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S E A T LEADING THE PREMIUM SEAT INDUSTRY WWW.ALSD.COM FALL 2010 PUBLISHED BY THE ASSOCIATION OF LUXURY SUITE DIRECTORS ALSD BUYERS GUIDE 2011: Your Year-Round, One-Stop Shopping Resource PAGE 38 Member Highlight: Kerrie Bryant, Layne Feldman and Arrowhead’s New Body PAGE 18 Premium Seating through the Eyes of the College Suite Director PAGE 28 Breaking Down the Top 10 Premium Seat Buying Categories PAGE 34 The 21st Annual ALSD Conference and Tradeshow at LA LIVE Sports = Entertainment = Experience PAGE 24
Transcript

S E A Tleading the premium seat industry www.alsd.com Fall 2010

p u b l i s h e d b y t h e a s s o c i a t i o n o F l u x u r y s u i t e d i r e c t o r s

ALSD BUYERS GUIDE 2011: Your Year-Round, One-Stop Shopping Resource PAGE 38

member highlight: Kerrie bryant, layne Feldman

and arrowhead’s new bodypage 18

premium seating through the eyes

of the college suite directorpage 28

breaking down the top 10 premium seat buying

categoriespage 34

the 21st annual alsd conference and tradeshow at la liVe

sports = entertainment = experiencepage 24

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Buyers Guide fall 09.indd 51 9/28/2009 9:07:47 AM

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We recently launched a newly enhanced third party liability insurance policy that is designed to protect suite owners and managers each and every time you rent

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WHAT DOES IT COVER?

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• Property Damage or Bodily Injury (specific to the damages or injuries the client may cause or is held responsible)

• Separates the suite manager, the venue and the suite owner from the renter or borrower of the suite

• One low premium that can included in the suite rental agreement

Visit www.suiteinsurance.com   or call Kevin Kurtz at 800-596-0969 ext. 105

 

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www.alsd.com | FALL 2010 | S E A T | 7

S E A TPublished by the Association of Luxury Suite Directors

DEPARTMENTS 8 NEW ALSD MEMBERS 10 EDITOR’S NOTE 12 INDUSTRY AND ASSOCIATION NEWS16 ON ALSD.COM 18 MEMBER HIGHLIGHT 80 COMING ATTRACTIONS

COVER STORY 24 WHY LA FOR THE 2011 ALSD CONFERENCE AND TRADESHOW?

What’s going on in Los Angeles, CA showcases the future of sports and entertainment. Don’t build a sports venue. Create an entertainment destination. BY BILL DORSEY

FEATURES 28 THROUGH THE EYES OF THE COLLEGE SUITE DIRECTOR

We assembled a group of college suite directors to find out more about the arcane world of college premium seating. Find out what makes them tick. WITH AMANDA VERHOFF

34 TOP 10 BUSINESS CATEGORIES BUYING PREMIUM SEATS REVEALED

To follow up the summer issue of SEAT, the answer to the question, “Who buys premium seating?”, is further investigated. Learn the employee size, annual sales revenue and business status of the top ten buying segments. BY RON CONTORNO AND HEATHER LAWRENCE, PH.D

36 NBA TEAMS SCORE BIG IN THE SUITE MARKETDespite the HEAT Index in Miami, the stars of the NBA are still spread throughout many markets. Do suite prices correlate? Compare pricing and the variables determining those prices for all 30 NBA teams. BY DR. PETER TITLEBAUM AND DEBBIE TITLEBAUM

SPECIAL FEATURE 38 ALSD BUYERS GUIDE 2011

The second annual installment of the world’s one and only buyers guide listing for premium seat-specific products and services includes Amenities and Promotional Products, Food and Beverage, Furniture, Fixtures and Equipment, Professional Services and Information Technology. Have your shopping list ready or keep it close by. This is your reference tool for all purchasing needs throughout the year. RESEARCH BY RYAN MIRABEDINI

About the Cover: The ALSD takes its show to Southern California in 2011. The 21st Annual Conference and Tradeshow will be hosted by LA LIVE, the capital of the entertainment capital of the world. Photo Courtesy of AEG/L.A. LIVE 2010.

Fall 2010

24

12

20

8 | S E A T | FALL 2010 | www.alsd.com

NEw ALSd MEMbErS FALL 2010Andrea SmithManager, PETCO Park SuitesSan Diego PadresPETCO Park100 Park Blvd.San Diego, CA 92101P: [email protected]

Jarrod DillonVice President, Ticket Sales & ServicesSan Diego PadresPETCO Park100 Park Blvd.San Diego, CA 92101P: [email protected]

Flavil HampstenVice President of Ticket Sales & ServicesCharlotte Bobcats333 E. Trade St.Charlotte, NC 28202P: [email protected]

Rod EmmonsDirector, Suite SalesCharlotte Bobcats333 E. Trade St.Charlotte, NC 28202P: [email protected]

Denise DewaldCatering ManagerRojo Hospitality GroupUniversity of Phoenix StadiumOne Cardinals Dr.Glendale, AZ 85305P: [email protected]

Jason ChoateExecutive ChefRojo Hospitality GroupUniversity of Phoenix StadiumOne Cardinals Dr.Glendale, AZ 85305P: [email protected]

Robert ValdezPremium Services ManagerRojo Hospitality GroupUniversity of Phoenix StadiumOne Cardinals Dr.Glendale, AZ 85305P: [email protected]

Brea ConaboySuite ManagerPittsburgh Steelers900 Art Rooney Ave.Pittsburgh, PA 15212P: 412-697-7144F: [email protected]

Robin SewellDirector of Suites & Corporate HospitalityChurchill Downs, Inc.700 Central Ave.Louisville, KY 40208P: [email protected]

Hateisha WilliamsonManager, Premium ServicesMemphis GrizzliesFedEx Forum

191 Beale StreetMemphis, TN 38103P: [email protected]

Kristin GarnerDirector of Operations / Event & Suite CoordinatorOSU Cowboy Dining, LLC204 B. Athletics CenterBoone Pickens StadiumStillwater, OK 74078P: [email protected]

Kelly QuackenbushPresidentMagnuson Group1400 International ParkwayWoodbridge, IL 60517P: [email protected]

Sara Daniel Director of Business DevelopmentOlympia Entertainment – Detroit Red Wings600 Civic Center Dr.Detroit, MI 48226P: 313-471-3345F: [email protected]

Dan CuratoloArcadia Chair Company5692 Fresca DriveLa Palma, CA 90623P: 480-607-6899F: [email protected]

Casey JourniganArcadia Chair Company5692 Fresca DriveLa Palma, CA [email protected]

Niki ValdesArcadia Chair Company5692 Fresca DriveLa Palma, CA [email protected]

Kim DaltonInterior DesignerDalton Interiors7762 E Gray Road, #500Scottsdale, AZ 85260P: 480-948-8383F: [email protected]

Matt GranthamDirector of Major GiftsOklahoma State UniversityAthletics CenterPOSSE OfficeStillwater, OK 74078P: 405-744-7301F: [email protected]

Ashley Davis WilliamsAdvertising DirectorDavis Furniture Industries, Inc.2401 South College DriveHigh Point, NC 27261P: 336-889-2009F: [email protected]

J BattDirector of DevelopmentTerrapin Club

University of Maryland2718 Comcast CenterDepartment of Intercollegiate AthleticsCollege Park, MD 20741P: 301-314-1270F: [email protected]

Joe DellwoVice President of Corporate SalesPalace Sports and EntertainmentDetroit Pistons4 Championship Dr.Auburn Hills, MI 48326P: 248-377-0164F: [email protected]

Gavin HaleSuite Sales ManagerBrooklyn Sports & Entertainment620 8th Ave., 38th FloorThe New York Times BuildingBarclays CenterNew York, NY 10018P: 646-616-9512F: [email protected]

Brady ZirlinBlue Sky Marketing633 Skokie Blvd.Suite 100LLNorthbrook, IL 60062P: [email protected]

Gina SneedMarketing ManagerSouthern Aluminum5 HWY 82 WestPO Box 884Magnolia, AR 71754P: 800-221-0408F: [email protected]

Joe ParkerSenior Associate AD, Development & Corporate RelationsUniversity of MichiganAthletic DepartmentDevelopment Office1000 South State St.Ann Arbor, MI 48109P: [email protected]

Ken SchrangDirector of Business DevelopmentTube Art Group1705 4th Ave. SouthSeattle, WA 98134P: [email protected]

Sarah TompkinsCorporate Hospitality ManagerSeattle Seahawks12 Seahawks WayRenton, WA 98056P: 425-203-8128F: [email protected]

Phil HornVice President, Ticket Sales & ServiceSacramento KingsARCO ArenaOne Sports ParkwaySacramento, CA 95834P: 916-928-6949F: 916-928-0727

ASSocIATIoN oF Luxury SuITE dIrEcTorS Chairman Bill DorseyExecutive Director Amanda VerhoffPresident Jennifer Ark, Green Bay Packers VP, Business Development Pat McCaffreyDirector, Sponsor and Partnership Development Dene ShielsDirector of Finance Dan LindemanFinancial Account Manager Vickie HenkeDirector of Information Technology John TymoskiEditor of SEAT, Website Director Jared FrankNational Sales Manager Scott HinzmanMarketing Assistant Ryan MirabediniDesign Carole Winters Art + Design

ExECUTIVE COMMITTEEChris Bigelow, Bigelow CompaniesBrian Bucciarelli, Hershey Entertainment & ResortsGreg Hanrahan, United CenterTom Kaucic, Southern Wine & Spirits Pat McCaffrey, ALSDKim Reckley, Detroit Red Wings & Olympia Entertainment

BOARD OF DIRECTORS Pam Benoist, St. Louis RamsJanie Boles, Auburn UniversityNatalie Burbank, Utah Jazz / Salt Lake BeesRichard Dobransky, Delaware North CompaniesTrent Dutry, US Airways CenterChris Granger, National Basketball AssociationPatti Kimbrough, University of ArkansasGerald KisselDebbie Massa, ROI ConsultingMike Ondrejko, Madison Square GardenRichard Searls, New York Red BullsTom Sheridan, Chicago White SoxMichael Smith, Philadelphia UnionPeter Titlebaum, University of DaytonBrian Varnadoe, Houston TexansJon Vingas, CenterplateBob White, Calgary Flames

ALSD 2011 STEERING COMMITTEEAdam Link, Home Depot CenterAlicia Fox, Home Depot CenterBryan Lawrence, Angels BaseballChris Cockrell, AEG/STAPLES CenterMichele Kajiwara, AEG/STAPLES Center

SEAT-IT ExECUTIVE COMMITTEEChristine Stoffel, Founder SEAT ConferenceChris Wood, SEAT Chief Technology Strategist/Coordinator

Published by Venue Pub. Inc. Copyright 2010. (All rights reserved). SEAT is a registered trademark of the Association of Luxury Suite Directors. SEAT is published quarterly and is complimentary to all members of the Association of Luxury Suite Directors.

Association of Luxury Suite Directors10017 McKelvey Road, Cincinnati, OH 45231513 674 0555 [email protected]

www.alsd.com | FALL 2010 | S E A T | 9

[email protected]

John MacIntyreManager, Premium Client Sales and ServiceCanucks Sports & Entertainment800 Griffiths WayVancouver, BC V6B 6G1CanadaP: 604-899-7496F: [email protected]

Jim JenkinsDivision Vice PresidentSodexo Education11044 Research Blvd, #A105Austin, Tx 78759P: [email protected]

Michael DrakeManager, Premium SeatingSan Francisco 49ers490 Jamestown Ave.Room 398San Francisco, CA 94124P: [email protected]

Jamie BrandtVice President, Ticketing and SuitesSan Francisco 49ers490 Jamestown Ave.Room 398San Francisco, CA 94124P: [email protected]

Todd BallewSenior AssociateHeery International, Inc.999 Peachtree Street, NESuite 300Atlanta, GA 30309P: 404-881-9880F: [email protected]

Lynn StearnVice President of Sales & MarketingSunBriteTV, LLC5069 Maureen LaneUnit AMoorpark, CA 93021P: 805-222-2288 F: [email protected]

Christie RossiSunBriteTV, LLC5069 Maureen LaneUnit AMoorpark, CA [email protected]

Anthony BernardiSunBriteTV, LLC5069 Maureen LaneUnit AMoorpark, CA [email protected]

Kathy HoldenSunBriteTV, LLC5069 Maureen LaneUnit AMoorpark, CA [email protected]

Bianca WhitworthAssociate Director, Capital Giving Operations

Boston CollegeBC Athletic Development 140 Commonwealth AvenueConte Forum 320Chestnut Hill, MA 02467P: [email protected]

Russ SimonsPopulous222 2nd Avenue NorthNashville, TN [email protected]

Lynn BoltonPremium Services ManagerKentucky Exposition CenterKentucky State Fair Board937 Phillips LaneLouisville, KY 40209P: 502-367-5142 [email protected] Jackie DeRosaPremium Club CoordinatorDNC Boston - TD Garden100 Legends WayTD GardenBoston, MA 02114P: 617-624-2010 [email protected]

Bill WiswesserGraduate StudentColumbia University256 Howard Ave.Rochelle Park, NJ 07662P: [email protected]

Stuart Rogers-BrownCOODauphin PO Box 29458Southlake, Tx 76092P: 972-929-5040 [email protected]

Lynda PortelliMarketing ManagerDauphin300 Myrtle AvenueBoonton, NJ 07005P: [email protected]

Maureen ChristensenMarketing CoordinatorDauphin300 Myrtle AvenueBoonton, NJ 07005P: 973-263-1100 [email protected]

Gary ChinPresidentDauphin300 Myrtle AvenueBoonton, NJ 07005P: 973-263-1100 [email protected]

Alessandro SpassianiInstalled Seating Product SpecialistDauphin324 Carlingview DriveEtobicoke, ON M9W 5GECanadaP: 1-888-312-6746 [email protected]

10 | S E A T | FALL 2010 | www.alsd.com

Editor’s notE by JArEd FrANk

The great Roman Senator Tacitus once proclaimed, “The desire for safety stands against every great and noble enterprise.” Interesting, but you may be asking your-

self, what does this have to do with the premium seat industry? Well, nothing I guess, other than that it has everything to do with it.

While reading the November 15th issue of Fortune, I came across an article, specifically a quote, which I knew I had to share with my friends in ALSD. The idea really blew my hair back (at least what is left of it). Long story short, the article is about the coming launch of the Verizon iPhone in Q1 of 2011. Now before I really bury the lead of this note, let me share the quote:

“One of (Verizon CEO) Ivan (Seidenberg)’s great strengths is he is not afraid to cannibalize his own business.”

I had to immediately re-read that sentence. Did I miss something the first time? I thought to utter the word “cannibalization” in a positive sense was as for-bidden as saying an Unspeakable Word in Ayn Rand’s Anthem. But since I am a loyal Verizon customer, and I know their total operating revenue last year was a not-too-shabby $107.8 billion, I knew I must keep reading.

It is easy to forget that Verizon has not always been a wireless tech company. Its roots trace back to the Stone Age, when man first invented the wheel and made calls on landline phones. As an old-line telco, Verizon, then known as Bell Atlantic, was hugely successful. So why in the midst of success would the company decide to devour its best service offering in favor of an unproven commodity- wireless mobile communication? I think it is safe to say if Seidenberg did not have his ear to the railroad tracks, we would never have heard of Verizon.

Fast forward ten years, and we find Verizon on the cusp of another pivotal point in its history. Verizon currently carries the Motorola Droid, the chief competitor to Apple’s iPhone. The Droid is no shoddy piece of equipment. It runs on the Android operating system from Google. You may have heard of them. And in all actuality, there is negligible differ-ence between the iPhone and the Droid, just as there is negligible difference between Coke and Pepsi or McDonald’s and Burger King.

The Droid is a high performance asset. Sales have increased for Verizon every year this decade, includ-ing a $10 billion spike from 2008 to 2009, the year

the Droid was first released. So why then is Verizon partnering with Apple to bring the iPhone onto its network? And most importantly, why are they risking a burden to their most profitable competitive advantage- the “nation’s most reliable” network?

The answer is simple. Verizon has no fear of canni-balizing what works today in favor of investing in what will work better tomorrow.

What can we, the premium seat industry, take away from this case study? I offer this: do not pigeonhole yourself; live in front of your eyes; do not feel cozy because of past success- it does not by itself translate into future success; and most importantly, have no fear of cannibalization.

An “if it ain’t broke, don’t fix it” mentality might work in the near term, but guarantees failure in the long run if you are unwilling to adapt. Too often we avoid change as if we are expecting to see the portent black dog hovering over us when sometimes, often times in fact, there is nothing there to stop us but our-selves. So do not maroon yourself on an island of fear; the nobility of your enterprise depends on it.

As always, you can contact me anytime via email, phone or social networking (See Sidebar). I also encourage you to visit the new ALSD.com, which is administered up-to-the-minute with industry news and ALSD Conference updates.

Mobile: 330.904.0442Email: [email protected]

Connect with me on www.linkedin.com/in/

jaredfrank and follow me on

www.twitter.com/ SEAT_Editor

for daily updates. Here is a sampling of my tweets:

49ers new stadium delayed “until there is a new CBA agreement that embraces

the realities of NFL economics today.”

Food for thought- a luxury is only a luxury until you are accustomed to the experience. Then it’s a necessity, a new

minimum expectation.

University of Wyoming holds public open house of new Wildcatter Stadium

Club and suites in connection with homecoming week.

Touring Target Field with Scott O’Connell. He says renewals are at 85 percent and deadline was only

4 days ago.

New family seating section at Charlotte Motor Speedway to debut during Dollar

General 300/Bank of America 500.

LA Kings create the first sports team-inspired Pandora music station.

American Airlines Center’s Chef Chal-lenge is a great way to include the local community in the premium experience.

Magic suite holders have choice of artwork, finishings and furniture in new

Amway Center.

In Defense of CannibalizationDid I really just say that out loud?

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12 | S E A T | FALL 2010 | www.alsd.com

InduSTry And ASSocIATIon nEwS

The purpose of a business owning premium seats has always revolved at least in part around its need to entertain and market

to prospective clients. Now, some companies are taking further control over the messaging in their suites by branding the space. As part of a larger suite remodel that included new carpet-ing, installed seating from Dauphin (see photo), cabinets, etc., Caterpillar also has incorporated SUITE-artTM from FLEXcon.

SUITE-artTM graphics are printed on a durable film that bonds to most surfaces found in a suite- flooring, carpeting, walls, windows, counter and tabletops. The graphics are easily applied and re-moved, leaving no adhesive residue. For its suite at Mall of America Field, home of the Minnesota Vi-kings, Caterpillar selected wall graphics conveying its equipment product line for its Paving Division on SUITE-artTM cloth fabric. The self-adhesive cloth material was selected from FLEXcon’s bevy of options because of its high-end, portrait-type look, which produces a strong depth of image.

Caterpillar also framed its windows with FLEXcon’s Diamond Deckplate material, a holographic film, consisting of diamond patterns. Caterpillar considered using this material to outfit other surfaces within the suite, but decided since they were spending the money on new finishes, such as granite countertops, they did not want to cover them up right away.

The installation of SUITE-artTM, which oc-curred over the course of just one day this past Au-gust, was completed in plenty of time for the first Vikings kickoff. Moreover, the final printing and installation costs easily met the budget established by Caterpillar, who has been very pleased with the results thus far this season. “They’re thrilled. They are like proud new parents,” explains Nicole San-telman, Suite Sales Manager with the Minnesota Vikings. “They love to show it off. And they don’t

even mind on game days having people stop by to see the space.”

Caterpillar plans on keeping the current graphics through this year; however, it should be noted graphics can be changed as frequently as necessary. “Caterpillar has thought about potentially doing some different things in the suite geared towards who they are entertaining by personalizing door graphics or one of the walls with brand information specific to who is com-ing into the suite to be entertained,” says Mike Chevalier, New Business Development Manager for FLEXcon.

The ALSD has campaigned for suite branding for a few years now. But the industry’s response has been cautious, mainly because of concerns over working out the costs, not a lack of interest in the concept. Different scenarios exist for covering costs. In some cases, a team pays for the branding as a renewal tool. In others, the installation of graphics is a line item written into a suite contract. For the Vikings, the team simply recognized the potential of the idea and provided exposure of the information to its clients as a suggestion, without having to pay for it themselves.

Nicole Santelman first heard the idea at the 2008 ALSD Conference in Miami. “I was

extremely impressed,” Santelman says. “I thought it was a great idea. I’ve been trying to get a couple different clients throughout the past few years to adopt the concept.” Once Caterpillar decided to pay for a remodel of their suite, there was an opportunity for them to spend the extra money to brand it. Santelman continues, “I sent them the link to FLEXcon SUITE-artTM, and they really liked it.” Caterpillar then engaged FLEXcon. “This project was completely driven by Caterpil-lar,” says Chevalier. “If more brands knew that they could do this, it could be an easy sell for teams to work out a program for their clients who have an interest.”

With the awareness of suite branding increas-ing, there is much potential for this concept. And with the flexibility and depth of materials available, there is opportunity for teams to bring their clients a unique idea to help with marketing initiatives and with demonstrating ROI for their suite ownership.

–Jared Frank

Caterpillar drives suite remodel at Mall of America FieldVikings suite holder brands its suite using SUITE-artTM

“If more brands knew that they could do this, it could be an easy sell for teams to work out a program for their clients who have an interest.”

Dodgers Use Suites as Amenities, p. 14Member Highlight: Kerrie Bryant and Layne Feldman, p.18

Caterpillar’s Cocoon: Caterpillar has protected its suite investment with durable materials, such as FLEXcon’s SUITE-artTM and Dauphin’s Eidos installed seating.

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InduSTry And ASSocIATIon nEwS

Los Angeles is not short on premium seating, so creativity is the name of the game. The Dodgers unique asset is their Dugout Club,

an exclusive, climate-controlled club with a Ritz Carlton feel and adjoining seating behind home plate. And while the Dugout Club is success-ful and the most readily sold premium ticket at Dodgers Stadium, there still remains the issue of empty suites. Enter the suite as an amenity.

Dugout Club seats sell in sets of four with three tiers of packaging – VIP Full Season at $200,000, Premium Full Season at $126,000 and Preferred Full Season at $100,000. Each package comes with all-inclusive F&B, VIP gift packages and interestingly a suite for two, four or eight games depending on the package. Because it directly and tangibly markets suites to corporate and potential suite clients, Antonio Morici, Direc-tor of Premium Sales and Service for the Dodgers says, “The Dugout Club seats are the lead product that help move suite inventory.”

Since the program started in 2006, it has balanced club and suite revenues for the Dodgers. Where 75% of the corporate dollar formerly came from the Dugout Club packages and 25% from suites, those figures are now more like 60/40. Many existing clients bought incremental suites in addition to their club packages; others upgraded entirely to the suite level. “Almost overnight, this program helped us sell 8-10 full season suites,” acknowledges Morici.

As far as pricing and invoicing, only the Dodgers know of the hard costs and allocation of moneys. Clients receive non-itemized invoices for their Dugout Club packages; they simply see “four complimentary suites” as part of the offering. On the backend, the Dodgers allocate about 87% of moneys to the club and about 13% to the suites. And while the prices of the Dugout Club pack-ages have increased, Morici maintains that clients realize that this is a “fundamental growth of the overall amenity package.”

The suite-as-an-amenity program resulted in such success that the Dodgers decided to reverse the offering. Full season suite packages now include a half season, four-seat Dugout Club plan. Inventory was available, so the Dodgers maxi-mized the club as an amenity for suite holders. So while a suite costs $300,000 annually at Dodger Stadium, an $80,000 Dugout Club value is bundled into the package.

Morici concluded that the flexibility of ameni-ties has transformed his negotiation strategy. The Dodgers offered amenities like in-seat gift bags, opportunities for kids to run onto the field at game time, batting practice experiences, batting practice viewings and additional travel trips. But of all the amenities, the most attractive across the board is an additional night in a suite; and if an empty suite exists, Morici is happy to fill it.

– Amanda Verhoff

By the NumbersDugout CluBPreferred Full Season: $100,000• Four Dugout Club tickets to all regular season and

exhibition games • Two Luxury Suite Nights – includes tickets, preferred

parking passes and food and beverage package (F&B included in multi-year contracts only)

• Complimentary playoff tickets each year of term, excludes final year of term (multi-year contracts only)

• Invitation for two to Premium Seating Road Trip (one trip per term, multi-year contracts only)

• Two Complimentary Preferred Parking Passes• Invitations to Premium Seating exclusive events, e.g.

Speaker Series, Batting Practices, etc.• Exclusive access to Dugout Club, featuring

complimentary food and non-alcoholic beverages, full-bar and martini lounge, private restrooms and restaurant-style seating

• In-seat food and beverage service• Two-year term: 5% escalator; three-year term: 0%

& 5% escalator Premium Full Season: $126,000• All above listed Preferred items, plus:• Two Additional Luxury Suite Nights – four total• Two-year term: 5% escalator; three-year term: 0% &

5%; five-year term: 0%, 0%, 3% & 5% escalator VIP Full Season: $200,000• All above listed Preferred items, plus:• Six Additional Luxury Suite Nights – eight total• Two-year term: 5% escalator; three-year term: 0% &

5%; five-year term: 0%, 0%, 3% & 5% escalator

DoDger luxury SuIteS20 Person, Full Season: $300,000• Twenty tickets to every regular season home and

exhibition game • Ten Complimentary Preferred Parking Passes• Ten Complimentary Standing Room Only (SRO)

Passes• One Complimentary All-Expenses Paid Road Trip for

two annually• Four Complimentary Half Season, Dugout Club Seats• Right to purchase existing suite for every playoff

game (multi-year contract option includes playoff tickets every year except final year of term)

• Complimentary access to Stadium Club• Two-year term: 5% escalator; three-year term: 3%

& 3% escalator

For more information on Dodgers suites and their suite-as-an-amenity program, email Antonio Morici at [email protected].

Dodgers use suites as an amenity to fill empty inventoryInnovative program leads to upgrading Dugout Club patrons to the suite level

14 | S E A T | FALL 2010 | www.alsd.com

The purchase of a premium seat brings amenities – gifts, trips and F&B. But what if the suite itself was the amenity?

