Secure Business Access andPrivate Managed Network

Solutionsfor Retailers

One Size Fits Nobody

At New Edge Networks, we understand that there is no such thing as a one-size-fits-all business network. That’s why we offer more than managed IP network solutions — we offer a flexible, customer-centric approach. In designing, building and managing your network, our dedicated project-management and personalized-care teams adapt to meet the needs of your organization.  We work with you to customize a purpose-built network solution that makes the most of your IT investment.

You benefit from:

A fully-managed implementation with dedicated project managers, onsite installers, smoke jumpers, dashboard reports, and comprehensive planning.

Personalized care specific to your business needs, including online dashboards with MNS NetVisual network mapping, direct access to tech support, online trouble ticketing and tracking.

New Edge Overview

• New Edge owns and manages a nationwide data network– ~900 switches and routers in ~600 cities– Interconnected to over 10,000 COs– 20+ Regional Hubs– Nationwide Footprint– Largest ATM network in the nation

• Connectivity and transport solutions are packaged as:– Internet access– Layer 2 (private network) & Layer 3 (Public VPN)

Financial Strength

• Wholly owned subsidiary of EarthLink – Award-winning service provider– Respected brand– Access to capital and Corporate resources– Over 3.9 million subscribers

• New Edge’s diverse customer base– Award-winning service provider– Large carriers

• AT&T, Verizon, Sprint, others– Enterprises & Small-to-Medium Business

• Over 40,000 endpoints• 350+ retail networks

The EarthLink Umbrella

Our Network

Physical connections into:• Over 8,000 Central Offices• 95% Nationwide Business Coverage • 78% of Payment Processors

Our Products

• Choose the best local access to fit each location – DSL– Frame Relay– T1, T3, OC-n– Wireless

• Layer on private connectivity for CoS– Crucial for latency-sensitive or jitter-sensitive

applications

• Value-added Products increase ROI: – Management portal (MNS)– Fail-over redundancy/ Back-up networks– Office Anywhere (remote access) – Remote engineering– Direct connections to your key application providers

Carriers We Provision For Include…

New Edge supplies many carriers with xDSL access elements nationwide, including:

New Edge Customers Include…

Partial List

Key Learnings

• Applications drive the network design – not the other way around.

• Thoughtful network design ensures scalability.• Private networks drive predictable application

performance.• Close coordination is required on all aspects of

network e.g. application integration, installations and deployment.

• Getting the right services at every location can be complicated – it often requires a mix of access technologies and multiple vendors.

Retailing in Real-time

IP devices now penetrate all aspects of retail operations

Faster Transactions

• Cash Registers• ATM Machines• Lotto Machines• Equipment Monitoring• Video Cameras• RFID Tags• Wireless Kiosks

• Phones• Plasma Screens• Loyalty & Gift Cards• Video Games• Wireless Stations• Music Services

• Credit Cards• Check Cashing• Loyalty & Gift Cards

• ATM Transactions• Debit Cards

Retailing in Real-time

Business Intelligence drives competitive advantage

Management Tools

• Training Distribution• E-Mail for All• Tank Monitoring • Revenue Reporting

• Back-Office • Ordering & Pricing• Controlled Internet Access

• Real-time Inventory Management• Workforce Management • Video Surveillance• Store Traffic Monitoring • Supply Chain Management• Loyalty & Gift Cards• Scheduling

Applications

Payment Processing

Networks

Equipment

Software

Installation

Our Focus on Retail

• Founders of the Retail Broadband Alliance

A coalition of applications, products, and service companies who bundle, discount, test, and coordinate the delivery of their offerings to ensure compatibility and ease of integration

• Over 200 members

Fast, Secure Payments

• Connect directly to key vendors for improved efficiency• Add security with direct transport of Point-of-Sale (POS) traffic to

your payment processors• Support low-latency, high-bandwidth retail applications• Save costs by eliminating extra bandwidth at HQ• Reduce labor costs by minimizing management of multiple

connections• Gain redundancy by eliminating single points of failure

Gain your own private broadband expressway for fast, secure information exchange with New Edge direct connections.

