Hidden Treasures

Katherine Duong

Nazanin OveisiNick Remis

Tomas Zeman

Diane Loviglio

Concept Sketching

Field Research

https://vimeo.com/37498951

“after you get food, you cannot sit” - user 3

doesn’t know what he’s going to make with his veggies

- user 1

“what’s missing is cooking” - user 4

Mood Board

Customer Journey Map

Visit Website:

Customers can visit the Secret Ingredients web site.

Make reservation with Chef:

Make an appointment with a chef for a consultation and a meal time.

Welcomed by culinary facilitator:

Guests are welcomed to Secret Ingredients.

Receive secret ingredients kit:

Guests receive the Secret Ingredients which contains a ingredients basket and tokens to use at the venders.

Meet chef in consultation area:

The culinary facilitator shows the guest to the consultation area and introduced them to their chef.

Consult with chef:

Guest consult with the chef about what type of meal they would like to have and are giving some ideas of ingredient to look for.

Find ingredients:

The guest head out in to the farmer’s market where they can explore and collect ingredient to have made into their meal.

Return to Secret Ingredients:

After collecting their ingredients the customers return to Secret Ingredients for their meeting with their chef.

Meet with Chef at table:

Guests are show to their table and meet back with their chef to show them what they’ve found.

Wine served:

While the Chef discusses the options for preparing the meal wine is served that is paired with the ingredients the guests have chosen.

Watch cooking process:

The chef prepares the guest meal right at their table and show them that he/she is doing and how to use these ingredients and make the dish.

Meal is served:

After cooking the chef serves the meal to the guests and leaves them to their meal.

Chef checks back in:

At the end of the meal the chef returns to the table and delivers the thank you package.

Receive thank you package:

The thanks you package contains a copy of the recipe the chef prepared for the guest and some information on the ingredient the guests collected.

Receive thank you email:

After the guest have left an email is sent to them that contains links to their recipes online, information on how to rate their experience and ways for them to tell their friends about Secret Ingredients.

Pre-service Discovery Creation Dining Takeaway

Secret Ingredients Customer Journey Map

Actor Map

Actor Map

John (Farmer)

Barbara (Chef)

Rob & Sue (Guests)

Katie (Culinary Felicitator)

Provides guidance and helps customers navigate the service

Delivers ingredients

New source of income

Provides ingredients, information about the ingredients

Provides information, guidance, cooking services and expertise

Business Model

Experience Prototype

https://vimeo.com/37495133

Website

Recipe Card Takeaway

Thanks!