SEB Portfolio(F1026)

ws | logistics tradesho| tradesho |

events

sv

solutions™

INC ORPORATED

Your TOTAL Event Specialist.

3s-solution.com Shar

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Table of CONTENTS CATEGORY PAGE

Cover Letter 3

Career Summary, Goals, Statement of Philosophy 4

Resume 5-6

References 8

Letter of Recommendation 9-10

Organizational Membership 11

List with descriptions of events, conferences and trade shows 12

Samples of work 13-17

Technical Savvy 18

Misc: Awards, Certificates,

Transcripts

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solutions™

INC ORPORATED

Dear Hiring Manager:

I am writing to express my interest in the position, advertised as being open at this time with your company. I am a strategic and dedicated professional and at this point of my career, I would like to bring my expertise and knowledge to work for your company. Here are the following qualities that I could bring to your search:

• Exceptional expertise in event management, sales, marketing, and strategic businessdevelopment, complemented with expertise in administering various industry-related projectsand programs.

• Proven capability to foster and maintain productive business relationships with existing andpotential clients, along with management and staff

• Analytical thinking and critical problem-solving skills in capturing managing company budget,while helping clients to save event overall cost.

• Effectiveness in leading, guiding, and collaborating with top-performing professionals to drivethe attainment of set-forth goals and objectives

The background and accomplishments mentioned in my résumé provide evidence of my dedication to succeed. My goal is to help you meet your overall objectives in any way I could, and with my skills, experience, and expertise, I am confident that I could make a positive contribution to your highly successful company.

I would be glad if you would give me an opportunity to meet with you personally so that we may further discuss how I could meet the particular needs of your organization. Thank you for taking the time to review my résumé, and I am looking forward to speaking with you soon.

Sincerely, Sharon Brown Sharon Brown Enclosure: Résumé

3660 Wilson Avenue, Bethlehem, Pennsylvania 18020 | 610.737.4877 | [email protected]

mailto:[email protected]

SUMMARY • 20 years experience as an Events Marketing Manager• Proficient in handling a team of more than twenty people and guiding them actually

to pre-planning and execution of all activities in the event and trade shows.• Expertise in organizing various types of event including the social events, trade

shows, and corporate events.• Expertise in all the event operations including finalizing the negotiation, contracts,

accommodation, food and others.• Enthusiastic and self-motivated with a strong network and relationships with the

sponsors, third party vendors.• Possess excellent communication and interpersonal skills to bring in the right

business.• Have the ability to complete the event under or within the set budget and meet the

deadlines for a limited period.• Proven track record of delivering successful events above expectations• Highly skilled professional with extensive experience in budgeting, marketing, social

media and travel industry.

GOAL To help clients develop a clear vision of what they wish to achieve, and to create and execute a complete solution that brings their vision into reality using proven strategies, innovative ideas, limitless resources, and professional expertise in the event management and function planning industry. As an event manager, my goal is to create events that dazzle, delight, and “wow” in every possible way.

STATEMENT OF PHILOSOPHY “To translate and perform a thought ... into space in time that infinitely captures the most precious and memorable moments of life, with impeccable precision, style, humility, and grace.”

Every event starts with dedication, creativity, flair, organized details while executing them brilliantly and to serve clients at the highest professional level.

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INC ORPORATED

SENIOR EVENTS SPECIALIST Sales and Marketing Optimization | Cost and Budget Administration | Scope and Schedule

Management | Client Relations and Retention | Curriculum and Agenda Meeting Product Knowledge and Selling | Organizational Leadership

QUALIFICATIONS PROFILE Globally competent, results-driven, and multifaceted professional, with 15 years of experience in core business process, strategic planning and implementation, product development, and event management. Effective at utilizing even technology to attain event and meeting set-forth objectives within a budget-conscious environment. Equipped with extensive brand management aptitudes in ensuring project delivery within budget and time constraints.

PROFESSIONAL EXPERIENCE 3S SOLUTIONS, LLC – BETHLEHEM, PA Event Marketing Consultant (2015 – Present)

• Oversee all aspects of the trade show exhibit hall, including the overall design, sponsorships development, sales,and event execution.

