I look forward executive responsibility that allow me to show

that communication has stopped be an accessory tool to

become a strategic element.

AREAS OF INTEREST

SEBASTIAN PELAYO

Birth

Contact

Web

11/10/1981

contacto@sebastianpelayo.com

Reel

CV

My professional experience in the private, political and institutional sectors has

focused on the development of communication projects. I've always tried to give

the best of myself and offer creative and innovative solutions and results.

ABILITIES

communications strategy

Advertising

Corporate image

Graphic, audiovisual and digital production

Public relations

Experience in management positions with budgetary control

and staff in charge

Languages: English, Spanish

Leadership, proactive, responsible, accustomed

Use to work under pressure and in multidisciplinary teams

CONCEPTUAL SKILLS: PROFILE

MEXICAN STATE PUBLIC BROADCASTING SYSTEM (SPR)

Sector: Television and radio

Position: Image and Institutional Promotion Coordinator

Duration: To date

MINISTRY OF THE INTERIOR

Sector: Undersecretary for Media Regulation

Broadcasting Promotion Agency (OPMA)

Position: Institutional Image Director

GRUPO MILENIO

Sector: Communication media

Position: Product manager in nationwide Milenio newspaper’s site

Duration: 2 years

BRAND BUREAU

Sector: Advertising and design agency

Duration: 5 years

PROFESSIONAL EXPERIENCE INDEPENDENT PROJECTS

LEADER PROACTIVE RESPONSABLE WORKS UNDER PRESSURE MULTI-DISCIPLINARY

MEXICAN FILM INSTITUTE (IMCINE)

Development and design of IMCINE’s 2012-2018 institutional image

Concept, creativity and production of social communication campaign

IMCINE 2012- 2014 “Watch National Films. IMCINE.”

Nationwide campaign for all media.

2012 POLTICAL CAMPAIGN FOR FEDERAL DISTRICT GOVERNMENT

Sector: Political communication

Position: Consultant for PRI candidate Beatriz Paredes

Duration: 1 year

NATIONAL EXECUTIVE COMMITTEE OF THE INSTITUTIONAL REVOLU-

TIONARY PARTY (PRI) 2007-2011

Sector: Political communication

Position: Consultant for the Institutional Revolutionary Party (PRI)

Duration: 3 years

COMMUNICATION CONSULTANT FOR SENATOR RAÚL MEJÍA - LXI TERM

Sector: Political communication

Position: Communication consultant

www.sebastianpelayo.com

play

Freedom to choose: culture, communication and sustainable

human development

United Nations Development Program (UNDP), National

Autonomous University of Mexico (UNAM) and Federal District

Government. Chapter: Internet “The unknown dimension”

Social networks in the 2012 election campaign in Mexico

National Autonomous University of Mexico (UNAM). Faculty of

Political Sciences

Public Broadcasting in Mexico

Mexican State Public Broadcasting System. 2013

Motion Graphics, Branding, Animations and Logos

SendPoints Publishing. China. www.sendpoints.cn Chapter:

UVCT Guiding Principles

Magazine SPR INFORMA

Mexican State Public Broadcasting System

Monthly magazine about broadcasting

PUBLICATIONS CONFERENCES / MEMBER OF THE JURY

University of Monterrey (UDEM), “Public Television”.

International Documentary Film Festival DocsBarcelona, Documentaryworkshops.

International Documentary Film Festival DocMontevideo, Documentary workshops.

Valle de Mexico University, “Public Television”.

National Council for Education and Research of Communication Sciences (CONEIIC).

Panelist in the 2015 Meeting of the Ministry of Cultural Industries of Argentina MICA in the area of television and production.

Documentary workshops at the International Documentary Film Festival DocMontevideo.

International meeting of Network of Latin American Cultural and Educational Television Broadcasters (TAL) Montevideo, Uruguay.

Co-production market. Señal Colombia.

Special guest project decision maker

Member of the jury, International Documentary Film Festival DOCSDF 2015.

Member of the jury, International Independent Video Festival “Contra el silencio todas las voces” 2016.

Member of the jury, International Documentary Film Festival DocsBarcelona 2015.

MASTER’S DEGREE IN POLITICAL AND CORPORATE

COMMUNICATION

University of Navarra (Spain) & George Washington University (U.S.)

Academic programs: GSPM & MCPC

B.A. IN COMMUNICATION SCIENCES

Specialty: Advertising

Ibero-American University – UIA (Mexico)

FILM AND TELEVISION PRE-PRODUCTION AND PRODUCTION

University of California, Los Angeles (U.S.).

Academic program

COLEGIO MADRID HIGH SCHOOL (Mexico)

ACADEMIC TRAINING COMPLEMENTARY TRAINING

“THE CHALLENGES OF PUBLIC TELEVISION” SEMINAR

Network of Latin American Cultural and Educational Television

Broadcasters (TAL)

“DIGITAL LITERACY AND PUBLIC COMMUNICATION” SEMINAR

UNESCO, National Autonomous University of Mexico (UNAM)

“CONTENT DEVELOPMENT FOR TELEVISION” SEMINAR

TV DEUTSCHE WELLE - DW AKADEMIA (Germany)

CERTIFICATION PROGRAM IN SOCIAL COMMUNICATION AND

PUBLIC RELATIONS

Autonomous Technological Institute of Mexico (ITAM)

“CULTURE, DEMOCRACY AND DEVELOPMENT” SEMINAR

National Autonomous University of Mexico (UNAM) and United

Nations Development Program (UNDP)

“ELECTION CAMPAIGN STRATEGIES” SEMINAR

Graduate School of Political Management - George Washington

University GSPM (U.S.)

INTERNATIONAL SEMINAR IN POLITICAL AND ELECTION CAMPAIGN

STRATEGIES

Consultores y Marketing Político & Autonomous Technological

Institute of Mexico (ITAM) (Mexico)

SEMINAR IN POLITICAL COMMUNICATION STRATEGIES

Jaime Vera Institute. Spanish Socialist Worker's Party - PSOE (Spain)

SEMINAR IN POLITICAL COMMUNICATION STRATEGIES

COLOSIO Foundation – Institutional Revolutionary Party - PRI (Mexico)

WORKSHOP ON PROGRESSIVE AGENDA

Friedrich Ebert Foundation (Mexico)

SEMINAR IN ADVANCED MARKETING: TRENDS IN LATIN AMERICA

AND DIGITAL BUSINESS OPPORTUNITIES

Mexican Internet Association (AMIPCI) & TELEVISA

PROGRAM IN MARKETING AND ADVERTISING

Academic exchange program. University of Deusto (Spain)