Date post: | 15-May-2015 |
Category: |
Business |
Upload: | racheal-cook |
View: | 556 times |
Download: | 6 times |
Find Us Online!
Share Insights from Today on Twitter!
#studiolessbiz
theyogipreneur.com
bizeebee.com
yogabetty.com
Who We Are…
Racheal CookPoornima
Vijayashanker
Founder of The YogipreneurTheYogipreneur.com
Facebook.com/TheYogipreneurTwitter @Yogipreneur
Founder of BizeeBeeBizeeBee.com
Facebook.com/ThebizeebeeTwitter @BizeeBee
Welcome!
Why a yoga studio is NOT the only path for a successful yoga business
Why becoming a sought-after yoga teacher does NOT mean a yogi-lebrity lifestyle
Why {only} teaching group classes LIMITS your income, energy + time
Are you in the right place?
You are a new or experienced yoga teacher ready to take your teaching from part-time hobby to full-time career
You are excited about bringing yoga to new people + places
You are ready to create a biz + brand 100% based on your unique mission + message
Imagine Your DREAM Biz…
Sharing passion for yoga
Working with clients you adore
100% in control of your schedule
Growth + opportunities
Consistent + abundant take-home income
Multiple income streams
Traditional Yoga Business + Career
200 YTT
Teach @
Gym
500 YTT
Teach @
Studio
Open Yoga
Studio
Traditional Yoga Business + Career
200 YTT
Teach @
Gym
500 YTT
Teach @
Studio
Cover Yoga
Journal
Yoga in America
Yoga is more popular than EVER before
Multi-BILLION $$$ Industry
18.3 MILLION people are ready to learn yoga
50,000+ yoga teachers in USA
Yoga Teacher Training enrollment is increasing
The Yoga Studio’s Dirty Secret
Let’s talk about the money, honey! Running a yoga studio is EXPENSIVE
Easily spend $100K or more building out
studio
Expect to spend $$$ for building biz
Expect up to 18-36 months to BREAK EVEN
Expect 5+ YEARS to recoup initial investment
Confessions of a Yoga Teacher
Break down what this means for mostBiz + Marketing ExpensesContinuing Education ExpensesTAXES {Income, SS, Medicare}How many classes to hit $45KHourly rate
Revenue StreamsTeach Asana•Privates•Classes
Teach Teacher•YTT•CE
Events•Workshops•Retreats•Speaking•Conferences
Products•DVD•MP3•Book
Where to Teach
{Non-Yoga} Studio Classes
Private YogaCorporate Wellness
Mobile Yoga Studio
Online Yoga Studio
Community Yoga Programs
Partnership Yoga Programs
School Yoga Classes
College Yoga Classes
Studio{less} Yoga Biz
{Non-Yoga} Studio Classes
Dance Studios
Martial Arts Studios
Gymnastics Gyms
Private Fitness/Personal Training Studios
Cross-fit Gyms
Spa/Wellness Centers
Studio{less} Yoga Biz
Private Yoga Sessions
1x1 Privates In Person {Your Home Studio OR Their
Home/Office} Virtual {Skype}
Semi-Privates 1-3 people
Group-Privates Yoga Party Clubs Local Organizations
Studio{less} Yoga Biz
Corporate Wellness Program
On-Site Classes
On-Site Private Sessions
Retreats
Employee Appreciation Events
Client Appreciation Events
Studio{less} Yoga Biz
Mobile Yoga Studio
Art Gallery
Museums
Botanical Gardens
Parks
Studio{less} Yoga Biz
Online Yoga Studio
On-Demand Videos
Streaming Video
Studio{less} Yoga Biz
Community Yoga Programs
Parks + Recreation
Local Community Centers
Local Churches
Studio{less} Yoga Biz
Partnership Yoga Programs
Chiropractors
Physical Therapists
Nutritionists
Massage Therapists
Alternative Medicine
Holistic Healers
Studio{less} Yoga Biz
School Yoga Programs
After School Class
Clubs
Studio{less} Yoga Biz
College Yoga Programs
Yoga Classes
Yoga for Exercise Credit
Example
Mobile Yoga Class
$15 per person
15 people per class
2x a week
---------------------
$450 per week
$22,500 per year
Yoga Studio Class
$5 per person
15 people per class
2x a week
---------------------
$150 per week
$7,500 per year
ExamplePrivate @ Partnership
Private @ Home Studio
$100 per 90 minute session
100% Your Profits!
$100 per person
5 people per week
---------------------
$500 per week
$25,000 per year
$100 per 90 minute session
75/25 split
$75 per person
5 people per week
---------------------
$375 per week
$18,750 per year
ExamplePrivate @ Partnership
$100 per 90 minute session
75/25 split
$75 per person
5 people per week
---------------------
$375 per week
$18,750 per year
Private @ Yoga Studio
$75 per 90 minute session
70/30 split
$50 per person
5 people per week
---------------------
$250 per week
$12,500 per year
Case Study: Yoga Betty
Elizabeth Vartanian
www.yogabetty.com
Yoga in Park
Corporate Yoga
Home Yoga Studio
Private Yoga