16 | S E A T | FALL 2010 | www.alsd.com

InduSTry And ASSocIATIon nEwS

orIgINAl CoNteNt

turNkey releASeS ItS ACtIvAtor plAtForM by Jared FrankTurnkey Sports & Entertainment unveils its an-ticipated Activator platform, an online application built as a tool to manage marketing partnerships both individually and in a group portfolio.

www.alsd.com/content/turnkey-releases-its-activator-platform

NBA teAMS SCore BIg IN the SuIte MAr-ket by Dr. Peter Titlebaum and Debbie TitlebaumThe second installment in our series on how professional sports teams in each of the four major leagues stack up to each other in the suite market takes its shot at the NBA. An excerpt appears on page 36.

www.alsd.com/content/nba-teams-score-big-suite-market

up-to-the-MINute INDuStry AND ASSoCIAtIoN NeWS

www.alsd.com/news

the St. louIS BlueS StArt NeW SeASoN tICket proMotIoNFans who purchase season tickets for select seats pay half of the bill now and the other half when the Blues make the 2010-11 playoffs.

www.alsd.com/content/st-louis-blues-start-new-season-ticket-promotion

MIAMI DolphINS to DeBut NeW CluB lIv oN SuNDAy NIghtThe nightclub in a football stadium has 15 cabanas and a dance floor.

www.alsd.com/content/miami-dolphins-debut-new-club-liv-sunday-night

CoNFereNCe NeWSwww.alsd.com/content/conference

2011 AlSD CoNFereNCe AND trADeShoW SCheDule oF eveNtSwww.alsd.com/content/announcing-2011-alsd-conference-and-tradeshow-la-live-0

LA LIVE, site of the 21st Annual ALSD Conference and Tradeshow.

AlSD ANNouNCeS tourS AND reCeptIoNS For 2011 CoNFereNCewww.alsd.com/content/alsd-announces-tours-and-receptions-2011-conference

FroM FACeBookAlSD oN loCAtIoN: MINNeApolIS, MNwww.facebook.com/pages/Association-of-luxury-Suite-Directors/112032714717

on AlSD.CoM

TCF Bank Stadium, home of the University of Minnesota Golden Gophers.

ALSD Family Portrait: Pictured are Dave Winfield, Bronko Nagurski, Jennifer Ark, Jared Frank and Ryan Mirabedini.

18 | S E A T | FALL 2010 | www.alsd.com

A Conversation with kerrie Bryant and layne Feldman Suite Services Coordinators, kansas City Chiefs

While sitting down recently with Kerrie and Layne for a late afternoon chat, I quickly overcame post-lunch drowsiness

and recalled, among other things, two important axioms: passion for what you do is never to be un-dervalued, and it takes all types to run a business. These two conversationalists- one a self-professed city slicker, the other a country girl with a Texas-grown smile- are both steered by passion with personalities more than capable of helping me overcome that 2:30 feeling. No 5-Hour Energy shot needed.

Only mildly disagreeing for a moment on where to get the best burnt ends of a pork brisket in town, these two are tethered by football and the goal to provide the best game day experience in the NFL.

SEAT: What has been your most eye-opening dis-covery about this industry as a young professional?Bryant: The biggest eye-opening discovery for me has been the amount of teamwork within the or-ganization and countless hours it takes to prepare a team and a stadium for game day. When I watch an NFL game on TV now, I watch it from a new perspective, one bigger than I ever really imagined it would be.

SEAT: What’s the most rewarding part of your job?Bryant: For me, when I walk into a suite on game day, and I see our suite holders and their guests enjoying themselves, it makes it all worthwhile. It gives me a reason for everything I do every day.

SEAT: Did you always want to work in sports? How did you get to this point in your career?Feldman: When I was in high school, I wanted to either work in the music industry or in profession-al football. I’ve been fortunate enough to get to do both in my life. Part of the reason for that is I’ve forged some excellent relationships through those years that have led me to this place today. Bryant: I coached college cheerleading before I got into the league. One day I decided I was ready to start a new career path and put my degrees to work. I always said growing up, I was going to work for an NFL team and sure enough, I’m proud to call myself a Kansas City Chief now.

SEAT: What is the best piece of advice you’ve got-ten that has helped guide your career decisions? Feldman: If you can find something that doesn’t make work seem like a four letter word every

day, that’s the best thing. And if you’re passionate about it and you have a goal of getting there and working hard, it’ll be an unbelievable experience.

SEAT: Free time is a rare occurrence in this busi-ness. What do you most look forward to doing when the shop’s closed?Feldman: I go home, put on a pair of sweat pants, lie on the couch and listen to some music. I’m a city boy.Bryant: I put on my 5 o’clock camouflage; I go out in the country, and I’m either hunting, fishing or four-wheeling. I am a country girl through and through.

SEAT: Alright let’s get to the serious questions… what’s the best place in town to get some Kansas City BBQ?Feldman: Like most things you’ll find in Kansas City, when it comes to barbeque, everyone has their favorite. There’s never one unanimous pick.

My favorite barbeque place is Oklahoma Joe’s. It was voted by Anthony Bourdain as one of the 13 places you need to eat at before you die. Bryant: My favorite is Jack Stack Barbeque. I recommend the pork ribs, the cheesy corn bake and a big glass of sweet tea. I’m a true Southern country girl.

SEAT: I don’t know Kerrie. If Tony Bourdain recommends Oklahoma Joe’s, I might be more apt in choosing Layne’s recommendation. Can I slide in Bourdain-style with no reservation?Feldman: You can’t even get in there anymore. It’s ridiculous how long the line is. It is five minutes from my house, and the line is 30 minutes long every time I go in there. It’s well worth the wait.

SEAT: Well I bet you didn’t think we’d be spending ten minutes discussing barbeque. I feel proficient enough in that area now to move on to Arrowhead Stadium.

InduSTry And ASSocIATIon nEwS: ALSd MEMbEr HIgHLIgHT

By Jared Frank, Editor, SEAT Magazine

NEC can take your display technology to the head of the class. With high-performance, large-format LCD displays (32" - 82"), you can relay vital messaging to your students and faculty from virtually anywhere within your facility. In addition to the exclusive Digital Signage Technology Suite, which boasts more than 30 advanced features, these displays tout advantages such as an ultra-thin bezel, a built-in expansion slot for no-hassle PC and media player integration and HD resolution that turns heads and draws crowds. Inside the classroom, NEC’s wide selection of mobile and installation projectors continues to promote interactivity amongst students and provide instructors with the technology and features necessary to keep all eyes on the screen.

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Win a $25,000 NEC display technology makeover!Is the display technology in your school not making the grade? Through February 28, 2011, you can submit your technology-deficient classroom videos to NEC to see if you will win a makeover in NEC display products.

To be eligible, you must first register for Star Student at www.necstarstudent.com. You can also earn cash back and more!

20 | S E A T | FALL 2010 | www.alsd.com

InduSTry And ASSocIATIon nEwS: ALSd MEMbEr VEnuE HIgHLIgHT

By Jared Frank with Kerrie Bryant and Layne Feldman

The Arrowhead Stadium project was no garden-variety renovation. In fact, it was so involved that the organization refers to it as

a new stadium. Aside from the seating bowl going untouched, which left the venue’s reputation for great sight lines unblemished, there was not much else that was not contacted by the project’s $375 million worth of concrete and plywood over the past two years. The Chiefs’ aim was not to just improve around the margins, but make signifi-cant upgrades to all levels, from the highest-end offerings to club seat spaces to new amenities for all fans. “Our slogan this year across the board is ‘New Body, Same Soul’,” explains Kerrie Bryant, Suite Services Coordinator for the Kansas City Chiefs. “We wanted to keep the same history that Kansas City is so proud of. But we incorporated so many new areas and so many new amenities. It really is a new stadium.”

One new area is the Hall of Honor, pre-sented by Time Warner Cable, a living, breathing museum within the concourse on the Field Level’s south side, which includes interactive exhibits and artifacts from the Chiefs’ treasured past. It is a tribute to the team’s history as one of the pillar organizations of the old AFL, and now the NFL, as well as the Hunt family’s devout commitment to the league it helped jumpstart.

Another of the most obvious new features is an enclosed club level, which has been absent from the stadium since it was built in 1972. Due to unfamiliarity and economics, club seat sales have proven to be the most difficult area for the Chiefs. “It’s been a challenge to sell those seats on a 3-year or a 5-year commitment, especially in these tough economic times,” states fellow Chiefs Suite Ser-vices Coordinator Layne Feldman. “But moving forward, we expect that area will be completely

Introducing the New Arrowhead Stadium: New Body, Same SoulFrom their new suite offerings, enclosed club level, Hall of Honor, and operational and staffing efficiencies, the Kansas City Chiefs are making good on their pursuit to provide the best game day experience in the National Football League.

(Top) New Homefield Advantage: Arrowhead Stadium has earned a reputation as one of the loudest homefield advantages in the NFL, helping the team to an incredible 37-13 home regular season record in the month of December.

(Bottom) Club IV: One of the new club spaces honors the 1969-70 squad, who beat the Minnesota Vikings 23-7 in Super Bowl IV.

“We want to be able to provide the best game day experience in the NFl. that’s our ultimate goal and that’s what we’re striving for.”

www.alsd.com | FALL 2010 | S E A T | 21

sold out, and people will be wishing they would’ve gotten in when they could have.”

Obviously, recovery won’t happen overnight, but signs of the corporate market coming back in Kansas City are emerging. Of 15 new suites this year in their highest-level areas (the Signature Suites and Broadcast Suites), the Chiefs have sold 14, a number the organization is very happy with. The more promising fact is that this inventory is only available on a 7-year basis, the longest commitment term the Chiefs offer. Furthermore, annual prices for these top-tier spaces, which vary from 12 to 32 to 40 seats, range from $120,000 to $350,000.

With its remaining premium options, the New Arrowhead exhibits much flexibility, not catering to just one group of fans, but to every fan on every level.

The premium renovations are so spectacular that the Hunt family has made arrangements to enjoy them anytime. The family or friends of the family can actually live at the stadium if they so choose. The upgraded, two-story Founders Suite provides accommodations for overnight stays when desired by the Hunt family or their guests. The bottom floor features stadium seating, lounge-type seating and dining. The second story is where the living quarters are if the family chooses to stay. As Bryant observes, “The Founders Suite is beauti-ful, a great place to watch the game. It truly is a stunning place.”

In addition to new premium and club levels, the New Arrowhead offers upgrades on every

(Top) During their inaugural season in Kansas City, the Chiefs charged $7 for box seats and $6 for reserved seats at Municipal Stadium. Today, some premium seating options are priced as high as $350,000.

(Bottom) Hail to the Suites: Chiefs Nation has bought in quickly to the new Signature Suites, the highest-level inventory available at the New Arrowhead Stadium.

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level, including increased ADA seating, upgraded video and sound systems and a first-of-its-kind Youth Wellness Education Center – The Chiefs Sports Lab. The Chiefs Sports Lab is free of charge to ticket holders on game day and has proven a popular destination for fans.

The New Arrowhead has certainly made life easier, but with change brings unanticipated challenges. Last year when suite holders and club seat patrons walked through the Club Level, it was largely under construction, and visualizing what they would be investing in was difficult. “It’s been so great to see our patrons react to the New Arrowhead,” says Bryant. “It really is an entirely new experience, and we’re working hard to make sure they see and enjoy all of the amenities, from the Hall of Honor to the club areas and Chiefs Sports Lab.”

One of the biggest challenges the Chiefs have is planning the most logistically efficient plan of action in preparation for game day as well as on game day. The organization clearly does not exercise the least-common-denominator approach when implementing its policies. Their goal is to be the best in all areas of service. “With the new stadium, we definitely had to make some changes and reorganize a bit to better service all our clients,” explains Bryant. “We extended our suite services department as well as increased our customer relations department to help reach our entire fan base, improving the experience for every ticket holder.”

On game day specifically, staff has also been increased and been made more accessible. The phone numbers of service personnel are in every suite, so that staff can respond to questions or concerns quickly. A guest service attendant is located at the top of every section, and con-

cierge desks are located at every stadium gate to assist premium seat holders with any concerns, questions or comments. “We want to be able to provide the best game day experience in the NFL. That’s our ultimate goal, and that’s what we’re striving for,” continues Bryant. “Extra staff and targeted training was the best way for us to get there.”

“As mentioned, everyone’s goal in this organi-zation is the same- to provide the best game day experience in the NFL, and one that other teams model themselves after,” Feldman echoes. “We want to have the perfect amount of staff, if not an extra person or two, just to be able to make every person feel like they are having the best game day experience that they can possibly have.”

Last year was a test run for the Chiefs suite services staff. Eyewitness testimony put in perspec-tive how busy the staff was on game day. So the organization acknowledged just how many more people really were needed to facilitate everything that is happening this year, knowing how many new areas and new things were going to be within the stadium.

With a New Arrowhead Stadium comes a new fan experience expectation. With some of the most beautiful and interactive new premium and non-premium spaces now online and a dedica-tion to fan service, those expectations are on their way to being exceeded. Careful evaluation of touch points and an operating and staffing plan to handle all those points of contact have the Chiefs building momentum with each passing Sunday this season. So far avoiding any flies in the oint-ment, Arrowhead Stadium’s proud soul is growing into its new body. #

Want to network with Kerrie and Layne?Here Are Their Business CardsKerrie BryantSuite Services Coordinator(O): [email protected]

Layne FeldmanSuite Services Coordinator(O): [email protected]

Kansas City ChiefsOne Arrowhead DriveKansas City, MO 64129

InduSTry And ASSocIATIon nEwS: ALSd MEMbEr VEnuE HIgHLIgHT

Foolish Club: The new club space is named for the original eight AFL owners, who were considered foolish for competing against the NFL.

SeND your NoMINAtIoNS For the MeMBer hIghlIght reCogNItIoN IN Future ISSueS oF SeAt to [email protected]

premium Seating By the Numbers

7,715 Club Seats on the Club Level

2,490 Club Seats in Club 50 on the Field Level (six sections on the 50-yard line on both sides of the stadium)

97 Seats in the Penthouse Suite (sold fractionally on a seat-by-seat basis)

72 Red and Gold Club Level Suites (Gold Suites have a bathroom inside the suite; Red Suites do not)

22 open-air Field Level Boxes

16 fully enclosed Field Level Sideline Suites

8 Broadcast Suites

7 Signature Suites

23 | S E A T | FALL 2010 | www.alsd.com

MeMbershipALsD MeMbership Dues structure:New MeMbers:Join September 1 – December 31: Membership good until following September 1Join January 1 – August 31: Membership good until September 1 of following yearRenewals are billed out annually on September 1

MeMbership cAtegoriespreMiuM seAtiNg professioNALs froM teAM, VeNue, or iN-VeNue f&b coMpANy:Ex. Director, Premium Seating, Green Bay Packers• Charter Member: First Member from Team or Venue: $395/year• Affiliate Member(s): Additional Member(s) from Team or Venue:

$125/year

preMiuM seAtiNg professioNAL froM fooD AND beVerAge heADquArters:Ex. Regional Vice President, Sodexo Corporate (does not work in-venue)• Corporate Member: $300/year per member, for first four members• Corporate Member: $125/year per member, for additional members

over four

VeNDor/suppLier coMpANy professioNAL:Ex. Sales Manager, Boundless Network• Vendor/Supplier Member: $500/year total, for up to four members• Vendor/Supplier Member: $125/year per member,

for additional members over four

JoiN Now:_____ Team Venue: Charter Member: $395_____ Team Venue: Affiliate Member: $125/each

_____ Corporate Member: $300/each, for members one-four_____ Corporate Member: $125/each, for fifth member and on

_____ Vendor/Supplier Member: $500/company, for members one-four_____ Vendor/Supplier Member: $125/each, for fifth member and on

PAyMENT: TOTAL: $____________

Person Joining (Repeat form for additional members):Name: __________________________________________________________Title: ___________________________________________________________Organization: ____________________________________________________Address: ________________________________________________________City, State, Zip: ___________________________________________________Phone: __________________________ E-mail: _________________________

METhOD OF PAyMENT: _____ Check made payable to: ALSD or Association of Luxury Suite Directors _____ AmEx _____ MC _____ Visa _____ Discover Card Number: ____________________________________________________Expiration Date: ________________Cardholder Name: ________________________________________________Cardholder Signature: _____________________________________________

“With a new arena just around the corner, attending the ALSD Conference the past few years became a valuable tool in making decisions regarding the design and operations of various premium seating areas. Whether we were networking with premium professionals, touring a new sports facility, or speaking with one of a variety of vendors, we brought back thoughts and ideas to share with our organization that were invaluable to our decision making process. Just don’t tell my boss a lot of the networking took place at the free parties.”

--Mike Guiffre, Director of Premium Seating, Pittsburgh Penguins

for More iNforMAtioN or to subMit forMs coNtAct:

Association of Luxury suite DirectorsAmanda Verhoff10017 McKelvey RoadCincinnati, Oh 45231P: 513-674-0555 x104F: 513-674-0577E: [email protected] www.ALSD.com

MemberProspectus.indd 2 11/22/10 9:44 PM

D o you want to know the dirty little secret that leagues and sports executives talk about behind closed doors? They are afraid that the media that propels their television revenue is getting too good. Tis the age of

DirecTV. Comfortably ensconced on your Barcalounger in the comfort of your own home, you can watch not one, but 32 games simultaneously with slow motion instant replays from every angle on an HD 3D-TV complete with expert commentators, a bath-room down the hall and your bookie on speed dial. No parking. No hassles. No need to get out of your pajamas. No $50 six pack. Homer Simpson is happy this way, why can’t you be?

It is a valid concern. So in an effort to keep the fans coming, one strategy is to build something that you can’t get anywhere else- not a sports arena, but an Entertainment Megaplex complete with doz-ens of entertainment options that you cannot get at the Simpson household. The ALSD has been showing off the state-of-the-art for a generation now. Newest, bestest, is what fuels the association and its loyalty.

Enter LA Live, site of the 2011 ALSD 21st Conference for this 21st Century. What Times Square is to New York, it is hoped that LA Live and its 20,000 square feet of LED signage, 27-acres, six city blocks, 600 annual events and 20 million visitors a year will be to Los Angeles and its AEG visionaries.

LA Live is not only LA’s future. It is YOUR future. It is the next generation of venues that is going to be demanded by a clamoring public, who want their cell phones to someday soon cook them spaghetti and meatballs and give them a foot massage. To remain viable in the world of sports today, sports must equate to more than wins and losses. It is about creating an experience. People need to be entertained before, during and after the game. Before they dig deeply into their recession-strapped wallets, fans have become conditioned to expect the experience. Is the sport enough? Maybe for purists. But for Homer Simpson, sports = entertainment = experience.

Next year, in celebration of the first anniversary of the Next Generation of the ALSD and of Sports Venues, the ALSD goes Hollywood. See the pictures here, and we hope you know why.

Why LA?The 2011 ALSD Conference and Tradeshow at LA Live showcases a new fan experience – one compelling enough to compete with the living room.By Bill Dorsey, Chairman, ALSD

24 | S E A T | FALL 2010 | www.alsd.com

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The entertainment capital of the world now has a capital of its own.

SunDAy, June 26, 20113:30 p.m. Kick-off Event 4:00 p.m. – 7:00 p.m. Exhibit Hall Open, Cocktail Hour 7:00 p.m. Pub Crawl at LA Live

MonDAy, June 27, 20118:00 a.m. – 4:00 p.m. League Day 4:30 p.m. – 7:30 p.m. Exhibit Hall Open, Cocktail Hour 7:30 p.m. – 10:30 p.m. Tour and Reception: STAPLES Center and Nokia Theatre

TueSDAy, June 28, 20118:00 a.m. Keynote Event 9:00 a.m. – 12:00 p.m. Exhibit Hall Open, Brunch 12:30 p.m. – 4:00 p.m. Sessions 5:30 p.m. Tour, Reception and Baseball Game: Angel Stadium, Los Angeles Angels of Anaheim

WeDneSDAy, June 29, 20119:00 a.m. – 12:00 p.m. Sessions or Bootcamps 1:00 p.m. – 4:00 p.m. Sessions 6:00 p.m. – 9:00 p.m. Tour: Home Depot Center Tour (subject to change)

26 | S E A T | FALL 2010 | www.alsd.com

2011 ALSD Conference and TradeshowLA LIVE

Sunday, June 26 – Wednesday, June 29, 2011Brief Schedule of Events to be updated continually

Phot

os Co

urte

sy of

AEG/

L.A. L

IVE 2

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Registration fees include all seminars, course materials, venue tours, and hospitality receptions.

Attendee Sign-upPlease complete a registration form for each attendee. Payment information only needed once if paying for all attendees from a team/company.

CAnCellAtionThirty (30) or more days before show: 75% refund. Less than thirty (30) days before show: Credit for following year’s show; no monetary refund.

Organization ___________________________________________

First Name _____________________________________________

Last Name ______________________________________________

Title ___________________________________________________

Address ________________________________________________

City____________________________________________________

State _____________Zip Code______________________________

Phone _________________________________________________

Cell Phone _________________________________________________ Yes, I would like text messages during the ALSD Conference

*ALSD will have an opt-in Text Program. Texted updates/informa-tion sent to your cell phone (Ex. "ALSD buses depart 5:00 p.m for Venue Tour" or "2:30 Sales Session moved to Conference Room #2")

E-mail __________________________________________

Member: oYes o No o I would like to sign up for member ship; send materials

the 21st AnnualAlSd Conference & tradeshowJune 26-June 29, 2011 JW Marriott los Angeles, California

RegiStRAtion FoRM

Leagueo NFLo NBAo NHLo MLBo Soccer

o Collegeo Minor Leagueo Racingo F&Bo ITo Other: ______

pAYMentPayment Information:

___ American Express ___ Discover ___ Mastercard ___ VisaCard Number: _____________________________________________________Exp. Date: ____________________________________________Cardholder Name: _____________________________________Cardholder Signature: __________________________________

___ Check made payable to: ALSD or Association of Luxury Suite Directors

Host Hotel information:The JW MarriottLos Angeles at L.A. LIVE 900 West Olympic Blvd. Los Angeles, CA 90015 www.lalivemarriott.com

Fax, e-mail or Mail form to:Amanda VerhoffALSD10017 McKelvey Road, Cincinnati, OH 45231E: [email protected]: 513-674-0555 x104 F: 513-674-0577

Reservations: Web Reservations: https://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID=2637027 Phone Reservations: 800-266-9432. Mention: Association of Luxury Suite Directors for group rate

pRiCing:november 1, 2010 – december 31, 2010 no. of Attendees

First ALSD Member $700 _____  Add’l ALSD Member $650 _____Non-ALSD Member $800 _____

January 1, 2010 – March 16, 2011First ALSD Member $750 _____Add’l ALSD Member $700 _____Non-ALSD Member $850 _____

March 16, 2011 – AlSd ConferenceFirst ALSD Member $800 _____Add’l ALSD Member $750 _____Non-ALSD Member  $900 _____

A la Carte eventsAngels Baseball Ticket $35 _____ AlSd guest/Spouse program: Extra credentials are $200 each and will grant guest(s) access to all tours and receptions. Kids under the age of 14 are Free.

Guest/Spouse $200 _____Angels Baseball Ticket $35 _____

Guest Name: _________________________________________________________

Total: $_______

2011registation.indd 1 11/22/10 9:49 PM

28 | S E A T | FALL 2010 | www.alsd.com

Let’s face it, college athletics is just a different game than professional sports, especially when it comes to selling and servicing premium seats. Alumni and donors are the clients, and the overall institutional

philosophy and culture must be taken into account. What is significant is that some of us do not quite understand college athletics. Many of us have never sold on the college level; and most of us do not understand what it is like to run four build-ings during four separate seasons for four different sports. It is unfamiliar territory, so who better to explain the life of a col-lege suite director than the college suite directors themselves. Read on and discover the allure and the occasional anxiety of college athletics through a panel discussion conducted by ALSD Executive Director Amanda Verhoff.

ALSD: Does your school or athletic program have a phi-losophy for you to follow in your role?Doyle: Our venue’s strategic plan is to create the “Thrill” for each guest as well as their guests at each event. I try to achieve this with thrills like mascot visits to suites and signed balls from the coach.Kimbrough: Follow the guest services standards: Safety, Fan Friendly, Informed and Presentation. We train to follow our Guidelines for Service: make eye contact and smile, greet guests you come in contact with, anticipate guests’ needs for

assistance, provide immediate service recovery, exceed fan expectations and thank each and every guest.Creech: Our project was guided by six principles: keep Kenan Stadium a modern facility, integrate Kenan Stadium with the overall look and feel of the campus, enhance the fan experience, provide a new Student-Athlete Academic Center, provide Carolina Football with facilities needed for success and generate revenue to ensure the future of Carolina’s broad-based athletics program.Boles: We carry out the Auburn Athletics Department vision: to be the nation’s preeminent athletics department. We en-able our student-athletes to be successful in all areas of their lives- athletics, academics and personal endeavors, now and in their future, by providing them with the best resources available. We also follow the Auburn Creed. We will lead the way in integrity, diversity, communications, both internally and externally, compliance and customer service. We function as a team for the benefit of Auburn Athletics, not for personal gain. We will have an attitude of constructive discontent, always striving to be better.

ALSD: Explain your relationship to donors and explain why they are different than a traditional premium seating customer.Creech: We are fortunate to have a strong, loyal donor base. Our staff strives to build relationships with donors and help guide their financial support to immediate needs and long term support, such as our scholarship endowment program. Our donors are much more than “paying customers”; they are investing in the future of the university community by sup-porting the young men and women in athletic competition. They are eager to support our efforts in order to provide those students with the best educational and athletic experience possible.Boles: The biggest difference I have seen is there seems to be a bigger sense of loyalty to the team on the college level. On the professional level, it seems premium seating is used more for business, and there is a more corporate atmosphere.Doyle: Ohio State has a development department that has constant communication with our donors. My department has a strong relationship with the development department, as we allocate multiple suites for their networking events, and in turn they put me in contact with donors that could be potential suite clients.Kimbrough: College donors are probably a little more invested emotionally. Many donors are long-time supporters,

Through The eyes of The CoLLege suiTe DireCTor We assembled a group of college suite directors across conferences and across geographies for a roundtable discussion to gain further insight into the life of the college suite director. Find out the highs and lows (mostly highs) of life on campus.

Smile of the Tiger: Janie Boles (left), former Tiger

Paws Dance Team member, forever remains a part of the Auburn family.

www.alsd.com | FALL 2010 | S E A T | 29

and there is a sense of ownership of their collegiate program. Many have their businesses in this state or are alumni, and they continue their philanthropy with the athletic program.

ALSD: Student workers and volunteers are your customer service and brand ambassadors on game day. How do you train and reward them?Creech: Early in project planning we realized that our current staff could not properly manage 3,000 new premium seats. We researched the possibility of a third-party premium seat manager. We selected The Colonnade Group to manage our existing premium seat inventory and help us prepare for the opening of our new facility. The Colonnade Group - branded Tar Heel Athletic Hospitality - hires and manages all of our game day student workers. Colonnade has a proven manage-ment system that is working great at our venue.Boles: We have two different groups that work on game day- the Athletic Director’s Club, a retired group of individu-als on the club levels and the Executive Suite Ambassadors, a student staff on the executive suite levels. This past year we outsourced our training, using Brian Crow with Game Day Consulting. I have also found it effective to continue training throughout the year, always reminding staff of what provid-ing little “wows” looks like to make lasting impressions and memories. Rewards include an end of the year dinner, their group picture in the football program and a shirt. I reward the staff that goes above and beyond with a special pin for their shirt or jacket.Kimbrough: My guest services staff is comprised of college students who are interviewed and chosen based on their pro-fessionalism, references and quality standing. They are trained on the policies, procedures and service guidelines, as well as safety. Training is put on by a security professional prior to football season. I employ over 80 students for football, 20 for basketball and baseball. Their rewards are numerous: excel-lent pay, great networking, incredible work experience, great resume builder and hands on customer service experience.

