Partha Bhattacharya
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TABLE OF CONTENTS
Introduction _____________________________________________ 1
The Key for Transformation _________________________________ 4
The Secret Formula _______________________________________ 6
Actual Example of Video Sales Letter_________________________ 11
How to Create Best Contents Efficiently _______________________ 14
INTRODUCTION
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“
It’s often said that successful selling is more about understanding the
human psyche, and less to do with the quality of product or services
you’re selling.
Don’t be surprised at this. For this, I’ve learned, is the truth.
I was not a salesperson by profession or qualification. So when I first
started selling my product I found there were very few takers.
This made me very disillusioned. And I thought my product was faulty
and therefore no one wanted it.
I was wrong.
The problem with my approach was that when I proposed my product
to the prospective buyers they were not in buying mode.
This was the single biggest fault in my sales method – approaching
prospects when they were not in buying mode.
INTRODUCTION
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So what is the solution?
Should you wait till your prospects come into buying mode?
Well, the answer is, you have to transform your buyers into buying
mode.
Unless you consciously do that as a part of your business your sales will
not happen. Period.
You can test it on yourself.
Suppose one day a street vendor, unknown to you, straightaway
approaches you for selling a portable safety locker.
You can see it’s a great item, and probably you may need it. But you still
won’t buy because you’re not in buying mode.
If, however, the vendor is able to work on you, and make you feel the
need of the portable safety locker urgently for safekeeping your
valuable items, you’ll find yourself transformed into buying mode.
And end up buying the item.
This is what happened with my friend sometime back.
INTRODUCTION
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A good salesperson doesn’t usually jump into selling mode until he is
able to make you feel vulnerable so that there’s little or no resistance
on your part to buy the item he is selling.
This selling technique has stood the test of time, and all successful
sellers barring none are past masters in this game.
In this booklet you’re going to learn how to create powerful video sales
letter that has the ability to transform your prospects into buying mode.
THE KEY FOR TRANSFORMATION
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The key to transform a passive onlooker into a desperate buyer rests
with the age-old technique of playing with his or her emotions.
Selling is not pleading. So when you implore people to buy your product
you’re in fact putting them off.
If instead you can instill some kind of emotional play – like fear, desire,
apprehension, guilt, etc. – in the minds of the people without saying
anything about your product (yet), you’re one step closer to actually
making sales to them.
People do not like uncertainty. So when you sow the seed of doubt in
their minds they become restless until they find a solution…from you
only.
The key to selling is dependent on how successfully you’re able to
transform your likely prospects into impatient buyers.
Once they transform into buying mode, they will spare no effort to get
the product or service you’re offering. Such is the power of selling by
transforming people’s mindset.
THE KEY FOR TRANSFORMATION
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If you’ve followed up to this point, the next step will be to learn the
secret formula that literally handholds your prospects along the path
that ends into them buying your product.
Let’s proceed.
THE SECRET FORMULA
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As I said above…there is a formula you’ve to use to work with people’s
minds where the sole aim is to change their mindset.
This technique is as old as one can think of, and almost always works,
no matter where you are, and who your target customers are.
It’s a 10-step process, and it starts with a shocking statement to grab
your target audience’s attention.
I’ll first explain the steps one by one. After that I will give you an actual
example of how I’ve used it for the sales video for one of my top-selling
Udemy courses.
Right? Let’s begin.
Step 1
Instantly attract all eyeballs at you by making a shocking statement…as
if jerking your audience from stupor.
Here is an example.
THE SECRET FORMULA
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Attention Homeowners. Are you going to let a realtor steal 50% or
more of your hard-earned home equity?
Notice the bold attempt to attract attention.
Step 2
In this step you’ll state the problem and explain why it’s a big deal.
The aim is to make the prospect come face to face with the problem,
and why they can’t afford to ignore it.
Step 3
The third step is like rubbing the salt into the wound. Simply aggravate
the problem in the prospect’s mind to make it worse.
Step 4
Now you have to hit them hard on emotional level. So in this step, you
have to make the things even worse…to the point you almost feel bad
about rubbing their noses in it.
THE SECRET FORMULA
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Step 5
Now that the prospects are hooked in to your narration, the fifth step
takes over. This is where you show them that you have the solution to
their problem. You can save the day!
Step 6
In the sixth step it is time to prove your credibility. For the first time
you’re going to introduce yourself. And sell yourself as having what they
desperately need. However, you’re still not making an offer.
Step 7
The seventh step will be to prove yourself. Let people believe in your
ability to solve their problem. How?
Use testimonials, statistics, screenshots of results, whatever…that prove
you are telling the truth.
Step 8
We are gradually inching toward the climax of successful selling. In the
eighth step, for the first time you’re going to talk about the most
important things the prospects will get from your product.
THE SECRET FORMULA
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Include not only the features, but benefits as well so they see the real
payoff of your offer.
Step 9
Step nine is where most people fail to convert the visitors. So read this
step carefully.
Your prospects know they have a problem, they want your solution, and
yet they don’t make the final move.
In such cases, one of the easiest ways to get someone off the mark is to
offer bonuses.
There are other ways to lure, but it’s largely seen that bonuses are the
easiest to do for most prospects.
Step 10
Finally, the step ten. It’s where you tell them what to do, where to do it,
and how to do it – all very clearly.
Okay, so you now have a sure-shot 10-step formula for scripting your
video sales letter. But why only that?
THE SECRET FORMULA
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Use the same formula for all your sales propositions – on your website,
in the emails you send, and in all your landing pages.
This 10-step formula is powerful, but it is also evergreen. It never rusts,
never wears out. It always worked before, and it will work every time in
the future.
Let me show you how I have used this formula to create the sales video
for my course on PowerPoint Video Magic on Udemy.
Over to the next chapter, shall we?
ACTUAL EXAMPLE OF VIDEO SALES LETTER
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In this chapter I’ll show you the actual example of the video sales letter
for my Udemy course on PowerPoint Video Magic.
The entire script is reproduced below. Take a good look at it, then do
this exercise. Break the script as per the 10 steps I just explained in the
last lesson.
And, don’t forget to practice to hone your scriptwriting skill for sales
video.
ACTUAL EXAMPLE OF VIDEO SALES LETTER
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ACTUAL EXAMPLE OF VIDEO SALES LETTER
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This e-book will end now. But before I bid adieu let me give you the reference that I’ve used to
write this e-book for you. It’s Jim Edwards’ article – How to Write a
Great Video Sales Letter Script.
Read the article. It’s a treasure trove of all you want to learn about
creating the best sales letter even if you never wrote any.
Finally, take time to look at my contact information (next page).
Remember, I’m always there to help you for content strategizing and
development for your business. So let me know what you need!
HOW TO CREATE BEST CONTENTS EFFICIENTLY
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I am Partha Bhattacharya, a content
development coach at HubSkills.com.
As of this writing I’ve close to 15,000
students from 154 countries, who together
learn several of my online courses.
In my experience there are 2 gospel truths your web business has
to face in today’s scenario –
1. you must create contents for your business to attract
prospects, and
2. you must create best contents for your business to sustain
your prospects’ interest.
To create best contents efficiently you need special skills –
whether it is copywriting, or designing graphics for social media,
or creating explainer video, or creating takeaways like e-books or
presentations.
HOW TO CREATE BEST CONTENTS EFFICIENTLY
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Come over to my coaching classes today, and learn creating
awesome contents to boost your career or business.
Get to know the secrets I use to create great contents each time,
every time!
To your outstanding success!!!
Website: https://hubskills.com/
Contact: https://hubskills.com/contact/
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Twitter: https://twitter.com/parthabha