Networks and Access

Private IP Networks• MPLS • Network-Based VPN

Secure Public Networks• CPE-Based VPN • Hosted VPN • ReadyOffice Remote VPN

Business Internet Access• DSL• T1|T3

Network-Based VPN

• Nationwide Coverage• One point of contact for installation, billing, support• Flexible access technologies including xDSL, Frame, T1• Enhanced network security • Split tunneling option for entire network • Guaranteed throughput/bandwidth • Management reporting to measure performance • Fully meshed network with any-to-any connectivity • Industry-leading SLAs

New Edge MPLS

• Multi-Protocol Label Switching– High-speed switching technology– Built to work with IP

• Natural evolution of technology• Layer 2.5: The best of both worlds

– Security and Reliability of Layer 2 – Scalability and Flexibility of Layer 3

• Local access agnostic–T1-based, DSL-based

New Edge MPLS

• Consolidate all traffic on a single network• Prioritize voice, video and other data applications• Five Class of Service (CoS)• QOS intelligence is built into the network• No need to add more virtual circuits to manage QOS• Full-mesh topology• Support multiple routing protocols• Reduce transit delays and transaction times • Reroute traffic priorities on the fly• Quickly add new locations

ReadyOffice Remote VPN

• Connects traveling workforce, teleworkers, and remote offices seamlessly and securely to corporate network, regardless of employee’s location.

• IT regains control of endpoint devices. Compliance with corporate security policies

enforced in real-time Non-compliant users quarantined Real-time support to get into compliance Approved traffic encrypted

Value-Added Services

• Professional and Custom Installation• Managed Network Services (MNS)• Dedicated Project Management• Remote Engineering • Backup Options

Installation

Professional and Custom Installation

Installation Type Non-recurring cost Other Notes

Self-Install $49.00/site • Drop-shipped, preconfigured router• Existing inside wiring used• New Edge techs available for testing/ troubleshooting

Professional Install $199.00/site • Onsite technician for install of router and up to 25’ of new inside wiring

• Will troubleshoot connection onsite as needed• Includes connection to one PC or non-networked device (non-

LAN)

Custom Install Variable (typically $299-$399/site)

• Onsite technician for install of router and up to 150’ of new inside wiring

• Will remain up to 3 hours verifying connectivity both with New Edge and Sonus

• Includes cutover to new connection for existing LAN devices• Single install group, all sites• Specifics detailed in MOP (Method of Procedure)

Managed Network Services (MNS)

• Maximize Availability Reduce network outages and accelerate repair times

• Manage Costs Effectively predict network costs, view utilization metrics and pinpoint problem areas

• Improve Performance.Maximize performance and security with remote router support, password administration and OS management

• Increase EfficiencyFree up your IT staff

MNS acts as a virtual IT staff and streamlines a variety of tasks.

MNS NetVisual

• Status of all network devices across all your network locations

• Device details and IP address by location

MNS NetVisual couples high-level network visibility with the ability to quickly drill down to more detailed site information.

This comprehensive mapping feature, powered by Google Maps, lets you quickly drill down to detailed information, instantly providing you with:

Building the Network

• Final prequal and validation of pricing, all sites (MPQ)• Statement of Work (SoW) created (sales engineer)

BIA SoWs typically pretty straightforward Method of Procedure to be created here as well

• All paperwork generated: Order form Statement of Work (SoW) Statement of Procedure (SoP) if applicable Expectations document MSA (Multi-Site Services Agreement)

• Project Manager assigned Single point of contact for all installation/rollout issues and

escalations• Account Manager to be assigned

Single point of contact for all POST-installation/rollout issues and escalations

What Customers Say About New Edge

The broadband expertise New Edge brings is invaluable, and it’s helped us get the best possible return on our broadband network.

Darhl ThomasonPOS Manager

Papa Murphy’s

Faster card payment transactions are just the beginning of what we are able to do with a private network. We view New Edge Networks as a strategic partner in the growth and development of Papyrus.

Bob JellisonVice President of IT

Papyrus

RETAIL EXPERTISE

STRATEGIC PARTNER

Why New Edge Networks?

• Retail Expertise• Over 350 retailer customers• Our networks enable fast and secure payments • Installation services customized to meet retail schedules and floor

plans• Fully managed solutions with dedicated project managers• Managed Network Services lowers staff time and management costs• Special support services offered during holiday season/Black Friday• Application providers can connect directly to the New Edge backbone

for improved overall performance• One provider means one point of contact across all your business

locations• EarthLink growth engine with access to capital for network upgrades,

new technologies

Contacts

Thank You.