ALSD: What is your best sales strategy?Doyle: Listening to the clients’ needs. Clients use suites for different reasons. So when I meet with potential suite clients, I do not come in with Package A or Package B. I listen to the clients’ “hot button” issues and customize to fit their needs. A value benefit to most suite holders is a tax deduction on a portion of their annual suite payment.Kimbrough: I operate under the premise that you friend-raise

MeeT The PANeL

JANie BoLesDirector of Donor Services and Annual GivingTiger Unlimited, Auburn Athletics DepartmentALSD Board Member“I have worked in the industry for 13 years. Currently I manage 79 Executive Suites at Jordan-Hare Stadium. In that role, I oversee premium seating and donor hospitality areas for football, which includes 3,852 seats sold to the Football Scholarship Donors. I also coordinate the ticket priority renewals for football and baseball. Additionally, I oversee various hospitality events for Tiger Unlimited members and donor services.”

PATTi KiMBroughDirector of Guest ServicesRazorback Athletics, University of ArkansasALSD Board Member“I oversee and service all premium seating and clubs in all of our athletic ven-ues. In addition, I have recently assumed the responsibility for all suite sales for Razorback Athletics, which involves the sales management of over 200 premium skyboxes. I also serve as the director of hospitality for all postseason play, tournament hosting and bowl games. Some days I wonder what my job does not entail.”

BrANDoN MCCorMiCKSponsorship, Suites & Premium SeatsAgganis Arena, Boston University“My role at Agganis Arena is to prospect for new sales as well as service our 400 premium seats, 30 suites and my own sponsorship clients. Agganis Arena’s main tenant is the Boston University Men’s Ice Hockey team, but we are also host to many concerts and events throughout the year. In 2009, our building was ranked #9 in the world by Venues Today for buildings that seat between 5,000 and 10,000 patrons.”

JusTiN DoyLeDirector of Business DevelopmentSchottenstein Center, The Ohio State University“My overall responsibility is to increase revenue for the Schottenstein Center via the selling of 52 luxury suites and 5,500 personal seat licenses within the Schottenstein Center. In addition, I am responsible for the selling of sponsor-ships to non-athletic events and the creation of a VIP premium seating club.”

KArLToN CreeChDirector of Tickets and Parking The Rams Club, University of North Carolina“I am the co-coordinator of a $70 million expansion to our football stadium that includes over 60,000 square-feet of student-athlete support facilities, 20 suites, 360 loge seats and 2,300 club seats. I organized the development process for our overall project scope and premium seating.”

reAgAN ChessherVice President & Division Manager- Annual Programs12th Man Foundation, Texas A&M University“The 12th Man Foundation manages operations for 64 suites and 1,950 club level seats within Kyle Field. I am responsible for anything that is directly or indirectly associated with a 12th Man Foundation annual seating contribution. Our Annual Programs staff strives to provide careful attention to all facets of premium seating management and operations as well as maintaining a dedicated commitment to ensure that premium seating patrons have a great game day experience.”

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first, fundraise second, carry out stewardship third; service after the sale is key. Honesty is also vital in the onset of the relationship and throughout the life of the relationship.McCormick: I build a personal relationship with all of my clients in order to gain access to their social and professional network and thus generate warm prospects in a trusting en-vironment. My clients are the best advocates for what we sell, and they know which of their clients are good prospects.Creech: We treat premium seat solicitations just like any other donation. But now that we have a new stadium, we offer bonus priority points for donors who make a seat com-mitment, because we have financial commitments to the new construction.Boles: Relationships. I try to maintain lasting relationships with suite holders as well as with prospects throughout the en-tire year. It is always easier to keep your current suite holders than to have to go out and find new ones. It is very important to keep up with special events in the lives of the suite holders and prospects such as birthdays, children’s weddings, trips, etc. The authenticities felt by your clients in each of your interactions with them are the building blocks to a lasting relationship with them for years to come.

ALSD: How do you continue to improve customer service?McCormick: I always look for ways to improve upon my relationships with clients. The most important thing I have learned is to proactively search for ways to make my clients look important in front of their clients, friends and family.Boles: I do research. I read books on customer service and at-tend seminars. The best customer service seminar for me was “Quality Service” given by Disney Institute. Get to know each client and understand what makes them tick, then meet and exceed their expectations. I think out each of our touch points with our donors and think of how we can make the most of each one.Creech: Outsourcing our game day management has allowed my staff the freedom to concentrate on donor relations.Kimbrough: Our most valuable tool is our end of season survey. We identify our weaknesses and improve upon them for next season.

ALSD: Explain your department’s relationship with the food and beverage department at your venue(s).Doyle: Sodexo and my department communicate on a regular basis to coordinate single game rentals and catering orders. Importantly, I host a “Luxury Suite Committee” meeting monthly. I have members from the ticket office, operations department, event services department and Sodexo that at-tend this meeting to discuss suite-related issues.Creech: We have the ability to hire our own catering partner

independent of the university F&B provider. The Colon-nade Group manages the selection process, holds the catering contract on behalf of the athletic department and manages game day catering concerns. This arrangement takes the cater-ing burden away from our fundraising staff so that we can concentrate on donor relations and sales.Boles: We have a very close working relationship with our F&B department. We have a high level of respect for each other. We approach the season as a team, making sure it is seamless to the suite holders as they receive unforgettable service. Together we brainstorm how we can create the “wow” factor for the suite holders.Kimbrough: I am the front person who deals with campus catering and concessions. Our relationship is strong and the goal is similar– get quality food to the fans. If fans complain, we benevolently explain that college venues are limited on kitchen and pantry space, and that mobility issues do occur. The two groups work very hard to alleviate the issues quickly on game days.

ALSD: Explain your typical Game Day?Kimbrough: Imagine hosting 72,000 people in your back-yard for a cook-out! My day starts very early. I am nearly the first person to arrive and last to leave. An 11:00 a.m. kick-off requires arrival before 6:00 a.m., and if all goes well, I depart at 5:00 p.m. I never sit down on game day. My first game at Arkansas, I wore a pedometer and walked 9.3 miles. Stamina is important; you have to stay “on” 24/7 and never let them see you sweat. Issues arise, and you always have to appear calm and professional. You have to establish a balance be-tween premium seat fans and your general fan base, creating the greatest fan experience for both simultaneously.McCormick: My life on game day is hectic. You do not real-ize how tough it is to be on your A-game for 5-6 hours until the night is over, and you are completely exhausted.Creech: Because of our relationship with The Colonnade Group, I am free to interact with donors on game day.Doyle: On game day, it is making sure all of the suites are clean, and that all of the suite amenities are in place for our guests. I will talk with our suite catering department to make sure they do not have any outstanding questions. Once the doors open, I will check in on suite holders and personal seat licenses holders to make sure their experience is going well.Chessher: Game day is hectic. Add to that we have other programs/endeavors that require great attention and some-times pull me away from being solely dedicated to the club and suite level patrons. I have a well-established routine that allows me to maximize my time so I can focus on broader issues that may arise on game day. I rely heavily on a staff that has continuity and familiarity with our premium level patrons

“i operate under the premise that you friend-raise first, fundraise second, carry out stewardship third.”

— Patti Kimbrough, razorback Athletics

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CoLLege VeNue highLighT

oN LoCATioN iN LouisViLLe: ALsD ATTeNDs The oPeNiNg ACT AT The KfC yuM! CeNTer

On October 16th, the eagles opened the KFC yum! Center in Louisville. yours truly had the pleasure of at-tending, and it was, as the name reveals, a treat! Add to that, it was fascinating to experience the industry from the “other side”. Along with our awesome hosts, the Galt house staffers, we dined, danced – if you call what we did dancing – and listened to a damn good concert… at least that’s what all the “older” eagles groupies told me.

Truth be told, it is one of the most beautiful venues i have been in. The atrium is akin to a cruise ship, with the three-floor escalators, ceiling-to-floor graphics and a 20-foot bucket of KFC chicken above the concession stand. The team shop looks as appealing as the chicken, but i restrained myself – i am a Dayton Flyer fan!

The elevators are unblemished, and they got us to the suite level, albeit on the second try (i gave the elevator attendant a pass; it was his first event). Once on the suite level, the big-atrium feel dissipates. The stone entryway bestows elegance that is complemented with modern furniture, finishings and signage. The concierge desk includes a 4-foot arena diagram to direct folks to their seats – very thoughtful.

The suites are especially modern, including cabine-try a distinctive grey-blue color. Ample storage space, a generous hardwood “great room” with a 5-foot Cardinal floor graphic and a full-sized stainless steel refrigera-tor, stocked with spirited beverages (naturally), are the first things i noticed. What also caught my eye are the loge boxes in one end zone. They were empty for the show, because they were behind the stage, but they must be the best seats in the house. i also noticed there are three rows of suite seats instead of two. i sat in one of the inside seats and delightfully had fewer folks to climb over and less drink to spill en route to the restroom. Score!

There are no in-suite restrooms, which was fine by me, so i took a self-guided tour to the girls’ room. in doing so, i met the Centerplate team, two of which were headed into our suite. Their uniforms are first-rate – clean and classy. Black slacks, white shirt, red tie and a tan, high round-neck vest. Attendant uniforms are not often noticed by suite holders, but for me the night was about evaluating the little things. The uniforms earned high marks, and i told them so. Continuing, i noticed lots of suite holders milling about, which was also fine with me, as the spacious open-air concourse is littered with high boys and stools. When i reached the restroom, i realized i had only gone about 15 feet. i got so wrapped up acting like Magnum P.i. with my

camera; i guess i just imagined i had walked farther. i got some good shots though; i will have Jared put them on Facebook!

The line for the restroom told me that either too many female eagles groupies were invited to the concert or that the inevitable women’s restroom-line dilemma is here to stay, even in the newest venues. Suitably, the toilets have the newest water-saving tech-nology; a woman had to have designed that. The sinks have deep stainless sinks and oversized fixtures, which is nice for presentation, but water in the sink splashes too much… on me. i had nothing to complain about though; i had plenty of time to dry off as i stood in line for paper towels!

While the eagles amped up for round two, i dabbled in the chips and queso (my favorite!), fittingly served in Mexican-style dishes. i am happy to report that the queso satisfied my late night munchies, and more importantly did not get the infamous “cheese film” on top. Over a glass of merlot, i mingled with a former yum! Brand production employee. he filled me in on the yum! Brands - Pizza hut, Taco Bell, Long John Silvers, A&W and KFC. i never knew! Pleased that i learned something new, i went back to my seat with a second helping of chips and queso and enjoyed the rest of the concert. They played for hours… and hours! Six encore songs made me want a bed of my own at hotel Cali-fornia. But truly the eagles were fabulous and a great opening act… or so the groupies told me.

– Amanda Verhoff

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and the expertise of the staff affords me the flexibility to make sure that we are meeting the needs and expectations of our stakeholders, trustees and athletic department.Boles: Game days are 12 hour work days – no way around it. I get up early to see my family (if they are awake) and get to the stadium 7.5 hours prior to kick-off. Our suites have a key-less lock system, so I go through to unlock the cabinets with the master wand. I also double check that the fridges have not frozen over and that cleaning has been completed. I make a list of issues/concerns and distribute it to the appropriate areas. With Jordan-Hare Stadium being an older venue, it is not out of the ordinary for there to be an unexpected leak or an issue that transpires overnight. We work as a team with the different groups we rely on in the suites/clubs. If we see that any of us needs help, we step in and do it. The donor does not care who does it, just that it is done right. My game day staff arrives, and we do our pre-game meeting. Once gates open, I am on hand for troubleshooting. You can do all the pre-plan-ning you want, but there will always be some troubleshooting that takes place; it keeps our jobs exciting. During the game I go in each of the 79 suites. This gives me the opportunity to be available if any suite holder has a concern. Suites stay open for two hours after the game.

ALSD: Tell us about your off-season.Kimbrough: I do not really have an off-season, with football crossing into basketball and basketball crossing into baseball/softball, then track and field and postseason play. The only real break I get is attending the ALSD Conference at the end of June after the College World Series. Then I try to take some family time in July. Come August 1, we are fully ramped up for football.Doyle: Off-season? That’s a good one! Once the season is done, we survey the annual suite holders; I follow up individ-ually with concerns from the survey. We are also in sell-mode for our available suites and PSL inventory.Boles: No off-season here. When the football season is over, we begin renewals for the ticket priority program and suites. We begin hiring game day staff. And we finalize our budget books.McCormick: May-July would be considered our off-season. During that time we renew clients and work hard to find new clients.

ALSD: What about a work-life balance?Boles: Work-life balance – ha! What does that look like? When you step into college athletics, I think that is prob-ably one of the most talked about problems that one faces. Through God’s grace, He has allowed me to establish a

work-life balance by teaching me to set my priorities right. For me, that has meant that I put my relationship with God first, followed by my relationship with my husband, my kids, my work and then my free time. Setting it up this way has required me to say no to opportunities, but in doing so, I am trusting that God will be faithful and bless my obedience in setting my priorities according to His standard. In setting it up this way, I have been amazed at how productive our office has been and successful we have been at getting everything done and then some.Kimbrough: Work-life balance is probably the constant struggle of every working professional today. For me, it is hav-ing a strong family-base, a husband who understands my job’s demands. We have learned to adapt together to the long hours and travel. After six years, we have established a rhythm, and we value the quality over the quantity of free time. You have to understand the world of sports is not for sissies.McCormick: I have a unique situation. I work full-time, but I am also enrolled in the MBA program at BU. Needless to say, my work-life balance does not exist; however, our general manager does a great job of recognizing and rewarding the time and effort our staff puts in to make this a successful building.Doyle: To have a successful work-life balance, you have to plan for time out of the office. Of course, when you have five events in one week, you need to stick to your job responsibili-ties, but if there is a day where you do not have any meetings, take a half-day off just to get out of the office. Spending short amounts of time away from the day-to-day tasks enables me to look at the bigger picture and set more efficient priorities.

ALSD: How can the ALSD community help you improve in your role?McCormick: The ALSD has been a tremendous help in allowing us to see how other collegiate and pro teams act and react in their respective markets. We always leave the ALSD Conference with many new ideas on how to improve guest services, better prospect for new sales and retain a high percentage of renewals. I would urge other universities to join the ALSD in order to gain a fresh perspective on how they do business.Chessher: I appreciate the information in SEAT Magazine. We are studying options to renovate our stadium, suites and clubs, and the articles have been helpful to identify industry trends. I share the articles with my committee to increase their awareness of the industry. I also had the opportunity to attend the conference last summer and found it invaluable to be able to interact with like-minded professionals.Boles: The ALSD community has been a vital part of the

We function as a team for the benefit of Auburn Athletics, not for personal gain. We will have an attitude of

constructive discontent, always striving to be better.” — Janie Boles, Auburn Athletic Department

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success we have in our program. It is a sound resource for feedback or answers to questions/problems that you may be experiencing. For researching new ideas, there is no better resource than the other suite directors in membership.Kimbrough: Being a member of the ALSD since my first months here at Arkansas, almost 6 years ago now, has been like having a constant support group, an infusion of great ideas in SEAT Magazine, training tools at the annual confer-ence and industry trends in the Premium Seat Sourcebook and monthly e-newsletter. As a four-year member of the ALSD Board, my industry knowledge has increased tenfold, and the contacts and networking have been instrumental in every aspect of my job as Director of Guest Services at Arkansas.

ALSD: Share why you ‘do what you do’ and why you con-tinue to work in college athletics. Boles: I am extremely blessed that God has given me the opportunity to serve and represent Auburn, providing the highest standard to our donors and members of the Auburn Family. I genuinely love to serve others and create lasting Au-burn memories. We live in such a fast-paced world that when our donors get to the game, I want them to know that we are going to take care of them. Over the years, I have seen donors celebrate births of children and grandchildren, survive deaths of loved ones and win battles against diseases. One of the most recent “touching stories” comes from the weekend we played LSU. Our head coach’s wife gave her suite to children that are battling cancer. We provided a complete game day experience package- seeing the locker room, being on the field pregame, sitting in a suite during the game and celebrating with the team after the game. To see the expressions on their faces and hear how much fun they were having just makes your heart smile. We are blessed to have a coach’s wife that is so thoughtful; she provided these kids the opportunity to just to be kids and not think about their illnesses. They are true fighters.Kimbrough: My most touching story is about a 7-year old dynamic bundle of energy named Ethan. I met him three years ago during our red/white spring game when the wheel of his tiny wheelchair was falling off. While the staff mended his wheelchair, I learned that Ethan’s family traveled five hours to see his beloved Razorbacks and participate in Razorfest, an event for young Razorback fans. Since then, Ethan has remained an inspiring element to Razorback Nation and especially to me. Ethan was born with a disease called My-elomeningocele - a birth defect in which the backbone and spinal canal do not close before birth - a type of Spina Bifida. He has much to be literally hurting about, yet he is so upbeat.

His mom says that the Razorback family has given him the inspiration to fight. Last Christmas, Ethan was in Arkansas Children’s Hospital facing serious brain surgery, and we all made the road trip to see him – the administration, players and parents. The love shown to this family makes me proud to be a Razorback. “Little E” or as one player playfully calls him “Little Wheels,” is so popular that the SEC did a special story on him. Toward the end of each home game, I give “Little E” his legs. I carry him down to the field to let him “stand” among the giants. Students give him high fives and chant his name. His smile is priceless. I love my job because of the small victories like Ethan’s that make not having an off-season worth it.Creech: I work in college athletics because I believe in our mission- to provide young men and women the opportunity of a university education through athletic competition. Each year we host two scholarship dinners, where our donors and staff can interact with our student-athletes. These dinners pro-vide a tangible reminder of the high level of excellence with which these students represent the university. Each dinner we ask students to speak to the crowd about their experience at Carolina. I am amazed at the poise, confidence and humility that they show when addressing several hundred classmates and donors. Their accomplishments in competition, the class-room and the community are consistently extraordinary, and I am proud to be a small part of the program that makes these accomplishments possible.Chessher: It is easy to get caught up in the competitive side of the equation with regard to conference standings, school pride and bragging rights, eclipsing fundraising goals and satisfying fan expectations. When you take a step back and re-ally focus on what it is all about– raising scholarship funding for our student-athletes – it really makes you feel good about what you are doing. #

Interested in learning more about collegiate-venue premium seating?

Write to Amanda at [email protected], or connect with her on LinkedIn at www.linkedin.com/in/amandakuntzverhoff.

Little E, Big Heart: Little Ethan is an inspiration to all of us and an example of the power of athletics in overcoming adversity.

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Overall analysis: all Business/COrpOrate premium seating CustOmers

Number of employees: less than 5 employees 26% 5 - 9 employees 11% 10 - 19 employees 11%20 - 49 employees 16% 50 - 99 employees 11% 100+ employees 25%

sales Volume: less than $1 million 28% $1 - 2.5 million 13% $2.5 - 5 million 10% $5 - 10 million 10%$10 - 20 million 9%$20 – 50 million 9%$50 million+ 21%

locatioN type: Headquarters 15% branch 14% independent 71%

full House entertainment Database marketing and ohio university center for sports administration now present the top 10 premium seating industries. These 10 in-dustries represent 35% of all the business types that buy premium seating.

#1: attOrneys/legal serviCes

Number of employees: less than 5 employees 63% 5+ employees 37% 20+ employees 21% 100+ employees 7%

sales Volume: less than $1 million 71% $1 million+ 29% $5 million+ 11% $10 million+ 5%

locatioN type: Headquarters 6% branch 7% independent 87%

Research Note: Even small attorney offices buy premium seating with 73% of offices having less than 10 employees. Zero law firms appear on the Fortune 1000 due to the fact that most of them are independent (87%) and local.

#2: insuranCe

Number of employees: less than 10 employees 36% 10+ employees 64% 20+ employees 55% 100+ employees 31%

sales Volume: less than $1 million 28% $1 million+ 72% $5 million+ 53% $10 million+ 43%$50 million+ 26%

locatioN type: Headquarters 21% branch 21% independent 58%

Research Note: Insurance buyers are large in size with over half having sales of over $5 million. They are very likely to be part of a family tree: head-quarters + branch locations 42%.

#3: general COntraC-tOrs & HOme Builders

Number of employees: less than 10 employees 34% 10+ employees 66% 20+ employees 50% 100+ employees 15%

sales Volume: less than $1 million 11% $1 million+ 89% $5 million+ 53% $10 million+ 39%

tOp 10 Business CategOries Buying premium seats revealed

in the fall issue of seat, the industries ranked #11 through #20 that purchase premium seats were published (see list below). The answer to the question, “Who buys premium seating?”, is further investigated here, listing not only the top ten business segments, but

additional breakdowns, including employee size, annual sales revenue and business status (headquarters, branch, independent).

These new insights are the result of full House entertainment Data-base marketing partnering with the ohio university center for sports administration. in 2010, the research team updated and expanded its original 2007 suite lease research study (published in the fall 2007 issue of seat). over 13,000 professional sport premium seating customers have been analyzed, and full House and ohio university are excited to share the top industries that lease suites and other premium inventory (club seats, Vip clubs, etc.) with alsD members.

To get started, here are the industries ranked #11 through #20 that purchase premium seating:

11. manufaCturers Of industrial & COmmerCial maCHinery

12. aCCOunting, auditing & BOOkkeeping

13. televisiOn, radiO & newspapers

14. plumBing, Heating & air COnditiOning COntraCtOrs

15. restaurants & Caterers

16. engineering serviCes

17. truCking

18. Car dealers

19. eleCtriCal wOrk (eleCtriCians)

20. dentist OffiCes

By Ron Contorno, President, Full House Entertainment Database Marketing and Heather Lawrence, Ph.D, Ohio University Center for Sports Administration

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locatioN type: Headquarters 6% branch 8% independent 86%

Research Note: Examples within Fortune 1000- Peter Kiewit Sons, Tu-tor Perini, Pulte Group, D R Horton and Lennar.

#4: Oil

Number of employees: less than 10 employees 26% 10+ employees 74% 20+ employees 68% 100+ employees 36%

sales Volume: less than $1 million 11% $1 million+ 89% $5 million+ 71% $10 million+ 65%$100 million+ 43%

locatioN type: Headquarters 38% branch 14% independent 48%

Research Note: Buyers within the oil industry are massive in size with 65% having more than $10 million in sales. They are very likely to be part of a family tree: headquarters + branch locations 52%.

#5: Business & manage-ment COnsulting serviCes

Number of employees: less than 10 employees 46% 10+ employees 54% 20+ employees 38% 100+ employees 17%

sales Volume: less than $1 million 36% $1 million+ 64% $5 million+ 29% $10 million+ 22%

locatioN type:

Headquarters 10% branch 12% independent 78%

Research Note: Examples within Fortune 1000- Tenet Healthcare, Universal Health Services, Towers Watson & Co, and Cerner Corp.

#6: dOCtOrs OffiCes

Number of employees: less than 5 employees 76% 5+ employees 24% 10+ employees 15% 100+ employees 1%

sales Volume: less than $1 million 78% $1 million+ 22% $5 million+ 6% $10 million+ 3%

locatioN type: Headquarters 0.5% branch 1% independent 98.5%

Research Note: Doctors offices that buy are very small with 76% of offices having less than 5 employees. Like attorneys, zero appears on the Fortune 1000, because almost all of the offices are independent (98.5%) and local.

#7: Banks, Bank HOld-ing COmpanies & Credit uniOns

Number of employees: less than 10 employees 16% 10+ employees 84% 20+ employees 69% 100+ employees 42%

sales Volume/asset size: less than $20 million 3% $20 million+ 97% $100 million+ 93% $1 billion+ 76%

locatioN type: Headquarters 35% branch 51%

independent 14% Research Note: Do not ignore bank branches. More branch locations are buyers than headquarters.

#8: real estate agenCies

Number of employees: less than 10 employees 56% 10+ employees 44% 20+ employees 26% 100+ employees 8%

sales Volume: less than $1 million 52% $1 million+ 48% $5 million+ 21% $10 million+ 14% $50 million+ 4%

locatioN type: Headquarters 4% branch 11% independent 85%

Research Note: Real estate agency buy-ers have smaller offices with 56% of offices having less than 10 employees.

#9: fOOd and grOCery manufaCturers & distriButOrs

Number of employees: less than 10 employees 15% 10+ employees 85% 20+ employees 80% 100+ employees 58%

sales Volume: less than $1 million 2% $1 million+ 98% $5 million+ 88% $10 million+ 81%$50 million+ 62%

locatioN type: Headquarters 29% branch 26% independent 45%

Research Note: Buyers within this industry have a lot of employees (80% with 20+) and large sales figures

(81% with $10 million+). They are very likely to be part of a family tree: headquarters + branch locations 55%.

#10: finanCe & invest-ments

Number of employees: less than 10 employees 51% 10+ employees 49%20+ employees 39% 100+ employees 22%

sales Volume: less than $1 million 25% $1 million+ 75% $5 million+ 41% $10 million+ 32%$50 million+ 17%

locatioN type: Headquarters 16% branch 16% independent 68%

Research Note: There is an even mix of small and large companies within the finance and investments vertical.

If you have premium seating inventory, these top industries will be your blueprint for finding new customers. If you would like to see how many prospects are within each industry in your market, please con-tact Full House for sales lead counts.

Ron ContornoPhone: 866-280-0637Email: [email protected]

To learn more about the Ohio Uni-versity Center for Sports Administra-tion, visit http://www.sportsad.ohio.edu.

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nBa teams sCOre Big in tHe suite market

Editor’s Note: Suite pricing across a multi-variant landscape is further investigated in this article, the second of a four part series. The average low and high cost of a suite for each team is sourced from the ALSD Reference Manual. However, the research does not take into account how many suites are priced at each price point, slightly misrepresenting accurate averages, but still provid-ing a credible means of comparison. Addressed second in this issue is the NBA, following up our NFL analysis in the fall issue of SEAT. Check back in subsequent issues for similar analysis for the NHL and MLB.

this second installment in our series on how profes-sional sports teams in each of the four major leagues stack up to each other in the suite market takes its shot at the Nba. our data provides useful informa-

tion that should be considered when pricing a suite; however, it will not take into account variables that have not been reported. for example, the number of suites at each listed price or if prices include food and beverage packages with the purchase of the suite.

The current Nba season is underway, and the reigning champions, the los angeles lakers, will look to defend their title on the court. off the court, they also achieved the forbes crown in 2009 for the highest-valued Nba team at $607 million. The milwaukee bucks were valued lowest at $254

million. While it is apparent that all sports franchises are not equal, how far apart they are varies for many reasons. These reasons go much further than recent on-court success, the age of a team’s facility or geographic location. This article explores several criteria and identifies trends that reveal the disparity in pricing of suites across all Nba venues.

