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Secrets of Food Blogger Outreach for Hotels and Restaurants

Date post: 08-Apr-2017
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Secrets of Food Blogger Outreach for Hotels and Restaurants
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Page 1: Secrets of Food Blogger Outreach for Hotels and Restaurants

Secrets of Food Blogger Outreach for Hotels and

Restaurants

Page 2: Secrets of Food Blogger Outreach for Hotels and Restaurants

Why a Blogger is need today? Need to be presented in experiential

way Need to be findable online Food images goes viral Conversational Marketing to be in

place SEO needs Blogging Content to be shared on Social Media

Page 3: Secrets of Food Blogger Outreach for Hotels and Restaurants

Need to be presented in experiential marketing

Blogger can present a hotel or restaurant in experiential format

Blogger can be used to experience the advantage and uniqueness

Seeing is experiencing

Page 4: Secrets of Food Blogger Outreach for Hotels and Restaurants

Need to be findable online

Blogging is preferred advantage for SEO and searches.

People believe in recommendation Blogging is not lie even it is at times

sponsored

Page 5: Secrets of Food Blogger Outreach for Hotels and Restaurants

Food images goes viral

Food photography is now a cause for online attraction

Blogging is more “like journalism” , it is rather “recommendation reporting “

Page 6: Secrets of Food Blogger Outreach for Hotels and Restaurants

Conversational Marketing to be in place

Marketing is now Two way Customer is not just listening, trying

to indentify who is talking and his / her credibility

Customer wants to listen worth

Page 7: Secrets of Food Blogger Outreach for Hotels and Restaurants

SEO needs Blogging

SEO needs Blogging Google Updates has changed, it

needs fresh authentic content Blog is best source for Content

Page 8: Secrets of Food Blogger Outreach for Hotels and Restaurants

Blog is a step to social Blog is user generated content

basically It is first step to be social Social Media is a distribution

platforms. Blogging is content . It will help a restaurant and hotel to distribute content in an effective way

Page 9: Secrets of Food Blogger Outreach for Hotels and Restaurants

How to engage a Blogger Associate Individual Blogger Involve a Blogger Network

Page 10: Secrets of Food Blogger Outreach for Hotels and Restaurants

Secrets

“Just approach a Blogger”

Page 11: Secrets of Food Blogger Outreach for Hotels and Restaurants

How to interact with a Blogger Engage a Blogger with Chefs Help / facilitate his interaction,

photography, food testing etc Give him knowledge, reap return Maintain regularity with one Blogger

as he/she is understanding your business

Page 12: Secrets of Food Blogger Outreach for Hotels and Restaurants

Strategy Integrate Blogging with

communication plan of a restaurant and Hotels.

Page 13: Secrets of Food Blogger Outreach for Hotels and Restaurants

Communications:

Loknath SwainMumbai Chief Blogger, Lokibuzz.com ( Blog )Online Publisher, Culinary Buzz ( YouTube

Channel)Email : [email protected] Mobile : 9833181107 We welcome association with Hotels and

Restaurants for Blogging purpose


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