Page 3
No finish line…EVER
Serendipity
Overused
Page 4
Started with a COP!
@wilreynolds
Page 5
Frank Domizio@wilreynolds
Page 6
Video Project in Philly
@wilreynolds
Page 7
11 o’clock news
6 o’clock news
3 newspapers@wilreynolds
Page 8
I didn’t get this idea
from@wilreynolds
Page 10
@wilreynolds
Nope, none of these
Page 11
Wasn’t about scraping
@wilreynolds
Page 12
“71 ways to get links”
@wilreynolds
Page 13
Wasn’t about Author Rank
@wilreynolds
Page 14
Chat w/
@wilreynolds
anAutho
r
Page 15
It was about a relationship
@wilreynolds
Page 16
My best #RCS idea came from
coffee@wilreynolds
Page 17
#Unstuck
@wilreynolds
Page 18
@wilreynolds
2006 - Marketing Grads
Page 19
@wilreynolds
2006 – Tech Grads
Page 20
@wilreynolds
Did I drink too much?
Page 21
@wilreynolds
2007 – 2011 Ass Kicking
Page 22
The SEO of 2019?
@wilreynolds
Page 23
@wilreynolds
My new post got 15
RTs!
Make that 16, you Killed it!
Got my pitch in!
Infographics, errr day!
G+ is taking over!
Just got 660 followers TY
guys!
I got fake Pinterest
acct’s
Page 24
@wilreynolds
Table Scraps
Page 27
Get better at storytelling
bit.ly/storymaking@traceyhalvorse
n@wilreynolds
Page 28
@wilreynolds
Step 1
Page 29
@wilreynolds
EXIT THE CIRCLE
Page 30
If we wanna do #RCS
@wilreynolds
Page 31
@wilreynolds
Re-train ourselves
Page 32
@wilreynolds
TRANSFORM real marketers
Page 33
@wilreynolds
“Not gonna make it”
Page 34
@wilreynolds
Unfollow THE CIRCLE
Page 35
@wilreynolds
Follow those who do it!
Do #RCS
Page 36
@wilreynolds
Makes me THINK(More than analytics)
Page 37
6 months ago35% pruning
@wilreynolds
Page 38
You ever had an idea that
a client wouldn’t pay
for?@wilreynolds
Page 39
@wilreynolds
Clients suck
Yeah solo Bosses = Idiots
THEY never get it do
they?
Yeah that’s why I’m
going solo.
My boss is just like that
Umm, maybe it wasn’t them?
Page 40
Who’s gonna teach you to
pitch?@wilreynolds
Page 41
To Breakthrough to a CMO?
@wilreynolds
Page 42
To be creative?
@wilreynolds
Page 43
@wilreynolds
Step 2 – New Ingredients
Page 44
Changing the conference
game@wilreynolds
Page 45
PR, Design Ad
Conferences@wilreynolds
Page 46
@wilreynolds
To Speak?
Page 47
How many SEO
conferences?@wilreynolds
Page 48
How many SEO blogs subscribed
to?@wilreynolds
Page 49
@wilreynolds
How LOW Can I go?
Page 50
PRSAPhiladelphia Oct 26 – 29,
2013@wilreynolds
Page 51
@wilreynoldsStep 3
Page 52
@wilreynoldsFollow the leaders!
Page 53
Pitch, Create, Promote #RCS
170 years!@wilreynolds
Page 54
Volney Palmer 1843
@wilreynolds
Page 55
James Walter ______ 1877
@wilreynolds
Page 56
@wilreynolds
Footrace, will they learn IFTTT, Vlookups, Tech
Page 57
@wilreynolds
before we learn Storytelling, Pitching, Journalism, Branding
Page 62
@wilreynolds
$15 Million – 120 seconds
Page 63
Follow the agency
+ people behind those campaigns@wilreynolds
Page 64
Get you#unstuck
@wilreynolds
Page 65
@wilreynolds
Ex-Samples?
Page 66
How have I been doing
it?@wilreynolds
Page 67
Client in Mobile Gaming
@wilreynolds
Page 70
Pace of Acquisition
@wilreynolds
Page 71
Downloadable gameskilling
walmart & gamestop@wilreynolds
Page 72
Subscription Revenue
500% increase3 years
@wilreynolds
Page 73
More marketing, fewer titles
@wilreynolds
Page 74
R&D InvestmentsQA outsourcing
@wilreynolds
Page 76
Read report on Payday
loan industry@wilreynolds
Page 78
What would you charge?
@wilreynolds
Page 79
@wilreynolds
Study up on your client!
Page 80
Enter = Devil
@wilreynolds
Page 81
50+ queries to get you started
http://bit.ly/donthitenter@wilreynolds
Page 82
TY @aichleebushnell@wilreynolds
Page 83
Find innovators in
other industries
@wilreynolds
Page 84
@wilreynoldsMartin Hawksey
Page 85
@wilreynolds@mhawksey
Page 87
@agencyspy
@wilreynolds
Page 88
Campaigns
@wilreynolds
Page 91
Who is behind it?
@wilreynolds
Page 92
@firstborn_nyc
@wilreynolds
Page 93
Who’s following
them?.02%
@wilreynolds
Page 94
How are you going to get new ideas?
@wilreynolds
Page 95
@S_rvllhttp://bit.ly/fakeabrand
@wilreynolds
Page 99
Start your pitch THERE!
@wilreynolds
Page 100
@wilreynolds
It’s NOT Easy
Page 101
Poster Boy @wilreynolds
Page 102
How much did that cost?
@wilreynolds
Page 103
Who produced it?
@wilreynolds
Page 104
Think new?Read new.
http://bit.ly/read-new
@wilreynolds
Page 105
http://bit.ly/inspirationstarts
@wilreynolds
Page 106
@wilreynolds
@wilreynolds