The variables taken into account are areas that impact the demand for suites, as reported by industry leaders in the field. They are likely to change by geographic market. The game plan for this article is to organize data across many variables in tables, allowing trends to emerge that shed light on why some teams can charge more than others for a seemingly compa-rable product.

similarities, as well as some large discrepancies, are found among teams when studied across these criteria. for example, the Detroit pistons have 193 suites, which is the most in the Nba. This represents nearly 25% of the overall seating at the facility, a remarkable fact when it is remembered that the Dal-las cowboys only designed their new stadium with 10% of the seats assigned to suites. in comparison, the miami Heat are at the low end of the Nba scale, with 24 suites, represent-ing less than 4% of overall seating.

The orlando magic market includes only three major cor-porations, as defined by the fortune 1000 listings. Given the population, corporate presence and number of suites avail-

TABLE 1 and 2: Conference Variables

EASTERN CONFERENCE

2009 Forbes Team Value

($mil)2010 Arbitron

PopulationNumber of

Suites

Low Cost of a Suite

High Cost of a Suite

Maximum Suite Seating

capacity for all suites

Suite Seating % of Facility

Capacity

Full House Marketing: Number of

Fortune 1000 Companies

New York Knicks 586 15,669,500 89 $ 225,000 $ 400,000 1,780 9.01% 126

Boston Celtics 433 3,977,400 89 $ 55,000 $ 350,000 1,731 9.29% 23

Toronto Raptors 386 ~ 2,503,281 154 $ 110,000 $ 540,000 2,404 12.14% *7

Philadelphia 76ers 344 4,357,600 126 $ 91,500 $ 205,000 1,564 7.59% 28

New Jersey Nets 269 15,669,500 74 $ 300,000 $ 400,000 1,248 6.25% 126

Chicago Bulls 511 7,862,200 169 $ 32,000 $ 360,000 2,100 10.04% 53

Detroit Pistons 479 3,831,100 193 $ 40,000 $ 375,000 5,482 24.83% 15

Cleveland Cavaliers 476 1,763,700 93 $ 168,200 $ 215,600 1,896 9.22% 18

Indiana Pacers 281 1,388,800 71 $ 89,500 $ 174,500 2,485 13.55% 8

Milwaukee Bucks 254 1,453,300 52 $ 100,000 $ 180,000 1,310 7.04% 15

Miami Heat 364 3,580,000 24 $ 165,000 $ 375,000 762 3.89% 13

Orlando Magic 361 1,523,100 62 $ 135,000 $ 295,000 1,282 6.93% 3

Washington Wizards 313 4,279,900 108 $ 90,000 $ 125,000 1,368 6.62% 27

Atlanta Hawks 306 4,413,800 92 $ 160,000 $ 300,000 2,072 11.06% 27

Charlotte Bobcats 278 2,008,600 64 $ 95,000 $ 170,000 1,380 7.25% 13

CONFERENCE AVERAGE 376.1 4,952,119 97.3 123,747$ 297,673$ 1,924 9.65% 33.5

~ http://www.trueknowledge.com/q/what_is_the_population_of_toronto_canada_in_2010* http://money.cnn.com/magazines/fortune/global500/2010/

taBle One:eastern COnferenCe variaBles

By Peter Titlebaum, Ed.D, University of Dayton and Debbie Titlebaum, MBA

www.alsd.com | FALL 2010 | S E A T | 37

able, one might infer the overall value of the orlando magic is low, but the forbes listed-value outweighs half of the teams in the league. tables 1 & 2 show team standings on all crite-ria; the charts are broken down by division and conference.

The most affordable suite presently is found at the united center, home of the chicago bulls, at $32,000 for a season. in contrast, the toronto raptors, who play in air canada centre, have a suite offering that brings in $540,000 annually. before a reader argues that we have not taken into account the conversion rate, at the time this article was written, the canadian dollar was nearly equivalent to the us dollar. at an exchange rate of 1 caD = $.99 us, a suite for the raptors would still be the most expensive in the Nba.

considering the entire Nba, the average low cost of a suite sells for $128,708, whereas the average high end cost is $283,735. The picture varies when dividing the teams by conference. The eastern conference casts a shadow on the Western conference in all phases of the game at this point, with one exception- the average for the low cost of a suite in the east is $123,747, versus the West’s $134,000; however, the average high cost of a suite in the east is $297,673, versus $268,867 in the West.

How does the east manage to command more for the high-est price and total team value?

could it be that it includes more northeastern cities that

tend to be more densely populated, or is it that the roots of basketball in the east breed a stronger commitment to the game? When it comes to population, New york city is ranked highest by arbitron in 2010 with 15,669,500 people. The smallest Nba metropolitan area is New orleans with 1,003,700 residents. as a whole, the West plays in a smaller marketplace, averaging 3,805,553 people versus the east, which averages 4,952,119 people in their cumulative regions.

table 3* displays the commanding lead the eastern Divi-sion has over the Western Division in all but one variable. The insights, taken from these tables, show how teams stack up against each other in terms of suite pricing in the Nba. a great deal goes into the business side of suites and how teams justify setting their suite prices. it is not a small consideration. many factors contribute to the final pricing structure that teams employ. Nobody wants to leave potential untapped rev-enue, but how do teams know how they compare unless they consider the variables and how they stack up against others in the league? #

*To view all tables, explanation of variables and Dr. Titlebaum’s complete write up, go to www.alsd.com/content/nba-teams-score-big-suite-market.

Write to Dr. Titlebaum at [email protected].

WESTERN CONFERENCE

2009 Forbes Team Value

($mil)2010 Arbitron

PopulationNumber of

Suites

Low Cost of a Suite

High Cost of a Suite

Maximum Suite Seating

capacity for all suites

Suite Seating % of Facility

Capacity

Full House Marketing: Number of

Fortune 1000 Companies

Houston Rockets 470 4,815,700 108 $ 170,000 $ 350,000 1,424 7.89% 53

Dallas Mavericks 446 5,216,100 144 $ 225,000 $ 400,000 2,656 13.83% 45

San Antonio Spurs 398 1,698,300 55 $ 125,000 $ 295,000 860 4.65% 6

New Orleans Hornets 267 1,003,700 56 $ 111,000 $ 190,000 1,740 9.67% 1

Memphis Grizzlies 257 1,069,100 63 $ 120,000 $ 240,000 1,200 6.56% 8

Utah Jazz 343 1,735,700 58 $ 110,000 $ 220,000 1,280 6.43% 4

Portland Trail Blazers 338 2,106,200 68 $ 85,000 $ 185,000 1,552 7.77% 5

Denver Nuggets 321 2,336,100 95 $ 115,000 $ 250,000 1,900 10.00% 11

Oklahoma City Thunder 310 1,105,800 84 $ 45,000 $ 300,000 816 4.48% 3

Minnesota Timberwolves 268 2,712,500 60 $ 75,000 $ 155,000 1,352 6.60% 28

Los Angeles Lakers 607 10,999,100 158 $ 225,000 $ 425,000 2,346 12.35% 35

Phoenix Suns 429 3,300,300 88 $ 110,000 $ 175,000 1,182 6.21% 11

Golden State Warriors 315 6,145,800 74 $ 109,000 $ 163,000 1,664 8.49% 26

Sacramento Kings 305 1,839,800 30 $ 160,000 $ 260,000 688 3.97% 0

Los Angeles Clippers 295 10,999,100 158 $ 225,000 $ 425,000 2,346 12.35% 35

CONFERENCE AVERAGE 357.9 3,805,553 86.6 $ 134,000 $ 268,867 1,534 8.08% 18.1

taBle twO:western COnferenCe variaBles

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Amenities And PromotionAl Products

AwArd CrAft/AItG/CrAftsmAn/ VIsIons One Visions Parkway Celina OH 45822 P 800-730-8727 Contact Name: Jay [email protected]://www.eighthfloorpromotions.com Awardcraft, AITG, Craftsman Awards and Visions Awards are manufacturers of quality recognition and lifetime achievement awards, desk accessories, business gifts, recognition program development, signage and custom awards. Our awards are made from marble, glass, slate, crystal, stainless, cast, wood, acrylic and eco-friendly materials.

BArtell-IrVIn CreAtIVe1143 Canvasrack Ft. Collins CO 80525 P 970-797-2241 Contact Name: Jonathan [email protected]://www.bartellcreative.com You will be AMAZED at how we can help you AT-TRACT, and HOLD, your precious suite owners. With a proven track record, we create “UNIQUE” season ticket owner gifts. We can CREATE your stadium, arena or field into table top REPLICAS, unequaled in the world.

Bd&A, InC.15525 Woodenville-Redmond Rd. NE Woodenville OR 98042 P 425-492-2562 Contact Name: Kerrie [email protected]://www.bdainc.com We take the world’s biggest brands into stadiums, family rooms, doctors’ offices and centers of com-merce. Via the medium of merchandise, we let con-sumers see, touch, feel and own our clients’ brands in a way no other marketing permits. We stimulate an emotional and engaging exchange between people and a compelling real-world experience.

Beer tuBes8400 Industrial Parkway Plain City OH 43064 P 614-769-1569 Contact Name: Chad [email protected]://www.beertubes.com A Beer Tube is a 100-ounce beverage dispenser with a sports-themed base that keeps beverages colder than a traditional pitcher. The Beer Tube has a removable tube for easy fill-up and a non-drip spout for easy dispensing and is made of high-quality materials with precise attention to detail. Each Beer Tube can be customized.

Welcome to the ALSD Buyers Guide 2011, still the world’s one and only buyers guide listing for the premium seat marketplace. We consider this a valuable member benefit, a one-stop shopping resource that differentiates between those companies who offer premium seat-specific products and services, and those who simply claim

to have those abilities. Our listings span all the needs of a premium seat director from furniture to chafing dishes to

feasibility studies to everything in between.Listings are separated by category and alphabetically. Categories are:

Amenities and Promotional Products Page 38

Food and Beverage Page 46

Furniture, Fixtures and equipment Page 50

information technology Page 60

Professional services Page 68

Disclaimer: The Association of Luxury Suite Directors understands and recognizes that there are hundreds of organizations that meet the criteria for this Buyers Guide. We make every effort to contact as many qualified vendors as we can to ask for their company information. These companies include current vendor members, attendees, exhibitors and sponsors from past ALSD Conference and Tradeshows. Those who responded to us are listed in the following pages. Businesses that you may have worked with in the past may not be listed for one of two reasons: they did not respond to our survey or are no longer in the premium market.

Please note: There are no double listings/cross references.

Buyers Guide

2011

T O K E N S & I C O N S.. .recycled nostalgia

tokens-icons.com 877-558-7404

TOKENS & ICONS offers inventive gifts crafted from game used baseballs, stadium seating, arena basketball fl oor, even cracked game used bats. We work exclusively with real, existing materials that are fi lled with venue and team history.

Audience participation... it all starts with your nostalgic artifact.

Seat-Tokens-and-Icons.indd 1 8/31/10 9:54 AM

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Alsd Buyers Guide 2011

Boundless network4640 E. Elwood Street, #21 Phoenix AZ 85040 P 480-751-3880Contact Name: Theresa [email protected] http://www.boundlessnetwork.com Boundless Network is an experienced promotional merchandising and marketing services company that provides creative branded merchandise and custom premiums to our clients. Our expertise in creative development, sourcing, fulfillment and distribution provides many advantages to using multiple suppli-ers. Boundless Network is also pleased to represent, Steuben Glass, a U.S. based company with a reputa-tion for producing and designing the highest quality crystal.

CAmBrIdGe leAther1231 American Parkway Richardson TX 75081 P 972-852-1234 Contact Name: Tim [email protected]://www.cambridgeleather.com Cambridge Leather was founded with the objective to provide high quality leather goods and finished writ-ing instruments without compromise. The company’s products are handcrafted from select materials with meticulous attention to detail. The commitment to our quality is second only to our commitment to our customers.

CleVelAnd Golf5601 Skylab Rd. Huntington Beach CA 92647 P 714-889-1300 Contact Name: Tim [email protected]://www.clevelandgolf.com Roger Cleveland began producing and selling golf clubs in 1979. Cleveland Golf started off as a company known for producing exquisite replicas of classic golf clubs from the 1940’s and 1950’s. Today, the company is regarded as one of the forerunners in product innovation and is home to the #1 Wedge in golf.

dwA unIforms, InC.802 Canonie, Suite B Porter IN 46304 P 800-343-0003 Contact Name: Michael [email protected]://www.dwauniforms.com At DWA Uniforms, for over two decades we’ve been at the forefront of the uniform industry, and now it’s more apparent than ever. Our exciting uniform cata-log and state-of-the-art web site at dwauniforms.com are packed with hard working uniforms. And they all come with DWA extras like same day shipping and the most personalized service in the industry. There’s never any risk when you buy the DWA way. And because of our lowest price guarantee, you’ll get a

quality product at the best price.

extend the experIenCe4009 Summer Brock Drive Apex NC 27539 P 480-751-3880 Contact Name: Theresa [email protected]://www.groupstory.com How often do your suite owners invite guests to a game? For many guests, this is a once in a lifetime opportunity, but only lasts a couple of hours. Now you can offer your suite holders a way for their guests to remember this experience forever. Extend the Experience supplies customized photo books. Imagine a beautiful photo book, full of team pictures, the stadium, etc. The last five or ten pages are then customized to a guest’s experience that night with photos of the guest in the suite, the scoreboard, etc. Also perfect for out of town trips and team parties.

fIneAwArds.Com250 N. Dixie Hwy, #10 Hollywood FL 33020 P 954-843-0850 Contact Name: Seth [email protected]://www.fineawards.com FineAwards.com manufactures high end, personalized awards and gifts for your season ticket holders, suite-level patrons and sponsors. Notable awards include: Hank Aaron Awards, FedEx NFL Player of the Year, World Golf Hall of Fame Induction Awards and NASCAR’s Sprint All-Star Championship Award.

fresh towel, InC.3313 W. Stokley St. Philadelphia PA 19140 P 215-226-1199 http://www.freshhottowel.com Located in Philadelphia, Fresh Towel, Inc. is a com-pany whose owners have been in the nonwoven towel business for nearly 40 years. With over 200,000 sq. ft. of manufacturing and warehouse space, we have the converting capacity to service your needs. All Fresh Towels are manufactured in our Philadelphia facility, so if you are one of our many customers, you can take pride in the fact that you are buying Ameri-can made products. Fresh Towels are alcohol-free wet towels to serve hot or cold for cleaning and refreshing any time, any place.

GrAphIC ImAGe305 Spagnoli Rd.Melville NY 11747P 631-249-9600Contact Name: Jennifer [email protected]://www.graphicimage.comGraphic Image is a producer of fine leather products. Our history of over thirty years of excellence in leather bound books and accessories fused with our own domestic manufacturing facility enables us to

offer you exceptional quality, experienced service and quick turnaround time. Our products offer an opportunity to strengthen and maintain corporate relationships. Whether a pocket diary, writing port-folio or luggage tag, your choice of a Graphic Image product will be remembered and more importantly used and admired by the recipient. The presentation can be impressive and/or fun, with few limitations on colors or materials. Please contact us to help feature your corporate identification or highlight a specific meeting or event.

Gse InCentIVes1845 Woodall Rodgers Freeway, Suite 1250 Dallas TX 75201 P 214-237-6936 Contact Name: Arthur [email protected]://www.gseincentives.com/pacificnorthernhttp://www.barringtongifts.com/gseincentives GSE Incentives, a Dallas based promotional market-ing and merchandise company, has formed a partner-ship with Barrington Gifts and Pacific Northern, Inc. to provide high quality, one-of-a-kind gifts to teams and corporate sponsors. We offer unique, innovative, customized leather and display gifts that create a last-ing impression for the recipient.

We offer a variety of gift selections for special events including:• Suite Gifts • Customer Gifts • Sponsor Gifts • Hospitality Gifts • Holiday Gifts

IdeGy3990 Business Park DriveColumbus OH 43204P [email protected]://www.idegy.comIt’s not enough to put your logo on a mug or T-shirt and hope something happens. You need to get a reac-tion. That’s why you need idegy. We are a boutique agency dedicated to your success. We do more than deliver your promotions on time, on target and on budget. We produce a fresh promotional perspective designed to help you reach your goals.Better ideas. Better strategy. idegy.

InnoVAtIVe mArketInG ConsultAnts4284 Shoreline Dr. Spring Park MN 55384 P 952-512-7759 Contact Name: Adam [email protected]://www.imcsuccess.com Innovative Marketing Consultants (IMC) was founded in 1991. We are sports, beverage and event specialists who develop unique gate, ticket holder and suite give-aways, special event, theme night and kids club promotions. Our client base includes top professional and collegiate teams, stadiums, arenas

SEAT-Ad-Arthur11-3.indd 1 6/8/10 4:59:19 PM

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Alsd Buyers Guide 2011

and concessionaires. IMC has over a decade of experi-ence in overseas sourcing and development – saving our clients up to 40% or more with direct import programs. For shorter term projects, IMC offers a variety of quick-turn products to leverage playoff or other hot market opportunities.

JACk nAdel, InC.1600 SW 4th Ave, Suite 860 Portland OR 97201 P 503-542-2273 Contact Name: Ron [email protected]://www.nadel.com Jack Nadel International (JNI) has been in the promotional products industry for over 50 years. JNI has established itself as a major player in the market, offering clients a wide range of services from branded products and non-branded premiums to the creation and implementation of branding campaigns and marketing events.

JArden teAm sports510 Maryville University Dr, Suite 110 St. Louis MO 63141 P 314-819-2935 Contact Name: Sean [email protected]://www.licensedproducts.com Rawlings and The Licensed Products Company are leaders in sports and entertainment licensed souvenirs and sporting goods. We specialize in a range of authentic and collectible items that can be custom-ized to suit your needs. This includes innovative and custom-made products, and a product development team dedicated to developing and designing new products at no charge.

JerseynAps from themenAps, llC1954 Airport Rd, Suite 207 Atlanta GA 30341 P 678-720-0702 Contact Name: Will [email protected]://www.jerseynaps.com Establishing a dynamic new product category proven to enhance the luxury suites environment, JerseyNaps are high-quality napkins folded in a patented shape that replicates a sports jersey, entertainment character or brand icon. JerseyNaps are also much more than just a napkin. When you unfold them, you’ll find powerful positions for team marks and brand mes-sages.

mArks of dIstInCtIon528 Rundle AvenueNashville TN 37210P 615-788-0035 Contact Name: David [email protected]://www.marksofdistinctions.com Marks of Distinction has been known in the sports industry for their wonderful miniature replicas. After

such a hit in the marketplace, MOD wanted to bring more products to their customers. MOD now offers custom Fossil watches, hand painted & etched cham-pagne bottles and many more items for your number one customer. MOD offers the quality you need at the price to fit into your budget.

mCArthur towel And sports, llC700 Moore St. Baraboo WI 53913 P 608-356-8922 Contact Name: Philip [email protected]://www.mcarthurtowels.com McArthur Towel and Sports, in business since 1885, offers a full line of promotional and retail terry and golf products with the ability to produce custom runs to meet every need. McArthur uses an exclusive T-Print process producing highest quality printing on cotton and polyester. McArthur holds licenses with NFL, MLB, NHL, NBA, CLC, NASCAR, Race Teams and more.

merCury luGGAGe And sewArd4843 Victor St. Jacksonville FL 32207 P 904-733-9595 Contact Name: John [email protected]://www.mercuryluggage.com Mercury Luggage/Seward Trunk, in business since 1876, is the largest supplier of embroidered bags to the US Military in the world and the largest manu-facturer of trunks and footlockers in the world. We are the licensee for the PGA Tour and do bags for the NFL, colleges and universities, corporate gift giving, suite holder gifts, etc.

mInGle eAsy pArty plAtes960 Camelia Dr. Henderson NV 89011 P 702-269-6300 Contact Name: Jim [email protected]://www.partyplates.com Mingle Easy manufactures nine-inch round and durable biodegradable polystyrene party plates that allow users to hold food and drink in one hand. The universal beverage holder will accommodate a stemmed glass, can, bottle of water, cocktail glass or the ubiquitous 16-oz. party cup.

mounted memorIes5000 N.W. 108th Ave Sunrise FL 33351 P 954-742-8544 Contact Name: Jason [email protected]://www.mountedmemories.com Mounted Memories is the country’s largest wholesale manufacturer of licensed and autographed sports memorabilia. Our products uniquely incorporate the past and the present, utilizing game-used products

like baseballs, jerseys, bases and even dirt. We frame everything on-site, including framing jerseys like no one else. In addition, we manufacture all our acrylic cases on site.

nokA ChoColAte9761 Clifford Dr, Suite 170 Dallas TX 75220 P 877-270-8209 Contact Name: Customer [email protected]://www.nokachocolate.com NOKA Chocolatier Katrina Merrem has, as her life-passion, the goal of returning chocolate to its pure, luxurious state, by crafting the finest single-estate dark chocolate truffles and chocolates. It is with this vision that NOKA Chocolate was founded. And it is this very vision that guides NOKA Chocolate in handcrafting the most exquisite chocolates to ever grace the palate.

Taste, and you will see.

promotown8235 E. Rovey Ave Scottsdale AZ 85252 P 480-699-8652 Contact Name: Jeff [email protected]://www.promotown.com At PromoTown, Inc. we specialize in promotional items, premiums and game day giveaways, priding ourselves on great service, quality products and the lowest prices. With our worldwide network of suppliers, you will find that we are able to help you find just the right gifts for your suite holders and corporate clients.

ruhlIn Group2238 Cleveland Avenue NW Canton OH 44709 P 330-495-9664 Contact Name: John [email protected]://www.ruhlingroup.com Suite owners and company executives can afford any gift you buy them, but they also like to be treated special and wowed. Not a fun equation for most marketing and sports executives. Racking your brain every year for high level, exclusive and personalized gifts to wow those with the most discerning tastes? Our gift strategies start at $75 and go up to $5,000…yes, that’s not a misprint. Not for the faint of heart but then again, neither are the prices your clients are spending to watch their favorite team. Call John at 330.495.9664 to learn why our gifts are never re-gifted and always talked about with their friends and your future clients.

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sCottIsh ChrIstmAs2369 Joslyn Court Lake Orson MI 48360 P 248-379-5357Contact Name: Kevin [email protected] http://www.scottish-christmas.com SC Sports is one of the leading licensed sports manufacturers in the US. Our products range from Christmas ornaments to night lights to plush mascots to soup bowls. SC Sports is founded on a principal of unique quality products at reasonable prices, one of the reasons our catalog is now over 200 pages, not including our custom designed products.

sportroBeNew York NY P 917-567-1776 Contact Name: Matt [email protected]://www.sportrobe.com SportRobe - the perfect fusion of sport and comfort, a NEW way to express team loyalty and player devotion. Every SportRobe is made of 100% cotton with luxurious shawl collars and oversized pockets. Each robe is decorated with authentic twill lettering, numbers, fonts and team patches that are found on authentic game jerseys worn by the pros.

suCCess promotIons14440 S. Old Forty Rd. Chesterfield MO 63017 P 314-878-1999 Contact Name: Chad [email protected]://www.successpromo.com Success Promotions is a minority-owned company dedicated to sports. We have been designing and pro-ducing sports products since 1998. Success Promo-tions has worked with a cross-section of professional, minor league and college teams. We design our prod-ucts to satisfy all levels of a sports organization. For the suite holder, our products project the quality and image your team wants to project to your fans and corporate sponsors. We can customize any design you want to achieve with our in-house art department and high quality craftsmanship from our suppliers.

swIft InCentIVes3740 Windsor Ave St. Louis MO 63113 P 800-956-3718Contact Name: Brian [email protected] http://www.swiftincentives.com Do your season ticket holders deserve to be treated like true VIP’s? Swift Incentives now offers the ultimate luxury concierge service for your valued fans. Imagine if your season ticket holders received 24/7/365 access to your team’s branded VIP personal concierge to assist them with their every need: travel arrangements, personal shopping, driving directions, free 411 services and much more- all in your team’s

name. By gifting your VIP’s with this high perceived value service, you may also send text messages, advertisements and updates to your core followers as a bonus.

tChotChke’s6440 Lusk Blvd, Suite D110 San Diego CA 92121 P 858-793-5322 Contact Name: Nick [email protected] http://www.tchotchkes.com Since 1997, Tchotchke’s, LLC has been the leader in providing innovative gift and novelty items to college book stores, team sports and the corporate world. Tchotchke’s provides customized and personalized products for our customer’s specific promotional needs. We offer an extensive variety of promotional products and creative designs.

teAm shop premIums1140 E. Washington St. Phoenix AZ 85034 P 602-635-6387 Contact Name: Scott [email protected]://www.tspimports.com Team Shop Premiums (TSP) has been creating raving fans since 2000. Our experienced staff specializes in providing sports entities with cutting-edge promo-tional products, direct imported merchandise, and state-of-the-art graphics and printing. TSP maintains offices in Phoenix, Kansas City and Guangzhou, China. Whether your need is for suite holder gifts, apparel or game day giveaways, let TSP create a unique piece, or promotion, that elevates your brand above the rest.

the BIG GAme15222 King Road Frisco TX 75034 P 972-292-0400 Contact Name: Josh [email protected]://www.thebiggameusa.com Reward your winning team at work or at play with trophies truly worth the shelf space. The Big Game uses special patented and proprietary techniques to provide attractive, durable sports products at a fair cost regardless of quantity - all at our factory in historic Frisco, Texas.

thomAs lyte9 Hurlingham Business Park London SW6 3DU United Kingdom P +44 (0)20 7751 8844 Contact Name: Andrew [email protected]://www.thomaslyte.com Thomas Lyte is a modern, ethical, English luxury brand with a passion for fine craftsmanship. Our

products are designed in-house by English designers, many of which go on to be produced in our own London workshops. They are used by sports teams throughout Europe as part of luxury box renewal campaigns. We are the major supplier of gifts, trophies and awards to the English Premiership teams as well as being involved in all of the major European rugby tournaments and championships as part of hospitality programmes and rewarding exceptional performance.

tokens & ICons809 Bancroft Way Berkeley CA 94710 P 877-558-7404 Contact Name: Paul [email protected]://www.tokens-icons.com Tokens & Icons is a Berkeley, CA based company that specializes in taking your authentic artifacts and repurposing them into functional, meaningful gifts. From modest beginnings in 1991 setting a retired version of the NY subway token in cuff links, to becoming an MLB licensee, Tokens & Icons is the leader in recycled nostalgia. Our sports products vary from sterling silver cuff links, featuring MLB Authen-ticated game used baseballs to bottle openers made from vintage arena basketball floor to pens turned from vintage wooden stadium seats.

wIlson sportInG Goods Co.8750 W. Bryn Mawr Ave. Chicago IL 60631 P 773-714-6878 Contact Name: Ted [email protected]://www.wilson.com Chicago-based Wilson Sporting Goods Co., a division of Amer Sports, is one the world’s leading manufacturers of sports equipment. The company designs, manufactures and distributes advanced equipment that helps players improve their perfor-mance. Wilson’s core categories include baseball, football, basketball, softball, bats, volleyball, soccer, youth sports, uniforms/apparel, golf, footwear and racquet sports.

