Secure public cloud with end-user controlled key management

Talked to 3 cloud service providers&

12 individual cloud users

Nimbus Ninjas

IaaS ProvidersEx. Enki, Varinsic, Savvis

Prototype product

Outreach to security conscious customers

Product evaluation

Open source community

R&D costsSupport costs

Marketing costs S/W license

IP

PersonnelContent Mgmt ???

St.aaS Providers

Ex. Varinsic, Box

St.aaS Users – SMB+EntEx. Box users

High degree of trust & confidence

Indemnify against content liability

St.aaS, IaaS Providers

St.aaS User ConsumersEx. Dropbox, AMZN clouddrive users

IaaS, PaaS

IaaS Users – SMB+Ent

Ex. HealthcareStartups, LeagalFirms,

Rent storage+mgmtbut own your data

Provide secure storagemgmt service to customers

Rent storage+mgmtbut own your data

Securely shred data. Avoid provider lock-in.

Audit Trails ???

Direct

Business Model V3

Nimbus Ninjas

Price Per server encrypted

Service AgreementService Agreement

IaaS ProvidersEx. Enki, Varinsic, Savvis

Prototype product

Outreach to security conscious customers

Product evaluation

Open source community

R&D costsSupport costs

Marketing costs

Price Per server encrypted

IP

PersonnelContent Mgmt ???

St.aaS ProvidersEx. Varinsic, Box

St.aaS Users – SMB+EntEx. Box usersHigh degree of trust

& confidence

Indemnify against content liability

IaaS ProvidersSt.aaS User Consumers

Ex. Dropbox, AMZN clouddrive users

IaaS, PaaS

IaaS Users (SMB+ Ent.)

Ex. HealthcareStartups, LeagalFirms, Provide secure storage

mgmt service to customers

Rent storage+mgmt

but own your data

Securely shred data. Avoid

provider lock-in.

Direct

Cloud Service Integrators (Dell)

Business Model V4

• Informatica Revisited (SaaS, Cloud Data Integration)• Customer feedback: security is still a concern for enterprises who want to set up their

own cloud service• Pass/Fail test result – PASS

• Varinsic (IaaS)• Seeing demand for secure alternative to Box• Can build secure storage service using this + SDN (Nicira, Vyatta)• Legal firms, Govt. would like this• Pass/Fail test result - PASS

• Major enterprise software vendor (IaaS, SaaS) • “Ensuring secure data transportation is essential”• “Ensuring complete multi-tenancy isolation” is a basic requirement • Top features in mind: easy way to transport data in & out; support for mobile devices;

smooth collaboration among services• Pass/Fail test result – PASS

Customer Interview Takeaways

Nimbus Ninjas

• 12 individual Dropbox users (Storage as a Service users) • 1 user would DEFINITELY pay for the added security layer• 1 user considers it very useful and may pay depending on the price• 2 paid user likes “the idea of having an option to encrypt my Dropbox files on a need

basis”• 3 consider themselves “normal people” who “hackers are not interested in”• 5 have “not found a situation” when encryption is necessary because they would

“never put files with privacy or personal information” online• Pass/Fail test result – NEED MORE DATA

• Consumer Market Competitors Exist• SecureSync (Dropbox)• CompletelyPrivateFiles (Box, Gmail)• BoxCryptor (Dropbox)• TrueCrypt• There exists a demand for Second-Level Security

Customer Interview Takeaways

Nimbus Ninjas

IaaS Segment - Market Size Analysis

Nimbus Ninjas

IDC - Dec 2010 - Server Virtualization Market Forecast and Analysis

App Dynamics - Application Virtualization Outlook Survey

IDC - Dec 2010 - Worldwide Virtualization Tracker

Gartner – 2010 report

6.8 million server machines

9.0 millionVMs

1.3 million servers hosting Virtual Machines (VM)

1.25 millionSecurity Sensitive VMs (24% CAGR)

Nimbus Ninjas prospects

2012 2013 2014 2015 2016

625775

961

1192

1478

1 8 48179

443

Market Size and Revenue Forecast ($ Million)

IaaS Segment - Market SizeIaaS Segment - NimbusNinjas Revenue

•Pricing: $500 per VM per year•Market: $625M market with a growth rate of

24% Nimbus Ninjas

Goals for the week…• Last Weeks Goals

• Reach out to cloud providers [at the right level ! ]• 7 so far, Ongoing

• How do you ensure against becoming a feature (that existing vendors can “pick off”)

• Explored additional customer segments• Improved value proposition for multiple segments (focus on IaaS)

• Bottom-up method for establishing market size.• Done

• This Weeks Goals• Reach out to more Enterprise Users !

Nimbus Ninjas

Backup

Design Flow – IaaS

Nimbus NinjasEnterprise

Physical H/W + Hypervisor

IaaS ProviderH/W Virtalization Infrstructure VMWare,

Citrix etc.

Design Flow – IaaSInstall

NimbusNinjas Client on VServers

Nimbus NinjasEnterprise

Physical H/W + Hypervisor

IaaS ProviderH/W Virtalization Infrstructure VMWare,

Citrix etc.

Key Server Appliance

(Key Management,Audit Trails)

Setup Onsite Key

Server

Design Flow – St.aaS

Nimbus Ninjas

Corporate Users (Seats)

Confidential documents, Proprietary Code, Personal Stuff, etc…

St.aaS provider

User 1

User 2

Confidential documents, Proprietary Code, Personal Stuff, etc…

Corporate Active Directory Server

Design Flow – St.aaS

Nimbus Ninjas

!@#2%$#@4!43%&$#%^(^&^&^@$@#^%^(&^&^&#$@#^#^St.aaS provider

!@#2%$#@4!43%&$#%^(^&^&^@$@#^%^(&^&^&#$@#^#^Confidential documents, Proprietary Code, Personal Stuff, etc…

Confidential documents, Proprietary Code, Personal Stuff, etc…Corporate Users (Seats)

Key Server Appliance

(Key Management,Audit Trails …)

Corporate Active Directory Server

User 1

User 2

Encrypt, Decrypt on endpoint

Install NimbusNinjas client on

endpoint

Setup Onsite Key

Server

!@#2%$#@4!43%&$#%^(^&^&^@$@#^%

Design Flow – Individual Users

Nimbus Ninjas

Key Escrow Service(Authentication,

key management)

Individual Cloud Users

!@#2%$#@4!43%&$#%^(^&^&^@$@#^%

!@#2%$#@4!43%&$#%^(^&^&^@$@#^%

!@#2%$#@4!43%&$#%^(^&^&^@$@#^%

!@#2%$#@4!43%&$#%^(^&^&^@$@#^%

!@#2%$#@4!43%&$#%^(^&^&^@$@#^%

Business Model V2

Nimbus Ninjas