J/M&M Presents GSAToday. Also, The MonthlyClassical Page.See Pages 8, 9 & 12.

Europe's Music Radio Newsweekly . Volume 9 . Issue 38 . September 19, 1992. £ 3, US$ 5, ECU 4

COME TOGETHER - During the Electrola Euro-Festival at thePopkomm fair, some of the label's largest artists got together to pose fora photoshot. Pictured above are members of the Love Kings, Clouseau,Fischer -Z, Heroes Del Silencio, Brings, and singer Angelo Branduardi.

NRJ Muscles InOn RFM Network

by Emmanuel Legrand

NRJ is increasing its grip on theFrench radio scene as the finan-cially troubled UK group CrownCommunications has reportedly

Senardi JoinsPolyGram ItalyFormer MD of Warner Italylabel CGD, Stefano Senardi, hasbeen appointed president of Poly -

Gram Italy.He takes overfrom Gian-franco Rebut -la who becameDGG presidentearlier this year(M&M April18).

Stefano Senardi In his newrole, Senardi

(continues on page 25)

agreed to sell its 49% stake in theFrench RFM network to NRJ foran undisclosed amount. Thismove could be followed by addi-tional developments such as NRJcollaborating with Crown in theUK or even becoming a partner inCrown.

The deal was negotiated andinked by the late NathalieBriant, GM of NRJ. It was final-ized on July 31 and presented tothe broadcasting authority CSA atthe end of August for approval.On September 4, CSA issued astatement saying that "it haddecided not to give a positive fol-low-up to the group Crown's pro-posal to give up its shares in thecompany Performances S.A.,that broadcast the programmeRFM." In other words, the CSAwas saying no to the selling, or atleast to the way it was presented.Insiders believe that CSA sawCrown's move to sell its share in

(continues on page 25)

Sony Music FinalizesEuropean Set -Up

by Machgiel Bakker

It has been a long haul, but thereorganization of the Europeanoperations of Sony Music Inter-national (SMI) has come to anend. What started with the suddenresignation of SMI Europe presi-dent Jorgen Larsen in June oflast year culminated last monthinto a complete regrouping of thecompany's international market-ing activities.

Now with all internationalmarketing managers under oneroof-that of SMI Europe's Lon-don -based address, RedPlace-SMI president RobertSummer is ready to talk.

Addressing some 200 SMIexecutives at the company'ssenior management meeting inLausanne, Switzerland (Septem-ber 1-5), Summer dppicted thecurrent business environment ashaving returned to "equilibriumor normalcy where growth, analo-gous to success, is once again

more a function of internal capa-bility than market momentum."He continues, "This, more thanthe general softness of the econo-my, is at the root of the slowingof the dynamic experience of thelast six years. It's the convergence

of circumstances-a peaking ofCD growth and the sleek econo-my-that makes the environmentseem harsh."

Growth figures for SMI over1992 are 13% with sales reaching

(continues on page 25)

Recession Hits DutchMarket; Down 17%

bj, Miranda Watson

With soundcarrier sales decliningacross Europe this year, the reces-sion has hit hardest in Hollandwhere the first half figures ofsoundcarrier units shipped byDutch IFPI body NVPI membercompanies show a dramatic 17%slump on the same period lastyear to 14.2 million units. Thevalue of the music industry, worthDfl226.4 million (app. US$144million) for the first half of 1991

M & M RevampsNew Features

This week, Music & Mediaintroduces several new featuresand columns, includingEurope At A Glance, a gene-ral overview of the main newsevents, Profile,interviewingthe main radio and musicindustry executives and News-makers, highlighting thepeople on the move. For fulldetails see page 6.

New ChartsIn a major expansion of Music& Media's airplay researchdepartment, this week's issueintroduces the Regional EHRTop 20 airplay charts as well asthe Adult ContemporaryEurope Top 25. It marks thefirst time for both airplaycharts to have been developedfor Europe. For full details seepage 6.

Icity 7 dais to the new release ... TUE FLIE.S...

dropped by 11% to Dfl201.1 mil-lion for the same period this year.

The Dutch sales figures depicta very gloomy market pictureindeed, with single and albumformats suffering alike and theonly format showing any growthat all being the cassette single.Total single sales fell 21% from3.2 million units (worth Dfl15.7million) to 2.5 million units(worth Dfl13.8 million).

As in the rest of Europe, the(continues on page 25)

No. 1 in EUROPEEuropean Hit RadioMADONNAThis Used To Be My Playground(Sire)

Eurochart Hot 100SNAPRhythm Is A Dancer(Logic)

European Top 100 AlbumsMICHAEL JACKSONDangerous(Epic)

.47AmericanRadioHistory.Com

When you were younger,no one was brave enough

to program The SmithsNow's the time

to get your revenge!

A Number 1 Album in the UKand now charting in

HOLLAND, SWEDEN, IRELAND, BELGIUM,NORWAY, DENMARK and PORTUGAL

Featuring the hit singlesTHIS CHARMING MAN Highest ever position in the UK at No. 8

HOW SOON IS NOW?

Wei3

Out Now

AmericanRadioHistory.Com

News

Star*Sat In Financial Troubleby Miranda Watson

GERMANYMunich -basedcable/satellite

private station Star*Sat is infinancial difficulty and is now onthe hunt for a new backer.Star*Sat's main backer FlorianPiech (of the Audi and Porschefamilies) is rumoured to bepulling out of the station altogeth-er at the end of themonth.Star*Sat, owned by MD Jo'Alders, sacked 20 members ofstaff earlier this month and theMunich radio world is now spec-ulating its days are numbered.

The golden oldies station,launched four -and -a -half yearsago, is said to owe millions ofDM and to have been permanent-ly in debt throughout its exis-tence. One reason for the station'sfinancial downturn, so say insid-ers, is not using automated meth-ods of programming such as aSelector, preferring to use themore expensive option of person-nel. Under increasing pressurefrom the station's backer, Liidersfired 20 members of staff lastmonth in an effort to streamlinethe operation. A report in thelocal Siiddeutsche Zeitung said

those workers who lost their jobscomplained to the workers unionIG that they have been 'unfairlydismissed and the union is nowlooking into the matter.

With the reallocation of radiolicenses in Munich at the end ofthe year, Star*Sat's future. looksvery doubtful, unless a new back-er can be found and quickly. Inthe event of Star*Sat closing, itsshare of the 89 FM frequencyband will be shared between 89Hit FM and Radio 2Day whichcurrently share the frequencywith Star*Sat. Available viaAstra IA and via cable through-out Germany and Europe,Star*Sat reaches a potential 11million cable German householdsand an approximate five millionsatellite dish households (includ-ing the former East Germany).

Head of radio at BLM StefanSutor comments, "The problemwith stations like Star*Sat is thatcable and satellite technology isvery expensive. In Germany,cable radio doesn't have many lis-teners and Star*Sat is only avail-able terrestrially in Munich."

MD of Radio Xanadu/Munich Benny Schnier says thathe could see the downfall of

Star*Sat coming. "A station thatdoesn't run commercials is boundto run into problems. You can'tjust pay out money, you have toearn it too. I think the backermust have decided 'enough isenough.' You can't keep puttingmoney into something that's con-tinually loosing money. I thinkthe format of the station was OK,but as a business it is just a finan-cial liability. I have heard that thestation will continue to broadcastlocal programming until the endof the year and then its frequencywill be reallocated."

MD of EHR-formatted private89 Hit FM/Munich and ex -man-ager of Star*Sat, Peter Pelunkasays he is glad he left the stationwhen he did in 1990. "The prob-lem with the station is that itdoesn't have a niche format and istoo broad -based. Many more sta-tions have sprung up sinceStar*Sat began and Liiders shouldhave opened his eyes to the com-petition he was facing. The otherthing is that you have to knowhow to sell a station, not just howto programme it. Liiders knewhow to programme, but he justwasn't commercially minded-now he's paying the price."

MD Ostli Announces EMINorway Restructuring

by Kai Roger Ottesen

NORWAY The arrival ofnew MD JanOstli at EMI Norway onSeptember 1 marks the beginningof a turnaround period for thecompany, which is expected tolast until Christmas this year.EMI will continue with a staff of25, but company restructuringinitiated by Ostli means the cre-ation of three new positions-promotion manager, strategicmarketing manager and financeassistant.

The three newly created posi-tions will be filled by former pro-duction manager of Sony Music

Norway Helene Rognoy, formerlocal A&R manager of EMINorway Ulf Jorgensen, and ayet -to -be -named person. Mean-while, label manager CatherineGehrken (handling a.o. IRS andChrysalis) has left for nationalTV station TV2. In addition,promotion assistant Nina Th.Lauritzen will head up the newlystarted Mega Records affiliate inOslo.

Now reporting to Ostli is headof marketing Tor Eriksen, salesmanager Frode Skulstad, financecontroller Per Billing, local A&Rmanager Per Ostmark andstrategic -marketing manager UlfJorgensen. Four members of staff

INTERNATIONAL PRODUCT MANAGER

Major record company looking for experienced,London based, individual with detailedknowledge of worldwide market to work inLondon offices, reporting to the MarketingDirector. Salary and benefits in accordance withposition and market.

Reply to ref. no. 2306 c/o Music & Media PO Box 9027,1006 AA Amsterdam, The Netherlands, enclosing full CV.Please note on envelope any company you do not wish yourreply to be sent to.

have joined EMI from SonyMusic. Says Ostli, "Until now,the promotion responsibility washandled by the product managers.But those are two different areas.I want the product managers to dowhat they should be doing. Morespecialization is needed in thiscompany."

EMI Music Worldwide CEO.Jim Fifield has fixed the goal forEMI Norway of reaching a 20%market share within the next fiveyears. Comments Ostli, "I believewe should reach that market sharealready within three or four years.Traditionally, EMI Norway hasbeen 1-2% behind other EMIcountries. For a long time, EMINorway has had a 14-14.5%market share."

Strategic marketing is a newfield for EMI. The new operation,headed by Jorgensen, willspecialize in the marketing ofcompilation and mid -pricealbums. Says Ostli, "Ulf has beenhere for a long time and he knowsthe catalogue."