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Food & BeverAGe

AmerICrownP.O. Box 2801 Daytona Beach FL 32120 P 386-947-3800 Contact Name: Michael [email protected]://www.americrown.com Americrown is the leader in motorsports catering, concessions and merchandise sales and service. Oper-ating at twelve NASCAR and IRL sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever-growing fleet of mobile food concessions, merchandise and catering equipment is unparalleled in the industry. Anywhere, anytime, if you can dream it, we can do it!

Anheuser-BusChOne Busch Place St. Louis MO 63118 P 314-577-2000 Contact Name: Chris [email protected]://www.anheuser-busch.com Anheuser-Busch operates 12 breweries in the United States, 14 in China and one in the United Kingdom. Anheuser-Busch’s operations and resources are fo-cused on adding to life’s enjoyment not only through the responsible consumption of beer by adults, but through theme park entertainment and packaging.

ArAmArk Corp.1101 Market St. Philadelphia PA 19107 P 215-238-3124 Contact Name: Michael [email protected]://www.aramark.com ARAMARK is a leader in the professional services industry. This title is earned by providing award-winning food services, facilities management and uniform apparel to health care institutions, universi-ties, professional sport venues and businesses around the world.

Bon Chef205 Route 94 Lafayette NJ 07848 P 973-968-7138 Contact Name: Amy [email protected]://www.bonchef.com We consider it our personal mission to offer a com-plete range of choices for presenting everything, from your signature culinary masterpiece to your bread and butter dishes, with style and efficiency! Bon Chef, Inc. has been dedicated to manufacturing and supplying the most durable products available to the food service industry since 1972.

CenterplAte2187 Atlantic St. Stamford CT 06902 P 203-975-5900Contact Name: John [email protected] http://www.centerplate.com Centerplate delivers more than great food - we create experiences that build brands. Our reputation for quality and innovation attracts talent: one of 62 Mas-ter Chefs nationwide; the Chairman of the National Restaurant Association; seasoned experts in event planning, sales and brand strategy. Together, we craft and deliver extraordinary entertainment experiences at more than 130 venues.

CorsAIr dIsplAy systems, llC5560 Airport Road Canandaigua NY 14424 P 800-347-5245 Contact Name: Ken [email protected]://www.corsairdisplay.com Corsair Display Systems, LLC, has been design-ing and manufacturing custom and standard carts, kiosks, inline systems and merchandisers since 1986. Serving satisfied customers worldwide, our personal-ized approach and exceptional lead times will make you think you’re our only customer! Our mission: sell and manufacture profitable quality products that surpass customer expectations, while maintaining a safe work environment that will enhance employee and company growth. Whether it’s food and beverage or retail opportunities, the experts at Corsair help you gain a competitive advantage through the ability to bring your product to customers with mobile carts and kiosks. Our in-house design and engineering staff work with you directly to ensure you get exactly what you need to help grow your business to its fullest extent.

Crown Imports4800 Highland Avenue Downers Grove IL 60515 P 630-769-9547 Contact Name: Matt [email protected]://www.crownimportsllc.com Crown Imports, LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Crown Portfolio includes Corona Extra, the #1 im-ported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo, Pacifico, St. Pauli Girl and the Tsingtao brand. Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V., Mexico’s leading international beverage alcohol producer, importer and marketer.

delAwAre north CompAnIes/sportserVICe40 Fountain Plaza Buffalo NY 14202 P 716-858-5970 Contact Name: Richard [email protected] http://www.delawarenorth.com Delaware North Companies is a global leader in hos-pitality and food service with operating companies in the lodging, sporting, airport, gaming and entertain-ment industries. Among its many assets are several world-renowned resorts and Boston’s TD Garden, widely acclaimed as one of the top three sports and entertainment venues in the United States.

dIppIn’ dots, InC.5101 Charter Oak Rd. Paducah KY 42001 P 270-443-8994 http://www.dippindots.com Dippin’ Dots, Inc. offers a unique ice cream, yogurt, ice and sherbet product. The tiny beads of ice cream intrigue consumers and offer quick serving at point of purchase. Our turn-key approach to business offers accounts a convenient package including product, delivery, serving carts and customer support.

eAstern tABletop1943 Pitkin Ave.Brooklyn NY 11207P 917-676-4231Contact Name: Kaya [email protected]://www.easterntabletop.comSince 1950, Eastern Tabletop Manufacturing Co. of Brooklyn New York, Inc. has been manufacturing and designing hotel grade 18/10 stainless steel and silver-plated buffetware, holloware, chafing dishes and new ideas for presentation displays for the food service industry. The quality, durability and style has made Eastern a favorite with top-grade customer service and excellent pricing, ranging from high-end to happy mediums. Eastern is the solution for custom items as well, delivering what no one else can. Eastern counts numerous arenas and stadiums as satisfied customers.

ernIe els wIne3900 Military Trail, Suite 200Jupiter FL 33458P 561-625-8268Contact Name: Phil [email protected] its launch, Ernie Els Wines has established a magnificent portfolio of South African red wines offering quality wines for everyone at various price points. Ernie’s passion for these wines, combined with winemaker Louis Strydom’s considerable talents, has proved a winning combination. Ernie Els Wines has won plaudits and many prestigious awards around the world, and the team continues to make a

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big impact on both the South African and interna-tional wine markets.

leVy restAurAnts980 North Michigan Ave. Chicago IL 60611 P 312-664-8200 Contact Name: Jeffry [email protected]://www.levyrestaurants.com Levy Restaurants, founded in Chicago in 1978, is recognized as one of America’s fastest growing and most critically acclaimed restaurant companies and is the leader in premium sports and entertainment dining. Levy was recently named one of the 10 most innovative companies in sports in the world by Fast Company magazine. The company’s diverse portfolio includes award-winning restaurants such as James Beard-winning Spiaggia and Bistro 110 in Chicago, Fulton’s Crab House, Portobello and Wolfgang Puck Grand Café at Walt Disney World Resort, renowned sports and entertainment venues like Lambeau Field in Green Bay, STAPLES Center in Los Angeles and American Airlines Arena in Miami and events including the Super Bowl, World Series, U. S. Open, Kentucky Derby, NHL and NBA All-Star Games and the GRAMMY® Awards. For details, visit www.levyrestaurants.com.

leGends hospItAlIty mAnAGement 614 Frelinghuysen Ave.Newark NJ 07114P 862-902-5450Contact Name: Mike [email protected] is a company that prides itself on providing fans with an exceptional experience each and every time they visit your venue. The fans are our guests and our number one priority. Understanding this concept means that we listen to your fans, under-stand what they want and customize our service in a way that meets and exceeds their needs.

melIssA’s/world VArIety pro-duCe, InC. P.O. Box 21127 Los Angeles CA 90021 P 800-468-7111 Contact Name: William [email protected]://www.melissas.com Think tasty, creamy, tangy, aromatic, tart, sweet, crunchy and delectable. Within the 280,000 square feet of the Melissa’s/World Variety Produce, Inc. warehouse, you’re sure to find the freshest fruits and vegetables - quality products with exceptional value and first-class service.

merfIn systems105 Industrial Dr. King NC 27021 P 800-874-6373Contact Name: Petra [email protected] http://www.merfin.com Merfin Systems is an industry-leading innovator of value-added paper systems. Since 1984, Merfin has served the away-from-home industry in North America with strong partnerships with customers, employees and suppliers. With a full line of paper products for the hygienic and food service markets, Merfin fulfills its mission of innovation, quality and excellence for the customers the company serves. Merfin, through Buckeye Technologies, has manu-facturing operations in the US, Canada, Brazil and Germany.

oVAtIons food serVICes, lp18228 US Hwy 41 N Lutz FL 33549 P 813-948-6900 Contact Name: Geno [email protected]://www.ovationsfoodservices.com Ovations collaborative style is a natural fit for con-vention, sports and entertainment operations. We differ from our competition in our ability to work directly with the facility management to implement effective foodservice management programs and creative marketing and merchandising programs that grow revenues and please customers.

promotIon In motIon CompAnIes, InC.3 Reuten Drive, PO Box 558 Closter NJ 07624 P 201-784-5800 Contact Name: Jeff [email protected]://www.promotioninmotion.com Manufacturers and marketers of famous Ameri-can confectionery brands including SUN-MAID® Milk Chocolate Raisins, FISHER® Milk Chocolate Peanuts, SOUR JACKS® Sour Candies, SOUR JACKS® Watermelon Sour Candies, WELCH’S® Fruit Snacks, WELCH’S® Fruit ‘n Yogurt Snacks, NUCLEAR SQWORMS™ Sour Neon Gummi Worms, BUDDY BEARS® Gummi Bears, THE BAKE SHOPPE™ Chocolate Chip Cookie Dough Miniatures, Original TOGGI® Chocolate Covered Wafers, LUCKY CHERRIES™ Gummi Cherries, JUICY ROLLS® Fruit Rolls, JUICY SNACKS® Fruit Snacks, SMARTY PANTS® Brand Refreshments and many other fine products.

sAVor…300 E. Ocean Blvd. Long Beach CA 90802 P 714-553-2400Contact Name: Stephen [email protected] http://www.smgcatering.com SAVOR... manages over 60 arenas, convention centers, theaters and food and beverage accounts throughout the world. A leader in delivering quality food experiences, technology and green initiatives to the retail food and catering industry, SAVOR... is a committed responsive partner to its clients, with proven versatility, innovative flair and awareness of local interests.

sodexho usA7545 Marston Lane Dublin OH 43016 P 614-761-2330 Contact Name: Paul [email protected]://www.sodexhousa.com Sodexho, Inc. is the leading provider of integrated food and facilities management services in the U.S., Canada and Mexico, serving 10 million customers in 6,000 locations every day. Our dedication to excellent service, corporate citizenship and fighting hunger all come from one goal - to make every day a better day.

southern wIne And spIrIts of AmerICA1600 NW 163rd St. Miami FL 33169 P 305-625-4171 Contact Name: Tom [email protected]://www.southernwine.com Southern Wine and Spirits of America, founded in 1968, operates in 27 states and employs over 10,000 people reaching from Miami to Maui. SWS is the largest wine and spirits distributor, committed to the highest standards in all their activities. SWS repre-sents 1,500 wine, spirits, beer and beverage suppliers from around the world.

woodford reserVe850 Dixie Highway Louisville KY 40210 P 502-774-6808 Contact Name: Wayne [email protected]://www.woodfordreserve.com No factory, no assembly line, just craftsmen. At Woodford Reserve, we like to say that we don’t manufacture our product, we craft it. Anyone can claim history and tradition. Take your time with a glass of Woodford Reserve and you’ll find that we practice what we preach.

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Furniture, Fixtures And equiPment

AmerICAn seAtInG Co.3 Oak Village Ct.Trophy Club TX 76262 P 817-430-8862 Contact Name: Chuck [email protected]://www.americanseating.com Whatever the venue, the importance of seating is paramount. American Seating is here to make every-one comfortable. With over 100 years of experience, furnishing thousands of sports and entertainment facilities and seating millions again and again, Ameri-can Seating sets the industry standard for product design, durability and comfort.

ArCAdIA5692 Fresca Dr. La Palma CA 90623 P 714-562-8200 Contact Name: David [email protected] http://www.arcadiacontract.com Arcadia is the Southern California based furniture manufacturer with a proven track record as a key supplier to the premium seating industry. With manufacturing capabilities that make short work of special needs, Arcadia is able to help meet design, budget and time requirements. Modified dimensions, special fabrics and finishes, even team logo applica-tions – these are just some of the many ways Arcadia can accommodate your preferences for furnishing luxury suites in style and comfort.

AtlAs CArpet mIlls, InC.2200 Saybrook Ave.Los Angeles CA 90040P 800-372-6274Contact Name: Sheila [email protected]://www.atlascarpetmills.comAtlas is dedicated to creating uniquely styled broad-loom carpet and carpet tile, engineered to perform in a superior fashion and produced to high environmen-tal standards. Over the years, Atlas has been fortunate to be recognized as a design leader by various indus-try associations. Atlas’ product offerings are produced by a manufacturing system that utilizes one of the widest varieties of carpet producing equipment in the industry, most of which is at the leading edge of the industry’s technology, providing an array of product selections from which our customers can choose.

B-r CArts & kIosks1360 County Road #8, P.O. Box 25338Farmington NY 14425P 585-398-2190Contact Name: Nancy [email protected]://www.brcarts.com

B-R Carts provides its customers with better-engi-neered, higher-quality, competitively priced, food service and retail merchandise portables. The B-R Carts Team has extensive experience in sales, design, manufacturing, project management and business management disciplines.

BernhArdt desIGn1839 Morgantown Blvd.Lenoir NC 28645P 828-759-6638Contact Name: Steve [email protected]://www.bernhardt.comBeing recognized for its innovative and exciting efforts to change the way the public thinks about contract furniture, Bernhardt Design leads the indus-try in new product design, innovative use of materials and cutting-edge processes. Bernhardt Design provides a wide array of furniture products that serve the mid-range to high-end market.

BuGAmBIlIA18 Technology Dr, Suite 126Irving CA 92618P 949-727-0500Contact Name: David [email protected]://www.bugambilia.comBugambilia presents a wide variety of serving ware designs for your foodservice displays. The company has successfully served the luxury suite industry for more than eight years, and it provides a solution for foodservice display needs. Bugambilia products are 100% commercial dishwasher safe and are highly resistant to scratching, chipping, peeling and tarnish-ing. The cast aluminum base is a great conductor of temperature, which allows their products to maintain temperatures for an extended period of time. Prod-ucts can be placed in refrigerators, freezing or warm-ing over prior to services. These are available in 17 different colors and a wide variety of shapes and sizes.

CAmBrIA11000 W. 78th St, Suite 220Eden Prairie MN 55344P 952-826-6270Contact Name: Tom [email protected]://www.cambriausa.comCambria natural quartz countertops, as seen in Club Cambria at the Target Center in Minneapolis, are the perfect choice for any luxury suite. Cambria quartz surfaces are resistant to staining and scratching as well as are certified by the Public Health and Safety Company for use in commercial kitchens. They are as beautiful as they are durable.

CAmpBell ContrACt3054 Irving Blvd.Dallas TX 75247P 214-631-4242Contact Name: Eric [email protected]://www.campbellcontract.comCampbell Contract is a premier manufacturer of commercial seating and occasional tables. As a lead-ing resource for design professionals, CC’s products have been specified for a variety of settings, ranging from corporate hospitality to universities.

CArneGIe fABrICs110 N. Centre Ave.Rockville Centre NY 11570P 516-678-6770Contact Name: Cliff [email protected]://www.carnegiefabrics.comCarnegie Fabrics is owned by the same family that founded it in 1950. While the industry has changed a great deal since then, their principles have not. Carn-egie has instilled a belief that there are no substitutes for innovation, service and integrity. At Carnegie, creating textiles means much more than weaving yarn into fabrics.

ChAllenGer teChnoloGIes ltd.Newham HouseDudley Road DarlingtonDL1 4GGUnited KingdomP 0844-8801610Contact Name: Kevin [email protected]://www.challengertec.comi-Seat is an innovative new product aimed at revolutionizing stadium seating and enhancing the corporate experience. The interactive seats have a PC embedded in the seat and offer in-seat entertainment. These seats offer a great opportunity for sports fans to enjoy premium food, drink and merchandising in-seat. The i-Seat is the next generation in sports technology and moves the corporate experience from being broadcast at to being in control of the experi-ence.

ChArles AlAn, InC.2901 Stanley Ave.Fort Worth TX 76110P 817-922-9834Contact Name: Amanda [email protected]://www.charlesalaninc.comCharles Alan, Incorporated is a company with a single purpose: to offer the highest quality designs at the best market value. Products created with a clear understanding of the past and a unique vision of the future. Our goal is to harmonize our lean manufac-turing practices with modern technology in addition to the best industry standards for sustainability and still produce the highest quality products. We are

des i gn i ng op t i ons f u rn i sh i ng answers

a ch e l l a modu lar >

8 0 0 . 5 8 5 . 5 9 5 7 a r c a d i a c o n t r a c t . c o m

Versatile in every way imaginable, the Achella Modular Collection embodies creative freedom in the realm

of seating. Arm and armless lounge seats, tables and benches align together to form confi gurations of

curvilinear descent, classic straight-line arrangements, or a combination of both. Expertly designed for

optimum comfort and available with many an option to satisfy functional and aesthetic requirements,

Achella captures the moment and ensures an enjoyable experience for any occasion.

Designed by Christopher Panichella

ADD BLEED

ADD BLEED

Arcadia - Seat Magazine - Trim Size: 8.5 X 11 inches

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Alsd Buyers Guide 2011

committed to expanding and refining a program of environmentally sustainable manufacturing practices that are measurably reducing the impact on the environment. All our products are manufactured and assembled in Fort Worth, Texas. Charles Alan, Incor-porated is HUB and Woman Owned Certified.

ContInentAl seAtInG2502 Camp Ave, Suite 100Carrollton TX 75006P 214-453-4255Contact Name: Adam [email protected]://www.continentalseating.comEach piece of handcrafted home theater and multi-media seating we build must earn the Continental Seating brand before it is delivered. We are the manufacturer, which ensures the highest quality, sublime customer service and control over all aspects of manufacturing.

CoVerCo, InC.4040 Sorrento Valley Blvd, Suite ASan Diego CA 92121P 800-959-8527Contact Name: Breck [email protected]://www.covercoinc.comCoverCo, Inc. is the leading supplier of covers developed to upgrade unsightly items in major presentation venues such as hotels, conventions and most importantly luxury suites. These items include custom patterns designed to cover trash cans, tray stands, bust tubs, banquet tables, portable bars, ice bins, rolling liquor cages, Queen Mary’s and many more.

dAktronICs, InC.331 32nd Ave.Brookings SD 57006P 605-697-4451Contact Name: Mark [email protected]://www.daktronics.comDaktronics is recognized worldwide as the leading supplier of scoreboards, large-screen video displays and information displays systems using the latest technologies. Additional services include content creation, on-site event support, project management services and ongoing product support.

dAuphIn300 Myrtle AvenueBoonton, NJ 07005P: 973-263-1100Contact Name: Lynda [email protected]://www.dauphin.comDauphin’s exciting line of installed seating offers high-design and superior comfort. Advanced in form and technology, these seats provide maximum comfort for people seated for a long period of time.

Ideally suited for luxury suites, we offer innovative solutions, a variety of styles and price points to meet your changing needs. Dauphin provides quality and consultative services to our clients with venues where professional solutions are required. In addition to Installed Seating Solutions, we offer many varied types of seating and table options. Call your local sales representative or visit http://www.dauphin.com today!

dAVIs furnIture IndustrIes, InC.2401 South College Drive, PO Box 2065High Point NC 27261P 336-889-2009Contact Name: Marketing [email protected]://www.davisfurniture.comDavis Furniture offers a variety of contemporary furniture for corporate hospitality and other environ-ments. As a 65 year old family company, there is a true craftsmanship that goes into every product, making available cutting-edge designs that not only offer the best in function, but adds quality and sustainability.

desIGn tex200 Varick St, 8th FloorNew York NY 10014P 212-886-8136Contact Name: Marty [email protected]://www.dtex.comDesigntex is a celebration of imaginative minds and fact-based knowledge coming together to offer fresh, innovative and performance-tested environment enhancement surfaces and solutions. An inquisitive nature allows for us to be leaders in unique design, fabric technology, environmental responsibility and service. With this approach we have expanded our product offering to include wall-to-wall and floor-to-ceiling solutions that enhance environments with a convergence of form and function.

dIAmond VIsIon mItsuBIshI530 Keystone Dr.Warrendale PA 15086P 724-772-2555Contact Name: Marketing [email protected]://www.diamond-vision.comAt Mitsubishi Electric Diamond Vision, experience makes the difference in quality and reliability. Our commitment to excellence, performance and opera-tional dependability has been a Mitsubishi Electric hallmark for nearly a quarter-century. In fact, many systems installed in the early 1980s are still in full operation today. It’s this proven capability which is the best reason for insisting on a Mitsubishi Electric large-scale video display.

durkAn hospItAlIty405 Virgil Dr.Duluth GA 30721P 800-241-4480Contact Name: Cynthia [email protected]://www.durkan.comAs a leader in hospitality carpet, Durkan knows that color, styling and design determines the entire look and feel of a space. By offering design services, product technology and a comprehensive selection of flooring products, your entire property will look beautiful. Our hospitality product offering includes print, synthesis, CYP, merit tufted and modular. Whether it’s your custom design or one of ours – there are no limits on creativity. And as a part of the Mohawk Group, we can offer you a single source for total solutions.

fAn CAns9 Collingwood Rd.Phoenix MD 21113P 410-592-5946Contact Name: Stephen [email protected]://www.fancans.comFanCans are a unique and innovative class of litter and recycling containers that feature roto-molded plastic lids shaped like baseball, football and motor sports helmets. The distinctive FanCans are designed to stand out in the crowd and motivate sports enthusiasts to make use of the containers, therefore maximizing usage and brand impressions and mini-mizing cleanup costs.

food wArmInG equIpment7900 South Route 31, P.O. Box 1001Crystal Lake IL 60014P 815-459-7500Contact Name: Marketing [email protected]://www.fweco.comSince 1953, FWE has proven to deliver the finest built cabinets, with user-friendly features and exclu-sive heat or refrigeration systems that allow you to keep every kind of prepared food deliciously fresh.

fry fABrICAtIons2208 South 15th St.Phoenix AZ 85034P 602-454-0201Contact Name: Derek [email protected]://www.fryfab.comStarted in 1999, Fry Fabrications began in President Jim Fry’s parent’s garage as a supplier of bars and bar service products for Phoenix-area restaurants, bars and nightclubs, where Jim put his expertise in auto-motive rebuilding to use. Success quickly followed, and the company grew to include more than a dozen talented employees to serve clients worldwide. Today, Fry Fabrications is a metal fabrication firm that designs and produces merchandising and beverage

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SEAT ad.indd 1 11/19/10 11:20 AM

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displays for retail, restaurants, nightclubs and bars, as well as custom, branded products for on-premise marketing. With in-house expertise in marketing, trade show planning, retail fixtures, portable bever-age services (including wet bars and bottle service organizers), a solid merchandising plan can be cre-ated around each client’s logo, style and marketing strategy.

GAr produCts170 Lehigh Ave.Lakewood NJ 08701P 732-364-2100Contact Name: Elliot [email protected]://www.garproducts.comGAR Products® is a family owned and operated corporation specializing in quality seating, table tops and table bases for all levels of the hospitality and design industries. Founded in 1956 by Morris H. Garfunkle (Mr. GAR), GAR Products®, now entering its third generation of family ownership, continues to evolve with cutting-edge designs and enduring pas-sion. From the traditional contract seating on which GAR Products® was founded, to new and exciting models, this website reflects our commitment to offer an expansive selection at competitive prices.

Gourmet dIsplAy6040 S. 194th St, Suite 102Kent WA 98032P 206-767-4711Contact Name: Howard [email protected]://www.gourmetdisplay.comGourmet Display’s expansive collection of display-ware has grown steadily over the last 30 years to meet the exacting demands of hospitality professionals worldwide. Proud to be a highly respected supplier of high quality, creative display solutions, Gourmet Display is also dedicated to keeping their production local - 90% of their products are skillfully hand-crafted in the USA.

hollAnd BAr stool12839 Corporate Circle PlaceHolland MI 49424P 800-423-1903Contact Name: Terry [email protected]://www.hollandbarstool.comHolland Bar Stool Company is based in Holland, Michigan, where we manufacture and ship our prod-ucts. Our merchandise is constructed from the finest solid red Appalachian oak or solid hardwood maple for the wood products, and high quality plating grade steel for metal products. Our metal stools have an oven-baked powdercoat finish that is extremely durable and long lasting, while our wood is finished with the finest catalyzed lacquer in the industry. We offer a variety of sizes: 18” chairs, 24” counter stools, 30” and 36” bar stools, a number of finishes for both wood and metal products and a huge assortment of upholstery options. We offer custom heights, custom

wood finishes, and since we have our own upholstery department, C.O.M.’s are always welcome.

hufCor, InC.2101 Kennedy Rd, P.O. Box 591Janesville WI 53545P 800-542-2371Contact Name: James [email protected]://www.hufcor.comHufcor’s complete line of operable walls (also known as “airwalls”), accordion doors, glasswalls, portable partitions and room dividers can meet the require-ments of any facility that needs acoustical separation and flexible space division. Partitions may be ordered in sizes ranging from the short (over a counter-top) to the very tall (convention center heights exceeding 60’).

hussey seAtInG Co.38 Dyer Street ExtensionNorth Berwick ME 03906P 207-676-0234Contact Name: Ron [email protected]://www.husseyseating.comWelcome to Hussey Seating Company, the global leader in spectator seating solutions. From schools and universities to auditoriums, arenas, sports stadi-ums, performing arts centers and places of worship, Hussey Seating is famous for comfort, great looks, engineering innovation, reliable performance and an unrivaled network of local experts ready to assist you in developing the perfect seating solution.

JAnus dIsplAys12000 28th St. NSt. Petersburg FL 33755P 727-531-4000http://www.janusdisplays.com JANUS Displays is the premier provider of complete digital signage systems. Believing that a digital sig-nage network is more than a software application, we provide all of the parts needed to make your digital display dreams come true. You can always count on JANUS Displays for user-friendly software, creative digital content, reliable multi-media controllers and superior technical support. Our 25 years of experi-ence and turn-key service will ensure your digital signage project is successful and headache free.

kohler CompAny8601 Swan Lake CourtTampa FL 33647P 813-830-1706Contact Name: Phil [email protected]://www.kohler.comSince 1873, Kohler Co. has been improving the lives of its customers with exceptional products and services. Our diversity of products and powerful port-folio of brands lead the way in design, craftsmanship and innovation. We offer a breadth of products and

services, including plumbing fixtures, furniture, tile and stone, and primary and backup power systems, as well as award-winning hospitality and world-class golf destinations.

leGACy furnIture1828 Brian Dr. NEConover NC 28613P 828-459-7189Contact Name: Todd [email protected]://www.legacyfurniture.usLegacy Furniture Group, Inc., located in Conover, NC, is a family owned and operated business founded by Clark Norris, Todd Norris and David Reinhardt in January 2002. Together they have over eighty years of combined experience in the contract furniture industry. Legacy possesses the knowledge and experience which makes it one of the industry’s leading manufacturers. In the contract furniture in-dustry market, Legacy provides the quality and value that today’s healthcare, institutional, corporate and hospitality segments expect.

lG1000 Sylvan Ave.Englewood Cliffs NJ 07632P 201-816-2127Contact Name: Marketing [email protected]://www.lgelectronics.comLG Electronics is a major manufacturer of Plasma and LCD displays, along with mobile and computer devices. LG Electronics is part of the global LG company, founded in 1948 and now a more than $90 billion enterprise involved in electronics, chemical electrics and machinery.

loewensteIn, InC.1204 East 6th St.Huntingburg IN 47542P 812-683-7332Contact Name: Douglas [email protected]://www.loewensteininc.comFounded in 1966 by Hank Loewenstein, our company has always strived to be an organization that cares about our customers, employees and the environment. Loewenstein’s philosophy and long term success has been built on the foundation of bringing world class international furniture designs to the North American contract market with proper scale, comfort and engineering. These design collec-tions have been offered to the interior design com-munity as multi-purpose furniture at strong value price points. Backed by progressive and experienced management, along with a highly skilled factory and support team, Loewenstein consistently delivers on its commitment to quality, service and dependability.

