Securing Investment 2011 Program for Canada & USA Investment 2011 for Canada & USA (c) GDP Global...

Securing Investment 2011 for Canada & USA

(c) GDP Global Development 1

Securing Investment 2011 Program for Canada & USA

Investment & Trade Promotion Program

Montréal, September 12-15

Venue

St Paul Hotel

355, rue McGill

Montréal, QC, H2Y 2E8

T: 514-380-2222

www.hotelstpaul.com

Program, 2 September 2011



About this Program

Securing Investment 2011, for Canada & USA, is a four-day program which comprehensively

covers the main aspects of investment and trade promotion. The purpose is to deliver a

forum for training, team building and networking, based on best practices in investment and

trade promotion in Canada, USA. As well as acting as an essential briefing for participants

the program will also facilitate greater understanding amongst international economic

promoters at national, province, state and city level.

About this Program ................................................................................................................................. 2

The Program in Outline ........................................................................................................................... 3

Bios of Consultant Trainers and Guest Speakers .................................................................................... 5

AGENDA - The Program in Detail ............................................................................................................ 9

About GDP Global ................................................................................................................................. 17



The Program in Outline

INTRODUCTION TO FOREIGN DIRECT INVESTMENT (FDI)

Morning Afternoon

Day One

Mon 12 Sept

1.0 WELCOME TO THE SECURING

INVESTMENT 2011 PROGRAM

1.1 GLOBAL ECONOMY AND FOREIGN DIRECT

INVESTMENT

1.2 THE IDEAL TRADE AND INVESTMENT

PROMOTION AGENCY

1.3 ELEVATOR SALES PITCH, SECTOR

COMPETITORS

1.4 UNDERSTANDING THE INVESTOR

1.5 GUEST PRESENTATION: FDI - THE

CONSULTANTS’ PERSPECTIVE

Guest Presenter:

Mr Albert de Luca,

Samson Bélair/Deloitte & Touche

1.6 CASE STUDY: HOW TO ASSESS REAL

INVESTMENT POTENTIAL

1.7 GUEST PRESENTATION: HOW

CATALONIA PROMOTES VALUE THROUGH

FDI AND INTERNATIONALISATION

Guest Presenter: Mr Isidre Sala, - ACC1Ó,

Barcelona

1.8 INVESTOR ENQUIRY CHALLENGE

Evening NETWORKING/SOCIAL PROGRAM (BUSINESS, SPORTS, CULTURAL)

IDENTIFYING INVESTORS, BUILDING RELATIONSHIPS, SECURING INVESTMENT

Morning Afternoon

Day Two

Tues 13 Sept

2.1 INVESTMENT PROMOTION STRATEGY -

PART 1

2.2 TECHNIQUES FOR EVALUATING PRIORITY

2.3 PROMOTING PRIORITY INDUSTRY

SECTORS

2.4 BUSINESS PLANNING TASK - HOW TO

PROMOTE A CANADIAN/US PROVINCE/STATE,

TERRITORY, CITY

2.5 GUEST PRESENTATION: ATTRACTING FDI

TO THE UK – NEW APPROACHES

Guest Presenter:

Mr Patrick Holdich, British Consul General

2.4 FEEDBACK AND ANALYSIS OF

ANALYSIS/PLANNING TASK

2.6 SECURING REAL INVESTMENT PROJECTS

– THEIR REAL VALUE TO THE ECONOMY

Evening PROGRAM DINNER (INFORMAL)



RAISING YOUR ORGANISATION’S INVESTMENT PROMOTION GAME

Morning Afternoon

Day Three

Weds 14 Sept

3.1 MANAGING INVESTMENT ENQUIRIES

3.2 GUEST PRESENTATION: EXPERIENCES IN

PLACE PROMOTION IN NORTH AMERICA

Guest Presenter:

Ms Shirar O’Connor, The PONT Group

3.3 HOW CANADA AND OTHER IPAS ARE

RAISING THEIR GAME

Guest Presenter:

Mr Élie Farah, Montreal International

3.3 INVESTMENT PROMOTION STRATEGY -

PART 2

3.4 WORLD CAFÉ

3.5 HOW TO ESTABLISH KPIS, MONITOR

AND EVALUATE RESULTS

Evening FREE EVENING

FOCUS ON KEY SECTORS, TARGET COUNTRIES, INTERNET MARKETING

Morning Afternoon

Day Four

Thurs 15 Sept

4.1 EVALUATING SECTORS FROM AN

INTERNATIONAL PERSPECTIVE: Financial and

Business Services

Guest Presenter:

