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IntroducingSector Marketing
ServicesIntelligent data analytics
Database management
Sales & Lead generation
Trade missions Event management
Firststep
Trade show representation
Regional representation
Foreign direct investment
Integrated marketing
Recognise increased pressures on your budgets & resources
New & remodelled products & services to react to emerging trends and opportunities- ahead of your competitors
Full service delivery or service support alongside your in-house resources
Strategic & targeted activity to deliver results
Flexible – ability to work on short lead times and with changing parameters
Sandrine DaleyClient Services Manager
Lucy HagenAccount Director
Claire MasonAccount Director
Hannah MaleAccount Manager
Doug GrayDirector, North America
Caroline BirdAccount Manager
Anna HainesAccount Manager
Tony MaleManaging Director
Rebecca Frisby Account Director
Our team
Katy GreyBusiness Development
Laura EnstoneSales Executive
Sarah KingstonClient Services
Malcolm BlakemoreAccount Manager
Neil AbbottClient Services
Director
Keith ThomasAccount Manger
James Blakemore Director, International Sales & Lead
Generation
Phillip ReganAccount Manager
Suzie DugdaleSales Excutive
Gary MaynardSales Executive
Simon WoodingsSales Executive
Andy RogersSales Executive
Matt WoodsSales Executive
Phil Rothwell Sales Executive
Wendy MaleCompany Secretary
Sarah FowlerFinance
Ben SmithDesigner
Complete project management skills set in-house
Local, regional, national and international networks;
Deutsche Messe, trade associations, key multipliers and
intermediaries
Multi-lingual teams
In-market experience across a wide variety of sectors
Ability to handle complex collaborative projects across
public and private sector
Sustainable focus
Experienced project managers
Network
UK Offices: Clevedon, Bristol
Barford, West MidlandsUS Office: New York
Partners: Barcelona,
Berlin, Leipzig
Affiliated offices: 82 offices, Europe, North & South America, Africa, Asia & Australia
Clients
FDI generation
Dedicated FDI generation team
Profile raising programmes within specific sectors & markets
Bespoke approach to target organisations at different stages of the decision making process
Delivers quality inward investment projects
Targeted & strategic; tangible FDI programmes with measurable results
Delivering quantifiable results
Intelligent data analyticsJV with FDI Marketing Associates & Imperial College, LondonInnovative new software developed to identify high quality leadsAccurate 360° targeting; faster lower cost resultsResults based on market segment, geography & growthUp-to-date company insightGreater assurance that a qualified lead is high potentialEarly identification of ‘rising stars’ -stay ahead of the competitionIncrease efficiency via database cleansing and management
Exhaustive search for prospects by sector/sub-sector and market
Analyse & filter; in-depth business intelligence
Refine & filter; 360-degree company intelligence
Prospect prioritisation
Refined prospect
list
Intelligence gathering
(Qualification process)
Data sources
Company website
Media Trade shows
Trade directories
Trade associations
Business networks
Recruitment sites
Patent filings Export
listings
Sector blogs
Intelligence sources
Event management
Event managementReducing event costs via sponsorship and partnershipsIncreasing networking opportunitiesFlexible – ability to adapt to changing parametersComplete project management including:
Event branding, marketing & designVenue & accommodation logisticsDelegate recruitment, registration & management Sponsorship sourcing & managementSpeaker/entertainment managementAV & technical supportEvaluation and reportingWeb design
Event management specialisms
International events
Conferences
Award ceremonies
Exhibitions
Trade shows
Roadshows
Seminars and workshops
Networking receptions
WM Cluster Conference 2010The third annual West Midlands Business ClusterConference was held at the Ricoh Arena, Coventry on the17th June 2010.
Complete conference and exhibition managementSponsorship strategy, sourcing and managementConference branding, design and print of materialsAudience recruitment, online registration and delegate managementIncreased attendance from 100 in 2009 to 330 in 2010
70th Anniversary Celebrations Prestigious launch of Birmingham International Airport’s newterminal building, the ‘International Pier’ and celebration of 70years since the opening of the airport in 1939.