Ostli is keen to be involvedwith most areas of the company,"That is the key to my Success inthis industry. I don't want to stayin my ivory tower and be isolatedfrom all departments. I am notstealing responsibility, I am anactive partner in discussions."

EUROPE A T A GLANCE

FRANCE: Mute Goes To VogueUK indie label Mute is back with its former distributor Vogue, the

,company it left six years ago for Virgin. The deal, effectiveSeptember 7, is the first "coup" by Fabrice Nataf since he movedfrom Virgin to Vogue, bringing a potential of some Ffr50 million(approx. US$10 million) in new business per year.

Emmanuel Legrand

HOLLAND: Mojo To Build New VenueDutch concert promotor Mojo Concerts plans to build a big venue inAmsterdam that should house 5.000 visitors. With costs estimatedbetween Dfl12-14 million (app. US$), Mojo MD Leon Ramakersintends to organize some 40-50 concerts a year, although the hall canalso be used for sport galas and theatre shows. MB

UK: Row Over DCCTensions are rising in the UK over the BPI's proposed reduction inmechanical royalties for Phillips DCC and Sony's Minidisc. DireStraits manager Ed Bicknell has threatened to the group's recordcompany Phonogram that the band will pull out of the launch of thenew formats unless the issue is resolved. This move is being supportedby other major groups including Genesis, U2 and Simply Red who alloppose the reduced rates. The BPI is seeking to reduce the mechanicalroyalty rate for the new formats with a sliding scale of discountsdependent on their market penetration. MW

UK: Primal Scream Wins Mercury PrizeUK dance/rave band Primal Scream has won the first MercuryMusic Prize award, the record industry's equivalent to the BookerPrize. Signed to indie label Creation (that recently went into a joint -venture with Sony Music UK), the band's album Screamadelica cameon top from a diverse field of albums including U2's Achtung Baby(Island), Bheki Mseleku's Celebration (World Circuit) and theclassical work The Protecting Veil (Virgin Classics) by JohnTavener and Steven Isserlis. Mike McGeever

GREECE: Flash FM Starts Cinema Preservation DriveFlash FM/Athens, third in the national radio ratings, reports successin its summer -long campaign to save the city's dwindling number ofoutdoor cinemas. Twice in the past two months, Flash sponsored filmshowings in historic outdoor film venues, and now claims to havegenerated more interest among local businesses and the public at largein preserving the few outdoor cinemas there are left-and perhapsreopening others when next summer rolls around. John Carr

CZECHOSLOVAKIA: Classic Hits 98FM Starts Radio BohemiaRadio Bohemia/Prague is set to launch on October 2 even though aformat has yet to be finalized. The station will be managed by a teamfrom Classic Hits 98FM/Eire which has a 64% stake in the franchise,according to CH's chief operations officer/programme controller JeffO'Brien. He says difficulty in nailing down a format is due to thecrowded market (15 stations). O'Brien has plans for two other stationsin Poland and Hungary pending broadcast/licencing legislation inthose countries (not expected for another year). Mike McGeever

RUNNING TO WARNER- A few days before her single "Run" wasreleased by EMI, Austrian singer Etta Scalia (I) signed in the presence ofher producer Mischa Krausz (middle) an exclusive music publishingcontract with Warner/Chappell MD Peter Gruber.

MUSIC & MEDIA SEPTEMBER 19 1992 3

AmericanRadioHistory.Com

News

ENJOYING THE HOT GREECE SUN - Members from K.W.S., thegroup who hit the top of the charts with their remake of "Please Don'tGo," enjoy a cool drink in the sun with F.M. Records head of promotionLiana Mastathis (2nd from left). The group preformed at sell-out concerts

in Corfu and Halkidiki.

Gordan To Kick OffUK PC Conference

by Mike McGeever

UKThe UK Pro-gramme Con-

trollers Conference to be heldSeptember 18-20 at the NewYork Hotel in Euro Disneypromises to yield frank discus-sions on the pressing issues thataffect the constantly changingscene in commercial radio. Thethemes for discussion panels arebased on feedback from PCssince last year's conference,according to the conference orga-nizer Lin Glover of Lin GloverAnd Associates in London.

The conference, sponsored byCoca-Cola, will kick off withClyde Radio/Glasgow MDJimmy Gordan giving his viewson expansion and deregulation ofcommercial radio so far and whatlies ahead for radio (both publicBBC Radio and commercial) andhow it will influence pro-grammers' policies as the industryapproaches the year 2000.

French AC network Europe 2MD Martin Brisac and Germanstatewide EHR private AntennaBayern/Munich MD Mike Haaswill participate in a panel chairedby Capital Radio/London PCRichard Park discussing thedevelopment of the single

European market place and itsimpact on radio.

With many broadcastersanxious abbot the licencereadvertisement process whichbegins next month, the UK RadioAuthority chief executive PeterBaldwin is slated to outline whathe sees as major developmentsfor a regulatory perspective overthe next 12 months.

East West Hamburg PutsDepression Into Perspective

by Machgiel Bakker

GERMANYSince becomingan affiliate of

Warner Music International in1988 and its ensuing namechange from Teldec to EastWest in 1990, the Hamburg -based company has gone fromstrength to strength. Addressingthe staff at its recentannual company meeting,MD Jurgen Ottersteindepicted the current busi-ness climate and relatedthis to the company's per-formance.

According toOtterstein, the Germanmarket is plagued by thefollowing developments:

The rise of piracy boostedby increasingly sophisticatedtechnology and the reunificationof the eastern and western states.

IN The slumping vinyl market[vinyl 7 -inch and 12 -inch formatsdropped 52% and 56% respec-tively, over the first half of 1992]and the simultaneous decline of asound second soundcarrier com-bine into diminished overallsales.

Future technologies such asdigital satellite signals and the

Jurgen 0 tterstein

availability of recordable -CDswhich allow consumers to maketheir own personal compilationCDs.

Despite these tough marketconditions, East West managed tokeep a marketshare of 6.7% andenjoyed a growth in value in itslatest business year of 4%, com-pared to an overall market growth

of 3%. Although not dis-closing specific figures,the company's 1991turnover is claimed to be125% above budget,believed to be the best inthe company's 40 -yearhistory (the company wasfounded in 1929 asTeldec Record Serviceand adopted the name

Teldec in 1950).The results are attributable,

believes Otterstein, to the manysuccessful and innovative artistdevelopment programmes thecompany has run this year. Newacts like Mr. Big, Tori Amos,Marky Mark, En Vogue andsinger Stefanie Hertel have beenstrongly positioned in the market-place.

And with major names likeSimply Red and Chris Rea, thecompany has appealed to the big

Ruling Due In Veronica Duelby Marlene Edmunds

HOLLANDThe court deci-sion in Radio

Veronica radio director LexHarding's suit against the Dutchpublic broadcaster is expected tobe decided in a matter of weeks.

Harding, former pirate broad-caster and one of the founders ofRadio Veronica, slapped a suitagainst the Dutch broadcasterafter he was abruptly suspendedat the beginning of this month.The action came, just a week afterVeronica admitted openly thatHarding was planning on leavingthe station to set up what couldbecome the first nationalcommercial terrestrial station in

the Netherlands.Harding has been in ne-

gotiations with Italian -backedRadio 10 Group, RupertMurdoch -backed Sky Radio andhas a proposal on the table beforeCLT-backed RTL Radio for thestart up of a commercial cablestation. If government regulationspermit, Harding wants to take thestation terrestrial as soon asJanuary.

Veronica deputy MD Hansvan der Veen denies earlier pressreports that Harding was put onthe back burner because he hadbeen attempting to persuade someof the most popular DJs to leaveVeronica and join his venture.

Both Harding and ex -general

director Rob Out have been verycritical of the new management ofVeronica. Out was asked to stepdown in an earlier shake-up thisyear, and now has the position ofmedia director. Harding has beenquoted as charging that thecurrent management "finds popmusic and everything that hasmade Veronica big banal."

Harding's suit came on theheels of press reports of a Dfl16million (US$10 million) shortfallin the budget of Veronica TVoperations. Veronica denies thereports. Says Van der Veen, "It'snonsense. Veronica is one of thethree richest broadcasters and isvery healthy financially."

group of the impulse buyer that,says Otterstein, takes up approxi-mately 40% of the population."We are dependent on 10% of thepopulation that are frequent buy-ers of product and that bring intwo-thirds of turnover. It is ourgoal to increase our advertisingtowards such demographics andto bring more artists in the massmarket."

The company's national A&Ractivities need to be stepped uptoo, says Otterstein, especiallysince major star Peter Maffayand his entire catalogue-worthDM I 0 million (app. US$7.1 mil-lion)-will move to BMG Ariolanext year. Says Otterstein, "Thelast few years, the ratio of nation-al versus international product isin favour of the latter. No smallwonder, therefore, that manycompanies are waving the nation-al flag. We need much innovationin this field and we have to bringartists to the market that the con-sumer wants. Wiebke Schroder[with current single Hiinde WegVon Meiner Seele] is a goodexample in point."

As of January 1993, the wholenational A&R department-including the so-called "Volks-tiimliche" genre and dance labelUltraphonic-will be the respon-sibility of Klaus Ebert, currentlyEast West's A&R marketingdirector/national.

Another new development isthe formation of the WarnerSpecial Marketing division,headed by Thomas Schenk andaccountable to both East Westand sister company WEA Music.As of 1993, it will be involved inthe TV/radio merchandising ofproduct, club sales, special com-pilations, music videos and bud-get/children's repertoire. Thisarea, according to Otterstein, hasreached a growth of 62%, whileoverall market figures haveshrunk 10%. As of December thisyear, the company will enlist theservices of agency McCann-Erickson,to enhance greater effi-ciency in the spot advertisingmarket and consumer research.

ARS: PH9NE:(32)(3)457.58.59

NbyrFAX.: (343)457.58.8313.442NE: (3243)45746.06

FAX: (343)457.46.68Bhig & ADM:

FAX:02J(31457.58.83

AmericanRadioHistory.Com

NewsDe Buretel Replaces NatafIn Virgin Reshuffle

by Emmanuel Legrand

FRANCEEmmanuel deBuretel, 31, has

been officially named president ofthe Virgin label in France, replac-ing Fabrice Nataf, who left thelabel two months ago to rejuve-nate BMG's Vogue label.