Mr John Rooke, VP Business Development, IFC

Montreal

Mr Carl Viel, Quebec International

4.2 THE USE OF THE AGENCY WEBSITE AND E-

MARKETING

4.3 PROMOTING TO TARGET COUNTRIES

Guest Presenter:

Mr Carl Viel, Quebec International

OPTIONAL VISIT PROGRAM

14:00-17:00: Visit to Montréal’s high tech

and creative clusters, to meet with

companies and promoters.

End of Programme

The Training Faculty


Bios of Consultant Trainers and Guest Speakers

Albert De Luca

Position: Partner, Samson Bélair/Deloitte & Touche About Albert: Albert De Luca est un associé en Fiscalité pour le groupe recherche et

développement et incitatifs gouvernementaux pour la pratique de

l’Est du Canada de Deloitte. Il possède plus de 25 ans d’expérience

auprès d’entreprises de haute technologie et d’entreprises

manufacturières (R&D) et a offert des services de consultation en

fiscalité à des entreprises en matière d’ententes de partage des coûts,

de transfert de propriété intellectuelle et d’optimisation des crédits

d’impôt de R&D. Albert est membre du conseil d’administration de

l’Association de la recherche industrielle du Québec et a été membre

du Comité innovation pour le ministère du Développement

économique, de l’Innovation et de l’Exportation du Québec.

Élie Farah

Position: Élie Farah, Ing., Vice President, Investment Greater Montreal, Montreal International About Élie: In July 2004, Élie joined Montréal International as Vice President,

Investment Greater Montreal. Élie is a Member of the Order of

Engineers of Quebec. He is also a past Chairman of the Board of

BIOQuebec, the Quebec Biotechnology Association.

Born and raised in Egypt, Élie started his career with the Ciba-Geigy

Co. (1971-1975) in Egypt and Switzerland, where he occupied various

engineering positions. Upon moving to Canada in 1975, Élie joined the

General Superintendence Company (SGS) as Manager of its chemicals

and minerals division. From 1980 to 1982, he acted as International

Sales Administrator for Sidbec International.

Élie joined the Government of Quebec in 1982 and occupied until

1992 various functions related to economic development and the

attraction of foreign investment. In January 1992, he became

Industrial Commissioner for the Montreal Urban Community where

he assumed the responsibility of foreign investment attraction.

In February 1997, Élie joined LAB International Holdings as President

of its program management subsidiary, LAB Biosyn Corporation. In

January 2000, he became Vice President of Business & Corporate



Development at Biophage Inc. He eventually was promoted to Chief

Executive Officer of the company in May 2002.

Élie graduated in 1971 from the Faculty of Engineering, Cairo

University with a B.A.Sc. in Chemical Engineering. In 1981, he

obtained a diploma in Administrative sciences from the École des

Hautes Études Commerciales, University of Montreal.

John Hanna

Position: Director, GDP Global About John: A UK national, John has over 20 years’ experience in economic

development at strategy and senior operational level. From 1989 to

1997 John held several investment promotion positions at the Welsh

Development Agency, including as Director of North America and

Director of Marketing.

John specialises in economic development, investment promotion and

inward investment strategies: defining and analysing target markets

re awareness and perceptions, clarifying and refining core objectives

and operational plans. John leads the company’s competence for

monitoring and evaluation of strategy and performance. John

provides training, coaching and facilitation in all of the above.

John holds a Bsc Hons from Kings College, University of London; a

Diploma in Export Marketing from the University of Buckingham, and

an MBA from Cardiff Business School.

Patrick Holdich

Position: British Consul General, Montreal About Patrick: Patrick Holdich took up his post as Consul-General in Montreal in

August 2009. He joined the UK’s Foreign and Commonwealth Office

Research Department in 1985 as research analyst for the United

States and Canada. His main postings have been in Canada, as Head

of the Political Section, 1992-7; and in London, as Head of the

Americas Research Group in the FCO from 1998-2006.

