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Secrets of Intellectual Property - a guide for SMEs

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    Secrets of Intellectual Property

    A guide for small and medium-sizedexporters

    International Trade CentreU N C T A D / W T O

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    ISBN 92-9137-268-6 United Nations Sales No. E.03.III.T.??

    International Trade CentreU N C T A D / W T O

    For more information:Street address:ITC, 5456, rue de Montbrillant,

    1202 Geneva, Switzerland.

    Postal address:ITC, Palais des Nations,

    1211 Geneva 10, Switzerland.

    Telephone:+41 22 730 0111 Fax:+41 22 733 4439E-mail:[email protected]

    Internet: www.intracen.org

    For more information:Address:WIPO, 34 chemin des Colombettes,

    CH-1211 Geneva 20, Switzerland.

    Telephone:+41 22 338 9111 Fax:+41 22 733 5428

    E-mail: [email protected]

    Internet:www.wipo.intE-mailSMEs Division: [email protected]

    InternetSMEs Division: www.wipo.int/sme

    International Trade Centre (ITC)

    ITC is the technical cooperation agency of the

    United Nations Conference on Trade and

    Development (UNCTAD) and the World Trade

    Organization (WTO) for operational and

    enterprise-oriented aspects of international trade

    development.ITC supports developing and transition

    economies, and particularly their business

    sectors, in their efforts to realize their full

    potential for developing exports and improving

    import operations.

    ITC contributes, among other things, to the

    advancement of the creation enterprises sector

    by promoting trade opportunities, in order to

    increase immediate benefits as well as long-

    range export capacity and international

    competitiveness. It encourages the integration

    of the cultural dimension into the national trade

    development support policies of developing and

    transition economies.

    This Guide provides a basic knowledge and understanding of marketing techniques and intellectual propertyfor artisans, craft entrepreneurs and visual artists, with the aim of enhancing their chances of business success.

    World Intellectual Property Organization(WIPO)

    WIPO is an intergovernmental organization in the

    United Nations system of organizations. It seeks

    to ensure that the rights of creators and owners

    of intellectual property are protected worldwide

    and that inventors and authors are recognizedand rewarded for their ingenuity.

    WIPOs mission is to promote through

    international cooperation the creation,

    dissemination, use and protection of works of

    the human spirit for the economic, cultural and

    social progress of all humanity.

    WIPO provides, among other things, technical

    assistance in relation to intellectual property to

    small and medium-sized enterprises (including

    artisans, and visual artists). It contributes to the

    enhancement of their competitiveness by

    enabling them to fully exploit their innovative

    and creative potential through an effective use of

    the intellectual property system.

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    Secrets of Intellectual Property

    A guide for small and medium-sizedexporters

    Geneva 2003

    International Trade CentreU N C T A D / W T O

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