Contemporary Seating and Tables for the Sports and Entertainment Market

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mArquIs seAtInG231 South RoadHigh Point NC 27262P 336-475-8200Contact Name: Ashleigh [email protected]://www.marquisseating.comSince our founding, we have provided architects and designers with custom capabilities to create furniture that excels in the hospitality market. Our close-knit team of talented individuals is thoroughly focused on transforming your inspirations into environments that delight. From design and prototyping, through manufacturing, to service after the sale, Marquis forms itself around you and your unique needs to bring your ideas to life.

mArVel (AGA mArVel)1260 E. Van Deinse St, PO Box 400Greenville, MI 48838P 877-650-5775Contact Name: Angie [email protected]://www.agamarvel.comMarvel Makes the Game!Score big the next time you outfit your luxury suites with the industry‘s leading, reliable, bar-quality refrigeration from Marvel. For over 70 years, Marvel has been committed to enhancing the lifestyle of its customers with its unparalleled line of luxury under-counter refrigeration products. Marvel’s hospitality line includes a wide range of wine cellars, under-counter refrigerators, ice machines and beer dispens-ers, including models that meet ADA requirements. Call 877-650-5775 for more details on Marvel’s sta-dium programs and exclusives on: installation service, color options and team logo graphics applied with SonicImage™ technology. Visit www.marvelrefrigera-tion.com for more information on other exciting products and promotions offered by Marvel.

nAnAwAll systems707 Redwood Hwy.Mill Valley CA 94941P 800-873-5673Contact Name: April [email protected]://www.nanawall.comONE THING the Yankees, Mets, Phillies and Giants can agree upon- NanaWall sliding glass wall systems create comfortable and uniquely adaptable luxury stadium boxes with an unobstructed view of the field in any weather. With over 20 years experience providing custom engineered glass wall systems to all types of sports venues from high school natatoriums to major league stadiums, only NanaWall can offer nearly unlimited design freedom backed by sound technology and independent testing. If your plans include a new stadium or major remodel, then NWS would like to discuss the infinite possibilities of the precision engineered NanaWall with you.

nApA teChnoloGy2956 Scott Blvd.Santa Clara CA 95054P 408-476-3123Contact Name: Jeffrey [email protected]://www.napatechnology.comFirst introduced in 2005, the WineStation was designed specifically to provide increased revenue streams and cost controls for the restaurant, retail and hospitality industries. Currently located in hundreds of arenas, convention centers, grocers, ho-tels, specialty wine shops, wine bars and restaurants nationwide, the WineStation is a proven resource for harnessing the profitability of any wine program. The revolutionary preservation system assures perfect wine dispensing and freshness for up to 60 days and self-service options that can provide product safeguards, reporting and valuable insights.

ofs BrAnds150 Turtle Creek, Suite 207Dallas TX 75207P 214-418-4220Contact Name: Debbie [email protected]://www.ofsbrands.comWhile other manufacturers may claim to have a furniture-making heritage as strong as ours, few can equal our commitment to our customers. Our operating philosophy is that our customer is our business. That’s why we strive to provide the products you’re looking for - products that not only meet but exceed your expectations for quality and value, while being delivered on OFS Brands company-owned transportation vehicles. At OFS Brands, you won’t find big company committees waiting for other committees to make a decision about what furniture we’ll be producing this year. What you will find are craftspeople who are dedicated to creating the office furniture you need.

pAVAr furnIture, InC.72-G BrunswickMontreal QC H9B 2C5CanadaP 514-822-1011Contact Name: Michael Di [email protected]://www.pavar.comRestaurant chairs, seating, bar stools and banquettes are crucial in the hospitality industry. The visual design as well as the overall comfort of the seating in an establishment can contribute to its success. Founded in 1983, Pavar understands the importance of carefully chosen seating. Now recognized as a lead-ing furniture manufacturer of chairs, tables, bar stools and banquettes, Pavar has one of the largest selections of seating.

perlICk8300 W. Good Hope RoadMilwaukee WI 53223P 800-558-5592Contact Name: Chaya [email protected]://www.perlick.comCelebrating over 93 years of excellence, Perlick is the leader in commercial bar and beverage refrigeration and dispensing equipment. The Perlick brand can be found in the finest restaurants, bars, stadiums, hotels and resorts in the world and is now available for those who desire the ultimate entertainment suite. The Perlick product line includes both indoor and outdoor undercounter refrigerators, wine reserves, freezers, freezer and refrigerated drawers, clear ice makers and beer dispensers – spanning 15-, 24-, and patented 48- and 72-inches. Perlick is also the FIRST ALSD-CERTIFIED COMPANY.

pIoneer2265 E. 220th St.Long Beach CA 90810P 310-952-2131http://www.pioneerelectronics.comThe Industrial Display Group of Pioneer Electronics, Inc. is the leading provider of plasma displays for in-dustrial applications. Pioneer introduced the first 50-inch high definition plasma in 1998 and continues to deliver innovative third generation display solutions for businesses, sporting facilities, medical, broadcast and educational applications.

rosseto8707 Skokie Blvd, #205Skokie IL 60077P 847-763-1215http://www.rosseto.comFor over 13 years, Rosseto® has been a leader in the design, production and marketing of innovative tech-nology for the food service and houseware industry. Rosseto’s most recent venture has brought cutting-edge technology to the US market with great success. Rosseto® strives to continually produce and supply high quality, beautifully designed products that are also extremely functional. With an excellent rate of customer satisfaction, Rosseto® makes dispensing fun an EZ. Kids, seniors and workers alike love using our products!

seAtInG solutIons/dreAmseAt60 Austin Blvd.Commack NY 11725P 631-845-0449Contact Name: Adam [email protected]://www.dreamseat.comSeating Solutions is a total spectator seating company that specializes in the design, sales, rental and instal-lation of custom seating. Our expertise extends to all venues including luxury suites, club and loge areas, clubhouses, grandstands, team offices, practice facilities, press boxes, media rooms, etc. XZipit, the

800.873.5673 nanawall.com ���������������������

The Leader in Opening Glass Walls

NanaWall HSW50 Sliding System Mets Stadium Citi Field

Showrooms Nationwide

Only NanaWall offers total design freedom supported by award winning technology and Energy-Star rated systems.

Shelter. Transformation. Exhilaration.

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newest line of furniture, features interchangeable logos and was showcased at the NBA All-Star Game at Cowboys Stadium with rave reviews. XZipit is a perfect fit for any new or renovated project involving furniture. This is the only furniture available that will allow you to generate revenue after it is purchased.

sICo AmerICA, InC.7525 Cahill Rd.Edina MN 55439P 866-702-8308Contact Name: Stephen [email protected]://www.sicoinc.comSince 1951, SICO has set the standard of excellence for mobile folding stages, catering and banquet tables and portable dance floors. This reputation was built on a strong commitment to quality manufacturing and customer care. SICO’s newest products are a full line of illuminated buffet stations designed to wow your guests in a rainbow of colors and presentation. SICO’s innovative products have been designed to quickly transform spaces to accommodate various events. SICO products take the work out of set-up and are designed to use minimal storage space when not in service.

Don’t settle for less…ask for SICO.

skyfold Auto-lIft systems325 Lee Ave.Montreal QC H9X 3S3P 514-457-4767Contact Name: Steve [email protected]://www.skyfold.comSkyfold® Custom Powerlift Partitions are world leaders in operable wall systems because of their state-of-the-art automatic design, ease of use and the available customization to suit all of your specific needs. Skyfold® Custom Powerlift Partitions are the only automatic operable walls in the world that offer high acoustical ratings and fold vertically into the ceiling without manual intervention.

southern AlumInum5 HWY 82 West, PO Box 884 Magnolia AR 71754 P 800-221-0408 Contact Name: John Frank [email protected]; [email protected]://www.southernaluminum.com With over 30 years of experience, Southern Alumi-num is the leading innovator of all-aluminum, light-weight meeting and banquet tables, pedestal tables and portable stages. We offer linenless solutions for meetings, events, presentations and foodservice needs in the hospitality, venue and other markets. Our unique products, including Swirl Tables® for events and iDesign Tables® and T2 Tables® for meetings, quickly transform ordinary spaces into unforgettable events. Crafted from 100% aircraft-grade recyclable aluminum, our sustainable products are made in the USA. Southern Aluminum has been recognized for

our “green” products and processes- receiving several prestigious awards, including GSA’s Evergreen Award and most recently the Bloom Award. All of our products are backed by exemplary customer service and the industry’s longest warranties.

spInneyBeCk425 Cross Point Pkwy, #100Getzville NY 14068P 716-446-2380Contact Name: Sandra [email protected]://www.spinneybeck.comSpinneybeck is the world’s leading and largest sup-plier of quality upholstery leather with a standing inventory of 2,000,000 square feet in our new global headquarters facility located in Getzville, New York. Spinneybeck introduced quality Italian leathers to North America more than three decades ago, being the first to bring full grain, aniline dyed Italian leather to the North American design community. Spinneybeck’s exacting standards, quality products and prompt service have become industry hallmarks. No company in the furnishings field has a greater commitment to its industry, the clients who specify its products or customer satisfaction than Spinney-beck.

sprInG usA127 Ambassador Dr, Suite 147Naperville IL 60540P 630-527-8600Contact Name: Nick [email protected]://www.springusa.comFor over 60 years, Spring USA has soared above the competition by offering the finest products with our exclusive designs, superior quality and unique detail. Products from Spring USA meet the everyday demands of the world’s top professional chefs. Our product line is unsurpassed when it comes to fit, finish and reliability. For professional cookware, tools, accessories, beverage servers, chafing dishes, inserts, induction systems, either mobile or stationary - look to Spring USA for your solutions.

steelIte InternAtIonAl usA, InC.154 Keystone Dr.New Castle PA 16105P 724-856-4900Contact Name: Karen [email protected]://www.steelite.comSteelite International is a world-leading manufacturer and supplier of award-winning, inspirational tabletop ranges for the international hospitality industry. The company’s core chinaware products are manufactured at its factory in Stoke-on-Trent – one of the most modern and efficient tableware production units in the world.

summIt ApplIAnCe770 Garrison Ave.Bronx NY 10747P 718-893-3900Contact Name: Stephen [email protected]://www.summitappliance.comSummit Appliance manufactures the largest assort-ment of built in refrigeration perfect for suites of all sizes. We manufacture so many different models with different features, they look like they were made for you! Just tell us what you want. Select from refrigera-tors, beverage coolers, wine coolers, beer dispensers, ice makers and freezers and all are available in ADA heights. Add our induction cooktops and built in mi-crowave ovens and give your guests all the pleasures they are looking for.

With the personal touch of a family-owned orga-nization, we help you win!

the homer lAuGhlIn ChInA Co.672 Fiesta Dr.Newell WV 26050P 304-387-1300Contact Name: Dick [email protected]://www.hlchina.comSpecializing in high-fired, lead-free glazes with an Alpha Alumina body, Homer Laughlin remains the largest domestic pottery, employing over 1100 skilled workers in a 37-acre facility. As a leader in the china design and manufacturing market, Homer Laughlin has pursued the issues that matter most: lead-free dinnerware, durability, contemporary design and timely delivery.

u-lIne8900 North 55th St.Milwaukee WI 53223P 414-831-2136Contact Name: Doug [email protected]://www.u-line.comFor nearly five decades and three generations, U-Line continues to be the leader in innovation, quality and value in the premium built-in undercounter ice making, refrigeration and wine preservation market. U-Line has captivated those with an appreciation for the finer things with exceptional functionality, style, inspired innovation and attention to even the smallest details. We are known for our unwavering dedication to product design, quality and selection.

unIted reCeptACle, InC.14th & Laurel St, P.O. Box 870Pottsville PA 17901P 800-233-0314Contact Name: Layton [email protected]://www.unitedrecept.comUnited Receptacle is a leading manufacturer of quality commercial waste receptacles, smokers’ urns, recycling containers, planters and accessories from steel, fiberglass, aluminum and concrete in over 1000

Spring USA MAX Induction Ad ALSD 8.5” x 11” Trim

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styles and finishes.

wesnIC6000 Bowendale Ave.Jacksonville FL 32216P 904-733-9595Contact Name: Bill [email protected]://www.wesnic.comWesnic is the nation’s premiere source of high quality furniture. Designed and manufactured to withstand the “Wear and Tear” associated with public space environments, our furnishings do not sacrifice design for its high quality. For over 20 years, colleges and universities, arenas, coliseums, shopping malls, hotels, restaurants, hospitals and both private and govern-ment offices have relied on Wesnic’s furnishings.

wItt IndustrIes4600 N. Mason-Montgomery Rd.Mason OH 45040P 800-543-7417Contact Name: John [email protected]://www.witt.comWitt Industries, formerly The Witt Company, enjoys a rich, established history in the steel waste receptacle manufacturing industry dating back to 1887. It was founded as The Witt Cornice Company by George Witt, who invented and patented the first corrugated, galvanized ash can and lid in 1899. Throughout the 1900’s, Witt Industries has been in the forefront of the industry through product innovation, quality and service. Today Witt Industries is proud to be part of the Armor Metal Group and is a woman-owned business.

inFormAtion technoloGy

AGIlysys5383 Hollister Ave.Santa Barbara CA 93111P 805-692-6338Contact Name: Nancy [email protected]://www.agilysys.comWith today’s competitive stadium and entertain-ment market, the technology you chose to run things has to be right. Agilysys is not only addressing the different operational needs that sports and entertain-ment outlets have, it’s giving them the right tools to get timely, unified reports that help managers make better business decisions. When you want to expand into new handheld and kiosk technology, Agilysys provides the solid integration to make it happen. Add critical back-office applications like inventory & procurement and document management, and you’ll have an efficient sports and entertainment outlet operation that enhances the guest experience.

AmerICAn BArCode And rfId3431 E Elwood StreetPhoenix AZ 85040P 480-319-1579Contact Name: Jason [email protected]://www.abrfid.comWith particular focus on the hospitality and enter-tainment industries, American Barcode and RFID is uniquely positioned to assist with the implementa-tion of sophisticated automated data collection and management solutions. For 30 years, American Bar-code and RFID has led the industry with innovative products, solutions and managed services that enable companies to manage both human and capital assets, mobilize workforce operations and secure facilities through enhanced controlled access.

At&t wI-fI serVICes311 S Akard StreetDallas TX 75202P 214-712-7798Contact Name: Robert [email protected]://www.att.com/wifiAT&T Wi-Fi Services is dedicated to providing end-to-end connectivity resources for a variety of custom-ers, including those in hospitality, retail, healthcare, sport arenas/stadiums and university segments. We’re using the strength of our global organization, along with our experience, financial stability, innovation and quality of service to benefit client venues. With more than 20,000 U.S. locations served, AT&T is making you more productive by making the Internet accessible in more places than ever before. We deliver an end-to-end network solution, including: trans-port, application enablement, program and project management, installation, posting, monitoring, maintenance and 24/7 care.

CAtereAse softwAre1020 Goodlette Rd. NorthNaples FL 34102P 239-261-5828Contact Name: Susan [email protected]://www.caterease.comWe at Caterease are committed to providing the most powerful, progressive, user-friendly event manage-ment software at the most affordable price. As the needs in the event management industry change, and as technology advances, Caterease is committed to keeping its customers on the cutting-edge. Through comprehensive program upgrades several times each year, Caterease will continue to be the industry leader for many years to come.

ChAnnel 1 medIA99 Atlantic Avenue, Suite #308Toronto ON M6K 3J8CanadaP 416-531-6111Contact Name: Evan Karasick

[email protected]://www.channel1media.comChannel 1 Media is a leading digital marketing agency that specializes in customized interactive sales tools for sports franchises within the NHL, NFL, NBA, MLS, MLB, NCAA and various other sports properties and venues throughout the United States and Canada. Since 1998 we have provided high-impact, cost-effective content, helping companies all over North America improve their bottom line.

Most noted for our popular e-brochures, Channel 1 has produced pieces to promote everything from premium seating, arena clubs and new stadiums, to sponsorship opportunities, seat relocation programs and renewals. Our tools are recognized not only for their dynamic energetic quality by bringing the entertainment experience to the consumer, but for helping clients achieve outstanding returns on their investment.

dell InC.One Dell WayRound Roots TX 78682P 512-723-5962Contact Name: Kristin [email protected]://www.dell.comDell Inc. listens to customers and delivers innova-tive technology and services they trust and value. Uniquely enabled by its direct business model, Dell is the leading global systems and services company.

eVent Iq11523 100th Ave, Suite 211Edmonton AB T5K OJ8CanadaP 780-424-3144Contact Name: Dave [email protected]://www.eventiq.comIt is the eventIQ mission to become the premier provider of event software and services for everyone. To accomplish our mission, we streamline the event management business model using our PC-based software, a centralized Internet site and other services. We seek to make events successful and signups simple by increasing promotional efforts for events and re-ducing the traditional administrative challenges/cost.

fAnGo softwAre systems1176 Appian Crossing Way, Suite 124 Lexington KY 40517 P 859-396-8021 Contact Name: Adam [email protected]://www.thefango.com How much money did you lose today? FanGo keeps money from walking out of your facility by ensuring that customers are able to order what they want, when they want it. How? FanGo allows your fans to order concessions, merchandise, even tickets all from their seat using our mobile application on their cell phones. Our mobile ordering solution offers you a

Agilysys solutions provide you with total control of your retail and food & beverage operations—so you can

simplify management and improve revenue stadium-wide. Provide faster, more accurate service in luxury suites

and club sections with mobile POS devices. Speed up concession lines and increase sales volumes with easy-to-use

POS terminals. Maintain accurate inventory of every concession, bar, restaurant, caterer and fan shop—in real time—

during your events. And improve planning with in-depth analytics and superior reporting capabilities. It’s everything

you need to simplify operations and boost your bottom line—only from Agilysys. Find out what Agilysys can do for you.

Call 1-877-374-4783 or email [email protected] | www.agilysys.com

Halftime starting in four minutes and stadium network has just crashed.Still serve three times as many customers off-line with easy-to-use POS.

Pre-ordered four vegetarian plates for luxury suite.Automatically adjust catering inventory.

Wants a beer but doesn’t want to miss the action.Use mobile POS to pre-order and bust the queue.

Agilysys solutions include:

While your team is winning the game, Agilysys helps you win the crowd.

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customizable menu with the ability to adjust almost every aspect of the interface in real-time from your computer or even from your phone. Fans don’t lose out on the game…you don’t lose any more money!

fIreId2nd Floor Octo PlaceElektron AvenueTechnopark StellenboschSouth AfricaP 425-466-5103Contact Name: Alison F. [email protected]://www.fireid.comFireID is a leading provider of mobile two-factor authentication. Founded in 2006, FireID is located in Stellenbosch, South Africa and has offices in the USA and UK with a broad international network of distributors and resellers. With increased transaction fraud and identity theft, strong authentication has become an essential component for any online or mobile application. FireID’s world-class authentica-tion solutions meet the growing authentication needs of corporations, government agencies and end-users who require highly secure and convenient online access to password protected accounts. For more information, visit www.fireid.com.

food trAk15900 North 78th StreetScottsdale AZ 85260P 480-951-8011Contact Name: Marketing [email protected]://www.foodtrak.comSystem Concepts, Inc. (SCI) is the developer of the FOOD-TRAK® System and is one of the world’s first companies to specialize in the field of food and beverage management automation. Our narrow spe-cialization and large client base has resulted in a level of software sophistication and consulting expertise unrivaled in the industry. With over 10,000 clients in more than 18 countries, our success has been built one client at a time. Our focus on knowledge-building and personal, on-site involvement in consulting, automated solution implementation and ongoing success is a key to our clients’ abilities to save significant time and money by bulletproofing their F&B operation.

fortress GBSouth Block Tavistock HouseTavistock Square London WC1H 9LGUnited KingdomP +44 (0) 20 7874 7595http://www.fortressgb.comFortress is a global provider of customer management and stored value solutions for the sports & entertain-ment industry. Our innovative card schemes improve customer service and help our clients identify, understand and interact with their customers in a more personal and effective way. Used today by over

85 stadiums and venues, the Fortress membership scheme uses our award winning RFID smart card technologies to enable and manage electronic pay-ments, loyalty point collection, paperless ticketing, venue access and the running of tailored campaigns and promotions.

fusIon storm2 Bryant Street, Suite 150San Francisco CA 94105P 818-265-4101Contact Name: Rhonda Eiffehttp://www.fusionstorm.comFusionStorm is an award-winning, national provider of technology solutions for enterprises of all sizes. We combine best-of-breed products from leading vendors with a full suite of professional and man-aged services to help you save money and grow your business. Providing technology solutions is as much about people as it is about hardware and software, so we strive to build long-term relationships with our customers. Your success is our success, and we can help you get there.

GIVex366 Adelaide Street, Unit 400Toronto ON M5V 1R9CanadaP 416-350-9660Contact Name: Carol [email protected]://www.givex.comSince 1999, Givex has assisted local independent businesses to major global corporations implement standard gift card and loyalty programs. Today, our technology empowers businesses to do so much more. We now boast a wide array of customizable tools that enable our clients to acquire new custom-ers, build, maintain and expand their customer database, effectively communicate with customers and finally understand and reward their most loyal customers. Givex’s innovations in these areas now power over 100,000 installations in 50 countries worldwide, fully supported by our global backbone. Find out more at www.givex.com.

GloBAl ColleCtThree Embarcadero Center, Suite 1630San Francisco CA 94111P 415-975-0939Contact Name: Shane [email protected]://www.globalcollect.comGlobalCollect started in 1994 as a division of TNT in order to add value to its distribution services by enabling international publishers to invoice world-wide as well as to accept payments in local currencies. As a result, GlobalCollect managed to establish a unique worldwide financial network, which enabled customers to outsource their entire collection and reconciliation process.

GlyphIC teChnoloGIes1001 Avenue of the Americas, 4th FloorNew York NY 10018P 917-751-9500Contact Name: Devra [email protected]://www.glytec.comGlyphic Technologies is a leading information technology consulting firm delivering business-driven technology solutions. We use our comprehensive IT solution offerings, including staff augmentation, Lotus, messaging and collaboration, enterprise portal and service-oriented architecture implementations to make our clients’ businesses more nimble and responsive. With an emphasis on building lasting relationships, our philosophy has always been to take care of clients’ needs first, and the business will take care of itself. Our high percentage of repeat business — more than 85 percent of revenue over the last five years — reflects our commitment to quality and the long-term partnerships we build with our clients.

IdentItymIne315 1st Ave South, Suite 200Seattle WA 98104P 253-722-0828Contact Name: Kurt [email protected]://www.identitymine.comIdentityMine is an expert interactive software design and user experience (UX) company. We specialize in creating unique digital interactive experiences, by leveraging a deep expertise in a variety of platforms to deliver highly engaging mobile, desktop, rich media experiences for major brands in mainstream markets. We help you to make a lasting impression on your audience by creating engaging brand experiences that deliver business results. We’re working with this in-dustry to create the next generation of fan experiences using the latest interactive technology. Visit www.identitymine.com to see samples of our work.

In stAdIum solutIons571 Sawgrass Corporate ParkwaySunrise FL 33325P 954-514-8988http://www.instadiumsolutions.comISS is a privately held company based in South Florida. Our marketing and technical team has several years of experience in text message marketing and mobile phone content solutions. Our mission is to provide highly innovative text message solutions in a very cost effective manner. We can fulfill even the most demanding requests in a timely fashion. Our mobile SMS and content platforms have been developed in-house by our staff of technical engineers and have undergone years of testing by our European partners. The system is cutting-edge and customizable to meet the demands of even the most sophisticated users.

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InfloBlox4750 Patrick Henry Dr.Santa Clara CA 95054P 408-625-4200Contact Name: Pete Surettehttp://www.infoblox.comInfoblox was founded in 1999 and has shipped more than 40,000 appliances to more than 4,000 customers worldwide, including more than one third of the Fortune 500. Infoblox is the leader in network automation and control. Many of the world’s largest businesses rely on our integrated hardened appliance based software for business continuity, availability and compliance. We provide integrated DNS, DHCP, IP Address Management (IPAM) and Network Change & Configuration Management (NCCM) products that together:• Ensure network availability• Provide better control of the network infrastructure• Deliver ‘one-click’ network compliance reporting• Improve staff efficiency with built-in automation

InsIGht1620 W. Fountainhead Pkwy, 4th FloorTempe AZ 85282P 480-635-2564Contact Name: Brian York/Christine [email protected]/[email protected]://www.insight.comInsight is a leading provider of brand-name infor-mation technology (“IT”) hardware, software and ser-vices to large enterprises, small to medium-sized busi-nesses and public sector institutions serving clients in 170 countries around the world. Insight brings a comprehensive portfolio of products and services across technology areas including the data center, LAN/WAN, wireless, security, desktops, peripherals, software and more. Insight also maintains a dedicated sports and entertainment technology practice to provide consulting and technology solutions tailored to professionals within the sports and entertainment industries. Insight brings unmatched flexibility and scalability to meet your sports and entertainment technology needs.

IomedIA91 Fifth Ave, 4th FloorNew York NY 10003P 212-352-1115Contact Name: Liz [email protected]://www.io-media.comIOMEDIA is a creative agency focused on the bigger picture-strategy, concept and execution of extraordinary digital visuals and brand-centric media experiences. For the past 13 years, IOMEDIA has offered a diverse outlook answering complex market-ing challenges with inspired concepts, campaigns and media productions. With a full in-house compliment of creative and technology teams, IOMEDIA and its Virtual Venue ™ delivers game-changing creative solutions for today’s sales and marketing challenges. To learn more, visit www.io-media.com/sports.