While he will remain presidentof the one -year -old Delabel set upin partnership with Virgin, Buretelwill be leaving Virgin's musicpublishing arm, Editions VirginMusique, a company he has head-ed for over six years, which willnow be merged with EMI MusicPublishing. In addition, DeBuretel announced that he will setup a new publishing company,Delabel Editions, in partnershipwith Virgin.

In a joint announcement, it wasalso revealed that PatrickZelnik-who founded Virgin inFrance 12 years ago, and who was

president of the Virgin Holdingencompassing the groups' musicalactivities and the VirginMegastore before the acquisitionof Virgin by EMI-will becomepresident of the Virgin Group inFrance, while also remaining pres-ident of the board of theMegastore. It is understood thatZelnik and De Buretel will work"hand in hand," while Zelnik willact mostly as a non -operationalpresident, leaving the day-to-daymanagement decisions to DeBuretel. Zelnik's presence offersstability for artists [two of Virgin'smain artists, Renaud and JulienClerc had a contract clause linkedwith Zelnik's presence] andemployees [many of them threat-ening to leave].

De Buretel has had severaloptions, including becoming MDof the EMI/Virgin publishingcompany earlier this summer. Itseems that the departure of Nataf

BID '92 ProgrammeGERMANY

The only inter-national music

conference aimed at the indepen-dent music scene, BerlinIndependence Days (BID), willtake place for the fifth time thisyear from October 26-29. Theevent combines panels, seminars,showcases and live gigs.Its aim, so state the organisers, isto reflect the variety andinnovation of music from theindependent scene and to discussthe issues and problems it isfacing and help the companies ofthe indie sector "survive therigors of living in a multi -nationalworld".Unlike the predominantlyGerman Popkomm, over 50% ofBID's delegates are from outsideGermany. At BID '91 there were2.305 delegates representing 645companies from 20 countries.Band showcases will take Awe at

a variety of venues across Berlin.Berlin youth pubcaster Radio 4Uwill be covering the showcases asin previous years.Panels and seminars will mostlybe held in English and will covertopics such as the copyrightdebate, developments in EasternEurope, vinyl labels against allodds, the trade press, developingnew artists and pan-Europeanindependents.Last year BID included a WorldMusic event for the first time,with a programme of seminars,workshops and concerts. Thisproved so successful that it isbeing expanded this year underthe banner of Worldwide MusicDays and has become the onlyinternational trade fair for Worldand Roots music. For moreinformation contact tel: (+49)30.782 8609 or 30.215 1090.

MW

NTET1PO Box 9027, 1006 AA Amsterdam, The NetherlandsRiinsburgstraat 11, 1059 AT Amsterdam, The Netherlands

Publisher: Theo RoosSenior Editor/Dir. Of Charts: Machgiel Bakker Executive Editor: Steve WonsiewiczEditorial Manager: Mary Weller, Music Editor: Robbert Tilli, Staff Reporter: MirandaWatson, Associate Editor: Julia Sullivan, Station Reports Manager: Pieter Kops, ChartsEditor: Mark Sperwer, Chart Processor: Raul Cairo, Editorial Advisor: Jeff Green.

Associate Publisher: Ron Betist, Advertising Executives: Paul van Hugte, Christianne de Bruijn,Yonne Doppenberg, Irit Harpaz, Steve Morton, Inez Landwier, Production Mgr: Rim Ederveen.Marketing Manager: Annette Knijnenberg. Subscriptions: Gerry Keilzer, Lex Stemfeld.Data & Research Manager: Cesco van Goal, Financial Controller: Edwin Loupias.Customer Services: Kitty van der Meij, Annette Duursma. Printer: Den Haag Offset.MAIM is a publication of BPI Communications BV, a subsidiary of BPI Communications.President/European Operations: Theo Roos, BPI International International Editor -In -Chief: AdamWhite, President/CEO: Gerald S. Hobbs, Vice Chairman/COO: Arthur F. Kingsbury,Subscription Rates: United Kingdom UK£ 135, Germany: DM. 399, Benelux Dfl. 397, Rest ofEurope US$ 249,- USA/Canada US$ 270, Rest of World US$ 288.Copyright 1992 BPI Communications BV. All rights reserved. No part of this publication may bereproduced in any form without the prior written permission of the publisher.

PHONE NUMBER: (+31) 20-669-1961 - E-mail: DGS1113FAX NUMBERS: (+31) 20.669 1941 (General) - (+31) 20.669 1811 (Publisher)

(+31) 20.669 1951 (Editorial) - (+31) 20.669 1931 (Sales dept.)

has opened the doors of Virgin tohim. In a rare comment, DeBuretel said he now wants to"recapture the Virgin spirit" sothat the record company willbecome attractive again both forits employees and for the artists,but he declined to comment onspecifics, asking for time. To him,the key word now is "back towork." Concerning DelabelEditions, De Buretel said that hewill have the majority of theshares and that it will be dedicatedto the signing of local acts. DeBuretel will be located in theVirgin offices, Place des Vosges.

Virgin -distributed labelDelabel still functions with sepa-rate offices. De Buretel hasalready set up an operational man-agement there, consisting ofLaurence Touitou and EricBielsa, who will both report tohim. Comments De Buretel, "In ayear, we have proven that thislabel existed and was able to breaknew acts. There is a strong andyoung team and the story is notover. It is an independent labelthat will retain its identity anddevelop its activities."

De Buretel also takes pride inthe developments of VirginPublishing, ranked in third placeafter Warner -Chappell andEMI/SBK, with a turnover reach-ing Ffr48 million (app. US$8.8million) in 1990-91, up from Ffr31million in 1989-90. VirginPublishing was known to have anaggressive policy signing upcom-ing local acts. Its roster includedLes Negresses Vertes, EtienneDaho, Khaled, Rita Mitsoukoand Mano Negra. It had alsodeveloped a very efficient newdepartment, Virgin Sound, thatwas providing musical themes toad agencies and film soundtracksto production companies such asEuropa, Urga and Les Amants DePont Neuf.

Olivier Huret, president ofEMI Music Publishing, says thatwith the arrival of the Virgin cata-logue, his company will now betied to the leader Warner Chappellin France with a turnover reachingFfr180-190 million. From now on,the Virgin catalogue will be oper-ated and managed by EMI and allthe copyrights will be transferredto EMI. Huret says it is "too soon"to evaluate the effects of the merg-er on the two structures and theemployees. Says Huret, "The deci-sion was taken only last week. Iam going to meet the Virgin staff,analyze the situation and thenmake decisions." It is believed tobe quite unlikely that EMI willabsorb all the 10 -plus Virginmembers staff. But some of themcould follow De Buretel in hisnew publishing venture.

SWEDEN

MegaHit RadioPrivate EHRbroadcaster

MegaHit Radio/Stockholm waslaunched on FM 95,3 MHz in Juneby parent company EurohitRadio AB in preparation for theadvent of commercial radio inSweden in January 1993.

Station MD Bo Nilsson saysthat the programming of MegaHitRadio was specially developed forcommercial radio, and is targettingthe 15-35 age -group. "By creating

programme product in advance,"says Nilsson, "it will be ready to beset into operation on a commercialradio station immediately when alicense can be obtained." MegaHitis presently broadcasting in theSony Music -owned record storeMega Skivakademin.

Pictured (1-r) are head of musicHakan Jansson, Nilsson and topSwedish singer Christer Sandel(Warner/Metronome) whorecently visited the station. MW

Local Radio LevelWith State -Run RTE

by Mike McGeever

IRELANDIreland's localcommercial

radio industry is continuing togather momentum and, with acombined national market shareat 39%, local privates together arenow neck and neck with state -runRTE Radio.

The country's largest market,Dublin has seen local radiosnapping up large chunks of theregion's market share withEHR/AC-formatted Classic Hits98FM leading music formats,ahead of rock/pop RTE's 2FM.News/Talk RTE Radio 1continues to lead the marketoverall with 47%, but has lostfive points in 18 months,according to the results of the1991/92 JNLR/MRBI RadioIndustry Survey released by theIndependent Radio andTelevision Commission (IRTC).

Commenting on the results,IRTC chief executive MichaelO'Keffe says, "The latest surveyshows a continuing upward trendin listeners for local radiostations.. This trend is beingrecognized more and more by theadvertising companies, who nowview the sector as a genuinealternative to RTE."

Classic Hits 98FM's chiefoperations officer/ programmecontroller Jeff O'Brein says hisstation's strenght lies not only

with its targeted demographics(25-44 year -olds) but withperipheral age groups. "Initiallyin 1989 we found there was asignificant gap in the market forthe 25-44 age group. But now wehave found it has mass appeal. Itis the number one station with the15 -19 -year -olds and almost in thesame position among the 20-44year -olds." The station, whichplays AC mixed with chart andclassic rock tracks, promotes a"young image" which adds to itsmass appeal. This makes it hardfor competition to find gaps informat and p rogrammingaccording to O'Brein.

Market Share On A National Basis!.Station Format July '91 Jan '90

-July '92 -Jan '91

Local radio 39%

RTE Radio 1 N/T 39%RTE 2FM rock/pop 19%

Other 3%

Dublin Market Share

31%

43%

19%

7%

Station Format July '91 Jan '90.

-July '92 -Jan '91

RTE Radio 1 N/T 47% 52%RTE 2FM rock/pop 18% 17%98FM AC/EHR 22% 15%

FM 104 AC 9% 8%

Other 4% 8%

Source: JNLR/MRBI Radio Industry Survey

MUSIC & MEDIA SEPTEMBER 19 1992 5

AmericanRadioHistory.Com

Profile Newsmakers"I don't single out any stations as being of more orless importance, I work them all," says WinfriedEbert. "The small stations can often be the oneswhich are crucial in breaking a record."

The key to his success, he says, is that he knowswhat he's talking about, having been in the industryfor so long. He has a lot of contacts and has experi-ence in many different fields of the industry. Andindeed, since he started in themusic business 23 years ago at theage of 19, Ebert has worked in vir-tually every field of the musicindustry. Former band manager,DJ and concert promoter, he iscurrently GM radio and press pro-motion at EMI Germany.

Ebert has been with the compa-ny for the 11 years, most of themspent as product manager, andthen label manager for Capitol/EMI America. He became headof promotion for radio and press in1986 and reports to EMI GermanyMD Erwin Bach.