• Coordinated with the developer in creating and launching test user-friendly, logic-based registration experiencethrough Cvent; as well as with the Creative and Web Team in conceptualizing website design and content to boostconference attendance.

• Strategize, conceptualize, develop, promote and execute a successful event experience, includes budgeting,scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging forspeakers or entertainers, arranging decor, event security, catering and emergency plan.

• ROI metrics and to build a swift and successful execution plan.• Recommend new opportunities, aligned with business marketing targets, themes, and messages.• Determine goals and measure results for each event, while developing executive level briefs pre- and post- event

to communicate progress and results.• Establish relationships with vendors, suppliers, distributors, and hotels. Ensure creativity for each project is aligned

for the audience as well as within brand guidelines.

AVAGO TECHNOLOGIES – ALLENTOWN, PA Event Marketing Manager (2014 – 2015)

• Analysed the event execution and return on investment (ROI) of all events and outreach; and optimized eventcontent, strategic, critical core messaging, and positioning.

• Negotiated favourable terms and agreements with event management vendors and production andcreative vendors.

• Effectively supervised cross-functional teams, including Product Marketing, Sales, Public Relation, Field Marketing,Security, Legal, Creative Design, and Demonstration Development.

• Efficiently handled executive management briefing reviews for company’s highest officials, such as the CEO/president, chief financial officer, chief technical officer, chief operating officer, chief marketing officer, and seniorvice presidents. (cont.)



AVAGO TECHNOLOGIES – (cont.) • Administered a team, accountable for logistics delivery, on-line registration websites, signage,

webcasts, webinars, invitations, collateral, and on-site registration-related activities. • Took charge of in-house inventory, equipment, audiovisual, premium items, and employee apparel. • Leveraged marketing expertise in fulfilling the following key tasks:

- Launch of critical events from pre-planning to execution; Management of all production aspects of stage, webcast, photography, video treatments and presentations for the primary product messaging;

- Organization of event through content production, corporate brand, team supervision, venue selection, product promotion, sponsorship and contract negotiation; and

- Arrangement of general sessions, breakout sessions, trade shows, conferences, meeting scheduling, and events.

• Performed on-site customer visits, press events, ancillary activities to secure executive management, while controlling over $5M marketing budget.

• Facilitated comprehensive training to more than 30 new employees.

LSI CORPORATION (ACQUIRED BY AVAGO TECHNOLOGY IN 2014) – ALLENTOWN, PA Event Marketing Manager (1999 – 2014)

• Strategically led 20-member team, responsible for planning the Accelerated Innovation Summit (AIS) corporate event with 3,500 participants comprised of general sessions, 25 simultaneous breakouts, award ceremonies, patient testimonials, exhibits, customer meeting, social and media events.

• Utilized social media in promoting events, while promptly responding to occurring issues during events. • Closely coordinated with the following professionals and teams:

- Event planning committees and program manager to define event goals and align corporate objectives;

- Sales and marketing leaders on the development of plans in line with business requirements; - Senior executives in designing event specification to achieve organizational needs and goals; - Business units material improvement for conferences; and - Catering and vendors technology and suppliers.

• Formulated contingency plans on adverse weather conditions, and anticipateed corporate events for 900 employees within North America and international locations.

• Took charge of various marketing-related initiatives, including: - Creation of online registration website, customer email invite and online attendee forms; - Evaluation of event program to review effectiveness and convey key metrics; - Administration of the entire events activities, such as timelines, site selection, agenda development,

transportation, meeting schedule and guest speaker coordination; - Designing of creative graphics, signage, and event layouts in line with client requirements;

• Organized a 600-person meeting for three weeks, which involved 20 international speakers, general session, 18 concurrent breakouts, meeting materials production, web casting, and cyber cafe.

• Established open communication with professionals, including venue management, designers, caterers, contractors and equipment rentals to ensure efficient running of an event.

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INC ORPORATED

CAREER HIGHLIGHTS

• Master-planned and implemented events policies and best practices, with emphasis on contracting logistics and execution.

• Rendered expert management to multimillion dollar budget for 30 trade shows, corporate, and sales events throughout Asia, Europe, and North America.

• Successfully produced 16 events annually with no budgetary increase and raising $100K in additional event revenue.