As Senior N American Analyst, he was a leading expert in London on the politics and foreign policies of the United States and Canada. He was a regular visitor to the US and Canada, and has close family and



professional links to Quebec. In 1997 Patrick was appointed an Associate Fellow of the Institute for the Study of the Americas, London University. He is a regular participant in seminars/conferences organised by the Royal Institute of International Affairs (Chatham House) and other UK foreign policy centres. He has also been guest speaker at the Institute of US Studies (Univ. of London); the School of American Studies at Sussex Univ; the Department of Politics, University of Virginia; and the Department of History, University of Bordeaux. Patrick also has a depth of knowledge in the energy/cleantech sector. Patrick has a BA degree in Modern History from the University of North Wales (1978) and an MA in International History, 1914-1945, from the London School of Economics (1979). He was a lecturer in Modern History at Queen Mary College, University of London (1983-85).

Shirar O’Connor

Position: Principal, The PONT Group About Shirar: Shirar O’Connor-Mugler is The PONT Group’s economic development practice leader. As one of three principals of the firm, Shirar specializes in interstate investment, foreign direct investment, and trade. She has twenty years of experience providing strategic integrated marketing communications and business development counsel to public and private sector organizations. Shirar’s government-to-business experience includes positions as the US Marketing Director for UK Trade & Investment and Public Relations Manager for the Netherlands Foreign Investment Agency. Her business-to-business experience includes a position as the Americas Marketing Manager for Regus plc., and as European Manager of IDRC Europe (now known as CoreNet Global). Shirar has also worked for Washington DC advertising agency, Abramson Associates as well as New York based public relations firms Spring, O’Brien and Ruder Finn, where she worked on economic development accounts.



John Rooke

Position: Vice-president, Business Development, International Financial Centre of Montréal (IFCMontréal) About John: John Rooke has extensive experience in the financial services sector.

Over the past 22 years, he has developed expertise in the areas of:

accounting; finance; commercial and residential real estate;

regulatory affairs in the securities markets; and international business

development.

Since early 2008 John has acted as Vice-president of Business

Development at the IFC Montreal. He began his career with Peat

Marwick Thorne (KPMG) (1987), and then worked with the Quebec

Securities Commission (now AMF) (1992-1997). He also held

economic development roles with Invest-Quebec and Montreal

International. In 10 years, he played an integral role in identifying new

opportunities in the United States and Canada and contributed in

attracting 90 foreign direct investment projects to Montreal

John holds a Bachelor in Accounting (Minor in Marketing), May 1987

University of Quebec in Montreal (UQAM). He is a Member of the

Canadian Securities Institute, also a member of the Brokers and Real

Estate Agent Association of Quebec, and a member of the Canadian

Securities Institute.

Carl Viel

Position: CEO, Quebec International About Carl: After nearly 20 years in the private sector, Carl has also held

managerial positions with various economic organizations, including

as vice-president of Montreal International and general manager of

Montreal InVivo, prior to joining POLE-QCA as CEO in 2008.

In parallel with his professional activities, Carl has been involved with a number of committees and charitable organizations, including as co-chairman of Rx&D Quebec from 1996 to 1999. As part of his extensive community involvement, Carl serves on the boards of Domaine Forget and the Violons du Roy and is also vice-chairman of the board of the Quebec City Youth Centre Foundation (CJQ). Carl has a Bachelors in Economics, Laval University. Programs in entrepreneurship (Massachusetts Institute of Technology), leadership (NTL Institute) and coaching (Niagara Institute).

Program in detail


AGENDA - The Program in Detail

Monday September 12 DAY ONE: INTRODUCTION TO FOREIGN DIRECT INVESTMENT (FDI)1

OVERVIEW OF DAY ONE

KEY LEARNING POINTS Participants will benefit from: a detailed introduction to FDI and investment promotion a thorough explanation of current business issues and approaches to investment

promotion, for both experienced and new promoters of Canada and USA advice on how to engage with international investors and promotion locations, as

explained by top business consultants and European place marketers examples of the links between attracting FDI and stimulating local businesses

08:00 - 08:30 REGISTRATION 08:30-09:15 1.0 WELCOME TO THE SECURING INVESTMENT 2011 PROGRAM

09:15 - 10:00 1.1 GLOBAL ECONOMY AND FOREIGN DIRECT INVESTMENT An overview of globalised economies, in respect of trade, FDI, national economies, internationalisation of economies. Presenter: John Hanna