His priority acts over the nextfew months include GarthBrooks, Sinead O'Connor, BrianMay, Wilson Phillips andCrowded House.

Ebert works very closely withradio stations when breaking newacts and his main motto is "con-centration." He explains, "I alwaysconcentrate on one track per artistand work it on all the stations. Besides this, the mostimportant thing is not giving up too early. I used thisstrategy working on Tom Cochrane and CrowdedHouse, and now it's paying off in both cases."

Radio has overtaken TV as the number one pro-motion vehicle now, according to Ebert. "Withoutradio behind it, TV just doesn't work like it used to.The ideal situation for us is to have a single for fiveweeks on radio before it gets shown on TV. Thatway people are putting a face to something alreadyfamiliar. This doesn't apply to the big names likeMichael Jackson or Genesis, but for the averageartist it is the best approach."

He says that the biggest change over the last few

Winfried EbertGM radio and press

promotionEMI Germany

years in the way he works is that private radio hasbecome the number one priority. "We used to justwork with the big state-owned stations, but nowthere are lots of private stations to deal with and weneed to improve our knowledge of the private sectorin the future. At the moment our promotions coverall the state-owned and private stations in Germanywithout being targetted at all. What we need to dcr

now is to find out what formatsthe stations have and exactly whattype of music they play. Ourpluggers are concentrating on theprivate stations in the main cities,like Min, Berlin, Hamburg andMunich, but in the future we willalso have to look at the stationsoutside the city areas in the coun-try, which are becoming increas-ingly important."

Ebert says that this approachwill enable him to target radiocampaigns and perhaps have moreof a chance of promoting differentmusic genres. More importantly,it will help the company save onthe expense of covering all thestations for every promotion. "Wewill be able instead to just coverthe key stations for a certainmusic genre which makes a lotmore sense. The recession hasmeant that we are always lookingfor ways to save money-wehave .smaller offices in some

places and we are not thinking of enlarging ourworkforce in the very near future."

Ebert is already looking to the former EastGermany, seeing it as a future area for expansion."Private radio stations are going to spring up in thefive new states which we are going to have to covertoo, not to mention TV stations, daily papers andmagazines." At the moment EMI only has one per-son in Berlin to cover the five former East Germanstates. There are 10 private stations in Berlin alonethat he has to deal with. Ebert says he foresees thathe will need more personnel in this area in future,which is a problem, he says, in a time of recession.

Miranda Watson

Blair McDonald Niki Home

NUS: Ged Doherty is appointedVP international marketing atEpic Records in the US, report-ing to executive VP RichardGriffiths. Doherty was head ofRenegade Artist Management.

MUK: Sony MusicEntertainment UK has madeseveral staff changes recentlywith the appointment of BlairMcDonald to the position ofhead of A&R for Sony MusicPublishing and SiobhanMulligan to the position of exec-utive secretary. McDonald willreport to Sony Music PublishingMD William Booth.

MUK: Niki Home is promoted tointernational promotions managerat Sony's Columbia label, whileLisa Woods is named TV promo-tions manager to replace her.

UK: Ron Coles has joinedChiltern Radio Network as aradio consultant. He will tem-porarily take on the role of care-taker chief executive, until a per-manent appointment is made. Hewas formerly the MD ofMidlands Radio.

*FRANCE: Alain Maneval hasbeen appointed new programme

David Moro

director of Franco-German cultur-al TV channel Arte, followingthe resignation of Andre Harris.

*FINLAND: Pauli Makkonenis the new production coordinatorof YLE's rock -oriented channelRadiomafia, taking over fromIsmo Nykanen, who left his postto join the BBC's Finnish depart-ment in London.

NUS: David Moro has been pro-moted to director of internationaladministration at BMI, the USperforming rights organization.Moro was previously BMI'sadministrator of foreign licences.

MUK: Polydor MD JimmyDevlin has appointed ex -Virginrecording artist Feargal Sharkeyas A&R manager. Also joiningare international director LindseyBrown (replacing AnnieNewell), international repertoiremanager Juliette Joseph, directorlegal/business affairs SallyBevan and head of press/publici-ty Pete Bassett.

Send all information on appoint-ments and staff changes, plusphotos, to Julia Sullivan at theMusic & Media office inAmsterdam.

M&M Expands Editorial; Presents New Airplay ChartsNew Features(continued from page 1)

The editorial changes reflectM&M's commitment to greaterdepth and diversity of coverageas Europe's radio and recordindustries brace themselves forgreater economic union startingnext year,One of the most notable changesin the magazine is that M&M isreorganizing the way the variousEuropean countries appear in thenews section, allowing for morelate -breaking stories andenhancing coverage of majornews in smaller markets. Whataffects one market often hasreverberations in other areas aswell, and M&M's coverage willbetter keep readers abreast ofthose issues and trends on a trulypan-European basis.While M&M will continue tofocus its coverage on thetraditional power centres withinthe radio and record industries,readers will benefit from more

frequent and in-depth reportingfrom all western and easternEuropean markets.Here's a list of the new weeklyfeatures that begin this issue:*Europe At A Glance: Editedby executive editor SteveWonsiewicz, this column willprovide readers.with a snapshotand late -breakingnews and otherimportant storiesand issues thataffect a cross-section of markets.*Profile: This feature will bedevoted to interviews withEurope's leading radio program-mers and record company radiopromotion executives. It will pro-vide readers with helpful tips andstrategies to successfully pro-gramme and promote music andartists on the airwaves.Newsmakers: Serving as aweekly diary of record, this fea-ture will track personnel changeswithin the music and radio indus-tries.

Marketing The Music: M&Mhas expanded its column"Marketing The Music." Writtenby music editor Robbed Tilli,the column will feature more in-depth, news -oriented coverage ofthe marketing and promotionplans. strategies and tactics that

r e co mrecord companies have imple-mented for their artists. Also,debuting on that page is the newcolumn Short Takes that willContain brief news items onartists and music, ready forbroadcast.To supplement those four newcolumns, M&M will also debutfour more new features eachmonth. Here are the highlights:M&M Monitor: This featurewill provide readers with an anal-ysis of a particular issue or trendin the music radio industry. It will

report on pan-European issues,and/or how events happening inone market will impact the indus-try as a whole.M&M Forum: In this monthlycolumn, Europe's leading radioand record industry executiveswill offer their views on key

issues andtrends. M & MInterview:An interviewwith senior

radio and record company man-agers, this feature will highlightthose professionals' views andinsight into the trends and issuesaffecting music radio industry.M&M Airwaves: This featurewill provide an in-depth studyand analysis of a particular musicradio market. In essence, it is a"who, what, where, when, why,how and how much" of the musictrends in a market, with commen-tary provided by the market's keyradio programmers and label pro-motion executives.

New Charts(continuedfrom page 1)

The new regional charts reflectplaylist activity at over 125 EHRstations in 20 countries while theAdult Contemporary Europe Top25 (ACE) tracks down airplayinformation of a small but grow-ing group of European broadcast-ers who programme soft and easylistening sounds for the 25 -49 -year -olds.The ACE Top 25 can be found onpage 24, where it joins the EDRTop 25, M&M's European Dance,Radio chart that will now runevery week.It can be noted that the regionalcharts are not defined purely bygeographic boundaries, butactually encompass eightEuropean regions partly classifiedby one or more languagescommon to each region. Forexample, the Francophone regionincudes not only France EHRstations, but also certain EHR

(continues on page 25)

6 MUSIC & MEDIA SEPTEMBER 19 1992

AmericanRadioHistory.Com

AmericanRadioHistory.Com

New Releases NewsSINGLES

CHAMER BIJAMIeh War Noch Nie... - Oileon/Electrola

PRODUCER: Gunther Behrle

Every once in a while, bright newfaces come along in the Schlagerand Volkstumliche arena who are aclear enrichment to the existingscene and Chamer Buam are noexception to this rule. Ich War NochNie... boasts a very strong hook thatwill turn it into a sure hit.

LINDA FIELDSIn The Summertime - WEA

PRODUCER: Half -Rene Mane

Even thoughthe summer isalmost over,this highlydanceable popsong makes youdesperately

long for the next one. Already get-ting some airplay on EHR stations inboth Germany and Holland, it maynot only get us through the fall butinto the next year as well.

DAVID HASSELHOFFEverybody Sunshine - While Records/ kriola

PRODUCER: Jack White

A remarkable mid -tempo rockerthat will appeal immediately toboth album rockers and program-mers who operate on EHR territory.

NEMO20.000 Miles Under The Sea - Cool Energy/East West

PRODUCER: Dance -Syndicate

As U96 proved earlier this year,house with symphonic overtonesgoes down really well with a verylarge public, especially when it alsoinvolves being below the sea sur-face and this is no exception. Thename and title are taken from thefamous novel by Jules Verne.

TERRY HOAXPolicy Of Truth - MetronomePRODUCER: Jens Krause/Peppermint Park

This, the lead-off single from theforthcoming album FreedomCircus, not only proves thatDepeche Mode's Martin Gore isan excellent songwriter, but thatthese Germans are among rock'sbright new hopes.

UNIQI iE 2Ihn - Sony Music Pia!,

PRODUCER: Unique 2

Lively house version of the NewOrleans R&B classic, immortalized byDr. John. With its instantly recog-nizable chorus and irresistible beats,it's a instant hit on dancefloors andspecialized dance stations with con-siderable EHR possibilities as well.

OCHSENKNECHTTurn Me Loose - Metronome

PRODUCER: Curt Cress

Yep, he's on the loose again. Thesinging actor turns in a commend-able perfOrmance with this brightup -tempo rocker.

ALBUMS

ROBIN BECKHuman Instinct - DSB

PRODUCER: Susan Hamilton

The lady who brought us The FirstTime, which turned out to be atransglobal smash, treats us thistime with a tasteful and highly var-ied album that should be interest-ing to both rock and EHR radio,while the ballads are tailor-madefor the AC format. Among the lat-ter In My Heart To Stay, I Will LoveYou Now and especially the closingChanging With The Years deservementioning, while the bluesy balladBad On Love and the poignant LoveDon't Live Here Anymore, which ison par with anything by Heart, areprime examples of the former.

