Customer experience & the impact on searchCASIE GILLETTE • DIRECTOR OF ONLINE MARKETING •
KOMARKETING
@casieg
70% of people consult reviews & ratings before purchasing
- BUSINESSWEEK
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15+ Million Consumers CONSULT social media before making purchase decisions
– Knowledge week
79% Of Consumers Trust Online Reviews As Much As Personal Recommendations
@casieg
- brightlocal
@casieg
GET MONEY
90% Of Customers Say Buying Decisions Are Influenced By Online Reviews
@casieg
– Dimensional Research
77% of consumers are more likely to buy a new product when learning about it from friends or family
@casieg
- Nielsen
THIS IS SEARCH.
@casieg
@casieg
40%Use more than three words
via Statista
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KNOWLEDGE GRAPH
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ANSWER BOXES
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CASE STUDY
@casieg
CASE STUDY
@casieg
2013 20152014
50% Increase in organic Traffic
CABINETS
INDUSTRIAL CABINETS
@casieg
2013 20152014
50% Increase in organic conversions
CABINETS
INDUSTRIAL CABINETS
content
@casieg
content
@casieg
CASE STUDY
@casieg
Month 1
53% Increase in organic Traffic
NEW CONTENT
Month 2 Month 3
Link building sucks
@casieg
CASE STUDY@casieg
@casieg
50 Bloggers = 100 links
@casieg
THIS IS SEARCH.
@casieg
Thanks!CASIE GILLETTE • DIRECTOR OF ONLINE MARKETING •
KOMARKETING