Historical and contemporary perspective of the global economy FDI flows, sources and destination of FDI globally

What FDI does and does not include. Technical definitions of FDI

FDI today and projections of FDI flows for the next few years

Canada’s and USA’s relative attractiveness and desirability for FDI

FDI investment types: from greenfield investment to M&A; expansions, co-locations; investments by sector and by business functions; new and transient forms of FDI

10:00-10:30 1.2 THE IDEAL TRADE AND INVESTMENT PROMOTION AGENCY Presenter: John Hanna Models of economic development and investment promotion that suit USA best. 10:30 - 11:15 COFFEE AND PROMOTION CHALLENGES 1.3 ELEVATOR SALES PITCH, SECTOR COMPETITORS 11:15-12:00

1 The program is subject to development to fit in with needs of participants and the availability of guest

presenters.

Program in detail


Monday September 12 DAY ONE: INTRODUCTION TO FOREIGN DIRECT INVESTMENT (FDI)1

FEEDBACK ON ELEVATOR SALES PITCH, SECTOR COMPETITORS 12:00-12:30 1.4 UNDERSTANDING THE INVESTOR Presenter: John Hanna

Understanding the FDI investment drivers and the related investment promotion agency approaches to the promotion of resources, industries, services, talent, innovation, market access etc.

Corporate investment decision making

The typical site selection processes adopted by large and multinational companies

More subjective decision making processes

How to understand the approaches taken by investors, over time 12:30-13:30 LUNCH AND NETWORKING 13:30-14:15 1.5 FDI - THE CONSULTANTS’ PERSPECTIVE Guest Presenter: Albert De Luca, Partner, Samson Bélair/Deloitte & Touche

FDI trends and business drivers: statistics and trends for the Canada and the US, with a focus e.g. on US cross border investment

Hot buttons for investment attraction as understood by industrials

The significance of financial and tax factors relative to industrial factors

How to work with firms like ours - when to get us involved

14:15 – 15:00 1.6 HOW TO ASSESS REAL INVESTMENT POTENTIAL Guest Presenter: Albert De Luca, Partner, Samson Bélair/Deloitte & Touche Through practical case studies Albert will present how trade and investment promotion agency staff should review a business/investment plan, of a medium sized and large size company.

Information required to make an effective assessment

Steps to assess a company and its investment/business plans

When and how to seek input from professional business consultants and firms

15:00 – 15:30 TEA BREAK AND NETWORKING

Program in detail


16:15 – 17:15 1.7 INVESTOR ENQUIRY CHALLENGE Presenter: John Hanna A high tempo session that uncovers secrets and challenges to managing investment enquiries effectively.

17:15 Q&A AND CLOSE OF DAY ONE 19:00 NETWORKING/SOCIAL PROGRAM (BUSINESS, SPORTS, CULTURAL) See separate notes for details

Tuesday September 13 DAY TWO: IDENTIFYING INVESTORS, BUILDING RELATIONSHIPS, SECURING INVESTMENT2

OVERVIEW OF DAY TWO

Participants will obtain from Day Two: a detailed explanation of the FDI promotion techniques that work today a structured approach to developing and promoting priority industry sectors experience in the application of techniques for promoting a location for investment big picture insights from international promotion agencies and, on the other side,

from key investors. 09:00 - 09:45 2.1 INVESTMENT PROMOTION STRATEGY – PART 1 Presenter: John Hanna

The main investment promotion strategies explained in detail

Focus on sector targeting, promoting technologies and industry clusters

Re-investment and business retention

International case studies

09:45 - 10:30 2.2 TECHNIQUES FOR EVALUATING PRIORITY INDUSTRY SECTORS

SWOT, PEST and other techniques required for sector evaluation

Presenter: John Hanna 10:30-11:00 COFFEE AND NETWORKING 11:00-11:45 2.3 PROMOTING PRIORITY INDUSTRY SECTORS Presenter: John Hanna


presenters.

Program in detail



Everything that an investment promotion agency must assemble for effective sector promotion.

From sector research to market positioning

Key investor/sales propositions and the typical investor information packet

How to create and use investment opportunity and investor targeting databases

The importance of sector specialists and sector teams

The role of financial and non financial incentives, investor service, and more 11:45-12:30 2.4 BUSINESS PLANNING TASK - HOW TO PROMOTE A CANADIAN/US PROVINCE/STATE, TERRITORY, CITY Facilitator: John Hanna

Participants take part in a “business game” style activity to explore the challenges and approaches to innovative and effective investor targeting activity. Working in groups participants devise and then present sector targeting plans.