JunIper networks1194 North Mathilda Ave.Sunnyvale CA 94089P 408-745-2000Contact Name: Jim [email protected]://www.juniper.netJuniper Networks was founded on a simple but incredibly powerful vision for the future of the network: “Connect everything. Empower everyone.” This ideal is the commitment of the company and the mission that drives every Juniper colleague every day. We are dedicated to uncovering new ideas and in-novations that will serve the exponential demands of the networked world. To do this, we build solutions that center on simplification, automation and open innovation.

kAnGAroo tV11600 Louis Bisson Bloc AMirable QC J7N 1G9P 450-595-2000Contact Name: Matt [email protected]://www.kangaroo.tvKangaroo TV takes live events to a whole new dimension. Get a bigger piece of the action and see it from more angles. Make every moment count. Get stats, audio and video content – all in one slick look-ing handheld terminal. You’ll never see live events the same way again.

keywest teChnoloGIes14563 W. 96th St. TerraceLenexa KS 66215P 913-492-4666Contact Name: Wes [email protected]://www.keywesttechnology.comKeywest Technology delivers the technology driving the digital signage revolution. Behind every digital sign is a device and software responsible for playing back and managing media. Solving your company’s digital signage puzzle with professionalism at every level is our specialty.

luxIum200 Elgin St, Suite 1001Ottawa ON K2P 1L5CanadaP 613-780-9000Contact Name: Bruce [email protected]://www.luxium.caLuxium is a software solution designed specifically for stadiums and teams who want to maximize revenues from their luxury suites and enhance relationships with their most valuable customers. Luxium enables stadiums to:• Drive greater return on investment (ROI) through better management of suite inventory, better use of fractional suites and optimizing SRO sales• Conduct in-depth reporting to obtain insights into suite usage and customer data, driving new sales

opportunities• Provide suite holders with a web-based tool to make it easier to manage their suite and provide them proof of ROI

mICros systems, InC.7031 Columbia Gateway Dr.Columbia MD 21046P 443-285-8144Contact Name: Wayne [email protected]://www.micros.comMICROS Systems, Inc. provides enterprise ap-plications for the hospitality and retail industries worldwide. Over 310,000 MICROS systems are cur-rently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 130 countries and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 25,000 hotels worldwide as well as point-of-sale, loss prevention and cross-channel functionality through its MICROS-Retail division for more than 79,000 retail stores worldwide.

moBIo IdentIty systems350-375 Water StreetVancouver BC V6B 5C6CanadaP 778-588-7657Contact Name: Clovis [email protected]://www.mobioid.comMobio Identity Systems, Inc. has developed a soft-ware m-commerce platform that takes the payment experience to a completely new level. Mobio technol-ogy takes advantage of existing payment infrastruc-ture and mobile devices, creating a new universal transaction system that is more convenient and secure than any other competing technology on the market today. With this new technology, Mobio has taken a fundamentally different approach to the manner in which people and businesses transact in person and over the Internet. The exchange of personal informa-tion, including credit cards, can now be delivered in a convenient and secure format that can be customized and personalized to each user.

motorolA1303 E. Algonquin Rd.Schaumburg IL 60196P 972-277-6542Contact Name: John [email protected]://www.motorola.comMotorola provides stadium mobility solutions that deliver an unsurpassed fan experience. Mobility streamlines the ticketing process, enables seat-side ordering and provides security personnel with real-time communications to give fans peace of mind. From reliable, rugged mobile computers and two-way radios to secure wireless networks, Motorola has the

For the Thrill of IT

INSIGHT IS PROUD TO BE THE OFFICIAL IT PARTNER

© 2010 Insight Direct USA, Inc. All rights reserved. Insight is a registered trademark of Insight Direct USA, Inc. All other company and product names are trademarks or service marks of their respective owners.

1 . 8 0 0 . I N S I G H T t I N S I G H T. C O M

Premium seat holders demand more. They want to check fantasy scores, access stats in real

time and order concessions at the touch of a button. Provide your guests with all this and

more by teaming up with Insight.

Professional teams in every major sports league and leading sports and entertainment

venues rely on Insight to deliver game-changing technology solutions to meet business

goals and fans’ expectations. Isn’t it time you made us part of your team?

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wide range of products you need to keep fans coming back.

neC dIsplAy500 Park Blvd, Suite 1100Itasca IL 60143P 858-705-0239Contact Name: Juan [email protected]://www.necdisplay.comNEC Display Solutions is a leading designer and provider of innovative desktop LCD monitors, commercial and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors and integrated display solutions. VUKUNET, powered by NEC Display Solutions of America, is the universal advertising platform that connects digital out-of-home networks with ad rev-enue. VUKUNET is a web-based tool that provides a centralized, automated place for network owners to connect their screens to advertisers looking to place their digital ads. Visit us at www.necdisplay.com or call 866.NEC.MORE.

network world mAGAzIne492 Old Connecticut PathFramingham MA 01701P 800-622-1108http://www.networkworld.comNetwork World Magazine is the premier provider of information, intelligence and insight for Network and IT Executives. With an editorial focus on delivering news, opinion and analytical tools for key decision makers who architect, deploy and manage business solutions, Network World Magazine offers a unique and powerful combination of audiences and resources across online, print and events to meet your marketing objectives.

omnIVex3300 Highway 7, Suite 501Concord ON L4K 4M3CanadaP 905-761-6640Contact Name: Elizabeth [email protected]://www.omnivex.comSince 1991, Omnivex has been helping innovative organizations communicate with their patrons, part-ners and employees through visual displays. Omnivex makes enterprise-wide software to manage all aspects of your digital signage network. Reach and touch the right people, at the right time, in the right place with industry-defining digital communications solutions. Our solutions are designated to work for you and respond to your needs. Our goal is to provide you the most powerful software tools to effectively commu-nicate your message, with the least amount of work on your part.

pArsons teChnoloGIes5960 Main Street SEMinneapolis MN 55432P 763-528-7764Contact Name: Wendy [email protected]://www.parsonscorp.comParsons Technologies provides comprehensive and integrated technology solutions, spanning the entire Project Lifecycle™ from conception, through design, installation, service and maintenance. Parsons delivers systems expertise in broadcast, audio/visual, security and voice/data. We bring a team of dedicated profes-sional designers, engineers, project managers, field supervisors and installers to every project. In addition to extensive experience delivering solutions to the sports venue industry, Parsons also serves the com-mercial, industrial, healthcare, hospitality, gaming, and education markets. Parsons is headquartered in Minneapolis, MN and has branch locations in St. Paul, MN and Phoenix, AZ.

plAnAr systems, InC.1195 NW Compton Dr.Beaverton OR 97006P 503-748-1100Contact Name: Brian [email protected]://www.planardigitalsignage.comPlanar Systems, Inc. is a leading manufacturer of large format digital displays for digital signage ap-plications. Planar’s line of LCD monitors, LCD video walls and rear-projection video walls deliver precise and brilliant visual performance in demanding digital signage environments around the world. At ALSD 2010, Planar showcased the Clarity™ Matrix LCD Video Wall System – for digital signage customers who need a nearly seamless video wall with uninter-rupted operation and minimal installation space required.

rAdIAnt systems3925 Brookside ParkwayAlpharetta GA 30022P 770-576-7195Contact Name: Nyree [email protected]://www.radiantsystems.comRadiant Systems is a world leader in providing integrated point of sale solutions to stadium, arena and event-based venues. Radiant is at the forefront of technology in the design, manufacturing and distribution of point of sale hardware and back office software, including a variety of specialized software packages and a comprehensive range of hardware, in-cluding touch screen, keypad, handheld, wireless and RF technologies - designed specifically for stadiums and arenas. Join the more than 200 stadiums and arenas around the world that are capitalizing on the benefits of the Quest Venue Management solution by Radiant Systems.

seAtsuB, InC.42 Greenfield Ave, Suite GSan Anselmo CA 94960P 415-508-3782Contact Name: Franco [email protected]://www.seatsub.comSeatSub is an online solution that helps charities accept season tickets as donations. With an estimated 40% of season tickets going unused over a given year, SeatSub provides charities with a way of empower-ing fans to donate seats that would otherwise go unused. Non-profits are then able to fill those seats (volunteers, potential donors or otherwise worthy folks) or sell them and use the profits to fund their philanthropic goals.

spInnAker8001 Irvine Center Dr, Suite 400Irvine CA 92618P 949-268-1602Contact Name: Mitch [email protected]://www.spinnaker.netFounded in 1997, Spinnaker is recognized as a leader in identifying, designing and implementing customer relationship management (CRM) solutions. As the customer relationship management space has matured and become a much more integral part of a business’ success, Spinnaker has taken particular interest in how CRM is being adopted into the entertainment, sports, venue and special events seg-ments. Spinnaker’s proven success is demonstrated through the design and implementation of solutions for sports and entertainment organizations. As a Microsoft Gold Partner, Spinnaker is recognized as an expert in supporting the growth and adoption of the Microsoft Dynamics CRM and XRM product lines throughout the sports and entertainment community. In addition, Spinnaker continues to be featured as an authority on the trends of and success with customer relationship management throughout the technology press community due to its continued support and education of CRM.

stAterA6501 E. Belleview Ave, Suite 300Englewood CO 80111P 602-340-8500Contact Name: H. Lynn [email protected]://www.statera.comAt Statera, we believe every business problem presents us with a unique opportunity and challenge to design the right solution which gains the trust and respect of our customers. The right solution is composed of the right resources (leadership, guidance, management, design and execution) enabled by the latest proven technologies. Our ability to deliver the right solution reflects the experience and expertise of our people. The Statera Brand is comprised of four key categories: Spirit, Focus, Drive and Talent.

800-403-4832www.parsonscorp.com

Broadcast | Audio Visual | Security | Voice/Data

SEATad_V03.indd 1 6/7/2010 3:51:07 PM

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tABlet kIosk2832 Columbia St.Torrance CA 90503P 310-782-1201Contact Name: Gail [email protected]://www.tabletkiosk.comTabletKiosk® offers a broad range of highly portable tablet PCs, ultra-mobile PCs (UMPCs) and even a mobile clinical assistant (MCA), all featuring resistive touch screens and/or WACOM® active digitizers capable of supporting Microsoft’s Digital Inking Technology and full handwriting recognition.

texAs dIGItAl400 Technology ParkwayCollege Station TX 77845P 800-693-2628Contact Name: Russ [email protected]://www.txdigital.comTexas Digital is a leading provider in digital signage solutions for a wide array of professional and entertainment industries. Texas Digital’s VitalCAST content management software gives users complete control over digital messaging and allows simultane-ous updates across multiple screens and multiple locations with just a click of the mouse.

yInzCAm6616 Beacon StreetPittsburgh PA 15217P 412-268-8801Contact Name: Priya [email protected]://www.yinzcam.comYinzCam, Inc. is a privately-held company based in Pittsburgh, PA and is a spin-off from Carnegie Mellon University. YinzCam’s products allow teams to leverage their digital media assets to generate ad-ditional revenue and drive additional online traffic to team sites, while providing their fans with new engag-ing in-game experiences on their own smartphones or on displays in the suites. The company’s experiential mobile and suite products let fans choose the live camera angles (Follow Cam, Bench Cam, Red-Zone Cam) they want to watch, create their own replays, capture their moments in their personal digital game diary and much more. YinzCam was recognized by NetworkWorld on their 2009 list of Top 10 Sports Technologies to Love.

ProFessionAl services

360 ArChIteCture300 West 22nd St.Kansas City MO 64108P 816-472-3360Contact Name: Tracy [email protected]://www.360architects.comOur designs enhance the well being of people, or-ganizations, communities and the environment. We believe the opportunity for innovation exists within the context of each project – an opportunity we real-ize through our architecture and interior expertise. We listen attentively, solve pragmatically and design creatively, fulfilling expectations in delightful and unexpected ways. Our goal is always to inspire our people, partners, clients and community through design and a passion for excellence.

AeG800 West Olympic Blvd, Suite 305Los Angeles CA 90015P 213-763-7700http://www.aegworldwide.comAEG owns more sports teams and events than any other company in the world. AEG recognizes the entertainment value in sports and the emotional connection of its fans. From the NHL to the NBA, Major League Soccer to championship boxing and world-class tennis, AEG focuses on marquee sports that inspire fans and ultimately drive revenue and capture market share.

the AssoCIAtIon of luxury suIte dIreCtors10017 McKelvey Rd.Cincinnati OH 45231P 513-674-0555Contact Name: Bill [email protected]://www.alsd.comThe Association of Luxury Suite Directors was established in 1990 to provide teams and venues with accurate and timely information about the premium seating market in stadiums and arenas across North America. Our team is committed to organizing, sup-porting and developing a network for individuals to share information, ideas and values with one another in order to ensure profit and quality for all. We are passionate about providing premium seat patrons with superior service, state-of-the-art amenities and an overall exceptional experience. We aim to be the ultimate voice and resource for individuals and orga-nizations involved in the premium seat industry.

BBB ArChIteCts & stAdIum ConsultAnts InternAtIonAl469 Seventh Avenue, Suite 900New York NY 10018P: 646-658-7410Contact Name: Chris O’Reilly

[email protected]://www.bbb.ca/http://www.stadiumci.comBBB Architects (BBB), with offices in Toronto, New York and Europe, has unique expertise in the fields of architecture, urban design, planning, interior design and project management. BBB also has unsurpassed knowledge with the programming and design of sports and entertainment facilities. Clients range from universities, governments and professional sport teams to some of the most prominent financial institutions and development companies in the USA, Canada and overseas. BBB has also been a world leader in providing corporate branding, sponsorship and advertising opportunities throughout our specta-tor facilities.

Stadium Consultants International (SCI) is an international multi-disciplinary consulting firm specializing in the financial and physical planning, development, implementation and project manage-ment of sports, entertainment, recreation and leisure facilities. SCI works closely with BBB Architects, who are experts in sports facility design.

the BIGelow CompAnIes, InC.1575 Universal Ave, Suite 156Kansas City MO 64120P 816-483-5553Contact Name: Chris [email protected]://www.bigelowcompanies.comThe Bigelow Companies, Inc. is made up of two major divisions: foodservice design and foodservice management consulting. While each division oper-ates independently, both services complement one another. Often, expertise in efficient and profitable operations may direct the design features of the equipment plans and facility layouts. Likewise, many operational challenges are often solved by proper placement and use of innovative new equipment and design.

ChArIty pArtners, llC75 Park Plaza, 4th FloorBoston MA 02116P 617-426-2822Contact Name: Charles Veyseycveysey@charity-partners.comwww.charity-partners.comCharity Partners is a free fundraising platform created to dramatically increase critically needed funding to some of the world’s most admired charities and foundations. We have set a goal of generating $200 million a year by 2011 to enable our partner chari-ties to spend more time executing their missions to serve and less time seeking the funding to do so. The company was founded by Jord Poster, one of the founding members of Priceline.com, who serves as our Chief Executive Officer.

SCI Stadium Consultants International

Contact: Chris O’Reilly at [email protected] Murray Beynon at [email protected] Tel: 646.658.7410

+ SCISport & Entertainment Revenue Generating Architecture

Architectsof the

MADISON SQUARE GARDENTRANSFORMATION

including

All Premium Seating & Hospitality Products

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the ColonnAde Group402 Office Park Dr, Suite 205Birmingham AL 35223P 205-320-1234Contact Name: Robyn [email protected]://www.colonnadegroup.comThe Colonnade Group is a national leader in enter-tainment and sports production. TCG provides turn-key solutions for management as well as production of national sporting events. The Colonnade Group has executed a variety of successful projects in major indoor sporting venues in the context of athletic departments and premium seating operations.

ConsolIdAted prIntInG1712 East Main St.Van Buren AR 72956P 800-542-1013Contact Name: Curtis [email protected]://www.consolidatedprinting.netFor over 35 years, Consolidated Printing Company has fused exceptional print quality with an insatiable commitment to environmental sustainability. With full-service printing capabilities, state-of-the-art tech-nology and a holistic system of unique green printing practices, Consolidated not only delivers beautiful, vivid materials but environmental peace of mind.

CrystAlteCh weB hostInG, InC.1125 W. Pinnacle Peak Rd, Suite 103Phoenix AZ 85027P 602-263-0300Contact Name: Chandi Johnsonhttp://www.crystaltech.comNewtek Web Hosting began web hosting in 1997 and has since grown to become one of the largest web hosts to specialize in Windows hosting solutions, now providing reliable service to more than 100,000 domains for customers located worldwide. What separates us from other hosting providers is our com-mitment to offering every customer an unparalleled level of service. Our team of highly knowledgeable, highly trained system administrators are available via phone, email and live chat at any time, 24/7, each and every day of the year.

Csl InternAtIonAl5741 Legacy Dr, Suite 310Plano TX 75024P 972-491-6900Contact Name: Bill [email protected]://www.cslintl.comConventions, Sports & Leisure International (CSL) is a leading advisory and planning firm specializing in providing consulting services to the convention, sport, entertainment and visitor industries. CSL was established for the specific purpose of providing a source of focused research and expertise in these in-dustries. Services include new/expanded event facility feasibility studies, organizational reviews/performance

enhancement studies, destination master planning, industry benchmarking, negotiation assistance and related services.

deloItte And touChe, llp100 Kimball Dr.Parsippany NJ 07054P 973-602-6000http://www.deloitte.comIn the United States, Deloitte has 45,000 profession-als with a single focus: serving our clients and helping them solve their toughest problems. We work in four key business areas — audit, financial advisory, tax and consulting — but our real strength comes from combining the talents of those groups to address clients’ needs. Fortune and BusinessWeek consistently rank our firm among the best places to work, which is good news for our talent and our clients alike. When the best people tackle the most compelling challenges, everyone wins.

dImensIonAl InnoVAtIons3421 Merriam LaneOverland Park KS 66203P 913-744-2112Contact Name: Justin [email protected]://www.dimin.comAt Dimensional Innovations we are designers, engi-neers and fabricators collaborating under one roof. We design to make your business money. We deliver value while still winning awards. We make you look good. Our innovative team creates experiences that make distinctive connections with our clients and your customers. Our sports industry experience includes design and specialty fabrication of:• architectural build outs of sponsorship spaces• luxury suites• courtside clubs• solid surface countertops

dIsney InstItuteP.O. Box 10,000Lake Buena Vista FL 32830P 407-566-7824Contact Name: Scott [email protected]://www.disneyinstitute.comDisney Institute is the professional training division of The Walt Disney Company. Over the past 24 years, we have hosted millions of business profession-als from over 45 countries and virtually every indus-try. Over half of the Fortune 100 has participated in our world-renowned professional development workshops that showcase “the business behind the magic” in the areas of: Leadership Excellence, People Management, Quality Service, Brand Loyalty and Inspiring Creativity.

dlr Group6225 N. 24th St, Suite 250Phoenix AZ 85016P 602-381-8580Contact Name: Jodi [email protected]://www.dlrgroup.comDLR stands apart in their capacity to provide national design experience. They stand apart in their multidiscipline offerings, uniting comprehensive in-house services for integrated design delivery. DLR stands apart in their work, with a growing portfolio of projects that touches modern lives, and they stand apart in their unmitigated passion for design.

elIte rIsk serVICes423 31st StreetNewport Beach CA 92663P 949-891-0133Contact Name: Kevin [email protected] Risk Services is an outsourcing partner to trust-ed advisors, providing their affluent clientele with the expertise and resources to effectively manage complex property and liability exposures. An uninsured or underinsured loss can devastate an otherwise sound wealth management plan. Affluent people tend to be exceptionally busy and mistakenly view personal and commercial insurance as a commodity. Our services enable advisors to offer thorough risk management assessment for their clients, eliminating gaps and costly overlaps. The end result is a well-constructed insurance portfolio that appropriately and effectively insures their clients.

exeCutIVe Jet mAnAGement4556 E. Airport Rd.Cincinnati OH 45226P 513-979-6748Contact Name: Kuky [email protected]://www.ejmjets.comOver 40 years ago, Executive Jet® pioneered and revolutionized the private aviation industry with the concept of private jet charter and aircraft manage-ment. Since then, we have been providing unparal-leled safety, security and seamless service to our clients. As a NetJets company, we leverage the world’s largest business aviation infrastructure and the finan-cial backing of Warren Buffett’s Berkshire Hathaway company. The result is an exceptional experience that empowers the world’s most discerning corporate and leisure travelers.

flexCon CompAny, InC.One FLEXcon Industrial ParkSpencer MA 01562P 508-885-8200Contact Name: Michael [email protected]://www.suiteart.flexcon.comAs brands shift their advertising focus and dollars

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p: 913.384.3488f: 913.384.1074

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Interaction+Experience Design . Branded Environments . Signage+Wayfinding Design . Engineering . Specialty Fabrication . Installation

DESIGN: POPULOUS & DIMENSIONAL INNOVATIONS

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away from traditional media and shotgun marketing tactics, the suite becomes a powerful tool in targeted and personalized event marketing. SUITE-art™ will give your clients the opportunity to customize their luxury box and activate their brand. SUITE-art™ is a new marketing tool for you to add value to your full season, partial, and one game special event packages. Once your clients see the value of this program, you will have the opportunity to capture incremental revenue and profits.

front row mArketInG serVICes3601 South Broad StreetPhiladelphia PA 19148P 215-389-9516Contact Name: Bob [email protected]://www.frontrow-marketing.comFront Row Marketing Services was formed in 1998 by highly-respected sports marketing expert Mr. Richard Sherwood. Front Row is a division of public assembly facility management firm, Global Spectrum, and part of one of the world’s largest sports and entertainment firms, Comcast-Spectacor.

full house entertAInment dAtABAse mArketInG1503 S. State Street, #803Chicago IL 60605P 866-280-0637Contact Name: Ron [email protected]://www.fillthehouse.comPUT MORE BUTTS IN YOUR SEATS Full House provides targeted sales leads for direct marketing campaigns: direct mail, telemarketing and business email. Over 600 sports teams, arenas/stadiums, colleges, race tracks, concert venues and entertainment organizations have used Full House to find new business and residential customers including 27 MLB, 28 NBA, 23 NFL, 22 NHL and 9 MLS clubs. Full House’s mission has always been to help sports and entertainment organizations put more butts in their seats. Full House provides sales leads for premium seating, season ticket and group sales campaigns. The company also specializes in customer analysis projects (Current Fan Profile Reports), including a recent study that uncovered the types of companies that lease suites, club seats and VIP club memberships.

GAme fACe, InC.P.O. Box 3246Tualatin OR 97062P 503-692-8855Contact Name: Rob Cornilleshttp://www.gamefacesportsjobs.comGame Face is an international training and career placement company specializing in sports market-ing. Whether you want to break into the industry, advance your sports marketing career or improve your staff’s sales success, we’re what you need — an experienced coach who knows the game from every angle.

GIVex366 Adelaide Street, Unit 400Toronto ON M5V 1R9CanadaP 416-350-9660Contact Name: Carol [email protected]://www.givex.comSince 1999, Givex has assisted local independent businesses to major global corporations implement standard gift card and loyalty programs. Today, our technology empowers businesses to do so much more. We now boast a wide array of customizable tools that enable our clients to acquire new custom-ers, build, maintain and expand their customer database, effectively communicate with customers and finally understand and reward their most loyal customers. Givex’s innovations in these areas now power over 100,000 installations in 50 countries worldwide, fully supported by our global backbone. Find out more at www.givex.com.

GloBAl speCtrum3601 South Broad St.Philadelphia PA 19148P 215-389-9587Contact Name: Todd [email protected]://www.global-spectrum.comGlobal Spectrum manages public assembly venues that host a wide array of popular sports and enter-tainment, trade shows, performing arts, and other special events. But what really sets us apart from other companies are the vast resources we make available to our clients. With facilities in the United States, Canada, Southeast Asia and an ever-increasing international presence, we have an unprecedented rate of growth in the industry. This is due, in part, to our unique business model.

GloBe tICket & lABel1800 Green LeafElk Grove Village IL 60007P 800-523-5968Contact Name: Phil [email protected]://www.globeticket.comGlobe has over 140 years of ticket printing experi-ence. We specialize in wristbands, reserve seats, roll tickets, labels and tags, fan fold tickets, badges and credentials, raffle tickets, redemption tickets, ultimate tickets, security features and ticket equipment for transit, entertainment and sports. Committed to quality, accuracy, dependability and excellence in customer service!

Green stAr BuIlders1314 West McDermott Dr.Allen TX 75013P 972-996-4747Contact Name: Brett [email protected]://www.livegreenstar.comWhat are your dreams for your life here on Earth?

Will you build a family? Leave a legacy? Make your mark on the world? The choices we make today have the power to change tomorrow - and the time for change is now. At Green Star Builders, we believe now is the time to start building a more positive future. Green homes can be as energy-efficient and well built as they are beautiful. Businesses can reduce overhead, increase revenue and enhance customer loyalty. That’s why we integrate green building prac-tices, energy efficient products, the latest technology and a passion for green building into every project we build. Let us show you how implementing green building practices in commercial and new home construction will help you reap the rewards for many years to come. It’s an ECOVATION. And it’s time to get to work.

heery InternAtIonAl, InC.999 Peachtree St. NEAtlanta GA 30309P 404-881-9880Contact Name: Michael [email protected]://www.heery.comAt Heery International, we bring an extraordinary depth of talent, creativity and technical skills to facility and infrastructure projects. Founded in 1952, Heery has expanded in new and dramatic ways over the past several years through acquisitions, new ser-vices, new markets and new offices, redefining what it means to be responsive, resourceful and diverse.

hks, InC.1919 McKinney Ave.Dallas TX 75201P 214-969-5599Contact Name: Ralph [email protected]://www.hksinc.comFor more than 65 years, we have nurtured a culture that reveres both invention and customer focus. Today, we are among the top-three architectural firms nationwide, recognized for our award winning archi-tectural, interior design and planning services.

hntB715 Kirk Dr.Kansas City MO 64105P 816-472-1201Contact Name: Gerardo [email protected]://www.hntb.comFor nearly a century, HNTB has exceeded client expectations in the delivery of infrastructure. With client relationships spanning decades, we understand infrastructure life cycles and have the perspec-tive to solve technical challenges with clarity and imagination. We see and help address far-reaching issues of financing, legislation, design, construction, community outreach and ongoing operations. As employee-owners committed to the highest levels of performance, we enable clients to achieve their goals and inspiring visions.

UptixTM is the trademark of Givex USA Corporation. All rights reserved.

I WAS THEREAT THE GAME

• UPTIX STORED VALUE TICKETS • ADD VALUE TO TICKETS FOR SPECIFIC SECTIONS/ROWS/SEATS/TIMES • INSTANT-WIN SWEEPSTAKES • GUESTS CAN ADD VALUE • SPONSORS CAN ADD VALUE

“[Uptix] not only drives concession sales, but also helped us mark a special day this summer, the retiring of Whitey Herzog's number, 24. The fans loved it when we loaded money onto every ticket in section 240 and whenever a Cardinals pitcher got a strikeout. In fact, we got such great response from the fans that we’re going to expand the service next season.”

