SAVE TIME AND MONEY WITH

INTELLIGENT, MULTI-FACETEDECOMMERCE OPTIMIZATIONSOFTWARE

Every online merchant faces the same problem: How to effectively grow revenues without bloating expenses. The process of choosing what tools to use, how to utilize them, and tracking their value is cumbersome and difficult to navigate.

The difficulty comes from the amount of options available to merchants. The decision lies somewhere in between the over-arching options of inbound channel development, outbound channel development, or onsite optimization of sorts. Of the choices, none are guaranteed, but all require high levels of energy to create or maintain.

In a perfect world, all online merchants would have a software as a service (SaaS) platform that intelligently monitors and helps optimize these channels. Possible, but only for some high-paying retailers that can afford the monetary costs related. For everyone else, there’s a manual step-by-step process to build and grow the business by testing and measuring the value in each channel.

Every online merchant faces the same problem: How to effectively grow revenues without bloating expenses.

Online retail, unlike traditional brick-and-mortar retailers, can’t rely on the adage of, “location, location, location”. Sure, a really snazzy domain name will help website visibility, but even so, the traditional brick-and-mortar experience can’t be replicated on a screen.

This problem affects many online retailers choices of what to begin working on in order of priority.

In many cases, each of these options can create an expensive budget line without directly upping gross revenues.

The testing process for each channel takes time, money, and qualitative research to prove the value. Merchants must make numerous attempts trying to find the option that suits their business the best, without guaranteed success.

Inbound Channels SEO PPC (Pay-per-click) Banner Advertising

Outbound Channels Social Media Email Marketing Events

Onsite Optimization Website redesign Content development Site architecture

The underlying problems all stem back to lack of automation. Many of the tools and channels available can provide value and boost revenue, but require heavy upfront investment or long-term management – this is a roadblock for

numerous businesses.

As shown in Figure 1, the process for properly assessing each tool is consuming. Repeat this processfor each tool and costs will scale without guaranteeing positive results.

Every channel boasts that it can turn a business into a powerhouse, but channels react differently for each unique business.

For example, SEO can produce ‘low cost’ leads for a website. However, the costs associated are much higher than most retailers project. Content optimi-zation, content development, site structure optimization, internal & external link building, assessing keyword performance, etc. are all time consuming. Not to mention, SEO is expensive to outsource.

Email marketing is another ‘low cost’ method to drive sales, but it isn’t really low cost either. Yes, email can provide inbox marketing for a fraction of a penny per email, but the total cost of investment includes design, content creation, list building, measurement, and paying the ESP (email service provider). Also, email is limited to opted-in shoppers only – severely limiting the reach of product offerings.

The bottom line being - no stand-alone channel will help sell products without thoughtfully taking the time to build it out. Even then, the ROI isn’t always obviously attributed to that channel.

Again, an ideal solution would be a Wizard of Oz SaaS product that does it all, but that’s not reality for the majority of online retailers.

The SearchSpring platform has been purpose-built to leverage existing search and website data in order to drive higher shopper engagement, ultimately driving more sales. Also, reducing the costs of channel development by lever-aging automation. Some of the product offerings within the SearchSpring platform are:

These features, backed by IntelliSuggest®, are consistently being optimized in real-time for shoppers – using aggregate shopping behavior and website analytics to display the best-possible product results.

Site Search - Rich Auto-Complete

Advanced Category Navigation

Automated SEO

Site Search for Mobile

Real-Time Product Merchandizing

Social Media Merchandising

Data Feed Optimization

Enhanced Analytics & Reporting

The addition of SearchSpring to a shopping cart:

SearchSpring, unlike any of the channels mentioned above, scales pricing with the success of the business. Not fluctuating month-to-month without direct correlation to increased sales

6

Placing our technology within a website, SearchSpring can be utilized as a centralized component to

ecommerce growth. Adding customizable interface enhancements and behind-the-scenes business intelligence with merchandising automation.

The SearchSpring platform integrates directly with any shopping cart via XML (extensible markup language), extending the power and intelligence of the website and merchant. In a few short steps, SearchSpring can accurately improve product visibility and website performance. Long-term, IntelliSuggest watches product performance alongside analytics and shoppers behavior to sell higher levels of merchandise.

Despite being multi-faceted, SearchSpring is remarkably simple to use. Once integrated, the software can be custom-configured via administra-tive dashboard, or conversely, left on autopilot under IntelliSuggest’s control. Additionally, full-service customer success agents make sure there’s next-to-no learning curve. Websites experience positive increases almost immediately.

IT’S NOT HOW HARD YOU WORK,

BUT HOW MUCHYOU GET DONE

SearchSpring

Website Analytics

Shopping Behavior

Product Performance

Data Collection

SEO

Product Merchandising

Social Media Merchandising

Enhanced Reporting

Automation

IntelliSuggest

Data Analysis

Website Mobile Website

Saves time by automating redundant processes

Saves effort via offering additional websitefeatures seamlessly

Saves money through reducing development andmaintenance costs

It’s time to make your money work as hard as your website. Our technology will help you do exactly that. Contact us now to get more information.

For more, visit SearchSpring.net or call 1- 888- 643-8043 to set-up a free website evaluation.

SearchSpring® lifts ecommerce performance by unleashing the findability of your products with tools like advanced site search and navigation. Our platform is filled with feature-rich solutions tailored to enhance website sales and improve product merchandizing. Backed by IntelliSuggest®, our software improves site search by learning your shoppers behavior in real-time, driving sales and improving the shopping experience.

In summary, each digital channel available to merchants can be more of a cost than an investment if the proper variables aren’t in place to accelerate return on investment (ROI). Using SearchSpring, the risks and costs attributed to channel development are reduced while the ability to sell products increases – providing higher returns. Plus, the reporting provided to merchants delivers business intelligence for additional channel growth opportunities going forward.

Websites are arguably the hardest working sales associate in any ecommerce business. They work twenty-four hours a day, three hundred and sixty five days a year. Instead of adding more work, add more intelligence.