UDO JURGENSOpen Or Symphony - A riola

PRODUCER: Peter Wagner/Uilo Jiirgens

This is a long awaited live recordingfrom one of the biggest German -language artists with a full-size sym-phonic orchestra and his talent isenhanced greatly by this setting.This performance also showcasesthe qualities of the orchestra andthe choir. Highlights are the beauti-ful Die Blumen BlOhn Uberall Gleichand the Classic Medley whichincludes numerous old favourites.

POEMS FOR LAILAKatmandu - Poh dor

PRODUCER: Nikolai Tomas/Roy Sprong

Berlin hasalways been ahot bed for truenew talent toemerge fromthe Germanmusic scene andthis fivesome is

no exception. The album kicks offwith the haunting Girl In TheNeighborhood to be followedimmediately by the first singleJackie, a crisp rocker which soundslike a cross between JohnMellencamp and The Waterboys.From then onwards, centralEuropean folk influences are quiteapparent. Most notable are Kat-A-Mandu and Glad with its subduedreggae rhythm.

GARY PUCKETTLore Me Tonight - Metronome

PRODUCER: Peter E. Liiilemann

The former Union Gap frontmanreturns after a lengthy absence witha vengeance with his first effort inyears. For those of you who mayhave forgotten the good -old daysor were to young at the time, hehas also included a reworked ver-sion of his biggest success to dateYoung Girl and the other chart -buster from the same era, LadyWillpower. Other songs that couldbe future favourites are the open-ing track Layana and the balladSomewhere In The Love We Make.

Ostbahn Kurti & Die Chefpartie:Rock 'N' Roll Austrian Style

by Miranda Watson

Who says cock 'n' roll is dead! It'salive and kicking in the heart ofAustria thanks to Vienna's answerto Bruce Springsteen-OstbahnKurti and his band Die Chefpartie.These Austrians have been keepingtheir blend of rock, raucous guitarsand folksy Austrian dialectto themselves, but nowKurti fever is beingbrought across the borderto Germany, by MCA,who licensed the artistfrom PolyGram Austria.

The figure OstbahnKurti was originally invented by anAustrian journalist working for pub-lic TV, who created a demand forthe character by announcing gigsthat never happened, and placingadvertisements in the press for hisrecords. Kurti was built up into acult figure in Vienna and then :theex -singer of the reactionary '70sband Schmetterlinge WilliResetarits was found to be theideal man to step into Kurti's shoes.

The demand for Kurti wasalready there so when he came tolife the Austrians went wild, flock-ing to his concerts. Nicknamed"Springsteen from Simmering"(Simmering being a suburb ofVienna), Kurti performs a variety ofcovers of songs by Thin Lizzy,Springsteen, Marvin Gaye andFrank Zappa sung in Viennesedialect as well as original materialwith the emphasis firmly on rock 'n'roll and heavy guitars. His latestalbum A Blede Geschicht released inAustria last week on the PolyGramlabel, has gone straight to numberone in the Austrian album chartsjust two days after release, sellingover 250.000 copies (gold status).The album was released simultane-

ously in Germany by MCA. Productmanager Frank Pagen says thatMCA MD Heinz Canibol becameinterested in Kurti after spendingthree years in Vienna running CBS.

The previous album Halb So Wud("Half As Wild") was released inGermany this January and coupledwith gigs in Berlin, Frankfurt and

Hamburg, has alreadyrrit- sparked off a flurry of=. media interest in the artist.

Press coverage on Kurti hasbeen across the board andvery favourable, accordingto Pagen, ranging fromarticles in the music press

to big local papers like DieSOddeutsche Zeitung and in theprestigious magazine Der Spiegel.

Pagen says that Kurti's recordsare selling most south of Frankfurtand in Bavaria. "People in theseareas find it easier to understandthe Austrian dialect," explainsPagen. "In the north, it has beenharder to sell Kurti's records and weare providing consumers withGerman translations of the lyrics.We are working on getting lots oflive TV appearances for Kurti overthe autumn as he's a great enter-tainer and comes over very well onTV."

MCA has also lined up a 15 -datetour with Mama Concerts fromlate November to early December.Most of the dates are in the southof Germany, were Pagen says theKurti campaign is one step further.

The company is now working onpromoting the new singleZuckergoschal to radio, a cover ofthe Little Feat classic Dixie Chicken.Says Pagen, "We are grateful forevery radio play we get at themoment. The music is just too rockyto get played on German radio,though."

YELLO GOES GOLD-Phonogram executives gather at the recent Popkomm fair to cele-brate the success of Swiss band Yello, who have achieved gold status in the UK, Germanyand Czechoslovakia. Pictured (I -r) are: Phonogram UK international A&R manager GregCastell, Yello manager Peter Zumsteg, Phonogram Germany MD Louis Spillman, Yello'sBoris Blank, Phonogram Germany marketing manager Bettina Pieper, Yello's Dieter Meierand Phonogram Switzerland marketing manager Victor Pelli.

8 MUSIC & MEDIA SEPTEMBER 19 1992

AmericanRadioHistory.Com

German Labels Revitalize Artist CareersUnlike any other country in

the world, Germany has becomea haven for artists of interna-tional renown. German recordcompanies continuously take

international artists under theirwings and onto their roster.

Currently on the singles chartyou will find such acts as Errol

Brown (of Hot Chocolate fame),Sailor, Smokie, Maggie Reilly

and Christopher Cross-all vet-eran Anglo-American artists and

all directly signed to Germanrecord companies. What follows

is a label -by -label rundown ofthe most shining examples of

this remarkable trend.

BMG Ariola HamburgBritish group Sailor, a pop band ofthe '70s (Girls, Girls, Girls and AGlass Of Champagne) have returnedto the charts in Germany andHolland with their self -titled albumplus two chart singles, The Secretaryand La Cumbia. Currently, the thirdsingle off the album Latino Lover isin its seventh week in the charts.The album was released inScandinavia and Portugal.

BMG Ariola MunichThe company has recently signedone of America's top stars for theEuropean market-ChristopherCross. His current single In The BlickOf An Eye, off the albumRendevous, has been on the officialcharts for three weeks. Says productmanager Gerd Dornieden, "Wesigned Cross because [MD] ThomasStein and I are long-time fans ofthe artist and we believe in thepotential of this album."

Although his last album wasreleased four years ago, he still hasa huge following in Germany andFrance which is where he has soldthe most albums, claims Dornieden.The artist is scheduled to tourGermany with a UK release sched-uled by Arista. Early this year,Cross's 1980 hit single Ride Like TheWind was covered by UK dance actEast Side Beat.

Producer Jack White has beenextremely successful with US actorDavid Hasselhoff who accumulat-ed gold and platinum discs from allover Europe for the single LookingFor Freedom as well as for two sub-sequent albums. The title track ofthe brand-new album EverybodySunshine (White Records/BMGAriola) is the official song of theYouth Games 1993 (see review onpage 8).

Tony Christie, who scored astring of worldwide hits in the '70sincluding Is This The Way ToAmarillo, is also signed to WhiteRecords.

East WestIn the past, East West was successfulwith international, direct signingssuch as Israeli singer Ofra Haza, for-

mer Deep Purple lead singer IanGillan and world famous tenorJose Carreras.

Now, the company has lined upErrol Brown up with one ofGermany's most successful produc-ers-Dieter Bohlen. The result is atop 20 single yvith This Time It'sForever, taken off the album SecretRendezvous. Another recent EastWest signing to look out for is Willyde Ville.

East West A&R/marketing direc-tor Klaus Ebert comments, "Thefact is that these chart acts can lookback upon great market successwhich makes it very attractive for usto work with them. Furthermore, itis becoming increasingly difficult forBritish artists to get a deal in theirown country and, as one can see,you can make good productionsright here in Germany."

ElectrolaThe Cologne -based company is cur-rently featured in the charts withthe album Echoes by MaggieReilly, formerly project singer withMike Oldfield and famous for herrendition of Moonlight Shadow.

Living proof that her voice stillappeals to German audiences is thechart album and single Every TimeWe Touch (15 and 20 weeks in thecharts, respectively) as well as thenumber one album in Scandinavia.

Even without their former leadsinger, the group Smokie is anoth-er current chart success with theirsingle You're So Different Tonight.The group has also collected plat-inum in Scandinavia.

A recent signing to the Electrola-marketed Harvest label is Fischer -Z who have a local following inGermany. Harvest is planning onreleasing the band's albumDestination Paradise at the end ofSeptember. The group played at therecent Popkomm fair.

HansaMD Hans Blume reports of success-ful international direct signings ofthe past including Chris Norman ofSmokie and Les McKeown of theBay City Rollers with whom Hansaproduced numerous hits which soldwell the world over.

These contracts no longer existbut currently, Bonnie Tyler is themost successful direct signing forthe Berlin -based company. SaysBlume, "We expect sales of the1991 album Bitterblue to achieveone -million units worldwide. Arelease in the US is still pending forautumn '92."

Meanwhile, Tyler has accumulat-ed three platinum albums inNorway, gold in Sweden andSwitzerland and platinum inAustria. The new album, entitledAngel Heart, is scheduled forrelease in October. The single RaceTo The Fire is the theme song of theRTL-Plus TV crime series "Zorc".

The release will coincide with thelaunch of the series at the end ofthis month.

"From the very start we wereaiming at the international mar-ket", continues Blume, "andemployed the services of interna-tional producers. This paid off. It is aknown fact that the media believesin everything from abroad so thatforeign acts enjoy stronger supportthan any production that bears thestamp 'made in Germany-.

MetronomeRecently signed to M -Street (thenew Metronome label founded lastyear) is Gary Puckett who was suc-cessful in the late '60s together withhis band the Union Gap. The albumLove Me Tonight includes re -record-ings of his classic hits Young Girland Lady Willpower as well as newmaterial such as the single Layana(see for review page 8).

According to head of A&R OliverHelwig, it is important to be nottoo overly ambitious in one'sapproach. "It usually works best ifyou take the potential of theseartists and produce them specificallyfor the German market; don't try tocreate albums with the Anglo-American market in mind."

Helwig points to Italiansongstress Milva who has been verysuccessful over the years singing inGerman, whereas female rock starGianna Nannini (signed toMetronome since 1987) singing inher native tongue remains Italy'sbest-selling female artist.

