Date post: | 22-Jan-2018 |
Category: |
Business |
Upload: | farfattouna |
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SECOND LIFE PROJECT
Master Optimisation &
Modernisation des
entreprises
Prepared by: Yosra Triaa
Riadh Kekli
Nabil Hadhri
Do you Know?
Do You know that breakfast is the most important lunch in the day?
Do You have enough time in the morning to prepareit?
Do you think it’s balanced?
Do you it find boring having the same breakfast everyday?
Objectives
A company that prepares and delivers breakfast
The only business that propose this service in Tunisia
A high quality products and Services
Mission
Create a company
Find client
Advertise to get part of the market
Find suppliers for raw materials and for pasteries(croissant, pancake, cake…)
Key to success
Original
Fulfills a need
there are no concurrent
variety of menu
many promotionnal events
fast and easy to attemp
helpful for companies and businessman
Company: DEJOFFICE
Employees composition NR
DRIVERS / WAITER 3
WAITER 3
HELP COOK 3
CHEF working Half time 1
HOUSEWHIFE 1
GUARDIAN 2
SECRETARY 1
BUYER 1
ACCOUNTANT 1
MANAGER 1
TOTAL 17
PRODUCTS
English/ American breakfast
Tunisian breakfast
Mediterranean breakfast
French breakfast
PRODUCTS & SERVICES Five alternatives with possibility of customisation :
Coffee or tee
Patisserie or dietician food
Hot or cold beverage
The service is provided from 7:00 am to 3:00 pm as some products are salty poeple can have brunch
A news paper is offered starting from 5 dinars
Special offers are given to customers who have a fidelity card
TARGET MARKET
Employees of Companies that are located in Lac 1 & 2
500 Potential customers
Poeple that doesn’t have time to have a balancedbreakfast
Companies that have meetings or training courses
Business man /woman
STRATEGY AND IMPLEMENTATION
A website and a special campaign online
Advertising on professional newspapers, internet
Flyers
Flashy decoration on company ‘s VAN
Special Clothes for employees that works on delivery
FINANCIAL PLAN: Production
Product Daily production Production Cost Selling price
English/American Breakfast 150 1,5 3,5
Mediterranean breakfast 200 1,8 3,8
French breakfast 50 1,5 3,5
Tunisian breakfast 100 1,8 3,8
FINANCIAL PLAN: INVESTMENTINVESTMENT NR UNIT COST TOTAL COST
MEANS OF FUNDINGDAMPING
DURATIONDAMPING
LEASING AUTO FUNDING
VAN3 25000 75000 55000 15000 5 14000
MICRO WAVE 3 250 750 750 2 375FRIDGE 3 500 1500 1500 5 300
GRIDDLE 3 800 2400 2400 5 480TECHNICAL SYSTEM 3 2000 6000 5000 1000 5 1200
OTHER FOURNITURES 3 1000 3000 3000 1 3000
DESIGN AND AMENAGEMENT1 10000 10000 10000 0 5 2000
WORKING CAPITAL 1 5000
MISCELLANEOUS AND APPROACH1 1500
TOTAL 70000 30150 21355