• Conceptualized and initiated operational plans for meetings and activities, thus guaranteeing smooth flow of events.

• Drove marketing efficiency through sponsorship revenue increase by 70% in two-year time for the company’s largest annual customer and partner conference.

• Received Company Spot Award; Corporate Value Award in 2009; and Employee Excellence Award. • Reduced communication errors by 100% through the initiation of interactive timelines, enabling

all members to update the project status from varied locations. • Established and implemented a fixed pattern for pre-event meetings with clients, vendors, and

Event Management Team, which led to 60% enhancement of event planning process • Expertly managed company budget, ranging from $5K to $600K, while helping clients to save

an average of 20% on the overall cost of the event. EARLIER CAREER SANOFI PASTEUR – TANNERSVILLE, PA Security Event Manager, Allied Barton Security Service

EDUCATION AND CREDENTIALS • Bachelor of Science in Marketing(ACCESS Program, Accelerated Degree) | Expected Completion Date: 2016

DeSales University – Bethlehem, PA • Certified Trade Show Marketer (CTSM), In Progress | Certified Meeting Planner, In Progress

PROFESSIONAL AFFILIATIONS Trade show Exhibition Association (TSEA) | Exhibits & Event Marketer Association (E2MA) Meeting Planning International (MPI) | Exhibitor (CTSM)

COMMUNITY INVOLVEMENT American Cancer Society | Dress for Success | Resource Area for Teaching (RAFT)

TECHNICAL ACUMEN Microsoft Office Suite (Excel, Word, PowerPoint) | Cvent Meeting Software JiffleNow Meeting Scheduling | ExhibitForce | RegOnline by Lanyon | Eloqua Marketing Platform



REFERENCES

Amy Wilson, Manager Events Marketing INTEL Beaverton, ON [email protected]

Scott Feather, Graphic Design Director Feather Graphix Allentown, PA [email protected]

Bill Masterson, Event Marketing Manager Fortinet Portland, OR [email protected]

Abhi Talwalkar, former President & CEO LSI Corporation (Cell) 408-674-2213 [email protected]

Bill Gruenewald, Director of Marketing Communication for BUID NXP Bethlehem, PA [email protected]

Wanda Whitworth, Sales Associate The Martens Companies [email protected]

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solutions™

INC ORPORATED

LSI Corporation 1320 Ridder Park Drive San Jose, CA 95131

April 5th, 2014

To Whom It May Concern: It is my pleasure to recommend Sharon Brown, her performance in leading many of LSI’s major industry events proved that she will be a valuable addition to any company.

I have known Sharon for seven years in my capacity as President and CEO of LSI Corporation. Sharon has been a Senior Events Planner overseeing dozens of complex sales, customers, and internal corporate events. Based on my 30 years of experience, I have not come across someone as capable, responsive, and easy to do work with as Sharon when it comes to the mastery of complicated logistics and pulling them successfully.

Sharon distinguished herself by consistently executing these events flawlessly, on time, was known to be a tough negotiator extracting substantial value from all the involved suppliers and conference sites/hotels.

I would readily recommend Sharon for such positions at any company and quickly hire Sharon again for a business that I was leading.

Yours Sincerely,

Abhi Talwalkar

President & CEO LSI Corporation (Cell) 408-674-2213



LSI Corporation 1320 Ridder Park Drive San Jose, CA 95131

April 4th, 2014

To whom it may be fortunate to have Sharon on their team,

I have worked very closely with Sharon at LSI over this past year. Sharon is an invaluable resource that provides optimism in all difficult “must do” situations. Not only does Sharon provide confidence, but she also delivers above and beyond your expectation. Other key attributes to Sharon handles high-stress situations with professionalism, organization, and expertise. She is a master at producing high-quality results with limited time and resources.

I know Sharon will be a valuable asset to any organization she is interested in joining. If I can answer any questions for you, please feel free to contact me at [email protected] or 408.315.9961.