PolydorA current release by Polydor is theduet by Chris Norman and SuziQuatro entitled I Need Your Lovewhich is included on the upcomingNorman album The Growing Years.The album was produced by theartist together with the team ofMende/de Rouge who were also atthe helm of successful albums byJennifer Rush and Falco.

But There's More...Even without the original leadsinger, bands are still of interest toGerman record companies, such asthe Commodores who recentlyentered into a deal with theGerman branch of European TV -merchandiser Arcade.

A Greatest Hits includes re-recorded hits as well as some neworiginal titles and will be releasedmid -September in conjunction witha tour through Germany andHolland. A release is also scheduledin Benelux.

Another example is Kool & TheGang signed to the StreetheatMusic label (distributed by SPV).The September single release (JumpOn The) Rhythm And Ride will befollowed by the October release ofthe album Unite.

Ellie Weinert

Fischer -Z

Errol Brown

Sailor

Smokie

Bonnie Tyler

MUSIC & MEDIA SEPTEMBER 19 1992 9

AmericanRadioHistory.Com

Station Operations

In Search Of A Marketing Directorby Maggie Dugan

When we think about radio mar-keting and promotion, there's oneinvestment that's worth consider-ing first: that's thinking about thehuman element-who will makesure all these great promotionstrategies get implemented?Who's going to do all this market-ing and promotion, and make sureit gets done strategically and withsome sense of consistency?

Hire A Marketing DirectorMy suggestion: start by hiring amarketing director or promotiondirector (whatever title youascribe to the position) to managethe promotions at your station.This individual brings togetherefforts to build audience, keepaudience, attract revenue and sat-isfy advertisers.

If you have a smart marketingdirector to direct traffic betweenthe programming and salesdepartments, the result is power-ful: great promotions that delightyour audience, aide your saleseffort and get done efficiently andeffectively.

J1

Marketing JobDescriptionA strong marketing director keepsstation promotions and competi-tion clean and focused, designsales promotions that help adver-tisers, anticipates the ptpmotionalneeds of major advertisers on thestation, acts as an objective andresourceful mediator betweenprogramming and sales, involvesthe staff in radio station eventsand helps keep morale high.

Marketing SkillsThe skills and talents of a goodmarketing director are contradic-tory and often difficult to find inone person. You need someonewho is imaginative and orga-nized. Here are a few tips onidentifying and hiring a strongmarketing director:1. Search for someone seriouslyinterested in marketing and pro-motion. Cultivate this position forwhat it is, and don't hire an aspir-ing programme director or airpersonality. Invest in a personwho demonstrates interest in stay-ing in radio promotion/marketing.2. Look for someone who's cre-ative. A lot of people will tell you

V- -II

0

'LT0

they're creative; be sure you askfor examples. Good promotionpeople should have a laundry list,of things that they've initiated,created, changed, improved andproduced. A few questions I askto determine this: What's the mostoutrageous thing you've everdone? (Good promotion peoplethrive on being unique and imagi-native.) How do you rememberyour successes? (Talented peopledocument their success.) Haveyou ever started a group or orga-nization of your own?3. Look for someone who takes"ownership." This is true for a lotof jobs you'll find at your station,but most important for a market-ing director. You want someonewho will take a great deal of pridein their work and demonstrate acommitment and passion to eachproject they undertake. Theymake each promotion their own.That's how the promotions stafffocused and how the details getcovered.4. Look for someone who pic-tures .the future. Marketing direc-tors dream up things fromnowhere, plan events, picturehow things will work. So it's very

If -

0

1992 INTERNATIONAL LATIN MUSIC BUYER'S GUIDE

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important that they demonstrate department. Once you've got thethe ability to visualize how they right person in place as marketingwant things to happen, and then director, great promotions willhave the ability to make that pic- follow.ture a reality.5. Look for someone who's col-laborative. More than any otherjob at the radio station, the mar-keting director works with thegreatest number of people fromdifferent areas of the station: pro-gramming, production, sales andadministrative. A good marketingdirector knows how to involvethe different players in what'sgoing on, and makes it a priorityto get everyone excited aboutwhat's happening promotionally.

Get Serious AboutMarketingIf you're serious about doing mar-keting and promotion, put somethought into who you hire tomanage the promotions. This isan opportunity for Europeanbroadcasters to avoid a majormistake that many Americanradio stations have made: under-estimating the importance of hav-ing a sophisticated, sharp, well -trained individual at the helm ofthe marketing and promotion

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10 MUSIC & MEDIA SEPTEMBER 19 1992

AmericanRadioHistory.Com

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AmericanRadioHistory.Com

Classical

Canals Festival Oldest InFrench History

by Terry Berne

For more than forty years theFestival Pablo Casals has unitedmusicians of international reputa-tion for three weeks each summerin the southern French village ofPrades.

Founded in 1950 by Casals-the great Catalan cellist who wentinto voluntary exilefollowing theRepublican defeat inthe Spanish CivilWar-the festivalbegan as a gatheringof friends to com-memorate the deathof Johann SebastianBach 200 yearsbefore. Among thosethat played in Pradesthat first year wereIsaac Stern, RudolfSerkin and Joseph Szigetti.Pianist Mieczyslaw Horszowski-who turned 100 this year, giv-ing his first public performance in1901-returned recently to per-form again in Prades, thus lend-ing an astonishing continuity toFrances oldest chamber musicfestival.

"Continuity is an importantaspect of the Casals festival,"says artistic director andrenowned clarinetist MichelLethiec. This is reflected not onlyin the choice of artists [about30% return to play from one yearto the next] but also in the choiceof repertoire, which pay specialattention on works for cello. But

Michel Lethiec

perhaps the clearest evidence ofthis philosophy is the AcademicInternationale De Musique,founded by Lethiec 20 years agoand now an integral part of thefestival.

The academy brings together140 singers from around theworld to study with the perform-ers. This assures an uncommon

level of commitmentfrom the artists, whothus remain in Pradesto teach and performduring the entire two -and -a -half weeks ofthe festival.

The concertsthemselves take placein the medievalabbey of Saint-

, Michel de Cuxa,whose beautiful set-ting, rich adornments

and exceptional acoustics con-tribute to the special atmosphereof the occasion.

Festivals ate planned at leasttwo years in advance; repertoireis selected before musicians arecontacted in most cases, allowingconcerts to be devised around cer-tain thematic ideas such as onecomposer's work or the music ofa particular place or time.

Around 70% of the festival'sFfr3 million (US$500.000) bud-get must be recovered from ticketsales, though the event is support-ed by local and regional govern-ment funds, plus some help fromlocal companies. "Finding a spon-sor is a priority for us now,"

asserts Lethiec. "At the momentwe have 70 people working for uson a volunteer basis. But we areexpanding in several differentdirections now and our budgetmust grow in order to keep pace."

Lethiec and his colleagues arein the midst of an ambitious pro-gramme to put a series of archivalrecordings from past festivals onCD at the rate of three or four ayear, as well as continuing torelease material from currentactivities.

This is being done in conjunc-tion with Radio France (whorecorded all performances in thepast) and Disques Lyrinz ofMarseille. So far 33 CDs havebeen issued, featuring vintagerecordings of Pablo Casals him-self, and many of the greatestmusicians who passed throughPrades over the years.

Both France Musique andRadio Catalunya broadcast atotal of 13 concerts from thisyear's production.

The festival is also growingbeyond the confines of the TetRiver valley with a number ofspecial concerts presented in suchcities as Tokyo, New York, Parisand even Singapore, lending theevent a rare prestige and helpingto validate its claims for sponsor-ship.

And all these related activitiesmake one thing clear: Pradesbecomes the focus each summerfor more than just another musicfestival.

Classical Station Reports

Kronos; Crossing TheClassical BordersElektra/Nonesuch recordingartists the Kronos Quartet con-tinue to break new ground withthe release of their latest albumPiece Of Africa. This adventurousgroup first made waves with therelease of their first album 13years ago, on which they played asizzling arrangement of JimiHendrix's Purple Haze.

Now, 10 albums later, theyhave established themselves notonly as the world's best-sellingchamber music group but as thesingle most prolific force in thecommissioning of new works bycontemporary composers.

The San Fransisco-basedgroup tours extensively, playingvenues ranging from classicalconcert halls tojazz festivals.Their unusualrepertoire,encompassingeverything fromIves and Bartokto Mingus andMonk, has drawnthe .attention ofaudiences wellbeyond the main-stream classicallistener, and theirlatest effort haslanded them on both the classicaland world music charts in the US.

This stylistic diversity, how-ever, has its drawback as far aspromoting the group in the strati-fied world of the music industry.Acknowledges Warner ClassicsUK press officer Ann -Louis

BBC WORLD SERVICE/LondonJeremy Siepmann - Exec. Producer

M. A. Tumage - City of Birmingham Symph. Orch./S. RattleThree Screaming Popes [EMI]James Macmillan - BBC Scottish Symph.Orch./J. MaksymiukThe Confession of Isobel Gowdie, Tryst [Koch]Robert Simpson - Coull Quartet/Roger BigleyString Quartet No. 12, String Quintet [Hyperion CDA]H. Gorecki -Dawn Upshaw/London Sinfonietta/D. ZinmanSymphony No.3 [Elekira-Nonesuch]Rossini Operas:Montserrat Caballe/Jose Carreras/ValeriesMasterson/Rosanne Creffield/Ugo Benelli/NeilJenkins/Ambrosian Singers/London Symph.Orch./Gianfranco MasiniElisabetta Regina d'inghilterro [Philips]Frederica von Stade/Josia Carreras/SalvartoreFisichella/Nucci Condo/Gianfranco Pastine/AmbrosianOpera Chorus/Philharmonic Orch./Jesus Lopez-Cobosago [Philips]Ruggero Raimondi/Siegmund Nimsgern/JuneAnderson/Ernest Palacio/Arnbrosian OperaChorus/Philharmonic Orch./Claudio ScimoneMose In Egitto [Philip]Various - Gerard LesneO Lusitano: Portuguese vilancetes, cantigas & romances [Virgin Classics]Various - Hesperion XX/Jordi SavallEl Concionero De La Colombina [Astree]Various - New London Consort/Philip PickettMusic From The Time Of Columbus [Linn Records]Various - Royal Phil Orch./BeechamFrench Favourites [EMI]Elgar - Alison Hagley/Bryn Terfel/Orch. of The WelshNational Opera/MackerasStarlight Expreu , The Wand Of Youth Suites 1-2, Dream Children [Argo]Tchaikovsky - Boston Symph.Orch./OzawaThe Nut Cracker, Complete Ballet Suite From The Sleeping Beauty [DGG]Mahler - City of Birmingham Symph. Orch./RaffleSymphony No.7 [EMI]

KLASSIK RADIO/HamburgJoachim Salon- Producer

W.A. Mozart - HausmusikString Quintets KV 515 r. 516 [EMI Classics]Various - Mischa Maisky/Orch. de Paris/S. BychkovAdagio [DOG]Various - Placido DomingoThe Domino Songbook [Sony]

Various - John Williams/The Boston Pops Orch.The Green Album 'Sony Classical]Francesco Gemeniani - Tafelmusic/Jeanne LemonConcerto Grossi [Sony Classical]Various - Jurgen Dernmler A Peter GrabingerHot Sax [Bayer Records]

RADIO NEPTUNE/BrestJean Le Coevoisier Progr. Dir.

