Seaside Tourism in the UK Kurt Janson Director Tourism Alliance

The Tourism Alliance

• Umbrella Trade Association formed in 2001 to “speak with one voice” to Government on tourism issues.

• Comprises 50 member organisations that represent some 200,000 businesses.

• Purpose is to lobby and work with Government on policies that support the tourism industry and its contribution to the economy.

Value of Tourism to the UK

• Tourism generates £134bn per annum

3.0

18.7

23.8

1.0

57.1

Revenue (£bn)Carriers

Inbound

Domestic

Second Homes

Day Visits

In the Beginning …

ONE IN 11 PEOPLE WORK IN TOURISM IN THE UK

Aviation Capacity

In 2012, Tourism Revenue

Increased by 6.9%

In 2012, Tourism Generated

180,000 New Jobs for the

UK Economy

As we speak:

• Inbound Tourism Revenue

is Growing by 11%

• Domestic Tourism Revenue

is Growing by 3%

Domestic Tourism

Almost 20% of all overnight trips undertaken in the UK are to

seaside destinations – and 22% of expenditure.

Domestic Holiday Trips (m)

The Seaside accounts for 30% of all Holiday Trips in the UK

Holiday Nights (m)

The seaside accounts for 38% of holiday nights. It also

accounts for a smaller share of shorter trips than long

trips (27% vs. 44%).

Holiday Expenditure (£m)

The Seaside accounts for 31% of all holiday expenditure

in the UK

Holiday Activities

• Visiting a Beach is the Second most

popular Activity undertaken by people on

Holiday

• Swimming is the Fourth most Popular

Activity undertaken by people on Holidays

• Sunbathing is the Fourteenth most

popular Activity

Day Visits (m)

The Seaside accounts for just 9.1% of all Day Visits

undertaken in the UK

DayVisit Activities

• Visiting a Beach is the Twelfth most

popular Activity undertaken by people on

a Day Trip

• However 32% of Day Visits over 6+ hours

in duration are to the seaside

• Expenditure on Seaside Day Trips

amounts to £4.7bn

Day Visits By Region

Overall

• Tourism accounts for over £10.1bn in

expenditure in Seaside Economies

• Generates over 200,000 Full Time Jobs

• And it’s growing

Tourism Strategy

TARGETS

1. Increase inbound tourism by 4.0m visitors

per annum over the next 4 years.

2. Increase domestic tourism by 4.5m trips

per annum.

• If these targets can be achieved, the tourism

sector will provide the UK economy with around

35,000 additional FTE jobs.

Sets out 31 initiatives to achieve these targets.

Important Factors

• Coastal Communities Fund

– Recognises unique characteristics of coastal

communities and is important for redevelopment

• Sheffield Hallam Seaside Industry Research

– Due out in the New Year and will help DEFRA

identify the value of tourism and intervention

points.

Seaside Tourism in the UK Kurt Janson Director Tourism Alliance