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Seducing Online Shoppers - Persuasive Marketing in eCommerce

Date post: 20-Jan-2017
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@RebeccaLTroth troth.me // iweb.co.uk Rebecca Troth Project Manager at iWeb, Magentoholic & Gin Infused Genius.
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@RebeccaLTroth troth.me // iweb.co.uk

Rebecca TrothProject Manager at iWeb, Magentoholic & Gin Infused Genius.

@RebeccaLTroth troth.me // iweb.co.uk

Seducing Online Shoppers

The Magento Customer Journey

@RebeccaLTroth troth.me // iweb.co.uk

“Clever salesmanship can persuade you to buy things you don't really want.”- dictionary.cambridge.org

@RebeccaLTroth troth.me // iweb.co.uk

Myth: Persuaders convince us to do things we really don’t want to do.

@RebeccaLTroth troth.me // iweb.co.uk

@RebeccaLTroth troth.me // iweb.co.uk

@RebeccaLTroth troth.me // iweb.co.ukImplicit Directional Cues

@RebeccaLTroth troth.me // iweb.co.uk

@RebeccaLTroth troth.me // iweb.co.ukPersonalisation

@RebeccaLTroth troth.me // iweb.co.ukPersonalisation

@RebeccaLTroth troth.me // iweb.co.uk

@RebeccaLTroth troth.me // iweb.co.ukHick’s Law

@RebeccaLTroth troth.me // iweb.co.ukHick’s Law

@RebeccaLTroth troth.me // iweb.co.uk

@RebeccaLTroth troth.me // iweb.co.ukVon Restorff

@RebeccaLTroth troth.me // iweb.co.ukWhite Space

@RebeccaLTroth troth.me // iweb.co.ukAll The Things

@RebeccaLTroth troth.me // iweb.co.uk

@RebeccaLTroth troth.me // iweb.co.ukBitesize

@RebeccaLTroth troth.me // iweb.co.uk

@RebeccaLTroth troth.me // iweb.co.ukAbandoned Basket

@RebeccaLTroth troth.me // iweb.co.ukAbandoned Basket

< 20 minutes = 5.2%

< 1 hour = 4.5%

> 24 hours = 2.6%

@RebeccaLTroth troth.me // iweb.co.uk

@RebeccaLTroth troth.me // iweb.co.uk

Rebecca TrothAny easy & simple questions?e.g. What’s your favourite colour?


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