Secondary AudienceResearch

Audience ProfilesAudience profiles are based on 3 different things, Age, Gender and Class.Age has several different categories such as 4-6, 15-24 and 45+ etc.Gender is obviously based on either male and female but can have a big influence on a films success, when based on genre.Class has 4 different ratings, AB is upper class and middle class, C1 is upper working class, C2 is the working class, and DE is the lower class.

Film Age Ratings

Suitable For All

Parental Guidance

Cinema release suitable for 12 years and over

Video release suitable for 12 years and over

Suitable only for 15 years and over

Suitable only for adults

Adults works for licensed premises only

Horror filmsThere are a few films I will be showing the statistics of that I have found and demonstrate that there are some trends within horror films.

Paranormal Activity 5Gender 51

%49%

MaleFemale

Age4 – 67 – 1112 – 1415 – 2425 – 3435 – 4445+

0%0%0%69%23%6%2%

ABC1C2DE

Class 15%

32%25%28%

AnalysisBeing the fifth in the series, it has proved that it is a success, and the statistics show that it is watched by both genders, almost equally, and that in age stat, the ratings have come into effect as this film was certified a 15, and that the most active age group in all cinema activities (15-24) are continuing the trend and being the majority of the viewers. Finally class is reasonably similar to Gender, it shows that C1 has the largest percentage, but all of them are around the quarter mark, give or take a few percentage.

All the boys love Mandy Lane

GenderMaleFemale

Age4 – 67 – 1112 – 1415 – 2425 – 3435 – 4445+

ABC1C2DE

Class56

%44%

0%0%0%51%32%8%9%

16%33%27%24%

AnalysisAgain following a similar trend in both class and age, 15 – 24 and class C1 are the highest percentages, however, he gender is slightly more biased towards the male gender, this is probably because the film is written to make Mandy lane a temptress, and this may be more appealing to the male audience.

A night in the woodsGenderMaleFemale

Age4 – 67 – 1112 – 1415 – 2425 – 3435 – 4445+

ABC1C2DE

Class75

%25%

0%0%0%35%16%22%27%

25%38%19%18%

AnalysisSlightly more confusing than the other two films, as this film has a much more extensive amount of male watchers than both, and one would think that the one with the higher ‘appeal’ to men (Mandy Lane) would have the larger percentage, other than that age and class follow a similar trend, showing that the 15-24 age and the C1 groups are the most active in the cinema.