- ROB FASOLDT, DIRECTOR, TICKET SERVICES ST LOUIS CARDINALS

Contact Givex at +1877 478 7733 or www.givex.com to find out more.

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I673 Industrial Blvd.Kearneysville WV 25430P 888-664-1616Contact Name: John [email protected]://www.i6tix.comFounded in 2007, i6 is focused on using the latest advances in digital technology to offer you an innova-tive way to add value to your fans and sponsors. The i6 technology is called lentography – the digital im-printing of a micro-lens substrate with variable data, graphics and animated effects. Our team includes cutting edge software engineers as well as world-class graphic designers. We transform your ticket from an ordinary entry token into highly collectible, relevant memorabilia that your fans and sponsors will love and appreciate!

ImG767 5th AvenueNew York NY 10153P 212-489-8300Contact Name: Lee [email protected]://www.imgworld.comIMG is the world’s premier and most diversified sports, entertainment and media company. We partner with the world’s leading marketers and media networks to help them grow their businesses through our event properties, media production and distribu-tion, talent brands, sponsorship consulting, brand licensing, sponsorship sales and other services.

Isp sports540 North Trade St.Winston-Salem NC 27101P 336-831-0700Contact Name: Stacy Hallhttp://www.ispsports.comFounded in 1992 in Winston-Salem, N.C., ISP, America’s Home for College Sports, has enjoyed tremendous growth within the intercollegiate athlet-ics marketplace. The ISP family of leading NCAA members now touches every state in the Southeast while extending across the Mid-Atlantic into the Northeast, Midwest and West Coast corridors as well. While the ISP corporate headquarters remains in its hometown, the company operates nearly 60 other regional offices and counts over 300 employees on its energetic team.

Johnson & wAles unIVersItyHospitality College, Center for Sports7150 Montview Blvd.Denver CO 80220303-256-9351Contact Name: Stephen [email protected]://www.jwu.eduAt Johnson & Wales University, we prepare you for success - both personal and professional. Since 1914, our unique approach of combining academics and practical skills with relevant work experiences and

community service has made JWU a recognized leader in career education.

k&k InsurAnCeP.O. Box 2338Fort Wayne IN 46801P 866-554-4636Contact Name: Jason [email protected]://www.kandkinsurance.comInsuring the world’s fun® is our focus. For over 50 years, K&K Insurance has been recognized as the leading provider of sports, leisure and entertainment insurance products. As one of the largest managing general underwriters in the United States, we perform a variety of traditional insurance company functions on behalf of the insurance companies we represent, allowing us to provide exceptional service in: program development, sales & marketing, underwriting, policy issuance & administration, loss control and claims.

leArfIeld sports2400 Dallas Parkway, Suite 500Plano TX 75093P 469-241-9191Contact Name: Beau [email protected]://www.learfieldsports.comLearfield Sports, the preeminent leader in the world of collegiate sports marketing, boasts a rich history dating back to 1975 as the University of Missouri’s radio rights holder. Now, 35 years later, Mizzou not only remains the company’s flagship but a valued member of what has become a powerhouse portfolio, comprising more than 50 collegiate institutions, con-ferences and associations representative of 31 states across the country.

luxury AttAChé118 E. 25th St, 8th FloorNew York NY 10010P 212-358-0200Contact Name: Erika [email protected]://www.luxuryattache.comLuxury Attaché is a lifestyle management and con-cierge firm that proactively engages clients to deliver personalized service, access and convenience. LA has a 12-year proven track record with sports franchises, stadiums/arenas, residential & commercial develop-ers, Fortune 500 companies, financial institutions and hotels. LA’s unique, personalized and dedicated concierge program has been instrumental in helping clients of all types to differentiate their portfolio, optimize marketing and sales efforts and enhance business objectives and earnings. LA’s concierges seamlessly field and fill requests from the most sought after restaurant reservations, to in-demand tickets globally, gift ideas, event planning, transportation, travel itineraries, spas, golf tee-times, private aviation and more.

mItel7300 W. BostonChandler AZ 85226P 480-961-9000Contact Name: Lenworth Gordanhttp://www.mitel.comMitel is a leading provider of communications solutions for a range of organizations – from the very small, single site businesses to the multi-site, large enterprises. We offer customers a broad choice of solutions, from basic business communications to sophisticated unified communications, from pre-packaged to tailored applications, and from an outright capital purchase to a managed service.

nBBJ sports And entertAInment2 Rector St, 25th FloorNew York NY 10006P 212-924-9000Contact Name: Jane [email protected]://www.nbbj.comNBBJ provides services in architecture, interiors, planning and urban design, branding, consulting, landscape design and lighting. The firm is involved in multiple markets and building types including: civic, corporate, commercial, healthcare, higher education, science, sports and transportation.

ohIo unIVersItySports Administration and Facility Management ProgramGrover Center, E118Athens OH 45701P 740-593-4666Contact Name: Jim [email protected]://www.sportsad.ohio.eduOhio University became a pioneer in the field of sports administration by establishing the first special-ized academic sports program in the country. Since its inception in 1966, the program has been recog-nized as a premier professional training program for candidates seeking careers in the sport industry.

pArAmount tICket3543 Richards RunPowhatan VA 23139P 804-598-9107Contact Name: John [email protected]://www.paramounttickets.comIn the past few years, the luxury suite and premium seat business has undergone dramatic changes. Brand, Bond and Benefit symbolize the future of premium seat and luxury suite marketing by building a stronger relationship between Club, Client and Guest. Paramount Ticket is the foremost digital print ticket provider in North America and our Branded Tickets© and Variable Sponsor back ads offer you a level of personalization that today’s premium seat and luxury suite clients really appreciate.

Premium Quality, Astonishingly Affordable.

Realize the full revenue, marketing and sponsorship potential of your printed tickets with Branded Tickets© and Variable Sponsorship back ads from Paramount Ticket. These full color personalization services allow your Suite, Club, Premium Seating and Corporate Clients to customize their tickets by integrating their own logos into your overall ticket design. Your clients can even sponsor the backs of their own tickets to create a truly unique marketing powerhouse, all within your basic ticket design. It’s a great way to amplify the entire “major league” experience for your clients and guests. And best of all, these services are included in our basic pricing and likely for less than you are pay-ing now. Follow your sales and marketing instincts. Don’t leave sales and sponsorship revenue behind. Nurture the relationship: Club, Client and Guest with Branded Tickets© from Paramount Ticket.

John [email protected] Mill StreetWheatland, Pa. 16161Toll Free: 800.941.1070Fax: 724.346.1073

High Impact, Premium Quality, Astonishingly Affordable

PARAMOUNT TICKETWHEATLAND, PENNSYLVANIA

Are you leavingsomethingbehind?

TM TM

GAME 5 GAME 4 GAME 3 GAME 2 GAME 1

Saturday, Nov. 6, 20107:15 PM

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Saturday, Oct. 16, 20107:15 PM

Friday, Oct. 15, 20107:30 PM

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT

SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT

BIND

122 122 122 122 122E E E E E10 10 10 10 10

122 122 122 122 122 122E E E E E10 10 10 10 10

Book-1158

AAEBAAFABEAFBEAFAAFABEAEFABBAEBEEA124298296448

AAABAEFFEBAABEAFAFBAAEAAFAFEBBAEEA AAEFBAAAEFBAEEABBEBABEEBEBAAEABFEA AAAAFFAFAEABAAFEBBEBEAAAFEBEFABAEA AABAEBEEABEBBAEBEBEABEEAABFABAFEEA723598134416 366037195927 005104950439 488448281779

TM TM

GAME 5 GAME 4 GAME 3 GAME 2 GAME 1

Saturday, Nov. 6, 20107:15 PM

Saturday, Oct. 30, 20107:15 PM

Friday, Oct. 29, 20107:30 PM

Saturday, Oct. 16, 20107:15 PM

Friday, Oct. 15, 20107:30 PM

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT

SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT

BIND

111 111 111 111 111G G G G G11 11 11 11 11

111 111 111 111 111 111G G G G G11 11 11 11 11

Book-1077

AAAEFBAAAFBEABEFAEBBAEAABFEEBAAFEA604009167012

AAEABEBAEBAFBEAFAEBABEABBEEEABEBEA AAABAEFABBEEBBEEAAAFEBAEBAFFBAEAEA AAAEFBAABAEFAFAAFFEABAFAAFAAEEBBEA AAEBAAFEABEBEBEBAABEBEEABAFABAFEEA842498197684 727603042483 607222388867 128459491479

TM TM

GAME 5 GAME 4 GAME 3 GAME 2 GAME 1

Saturday, Nov. 6, 20107:15 PM

Saturday, Oct. 30, 20107:15 PM

Friday, Oct. 29, 20107:30 PM

Saturday, Oct. 16, 20107:15 PM

Friday, Oct. 15, 20107:30 PM

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT

SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT

BIND

111 111 111 111 111K K K K K2 2 2 2 2

111 111 111 111 111 111K K K K K2 2 2 2 2

Book-1088

AAAAFFABAEFAEEBABABBEEEFABAEFBAAEA000834763936

AAAEBAFEFBAAFAABEABBEEEBABEAAFEBEA AAAEFBAAEAFBEBEBAFAAEBAEABFBEAEBEA AAAAFFAFBAEAABEAFBEBEAEEBBABEBEAEA AAEFBAAAABFEBEAFAAEEBBEABEBEBABEEA243618761904 609759812791 008342953095 367098678419

TM TM

GAME 5 GAME 4 GAME 3 GAME 2 GAME 1

Saturday, Nov. 6, 20107:15 PM

Saturday, Oct. 30, 20107:15 PM

Friday, Oct. 29, 20107:30 PM

Saturday, Oct. 16, 20107:15 PM

Friday, Oct. 15, 20107:30 PM

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT

SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT

BIND

113 113 113 113 113F F F F F1 1 1 1 1

113 113 113 113 113 113F F F F F1 1 1 1 1

Book-1093

AABAEBEEEABBBAEAFAFEBAEABBEFAAAFEA483741691011

AAEABEBAEBAFEBAFAFAAEBBAEAFBFEAAEA AABAEBEAABFEABBEEBAEBEBEAAFAFBEAEA AAAEFBAABAEFEEBBAAAAFFAAFAFEFBAAEA AAAEBAFEAAFBEABBEEBABEBFAAEAAFEBEA842489814163 487076482196 607230774436 248710192304

TM TM

GAME 5 GAME 4 GAME 3 GAME 2 GAME 1

Saturday, Nov. 6, 20107:15 PM

Saturday, Oct. 30, 20107:15 PM

Friday, Oct. 29, 20107:30 PM

Saturday, Oct. 16, 20107:15 PM

Friday, Oct. 15, 20107:30 PM

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT

SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT

BIND

121 121 121 121 121F F F F F2 2 2 2 2

121 121 121 121 121 121F F F F F2 2 2 2 2

Book-1128

AABAEBEAAEBFBEAFABEFAAEBFAAFAABEEA484798655618

AAEABEBFEBAAEABFAFFAAAEFAABABEEBEA AAABAEFBEFAAEEABBBEEBABEEABBEFAAEA AAEABEBAFFAAFAEBAABEAFEFABABBAEEEA AAABAEFEBBEAEBAFAEBFAABAEBEABEBEEA843580333202 726537686165 846658423973 728689564849

TM TM

GAME 5 GAME 4 GAME 3 GAME 2 GAME 1

Saturday, Nov. 6, 20107:15 PM

Saturday, Oct. 30, 20107:15 PM

Friday, Oct. 29, 20107:30 PM

Saturday, Oct. 16, 20107:15 PM

Friday, Oct. 15, 20107:30 PM

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT

SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT

BIND

122 122 122 122 122D D D D D9 9 9 9 9

122 122 122 122 122 122D D D D D9 9 9 9 9

Book-1149

AAAEBAFAEBAFABEFAFBAEABAFEABEABEEA242409830528

AAABAEFEAEBBBAFAEFAFAAFABAEAAFEBEA AAEABEBAFAEBBEAAFBAEFAEBAAFEFABAEA AAAEFBAFABEAAAEBFBAAFEEBAFAAEEBBEA AAAEBAFEAEBBEBAEBEBFAAAFABEBEBEAEA725745551504 849221081239 608547788967 245782562995

TM TM

GAME 5 GAME 4 GAME 3 GAME 2 GAME 1

Saturday, Nov. 6, 20107:15 PM

Saturday, Oct. 30, 20107:15 PM

Friday, Oct. 29, 20107:30 PM

Saturday, Oct. 16, 20107:15 PM

Friday, Oct. 15, 20107:30 PM

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.

SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT

SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT

BIND

101 101 101 101 101G G G G G10 10 10 10 10

101 101 101 101 101 101G G G G G10 10 10 10 10

Book-1026

AAAAFFAEBBAEEFABAAFAFAAFBEAABEBEEA001639999649

AAAAFFAEFABABAFEAFBAEAABAEFFFAAAEA AABAEBEFAAEBFAEBABEEABEBBAEFEABAEA AAEFBAAAAAFFAAAFFBEBEAEABFAAFAAFEA AAAAFFAABEBEABAFEFAABEFAEBAEABBEEA003905837233 488158611638 367777958022 004979185810

BIND

Branded Tickets© and Variable Sponsorship from Paramount Ticket

76 | S E A T | FALL 2010 | www.alsd.com

Alsd Buyers Guide 2011

pArtners By desIGn9 Main St. Suite 2D, P.O. Box 473Manchaug MA 01526-0473P 508-476-2140Contact Name: Andrew [email protected]://www.partnersbydesignllc.comPartners by Design provides comprehensive turnkey food service design, fabrication and implementa-tion for the sports, entertainment and hospitality industries. Partners by Design’s comprehensive and interdisciplinary approach – from cost estimating to ideation to fabrication – shape the design of food service and consumer environments at all levels, resulting in eye-catching designs that function above expectation.

populous300 Wyandotte St, Suite 300Kansas City MO 64105P 816-221-1500Contact Name: Kris [email protected]://www.populous.comPopulous is one of the world’s leading design firms. Their focus is the creation of exceptional gathering spaces from stadiums and arenas to convention cen-ters and amphitheaters. Populous has been involved in recent projects like the new Yankee Stadium in New York, the Olympic Stadium for the London 2012 Olympics, Nanjing Sports Park in China and Suncorp Stadium in Australia.

prICewAterhouseCoopers, InC.4221 West Boy Scout Blvd, Suite 200Tampa FL 33607P 813-218-2917Contact Name: Adam [email protected]://www.pwc.comPricewaterhouseCoopers (PwC) is well placed to help you meet the challenges and opportunities of the US marketplace. We offer the perspective of a global organization combined with detailed knowledge of local, state and US national issues. Formed in 1998 from a merger between Price Waterhouse and Coo-pers & Lybrand, PwC has a history in client services that dates back to the nineteenth century. Each accounting practice originated in London during the mid-1800s.

qCue3925 West Braker LaneAustin TX 78759P 512-853-9462http://www.qcue.netQcue is the world’s only dynamic pricing engine for live entertainment events. Using a scientific approach to pricing, Qcue combines computational analysis and external data sources to allow organiza-tions to adjust pricing multiple times per day. Qcue’s algorithms offer a bi-directional pricing solution that moves prices up and down to reflect changing

customer interest. This allows you to generate more revenue while reclaiming control of the fan experi-ence, reinforcing your brand identity and providing fans with fair transparent pricing.

quInt eVents5425 Peachtree ParkwayNorcross GA 30092P 770-864-5159Contact Name: Brian [email protected]://www.quintevents.comWhether you are a small business looking to reward and recognize important people or a Fortune 500 company looking to “make a splash” with events and sponsorship, Quint is here. Every client is a primary focus with managing partner assignment to ensure flawless execution in design and delivery.

str mArketplACe3120 Southwest Freeway, Suite 615Houston TX 77098P 713-962-6795Contact Name: Preston [email protected]://www.strmarketplace.comSTR Marketplace partners with sports teams and venues in North America and Europe to build and operate team-branded websites where season ticket holders can sell and permanently transfer the right to renew their season ticket location to interested buy-ers. A partnership with STR Marketplace generates revenue for the sports team or venue, increases season ticket renewals and provides a valuable service to cur-rent and prospective season ticket holders.

sInk ComBs dethlefs475 Lincoln St, Suite 100Denver CO 80203P 303-308-0200Contact Name: Don [email protected]://www.sinkcombs.comSink Combs Dethlefs was founded in Denver, Colorado in 1962 and has a long standing reputation for quality building design. The firm has contributed its expertise to numerous facilities within the United States and around the globe. Sink Combs Dethlefs works hand-in-hand with representatives from municipalities, private developers, government agen-cies, educational and other institutional client teams to create designs that meet the specific needs of the owners and users. Creativity, cost effectiveness, in-novation, efficiency and excellence have characterized the process and the designs of Sink Combs Dethlefs for more than four decades.

smG701 Market StreetPhiladelphia PA 19106P 215-592-4100Contact Name: Wes Westleyhttp://www.smgworld.comSMG’s clients benefit from the company’s depth of resources and its unparalleled expertise, leadership and creative problem-solving. Our successful growth has been built on the many partnerships, relation-ships and resources we have developed with our clients — both municipal and private. This unique combination of resources, relationships and expertise has allowed SMG to define and refine the industry throughout its history. Our ownership and team of dedicated corporate support personnel make us unri-valled in the field of private facility management.

sports fACIlItIes mArketInG Group921 Huron Rd, Suite 200Cleveland OH 44115P 216-696-7364Contact Name: Harry Howell [email protected]://www.sfmgcleveland.comSports Facilities Marketing Group (SFMG), based in Cleveland, OH, is an experienced leader in the rapidly evolving world of venue development and marketing. SFMG has successfully managed some of the largest and most ambitious sports marketing campaigns over the past decade.

sports lInk, InC.24060 W. 121st StreetOlathe KS 66061P 1-888-727-7332http://www.sportslinkinc.comBuilding business relationships becomes more effec-tive when you create the perfect setting. Choosing the right event management partner makes your sports destination marketing effortless. Sports Link eliminates the time consuming process of event plan-ning management by providing customized, turn-key event management services. Long before the event, we work hand-in-hand with you to build the ideal event package, to suite both your business objectives and your budget. On site, our event management team handles every detail, allowing you to focus on building lasting relationships with your event guests.

78 | S E A T | FALL 2010 | www.alsd.com

Alsd Buyers Guide 2011

stuBhuB55 2nd St, Suite 300San Francisco CA 94105P 415-222-8400Contact Name: Marketing [email protected]://www.stubhub.comStubHub is the world’s largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concerts, theater and other live entertainment events.

tICketos, InC. 11150 Santa Monica Boulevard, Suite 500Los Angeles, CA 90025P 310-481-3489Contact Name: John [email protected] is the premier global ticket management tool, delivering the broadest ticket content through an innovative and easy-to-use Web-based interface. TicketOS gives corporations total control of their ticket program, by delivering purchasing options, policy enforcement, robust global capabilities and increased visibility through real-time reporting. With the convenience of having the most ticket options in one tool, it’s no question why leading companies have chosen TicketOS for their ticket needs.

tICketmAster4530 Walney Rd, Suite 100Chantilly VA 20151P 703-378-2200Contact Name: Dave [email protected]://www.ticketmaster.comTicketmaster is one of the world’s largest e-commerce and ticketing sites online, operating in 18 global markets and with 19 worldwide call centers. Ticket-master has been connecting fans to live entertainment since 1976, and is a Live Nation Entertainment, Inc. company (NYSE: LYV).

tICketnetwork137 Bolton RoadVernon CT 06066P 888-870-3400Contact Name: Brian [email protected]://www.ticketnetwork.comTicketNetwork has been ranked by Inc. Magazine and the global firms Deloitte and Ernst & Young as one of the fastest growing organizations. We pride ourselves on this fantastic growth and thank our loyal customers for recognizing the effort that we have put forth to deliver low prices, guaranteed ticket delivery and outstanding customer service.

tICkets.Com555 Anton BlvdCosta Mesa CA 92626P 714-327-5400Contact Name: Scott [email protected]://www.tickets.comTickets.com is a privately held subsidiary of MLB Advanced Media, LP, the interactive media and Internet division of Major League Baseball. First incorporated in 1995 and later rebranded as Tickets.com in 2001, the company was initially a merger of nine ticketing firms. After MLB Advanced Media acquired Tickets.com in 2005 and installed a new executive management team, the company has seen three consecutive years of growth.

trACer ImAGInG, llC18 Glenn St.White Plains NY 10603P 914-949-3958Contact Name: Steven [email protected]://www.tracer1.comWith a focus on personalized service, our talented team of editors, designers and production special-ists help clients bring their visions to life. From key chains to billboards, Tracer ensures that the job is done right from pre-press design to finished product. Founded in New York, Tracer has since expanded its manufacturing operations to Los Angeles and Chi-cago. With both photographic and offset lenticular print facilities, we are one of the largest consumers of lenticular lenses in the United States. This buying power results in lower prices to our clients.

turnkey sports And entertAInment9 Tanner St, Suite 8Haddonfield NJ 08033P 856-685-1450Contact Name: Haynes [email protected]://www.turnkeyse.comTurnkey Intelligence helps properties and spon-sors develop key audience and marketplace insights quickly and cost-effectively. Turnkey Intelligence’s products are by far the largest collectors of custom fan data in the industry. In addition, relationships with Acxiom-Direct and Greenfield Online provide clients with a broad range of powerful market intelli-gence tools including direct marketing and consumer panel solutions.

weldon, wIllIAm & lICk, InC.P.O. Box 168Ft. Smith AR 72902P 800-242-4995Contact Name: Steve [email protected]://www.wwlinc.comYOUR FANS, YOUR BRAND, YOUR MONEY. WW&L produces the only item every person has in common in your suites, their tickets. We offer the range of solutions from wrist bands, lanyard tickets and RFID cards to recycled paper. Our FSC, SFI and Best Workplace in America certifications let your suite holders know you are dealing with an ethical supplier.

worldwIde tICketCrAft3606 Quantum Blvd.Boynton Beach FL 33426P 954-426-5754Contact Name: Marketing [email protected]://www.worldwideticketcraft.comHeadquartered in Boynton Beach, Florida, World-wide Ticketcraft is a customer-focused, service-driven leader in the ticket design and printing business. Since opening our doors in 1999, we’ve served regional, national and international customers of all sizes and industries.

Need help looking for a specific product or company?

Write to Ryan at [email protected], or connect with him on LinkedIn at www.linkedin.com/in/ryanmirabedini and fol-low him on Twitter at www.twitter.com/Ryan_ALSD .

 All Alsd Buyers Guide mAteriAls cAn Also Be Found online At WWW.Alsd.com/BG.

80 | S E A T | FALL 2010 | www.alsd.com

T is the season to be jolly. There is no time dur-ing the year more active in the wide world of sports than right now. The NFL playoff races are heating up. The NHL and NBA seasons

are approaching mid-season form. The MLS Cup was just awarded. College football is set to go bowling. The MLB Hot Stove is warming. I could go on and on. It’s easy to get distracted by all that activity going on. So re-member to take time to be gracious for the abundance in our world, to be selfless and to pledge to thanksgiv-ing this holiday season.

Here’s a small gift from SEAT: a sneak peak at the projects we’re working on for the next issue.

In the next Issue of seAt:

• CollectiveBargaining:WhatDoesItMeanforYou?

• PersonalizingthePremiumExperience

• 21stAnnualALSDConferenceProgramTakesShape

• NHLSuitePrices:WhereDoesYourTeamFallinLine?

PLus:

ALSDMemberHighlightFeatures:BrianByrnes,SeniorVicePresident,SalesandMar-keting,OklahomaCityThunder

We have been hearing the whispers from Oklahoma City for a couple years now. Those whispers have grown to a volume we cannot ignore anymore. Take a road trip with SEAT to OKC and meet rising star Brian Byrnes as well as learn how this hidden jewel of the heartland went from livestock market to ma-jor league sports city.

coming ATTrAcTionS

Connect with the ALSD on LinkedIn:

Association of Luxury Suite Directors Group Page:www.linkedin.com/groups?about=&gid=918457

Bill Dorsey:www.linkedin.com/pub/bill-dorsey/5/332/201

Amanda Verhoff:www.linkedin.com/in/amandakuntzverhoff

Jennifer Ark:www.linkedin.com/pub/jennifer-ark/6/44b/1b5

Pat McCaffrey:www.linkedin.com/pub/pat-mccaffrey/9/27b/54b

Jared Frank:www.linkedin.com/in/jaredfrank

Dene Shiels:www.linkedin.com/pub/dene-shiels/10/b97/b8

Ryan Mirabedini:www.linkedin.com/in/ryanmirabedini

Follow the ALSD on Twitter:

Jared Frank:www.twitter.com/SEAT_Editor

Ryan Mirabedini:www.twitter.com/Ryan_ALSD

Become an Association of Luxury Suite Directors fan on Facebook:

Association of Luxury Suite Directors Group Page:www.facebook.com/pages/Association-of-Luxury-Suite-Direc-tors/112032714717

ALsD socIAL MeDIA

Secret City: The winter issue of SEAT shines light on America’s unknown major league market.

Omnivex software is usedat the Vancouver Convention Centre to manage over 170 screens.

To learn how Omnivex can help you achieveyour goals, visit our website or contact us today!

www.omnivex.com | [email protected]© 2010 Omnivex Corporation. All rights reserved. Omnivex is registered trademarks of Omnivex Corporation.

• Scoreboards • Luxury suites • Menuboards• Video walls • Retail signage • Wayfinding• Live game streaming • Sponsor advertising • And more…

Omnivex digital signage software is used in stadiums around the world for:

Design Preview Schedule Deploy

Omnivex software is used at thePortland Trail Blazer’s Rose GardenArena to manage over 250 screens.

Omnivex software is used at thePortland Trail Blazer’s Rose GardenArena to manage over 250 screens.

PreMIuM seAt sourcebook 2010-2011the ALsD’s reference MAnuAL It’s WhAt You neeD to knoW to be In the knoW

What’s included?Suite Director Contact InformationVenue Occupancy# of Suites/Club SeatsPrice and Lease Terms of Suites/Club SeatsStaffing NumbersF&B CompaniesArchitectsMuch More...

Updated AnnuallyALSD Non-Member Price: $150

Interested?Contact: Ryan [email protected]/content/premium-seat-sourcebook-2010-2011

www.Perlick.com8 0 0 . 5 5 8 . 5 5 9 2

Perlick’s 24” Signature Series Refrigerators boast Industry

Exclusive full-extension pullout adjustable shelves, and are rated for

both food and beverage storage.

Stand outfrom the crowd

We’re ALSD certi� ed, come � nd out why. Perlick is the � rst and only to earn this prestigous certi� cation, and we’re excited to show you what makes us better than the rest. Don’t take our word for it, call or email us today to take one of our high-perfomance units for a test drive. See how Perlick can add a touch of luxury to your suites today.

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PerlickSuiteAd_Seat.indd 1 10/7/2010 11:21:07 AM


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