PRESENTATION HEADLINEPresentation Subhead
Secrets
Exposed
! Learn to maximize what individuals really think of AAUW
Investigate your Neighbor
Who We AreChristy Jones,Vice President, Member and Branch Relations
Krys Wulff, Membership Committee Chair
EVERY MEMBER SURVEY RESULTS
Demographics: Affiliation with AAUW
AAUW national officer
Student affiliate
College/university representative
AAUW state officer
AAUW national individual (non-branch)
AAUW branch officer
Branch member
0 10 20 30 40 50 60 70
0.3
0.4
0.7
2.5
18.8
19.9
57.4
What is your primary affiliation with AAUW? (Check one.)
Percent
Most Important Reason Why Members Joined?
Overall Under age 500%
10%
20%
30%
40%
50%
60%
70%
80%
90%
33%
15%
18%
29%
16%
18%
13%14%
Overall and under age 50(top 4 choices)
I wanted to participate locally in meaningful programs and activities for women and girls
A friend/ colleague asked me to join
I believed in AAUW's mission
I wanted to connect with women of similar in-terests
Most Important Reason theyRemained a MemberREN
EWED
!
Why Don’t theyBelong to a Local Branch?
TOP ANSWER:
In the under 50 age group, 51% had never been contacted by a branch.
Member Views of AAUW 2010 vs 2012
What do you see as the top 3
responsibilities of our AAUW Branch
Leaders?
Recruiting New Members
Focus on Mission based programming
Increasing Visibility in Community
Top Public Policy Objectives
Women in STEM
Pay Equity
Sex Discrimination in Workplace
Very Satisfied 19% to 49%
Overall Satisfaction with your AAUW Membership 2005-2012
Very Satisfied/Somewhat Satisfied: 76% to 83%
Website
[ACCESS GRANTED]
Of those who said they use social media, what percentage said they
use Facebook?
91%
AAUW Program Awareness
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0%10%20%30%40%50%60%70%80%90%
100%
91%79% 75% 73%
54% 53%45% 42% 37% 32%
26%
97%94% 93%
86%83%
63% 65%
72%
53%
62%
50%
79%
72%
45% 44% 42% 40%35%
25%28%
16% 15%
86% 88%
70% 68%
77%
57% 59%62%
59% 60%
33%71%
45%
10%18%
59%
36%
21%28% 28% 31%
21%
2012 Percentage of Respondents Indicating They "Participated In" or "Know about" AAUW Programs, by Member Type
Branch member AAUW officer National member (non-branch) College/ university representative Student affiliate
Demographics: Education
Non-degreed student
Associate degree Bachelor's degree Master's degree Professional degree (eg, JD/MD)
Doctoral degree0
10
20
30
40
50
60
Q-23. What is the highest level of education you have achieved?
2012 2010
Perc
ent
Demographics: Education (under 50)
Associate degree Bachelor's degree Master's degree Doctoral degree Professional degree (ex. JD/MD)
Non-degreed student0%
5%
10%
15%
20%
25%
30%
35%
40%
2%
29%
38%
23%
7%
2%
What is the highest level of education you have achieved?Respondents under age 50
Non-MEMBER SURVEY RESULTS
Initial perceptions of AAUW?
Non-MEMBER SURVEY RESULTS
What made them join or donate to other organizations?
What issues were top of mind?
79%73%
81%Priorities and Barriers Affecting
Younger Women
Low Self-EsteemWork/Life Balance
Unequal PayNon Member Survey
84%88% 85%
Priorities and Barriers Affecting Women of Color
Unequal Pay
Work/Life Balance
Domestic Violence
Non Member Survey
Outreach• Highlight how active we are at colleges
and universities• Invest in a website• Highlight AAUW’s Accomplishments• Focus on the issues people care about
Non Member Survey