Activities of the interactive workshop will cover: o SWOT analysis techniques o Setting investment promotion objectives, targets o Making investment promotion choices under different scenarios of

short/medium and long term, as well as according to budget levels 12:30-13:30 LUNCH AND NETWORKING

13:30 – 14:15 2.5 ATTRACTING FDI TO THE UK – NEW APPROACHES Guest Presentation: Patrick Holdich, British Consul General Insights to the ways in which the UK intends to promote and attract investment, in the light of a rapidly changing global economy

UK government priorities and organisation for attracting FDI

Sector emphasis – focus on the energy/cleantech sector 14:30-15:15 2.4 FEEDBACK AND ANALYSIS OF ANALYSIS/PLANNING TASK Facilitator: John Hanna 15:15-15:30 TEA BREAK

15:30-16:30 2.6 SECURING REAL INVESTMENT PROJECTS – THEIR REAL VALUE TO THE ECONOMY Presenter : John Hanna

We consider a number of successful (and less successful) investment decisions

What are the immediate and long term benefits of FDI projects

Program in detail



16:30-17:00 Q&A AND CLOSE OF DAY TWO 19:30 PROGRAM DINNER (INFORMAL AND INCLUDED IN THE PROGRAM FEE)

Wednesday September 14 DAY THREE: RAISING YOUR ORGANISATION’S INVESTMENT PROMOTION GAME3

OVERVIEW OF DAY THREE

Participants will obtain from Day Three: an understanding of effective investment promotion strategy a briefing on the range of strategies IPAs should be using examples of medium and long term investment promotion plans as used by Canadian

and other locations an understanding of why and how agencies manage their work, and report their value

to stakeholders 09:00–09:15 3.1 MANAGING INVESTMENT ENQUIRIES The investment enquiry challenge Facilitator: John Hanna 09:15-10:15 3.2 EXPERIENCES IN PLACE PROMOTION IN NORTH AMERICA Guest Presentation: Shirar O’Connor Shirar advises on the essential planning tools and tips in place promotion in North America

How to create promotion campaigns and select the tools for the job?

The marketing toolkit – making choices to establish your promotional approach

What do the tools and techniques cost – how to create a promotion budget?

Which works well for investment promotion agencies? 10:15-11:15 COFFEE AND TEAMWORK - MANAGING INVESTMENT ENQUIRIES


presenters.

Program in detail



11:15-11:45 3.2 HOW CANADIAN AND OTHER IPAS ARE RAISING THEIR GAME Facilitated by Carl Viel, Quebec International Guest Presenters from national/province/city promoters Élie Farah, Vice President, Investment Greater Montreal Guest presenters share their views on the various priorities for the country, and approaches to the formulation of economic promotion strategies at the national, provincial and city levels, referencing how this can link to the targeting of particular FDI prospects. 11:45–12:30 3.1 MANAGING INVESTMENT ENQUIRIES Feedback from the group from the investment enquiry challenge Facilitator: John Hanna 12:30-13:30 LUNCH AND NETWORKING 13:30-14:15 3.3 INVESTMENT PROMOTION STRATEGY – PART 2 Presenter: John Hanna

The role of financial and non-financial incentives

Business partnering opportunities

Policy advocacy

Others strategy choices 14:15 -15:15 3.4 WORLD CAFÉ Facilitator: John Hanna Participants consider different place marketing challenges affecting national and local economic development. Using the World Café technique they work together to develop alternatives and choices for each scenario relevant to them. 15:00-15:15 TEA BREAK 15:15 - 16:00 3.4 FEEDBACK PRESENTATION OF THE WORLD CAFE SESSION Facilitator: John Hanna 16:00-16:30 3.5 HOW TO ESTABLISH KPIS, MONITOR AND EVALUATE RESULTS Presenter: John Hanna

An explanation of standard KPIs and also new KPIs now in use by agencies.

The importance of setting targets and plans.

How to evaluate performance using IT tools, objective and subjective measurements.

