2nd Screen Effect

What is the Second Screen Effect?

Basically when a person simultaneously uses two separate

screens to interact with a brand/service, it is called the second

screen effect.

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The Potentialvia some stats

All this is great but these are international stats.

Can brands in India utilize this?

This is how we used it for our client And Pictures

Our viewers talking to us while watching the channel

People on Twitter showing interest in an upcoming movie

Also connecting while the movie is going on #NowShowing

Running contests tied up with live TV programing #NowShowing

Integrating on air content with twitter contest #NowShowing

And the subsequent engaging…

Also, Engaging with fan groups

Thus, Love for the brand

So much so that we completed each other’s sentences

In this new age of brand-consumer interaction, Second Screen Effect allows us to involve, engage

and build brand loyalty for a viewer beyond the traditional single screen approach.