Date post: | 16-Feb-2017 |
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Testing, 1-2-3...Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
First things first!
BIG thanks to:
www.doghouseit.comJonathan Foster@thejfoster42http://jfosterwebdesign.com/
Secrets to a Company Website that Drives Sales
A simple guide to getting more out of your company website.
Who I am:Name: Jonathan FosterLocation: Elkton, KY (but we’ll go with Clarksville, TN area)
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
What I Do:I help entrepreneurs better leverage their online presence through high-converting websites, search engine optimization and content marketing.
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
A Bit About Me:● Started magazine with a friend at age 12● We figured out people would actually pay for websites (sweet!)● Around that time we got completely obsessed learning about web
design● Started taking clients about 6 months later● Never looked back
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
A Bit About Me:● Continued to nurture my obsession with entrepreneurship throughout
school● Blake and I parted ways, but continue to work together every so often● I decided I wanted a team without the hassle that comes with having a
team
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
A Bit About Me:● Around that time, I met Chris Harrell - CEO of Zinksy.com● Zinksy was a huge turning point, fueled my obsession even more● Since then I’ve been obsessed with conversions, UX, design and
building cool stuff on the internet
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
And now here we are!
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Yes, I know some of this will sound a bit odd. That’s a good thing.
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Rule #1: K.I.S.S.(Keep it stupid simple)
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Users don’t actually read your page
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Optimize your page for skim-readers
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Optimize your page for skim-readers
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
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Optimize your page for skim-readers
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
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Optimize your page for skim-readers
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
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Avoid overwhelming users with clutter
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Open your company website in a new tab - let’s try something.
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Too many options will overload and confuse your users
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Why this works:● One main selling point - one reason to sign up● Limited actions, no overwhelm
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Why this works:● We put the power in the user’s hands● They feel obligated to sign up● Provide the option of additional information, if they
want it
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Key points:1. Make your content scannable2. Reduce the number of selling points and CTA’s3. If you have several, break them up by priority4. Pick ONE selling point and make it the main focus
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Rule #2: Keep the Company Ego in Check!
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
We get it, you’re awesome. But why should we do business with you?
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Talking yourself up is great, but remember this one thing:
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
The people who visit your website do not care
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Tell them you can solve their problem first
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Then - and only then - will they care how long you have been in business
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Look back at your website
Are you telling users that you can solve their problem?
Or just talking about yourself?
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
If it does not show a benefit for the user, it should not be on the front
page
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Company info should generally stay on bio/about pages
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
The exception: testimonials!
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Rule #3: Be Mobile Optimized!
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
I know you have heard it before.
That’s because it’s important.
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
If you are not mobile-optimized, you are losing out on traffic and sales.
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
People use Google to find businesses
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Users don’t want to think about using your website
Make it easy for them
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Google favors mobile-optimized sites
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Rule #4: Draw Attention to the Right Places
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Highlight the reasons your users should do business with you
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
CTA’s should be easy to spot
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
If your CTA’s are not clearly defined, they will not drive sales
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Rule #5: Make it Simple to Convert
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Internet users are lazy - don’t ask too much
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Offer free stuff when appropriate
But offer something of real value
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Long forms can make users uncomfortable
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Keep it simple
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
How to Get Higher Quality Leads
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Yes, I break the simplicity rule
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Slightly more complex forms help filter out low-quality leads as well as
spam
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Yes - you will lose leads
But only the bad ones!
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
How to immediately increase traffic
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
SEO is cost-effective, but takes time to develop
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Here’s how to boost SEO while getting traffic to your site now
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Step 1: Write great content
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
And great content is….?
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Great content focuses on the consumer, not the publisher
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Great content solves problems and educates readers in a meaningful way
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Don’t be afraid to share your knowledge
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
That’s it. Done.
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Step 2: Syndicate your content
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Repost / share your content along with a credit line
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Step 3: Share your content via official social networks at least 3 times
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Step 4: Use Viral Content Buzz
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Credits are purchased or earned, then ‘invested’ in promoting your content
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Categorize your post accurately
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Don’t target categories where your users would reside
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Target categories that attract people with similar content - that way you
leverage their audience better
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Step 5: Submit your content to targeted social groups and
communities
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Share your content in carefully selected social groups
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Carefully selected groups provide higher quality, more targeted traffic
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Be careful not to spam, try to really add value
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Engage with the community, don’t just promote your posts
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
That’s it!
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/
Want my help?http://jfosterwebdesign.com/apply
Free website design and SEO analysis when you mention this session :D
Jonathan Foster@thejfoster42http://jfosterwebdesign.com/