Program in detail



16:30 Q&A AND CLOSE OF DAY THREE

FREE EVENING

Thursday September 15 DAY FOUR: FOCUS ON KEY SECTORS, TARGET COUNTRIES, INTERNET MARKETING4

OVERVIEW OF DAY FOUR

Participants will obtain from Day Four:

briefings on a selection of priority sectors for Canada

insights on key emerging or reshaping target markets

a global overview of best practice uses of the agency website, internet marketing and social media in investment promotion

an optional study tour in Montréal that will complete the full day

SESSIONS ON SECTORS

09:00 - 10:30 4.1 EVALUATING SECTORS FROM AN INTERNATIONAL PERSPECTIVE Guest Presenters: John Rooke, Vice-president, Business Development, International Financial Centre of Montréal (IFCMontréal) Three sector specialists (sectors to be determined according to interest) present ideas and approaches to the development of key sectors in Canada and USA

Sectors may include: Aviation/aerospace, business/financial services

Rationale for and objectives of each of the sectors for your region

What is driving investment opportunity for each sector to Canada and USA

How Canada and USA benchmarks against international competitors: SWOT

What Canadian and other promoters should therefore be doing to stimulate FDI led sector development in their region.

10:30-10:50 COFFEE AND NETWORKING 10:50-11:45 4.2 THE USE OF THE AGENCY WEBSITE, E-MARKETING AND SOCIAL MEDIA IN INVESTMENT PROMOTION Presenter: John Hanna

What investors need from a government agency website

The main components of a good investment promotion website


presenters.

Program in detail


Thursday September 15 DAY FOUR: FOCUS ON KEY SECTORS, TARGET COUNTRIES, INTERNET MARKETING4

Examples of world best practice in respect of website design and performance including such matters as:

o Website structure, information provision o Marketing, branding and innovation components of a website o Investor service via the website o Search engine optimisation SEO o E-enquiry handling systems via enquiry forms, email addresses etc.

Social Networking: what it is, who is using it, and how can it help to promote Canada and USA investment.

11:45-13:00 4.3 PROMOTING TO TARGET COUNTRIES Guest Presenter: Mr Carl Viel, CEO, Quebec International Guest presenters outline the business rationale for specific target countries/regions

What representation options exist and how are these used by other national promoters?

Investment promotion approaches to priority markets

A review of some/all of Japan, China, other Asian markets, India, Middle East, priority markets in Europe, the Americas

Economic, business and other criteria applicable to each market 13:00 Q&A AND CLOSE OF THE SECURING INVESTMENT FOR CANADA 2011 PROGRAM 13:15 BUFFET LUNCH 15:00 OPTIONAL VISIT PROGRAM (3 hours) Visit to Montréal’s high tech and creative clusters, to meet with companies and promoters.

About GDP Global


About GDP Global

GDP Global is a specialised economic promotion consultancy. It provides consulting,

benchmarking, investment promotion and training services to trade and investment

promotion organisations worldwide. Its training activities are amongst the most dedicated

worldwide in respect of economic development. Recent assignments include public

participation programs in London twice a year (The Complete Investment Promotion

Program), dedicated client performance improvement programs throughout Europe, South

Africa and Australasia, and coordinated national training programs in Australia, New Zealand

and South East Europe.

GDP Global provides the full scope of Strategic Planning Consultancy. It also offers

investment promotion and lead generation services to clients, both directly and through a

network of GDP Global associate consultancies. Notable assignments include global

strategy rethink at a German state IPA, future strategy development in Australia, sector

targeting strategy for three regions of Turkey.

GDP Global also organises low cost Monitoring & Evaluation Programs annually of IPAs

through its IPA Benchmarking Program www.ipabenchmarking.com, operating since 2001.

The information derived on global best practice makes a unique contribution to its in-house

training workshops all over the world. The latest performance observations are available to

clients in confidential reports, and also the public in official public reports. GDP Global also

runs its special economic Zones Benchmarking Program, now in its fifth year.

GDP Global’s training arm - The European Academy of Business Development, aims to

provide professional, dedicated and cost effective training to agency clients. The European

Academy has delivered more than 55 public and in-house training and development

programs in 2005-11. More than 1,200 delegates globally participated in public and in house

programs, including i.a. CEOs, senior executives and project teams. Courses are held in

London, throughout Europe, South Africa, North and South America and in Australasia.

A more detailed explanation of the company and its principal consultants is provided at the

company website www.gdpglobal.com.

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