500 VIP guests Specially created 1940’s themed check-in areaGuests given exclusive access to the new International Pier Special visit of the Emirates Airbus A380 during the event Raised over £25,000 sponsorship
MND charity event
6-a-side cricket tournamentOrganised to raise funds for MND International cricketers past & present attendedVIP marquee and ticketed enclosure & public access Raised over £20,000 for MND
Sponsored & supported by:
Trade shows & exhibitionsFully integrated trade show & exhibition marketing & logisticsAccess worldwide network via Deutsche MesseShowcase new business propositionsGrow business through targeted meetings programmes Stand representation and managementAssistance with routes to fundingLow cost access to trade shows via UK business lounge
Leading UK agency for MIPIM - Europe’s premier property exhibition (Cannes, France)
20 years’ experience of marketing and event management at MIPIM
Targeted approach tailored to objectives & budget
‘Showcase UK’- low cost access to exhibiting
UK representatives for
UK International business lounge
Full co-ordination of overseas visits, trade missions andmeetings programmes:
Meticulous planning Professional delivery Assistance to capitalise on key
opportunities An established international network of
sector specific support in more than 80 countries
Trade missions
programme coordination delegate liaison accommodation & logistics hospitality branded collateral
on-site management one-to-one meetings evaluation & reporting
Full co-ordination of overseas visits, trade missions andmeetings programmes:
Meticulous planning & delivery Integrated press and marketing Event attendance Trade show attendance Networking receptions Sector specific support in more
than 80 countries
Trade mission support
programme coordination delegate liaison accommodation & logistics hospitality branded collateral
on-site management one-to-one meetings evaluation & reporting
Birmingham Science City: Collaborative venture to develop scientific research excellence in the West Midlands region.
Advance materials, Translational medicine, Future fuels
Aims: Raise the profile of Birmingham Science City internationallyPromote collaborative research projects
Managed all logistics for Chicago & Boston; audience recruitment, travel arrangements, registration & invite process, shipping. Worked in partnership with UKTI & British Consulate
Boston & Chicago Trade Missions
AWM ERDF inward investment programme 2009-2011
Entry to UK/Midlands market at minimal cost & risk
Services provided by private sector partners
Management of meetings programmes & information seminars throughout Europe
Event management and logistical support
All delegate management including booking accommodation, travel, transfers, in-country support, catering
Inward mission from Indianapolis, US:
Management of delegation of 25 delegates from Automotive and Automotive component organisations, Indianapolis US
Co-ordination of mission to UK, Italy, France & Germany Complete logistical management; venue arrangements,
accommodation, transportation, interpretation Liaison with UKTI, Germany Trade & Invest, Invest in France
and key trade associations in marketSeamless arrangement of visits, presentations and meetings
European Automotive Inward Mission
Risk free, low cost entry to new markets
SME’s secure new business internationally
Flexible sales resource
Establish & grow new operation to match client capacity
Synergy with government strategy – growth through international markets
Next stage service from Trade & Investment agencies
Leading IT SME in India4000+ clients in 40+ countries; no UK customersStrategic decision to expand into the UK market
Methodology: Created bespoke database of key target marketsSales campaign; set high number of appointments with potential sales leadsSales representation to convert potential leads into clientsAttendance at related exhibitions to raise awareness & increase sales
Outcome: Indus Net brand & sales growth now sufficient to support UK office investment
Business sales generation
Client sales & representation within the UKFlexible sales resource matched to client’s USP’s & budgetMeasurable results at highly competitive ratesIn-depth reporting to inform sales strategy
April 2009 – CurrentSoftware company well established in America & AustraliaIdentified strong market potential in UK market
MethodologyCreated a bespoke database of targets from industries regularly using CMMS softwareProvided incoming sales phone line & sales representationSector sales team trained in the use and UPS’s of the system; delivery of strong sales messages
OutcomeMCUK now have a strong pipeline of interest (BT, Hilton, Southern Electricity, Ardo UK, BG Group and GE Energy)First sales contract Nov 2009, 4 months ahead of scheduleSector continuing to build on this success in UK & now Europe
ISO9001:2008 Quality ManagementISO14001:2004 Environmental Management
BS8901:2007 Sustainable Event Management
Our promise: To deliver