Date post: | 07-Jan-2017 |
Category: |
Marketing |
Upload: | vertical-measures |
View: | 1,025 times |
Download: | 3 times |
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Arnie Kuenn, CEO, Vertical Measures
Forget Keywords - Here’s How To Produce
Content to Grow Your Business
@ArnieK
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About Your Presenter...
● Vertical Measures is a 50 person PPC, SEO &
content marketing agency in Phoenix, AZ
● Taught more than 3,000 people in our workshops
● Co-authored: Content Marketing Works
● Sample of our 40+ clients:
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● Content marketing is the art of providing relevant, useful content to your customers without selling or interrupting them.
● Instead of pitching your products or services, you are delivering information that makes your customers more informed before they buy.
What is Content Marketing?
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93% of all consumers
use search prior to
making a purchase
93%
86% of searchers
conduct non-branded
queries
86%
90%+ of buyers click on
organic links vs. the
sponsored ads
90%86%
How Important is Search?
Source: GroupM
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Buyers are searching for
information that helps them
make an informed decision.
Businesses that provide
that information - will win.
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#SearchFestTypes of Content that Really Work
1. Cost
2. Problems
3. VS.
4. Reviews
5. Best
Marcus Sheridan
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“Since starting this just over 18 month ago,
we can account for at least $4 Million in
additional revenue because of our content
marketing efforts…”-Ron Novak, VP of Segue Technologies
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#SearchFest‘The Best’ or ‘Reviews of’
Source: NewFranchiseMall.com
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Blogs
eBooks
Curation
Podcasts
Interviews
White Papers
Webcasts/Webinars
Community Forums
Online Quizzes
eNewsletters
Case Studies
Infographics
Contests
Videos
Create Useful Content
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● Don’t ask “What can you write
about?” Ask “What questions do
you get asked every day”
● Do not gamble your success
on creating cute, clever, fun
content. Produce content people
are ACTUALLY searching for!
Every Moment is a Content Opportunity
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Our Training and Resources
• HowToConvinceYourBoss.com
• On-Site Workshops
• Content Coaching