Mendelssohn - N. HamoncourtSymphonies No.3, No.4 [Teldec]Brit en - Pieter WispebveyCello Suites [Globe]Chopin - Nikita MagaloffThe Essential Chopin [Philips]Lekeu - P. Hirshhorn/DomusSonote Violin/Quartet [Ricercar]Mozart - Catherine CollardSonates Piano No.12,15,I7 [Lyrinx]B eethoven - R. SerkinSonates Piano No.8,29 [Sony]

CONCERT RADIO/AmsterdamWouter Spijker Progr. Dir.Eric Bleys - Programmer

Prokofiev - GavrilovPiano Sonata No.8, op. 84 [DG]Webern - City of Bermingham Orchestra/RattleSechs Orchesterstikke op. 6[EMI]Schubert - Hagen QuartetString Quortert in d, 0.810 'Der Tod Und Das Madchen' [DG]Brahms - Vengerov/MarkovichViolin Sonata No.2, op.I00 [Teldec]Rachmaninov - BrautigamPreludes op.23, nos. 6-10 [Etcetera]Mozart - The Chamber Orch. of Europe/HamoncourtSymphony Nrr 39 KV 543 [Teldec]Stravinsky - Concertgebouw Orchestra/DavisPetrouchko [Philips]B artok - London Symph. Orch./Frillsedc de BurgosConcert For Orchestra [Collins]Ravel - Fleisher/Ba imore Symph. Orch./ComissionaPianoconcert For The Left Hand [Vanguard Classics]Lalo - Chung/Orchestre Symphonique de Montreal/DutoitSymphony Espagno/e [Decco]

NRK MUSIKK RADIO/OsloCecilie Dahm - Producer

Hector Berlioz - Concertgebouw-Orkestret/Mariss JansonsSymphonic Fantastigue [EMI]Franz Schubert - The Chamber Orch. of Europe/ClaudioAbbadaSymfoni Nr.1 [DGG]Bohuslav Martins - Czech Phil. Orch./Jiri BelohlavekCello Concerto Nr.1 [CHAN]

RSR-ESPACE 2/GenevaJean-Pierre Rousseau

Borodin - Gotenburg Symphony/Neeme Jarvisymphonies ]DGG]Shostakovoch - Chamber Orch. of Europe/Rudolf BarchaiSymphonies [DOG]Honegger - Chorus de Suisse Romande/Andre CharletNicolas de Flue [Coscavelles]Lalo/Franck - French National Radio Orch./Thomas BeechamSymphonies [EMI]Schubert - Quatuor Sine NomineQuartets [Erato]

OPUS RADIO/ZurichChristoph Hanggi - Producer

Various - Maisky/Bychkov/Orchestre de ParisAdagio [DGTMendelssohn - Hamoncourt/Chamber Orch. of EuropeSymphonies No. 3 & 4 [Teldec]J.S. Bach - Gardiner/Monteverdi Choir/English BaroqueSoloists aCantatas [Archie Production]Debussy - Boulez/Cleveland OrchestraImages [DG]Vaughan Williams - Boult/London Phil. Choir & Orch.Pilgrim's Progress [EMI]Donizetti - Gruberova/Bonynge/London Symph. Orch.Lucia di Lammermoor [Teldec]Rodrigo/Khachaturian Gollois/Marin/Philharmonia Orch.Flute Concertos [DG]Gorecki - Zinman/Upshaw/London SinfonieffaSymphony No. 3 [Elektra Nonesuch]Various - Williams/Boston Pops Orch.The Green Album [Sony]Rossini - Ricciarelli/Ramey/Gelmetti/RAI Symph. Orch. ofTorino"La Gazza Ladra" [Sony]

Hyde, "Because of the broadrange of their work, they haveoften fallen between things. Untilvery recently there hasn't been theair space for this type of music,which was considered too classi-cal to be played on popular radiostations, for instance, yet toonovel to be aired on classical sta-tions." In fact, Hyde claims thealbum, though selling superbly,was not in the UK charts due tothis ambiguity.

But this state of things isbeginning to change. "With theadvent of Classic FM," Hydepoints out, "and the face-lift BBCRadio 3 has undergone since thearrival of Nicholas Kenyon ascontroller, there will be many

more opportuni-

Kronos Quartet's latest release"Pieces Of Africa"

ties to air the sortof music towhich Kronos isdedicated. Radio3 is taking aslightly morepopulist.approach, whichis great for theindustry. There'smore chancesnow than everbefore to encour-age people to

open up their ears, so to speak.Opening up the air waves willundoubtedly help broaden themarket."

The new album presentsworks by eight African com-posers written specifically for theQuartet, and accumulated over aneight -year period. Music fromMarocco, Zimbabwe, Uganda,.Sudan, Gambia, South Africa andGhana is included. Many of theworks were performed in Europethis summer at various festivals,most notably at the MontreuxJazz Festival, where the severalof the composers' performed theirwork on traditional instrumentswith Kronos.

The Quartet has workedextensively with radio in the US,producing a series of one -hourshows under the title RadioKronos, that highlighted themusic and composers the grouphas worked with over the years.The series were aired onAmerican public radio, but so farnot in Europe.

Kronos Quartet performextensively in Europe. At the endof September they will playworks from Pieces of Africa inLondon, and are giving concertsin Norway, Holland, France, andItaly as well as in Warsaw andBudapest. TB

12 MUSIC & MEDIA SEPTEMBER 19 1992

AmericanRadioHistory.Com

Greatest emotional Power"His legendary musicianship ensures that things on the whole do come off, and often in marvellously unexpected ways." (Telegraph)

TELDEC CLASSICS INTERNATIONAL GmbH A lime Warner Company SchubertstraBe 5-9 D-2000 Hamburg 76

TELDEC

TELDEC... SETTING NEW STANDARDS

AmericanRadioHistory.Com

New ReleasesSINGLES

25th OF MAYIt's All Right- Arista A/EHRPRODUCER: Marius de Vries/Steve Sidelynk

Absolutely one of the best guitar -inspireddance songs of late. This is the type ofband that bridges the gap between danceand rock clubs.

A.B. LOGICThe Hitman - Magnet D/EHRPRODUCER: Peter Gillis/Phil Wilde

Belgium still rules clubland with an ironfist. Once hit by the powerful hook of thispoppy house tune, you're a dead man.

BARRY ADAMSON007, A Fantasy Bond Theme - Mute A/EHRPRODUCER: Barry Adamson

The classic instrumental tune goes fromska into a big band sound. Is the bass play-er of Nick Cave & The Bad Seeds seekingfor more than just the alternative outlets?

SIMON CLIMIESoul Inspiration - Epic EHR/D/ACPRODUCER: Keith Thomas

One half of the renowned duo ClimieFisher is now fishing for a hit on his own,and judging by his inspired vocals that willbe no problem. The synthesized trumpetsolo and the gospel -framed backing vocalsare two nice extras. Radio Luxembourghead of music Jeff Graham thinks it's verysimilar to Climie's previous efforts. "Ihaven't read anywhere that the two split up.In a way I'm a bit surprised by it, althoughI know they had difficulties in achievingsuccess. Climie needs a lot of label andradio support, which he will surely getfrom us."

DR. ALBANOne Love - SweMix D/EHR/APRODUCER: Denniz Pop

How's life in the urban jungle ofStockholm in the meantime? Another hitout of the doctor's private practice is on itsway. The "Africana" version will makealternative programmers blush admittingthat a popular artist can be innovating aswell, but not for Dutch alternative publicoutlet, VPRO's DJ Lux Janssen. "I playthe song, although it might not be 'commeit faut' in our [left of center] surroundings.For me, however, Dr. Alban has the rightamount of slickness. Pop is a consumerarticle, anyhow --after use you throw itaway. Forget about the '4-t. bullshit."

INCOGNITOChange - Talkin' Loud D/EHR/ACPRODUCER: J.P. Maunick/Richard Bull

In spite of the prominent dance beats, it's aballad nonetheless. The funny thing is thattheir previous single Don't You Worry'Bout A Thing was a Stevie Wonder cover,while this time the man himself is featuredon harmonica.

MICHAEL JACKSONJam - Epic D/EHRPRODUCER: M. Jackson/T. Riley/B. Swedien

Get in the groove with the most funky trackon the Dangerous album. Due to enter the

EHR Chartbound section this week.

LINK & BIKINIK.I.S.S.I.N.G. - WEA EHR

PRODUCER: David White

Are these people hailing from "PlanetClaire" the same place where the B -52'scome from? It's weird, and it's "good stuff."Perfect material if you want to add somehumour to your playlist.

LUCAJust A Little Bit More - Cooltempo D/EHRPRODUCER: Tim Lever/Mike Percy

A new talented singer in the soulful popdivision blooms in the UK. Luca's stylecomes close to Paul Weller, but it's lessmind -provoking.

NITSSoap Bubble Box - Columbia EHR/APRODUCER: Nits

Holland's own Prefab Sprout with anintriguing and clever pop song, that com-bines a haunting piano tune with cinematicarrangements. EHR programmers on thelookout for inventive mainland Europeanmusic, should stop here.