Sincerely,

Brian

Brian R Sorby Senior Director Data Ctr. Solutions Group m: 408.315.9961 [email protected]

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solutions™

INC ORPORATED

ORGANIZATION MEMBERSHIP

Tradeshow Exhibition Association (TSEA) McCormick Place 2301 South Lake Shore Dr., Suite 1005 60616 Chicago, IL United States Ph: 312-842-8732 Fx: 312-842-8744

Exhibits & Event Marketer Association (E2MA) Exhibit & Event Marketers Association 2214 NW 5th Street Bend, OR 97701 United States Ph: 541-317-8768 Fx: 541-317-8749

Meeting Planning International (MPI) MPI International Headquarters 3030 Lyndon B. Johnson Freeway, Suite 1700 Dallas, Texas 75234-2759 USA - map Tel: +1 972-702-3000 Fax: +1 972-702-3065

Exhibitor (CTSM) Exhibitor Media Group The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101 Rochester, MN 55904 Ph: (507) 289-65



EVENT AND TRADE SHOW

AIS Corporate Customer Event

An annual corporate event of executives, marketing, sales, partners, customers, media, and analyst to provide information about the company and products.

Shareholder Meeting

Investor Relation Event

A gathering of company officers, the board of directors (BOD), and shareholders. An annual shareholder meeting is held after the close of each fiscal year when the company’s reviewed performance over the past year, the shareholders elect the board of directors and vote on matters affecting the business’s operation.

Financial Analyst Meeting

Corporate Investor Relation Event

An annual meeting held by publicly traded cor- porations where the company executives provide information about how the company is performing and its prospects.

Global Sales Meeting

Corporate Sales Conference

LSI Corporation objectives for hosting a sales conference revolved around the central theme and purpose of giving the sales force all the tools it needs to do its job at the highest level possible. Thus, the sales conference are to motivate and recognize, inform, educate and network the sales staff members as a whole.

Interop Las Vegas

Interop brings content, community, and commerce into one place, open for everyone and uncommitted to only one point of view. The network and infrastructure are crucial with the rapid technology disruption in the ev- er-changing world of security, the digital transformation of theindustry, the interconnection of devices, and the changing demands on IT.

CES A global consumer electronics and consumer technology tradeshow that takes place every January in Las Vegas, Nevada.

Mobile World Congress

GSMA Mobile World Congress is a combination of the world’s largest exhibition for the mobile industry and a conference featuring prominent executives representing mobile operators, device manufacturers, technology providers, vendors and content owners from across the world.

Open Compute Summit

The Open Compute Project Foundation is a rapidly growing community of engineers around the world whose mission is to design and enable the delivery of the most efficient server, storage and data center hardware designs for scalable computing. We believe that openly sharing ideas, specifications and another intellectual property is the key to maximizing innovation and reducing operational complexity in the flexible computing space.

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Platinum Kiosk

solutions™

INC ORPORATED

View of AIS Event



AIS Deliverables

• June – Save the date to 2012 attendees

(qty. 2000+)

• July – Save the date to newly added invitees

(qty. 400+) – Save the date to ISV’s (qty. 100+)

• August – Website update to include keynotes,

sponsors, sessions

• September – Invitation email sent – Registration reminders & conference

update emails – Social media promotion begins (Twitter,

Facebook, LinkedIn)

• October – Continue with email reminders, website

updates & social media

• November – AIS blog post – Call down blitz – Final reminder/push for registration

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I n

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Sharon Brown events | trade shows | logistics TR

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Open Compute Summit

MobileWorld Congress

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INC ORPORATED



TECHNICAL SAVY

• Microsoft Office Software (Excel, Word, PowerPoint)

• Cvent Meeting Software www.cvent.com

• JiffleNow Meeting Scheduling www.jifflenow.com

• ExhibitForce www.exhibitforce.com

• RegOnline by Lanyon www.lanyon.com/event-management-software/regonline

• Eloqua Marketing Platform www.eloqua.com

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http://www.cvent.com/

http://www.jifflenow.com/

http://www.exhibitforce.com/

http://www.lanyon.com/event-management-software/regonline

http://www.eloqua.com/

3s-solution.com solutions™

INC ORPORATED

STATEMENT OF OWNERSHIP This portfolio is the work of Sharon E Brown. Please do not photocopy without permission. Some of the exhibits, work samples, and service samples are the proprietary property of the organization whose names appears on the document. Have permission to use as a demonstration support of my work. Sharon E. Brown



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