Midstream Solutions for Commercial Programs

July 23, 2015

Presenters: William Walker, Senior Utility Solutions Manager, Ecova

Agenda

Current Conditions

Going Midstream

− Muscle without Compromise

− Customer Engagement

− Managing Channel Conflict

Power of Midstream

Growing with Midstream

Q&A

ManufacturerDistribution

ChannelContractor

NetworkEnd User/Consumer

New, Motivated

Market Actor

Broader Participation

Streamlined Participation

Expanded Savings

Potential

Customer Validation

Product Validation

Savings Validation &

Baselines

Utility

Distributor A Distributor B Distributor C

• Small Medium Commercial• Market Segmentation• Industrial Sales• Contractor Channel

• Technology Specialists• Contractor Channel• Sales Counter

• Architectural & Design Consultant• Property & Facility Management• Small Medium Commercial• Market Segmentation

Sample Customer Thank You Card

By Program:Remove selected measures from

prescriptive program

By Segment:Narrow eligibility

to a specific customer segment

By Technology:Focus on new technologies

ManufacturerDistribution

ChannelContractor

NetworkEnd User/Consumer

Quick Program Launch

Full Program Implementation

Future Opportunities

Upcoming Ecova Webinars

SMART ENERGY EFFICIENCY Commercial Strategic Energy Management –

August 27th, 11A PST

Questions, comments, suggestions? webinars@ecova.com

Q & A

Thank you!