ALBUMS

C.J. CHENIERI Ain't No Playboy- Slash A/AC/EHRPRODUCER: Joe Hardy

After the death 9f Clifton Chenier (the kingof zydecothe digestive mix of R&B andcajun), his son Clayton Joseph took overhis whole band and his thrown. However,that seat is still claimed by the likes ofBuckwheat Zydeco and Rockin' Dopsie.Will this new album by the singing accor-dionist finally settle everything? Judge foryourself, but be sure not to miss the leg -breaking stomper Bad Feet and the tear-jerker Don't Cry.

THE FLAMING LIPSHit To Death In The Future Head - Warner Brothers A/R

PRODUCER: The Flaming Lips/Dave Fridmann

What's behind the garage door in modernAmerica? Well, spoiled -rotten kids are stillmaking lots of noise to annoy the neigh-bourhood. The singer sounds as pissed offas Pixies vocalist Black Francis, while theguitarist uses the same weird fuzz effectsas Ron Asheton of the Stooges. Verypsychedelic stuff, but it shouldn't be toohard for alternative programmers to fit in.

THE FRAMESAnother Love Song - Island A/EHRPRODUCER: Gil Norton/AI Clay

Relatively living in isolation, the Irishalways seem able to. develop their ownmusical style. And when the detachmentbecomes too much, one breaks out andtravels the seas. The world will become astage as well for folk rockers the Frames,who hail from Dublin, the constant sourceof new talent. Glen Hansard songs like

NEW TALENT

BLUE FOR TWOSearch & Enjoy- Radium/MNW (LP) (Sweden)

PRODUCER: Henryk Lipp/Topsteen

"Made in Sweden" is a quality mark initself these days. This electronic bodydance duo ought to follow fellow country-men Roxette and Dr. Alban on the road tothe Eurochart. The Trap and Dry Boneshave most international potential. ContactJohn Cloud at tel: (+46) 8.5413 3450; fax:8.5413 0060.

CAMILLA'S LITTLE SECRETBea - Limelight (UK)

PRODUCER: David Singleton

Borrowing the insisting bassline of MarvinGaye's Inner City Blues, this tune is suit-able for both pop and jazz outlets. ContactToby Richards at tel/fax: (+44) 202.632321.DOUBLE NELSONMange -Mange -Mange - Cobalt (France)

PRODUCER: Phillippe Conrath

Fuzz guitars, filtered voices and otherweirdelica, that's what these Frenchexcentrics offer us. All in all it sounds likea hungry monster. Check your head afterlistening. Contact Phillippe Conrath at tel:(+33) 1.4797 6999; fax: 1.4797 6544.

DOUBLE YOU SEEDouble You See - DYS (EP) (Switzerland)

PRODUCER: Rossi Bardini

Parts of Europe are at war momentarily,and a band out of the neutral zone singsabout it. Child Of War is a topical song,containing Swiss commentary on the casein a pop rock mould. Contact ThomasKauflin at tel: (+41) 1.910 5166.

MARTYDon't Walk Away (I Need You) - Scorpio (France)

PRODUCER: Jim & Bruce Mattera/John L. Philip

Just a little synth pop song on dance beatsfor sentimental lovers, who listen to theradio on a rainy afternoon. ContactMartine Levy at tel: (+33) 1.4720 4395;fax: 1.4952 0378

MT PURSECross Talk - Inter (LP) (Denmark)

PRODUCER: Nils Henriksen

This strong album could have been made inthe heydays of pubrock. Songwriter NilsMaaetoft gives even Nick Lowe a run forhis money. The Dangerzone and GottaDance will propel your listeners intonightlife. Contact Allan Grauenkwr at tel:(+45) 8675 2477; fax: 8675 2499.

FRANCSsnoLhns love song

Before You Go, The Waltz and DownhillFrom Here will appeal to everybody fasci-nated by the Irish songwriters tradition.Production is top class.

SASS JORDANRacine - Impact R/EHR

PRODUCER: Rick Meigher

The female answer to the Black Crowescomes out of Canada. Just like with them,an authentic '70s rock touch is guaranteed.For those who always dreamed of theStones or Faces fronted by Tina Turner,this is it. Jordan's sandpaper voice coupledwith the hard labour of three guitarists,among whom Stevie Salas, is a very spe-cial treat. Make You A Believer is the titleof her superbly rocking debut single, andindeed you'll become a believer. If youwant evidence of her capacities as a bal-ladeer as well, Cry Baby would make anideal choice.

AMII STEWARTMagic - RTI Music D/EHR/ACPRODUCER: Davide Romani/Amii Stewart

The soul lady famous for that great discoversion of Knock On Wood is back with avengeance. And what's more she has man-aged to stay contemporary. With suchstrong material, written by top tunesmithssuch as Narada Michael Walden, JuniorGiscombe, Simon Climie and RobFischer, nothing has been left to chance.Now That We're Here is a track that seesno radio boundaries.

TAKE THATTake That And Party - RCA EHR

PRODUCER: Various

Teeny Boopers? Yes! Just another cleverrecord company executive's idea? No!Take That is founded out' of two separateManchester bands that came together,Street Beat and the Cutest Rush. By themany credits for band member GaryBarlowe for songwriting and producing,you can tell these lads are serious. I FoundHeaven was their recent UK top 10 hit.You can bet your life there's more to come.Mainland Europe should press the A3 but-ton on this juke box for It Only Takes AMinute, another recent UK hit single.GWR FM/Swindon DJ Mark Franklinstrongly recommends to play ballads suchas I Can Make It and A Million Love Songsin the evening hours. "These boys have gotthe balance right between fast and slowsongs. Also, their appeal is much widerthan to the Sharons and Tracies out therealone."

Singles and albums featured in New Releases are listed 'alphabetically. Each record is recommended for format or programme suitability. Abbreviations used include: EHR, AC, R (Rock), D (Dance), C (Country), J (Jazz),

EZ (Easy Listening), NAC (New Adult Contemporary), A (Alternative) and M (Metal). Records mentioned in New Talent are by acts signed to independent labels for which license and/or publishing rights are available,

except as noted. Please send your samples to Robbert Tilli/Machgiel Bakker, PO Box 9027, 1006 AA Amsterdam, Holland.

14 MUSIC & MEDIA SEPTEMBER 19 1992

AmericanRadioHistory.Com

Marketing The Music

Jeff Wayne Hits BackWith Spartacus Project

Jeff Wayne Anthony Hopkins Catherine Zeta Jones

It's purely coincidence, but shortly after Mike Oldfield's "Tubular Bells II," Jeff Wayne,that other grandmaster of the big pop/classical project, presents the long-awaited follow-up to 1978's four million -copies -selling "War Of The Worlds." Spartacus-out onColumbia in a deluxe package double CD from September 21-is his view on the oldRoman story of the slave revolt set on music.

by Robbert Tilli

As the perfectionist he is, Jeff Wayne isagain surrounded by the creme da la crèmeof the international entertainment industry.With Oscar -winning actor AnthonyHopkins starring as Roman senatorMarcus Crassus who fights the rebellion,nothing has been left to chance. Otherfamous names include ex-Marillion leadsinger Fish, playing gladiator Crixus whosympathizes with rebels leader Spartacus,and Londonbeat's tenor Jimmy Helms,the tough chief Cilician pirate Isoricus.

Taking chances as ever, Wayne hasfound a newcomer for the lead character

Spartacus, Alan King, a multiple UK judochampion with a golden voice. Anotherinteresting relatively new name is TVactress Catherine Zeta Jones (from thepopular Yorkshire TV series The DarlingBuds Of May), performing the role ofPalene, Spartacus' lover. She is taking thelead vocals on For All Time, the first singleselected off the prestigious project and "outof the box" A -listed on CapitalRadio/London.

London -based marketing and promotioncompany International Rescue overseesthe European campaign. Nadja Severesums up the cornerstones of the strategy."We've got plenty of promo tools in our

hands. We'll have the main characters plusthe author of the piece available for press.Also, we're sending out an EPK [ElectronicPress Kit], containing filmed interviewswith Wayne and Jones, plus video footage.For radio all over the world we have tapedinterviews ready."

The campaign is geared at all majorradio and TV outlets. On September 3-4,Wayne and Jones appeared at ITV's break-fast show "AM TV," while Grenada TVbroadcast a news item on September 9. Anappearance in the BBC's popular DesO'Connor show is televised but to betransmitted at a later date. Major pressadvertizing has been taken in the UK.

Competitions will be run in the variousterritories. A pan-European contest will beset up on satellite TV station SuperChannel. Prize winners will receiveleather-bound scripts, as well as first -edi-tion signed lithographs of Spartacus paint-ings. Andrew Ellis, the art director of thewhole project, is currently working withhis team on appropriate marketing material.So far posters, cut-out gladiators, mobilesand letter knives for instore use are con-firmed.

At a big party in "Villa Dei Ceasari" inLondon on September 15, the album waspresented to international media. All maincharacters, including Hopkins, were sched-uled to attend the event.

Adds Severa, "We're still consideringother than English -language narrations ofSpartacus for some markets."

Vaya Con Dios Flies ToThe European Top

BELGIUM Signed to BMGAriola Belgium.

Publisher: Songline/BMG Ariola. New album: Time Flies to be released

on mainland Europe on September 21. New single: Heading For A Fall

released on August 27; currently, it isat number 26 in Belgium.

Producer: Dani Klein/PhilippeAllaert.

Promotion: Singer Dani Klein is in themiddle of a three-month Euro promotour.

A European concert tour is scheduledfor February 1993.

At presstime, the single was secondmost -added on EHR.

Time Flies is the title of the third album byVaya Con Dios, by far the best-sellingartist on BMG Ariola Belgium's artist ros-ter. In no time, the last album, 1990's NightOwls, sold two -million copies worldwide,with a lot of gold and platinum awards onthe continental European market.

"Noblesse oblige", they say, and Vaya

Con Dios has fulfilled the promise excel-lently. The first single Heading For A Fallis another piece of distinguished brass/soulwith that typical European metropolis feelto it that made them big in the first place.Those programmers who liked What's AWoman and Nah Neh Nah can blindfolded-ly-like singer Dani Klein on the sleeve-add it on their playlists.

Another album