregans_300x250/

http://www.inoventiv.com/DemoAds/multi/bhs_960x90/

http://www.inoventiv.com/DemoAds/multi/glenmore_300x600/

http://www.inoventiv.com/DemoAds/multi/halstead_300x600/

http://www.inoventiv.com/demoads/multi/arrow_300x600_target/


search&display offers unprecedented advantages.

• Interact with display ads without ever leaving the web page

• Create relevance by selecting the information they wish to pursue

19

Consumers

• Improved CTR and engagement times • Detailed metrics and analysis • Retargeting directly from ad

Advertisers

• Viewers no longer have to leave the site to access information

• Each new search is considered a click

Publishers


Thank you.


Date post:	08-Feb-2017
Category:	Marketing
Upload:	laci-nottley
View:	25 times
Download:	2 times