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How to Get Ahead of the Competition:Consolidate and Modernize Your B2B and File Transfer Environments

BUSINESS WhItEpapEr

2 SEEBURGER | Consolidation & Modernization

Consolidation and Modernization: A Powerful DuoTo stay competitive today, most companies must go

beyond cost-cutting. They need to use new technology

to be innovative in responding to the demands of a fast-

moving, intensely competitive global economy. By taking

a consolidated approach to your B2B and file transfer

environments you can reap big rewards: cost savings,

improved operational efficiency, increased revenue and

new competitive advantages.

Regardless of the industries in which they operate,

businesses across the globe have been facing the same

IT challenges for years. CIOs are under intense pressure

to reduce costs, increase revenue and minimize risk.

This pressure isn’t new, but there is a new approach to

alleviating the pressure: consolidation and modernization

of IT. It’s no longer enough to just try to do more with

less; you need to do everything better and even more:

1. Cut costs — via consolidation

2. Increase revenue — via modernization

3. Reduce risk — via continually improved data security

4. Generate value — via competitive advantages from IT

Obviously, you can’t throw everything out and start over

as in the old days. But CEOs still expect you to achieve

more with less, which means consolidating the number

of applications, platforms and processes you’re running.

Modernization means replacing legacy tools with modern

tools that can help you deliver more and better services

that propel the business ahead of competitors. It means

consolidating strategically.

In meeting the three IT challenges above, many well-

run companies have instinctively turned to their EDI,

B2B and file transfer environments. It makes sense.

EDI, B2B and file transfer environments constitute the

critical infrastructure that connects the business with

its business partners and customers worldwide. This

infrastructure enables competitive advantage: high-

quality, competitively priced, and timely products and

services.

These well-run companies have achieved noteworthy

results by consolidating their EDI, B2B and file transfer

environments into a single, unified environment based

on a modern business process integration engine. Once

they have a unified environment in place, they have then

been able to modernize outmoded, inefficient processes

and focus on generating value from their IT.

For example, using SEEBURGER’s best practices for SAP,

many have been able to dramatically streamline the

integration of internal functions and external partners.

Others have been able to move from fragmented,

insecure and wasteful file transfer processes (scattered

FTP servers, corporate email servers, and public Web

services) to using our secure file transfer solution (MFT),

which is a single, automated process that centrally

governs all types of file transfers (system-to-system,

system-to-human, and human-to-human) with end-to-

end security, reliability and auditability.

A survey of SEEBURGER customers showed that by

consolidating their EDI, B2B and file transfer technologies

using the SEEBURGER Business Integration Suite, they

were able to cut their application and project costs by up

to 80% while maintaining the satisfaction of internal and

external partners*.

* Survey of International automobile suppliers, ODETTE conference, 2011

In addition to these financial benefits, the businesses achieved improved reliability, availability and service levels.

Business Savings achieved with the SEEBURGER Business Integration Suite

Source of Savings amount of Savings

Operating and maintenance staff 50%

Creation of new B2B/EDI interfaces 65%

Software maintenance fees 60%

Search (status, errors, document tracking 96%

Transfer fees 30%

3SEEBURGER | Consolidation & Modernization

B2B and file transfer environments are ripe with potential

to meet IT’s challenges: cut costs, simplify processes,

reduce business risk and create competitive advantages.

With proper consolidation and modernization, IT can

help the business move more quickly and deliver higher

levels of service across the supply chain, at less cost.

You can roll out new revenue-generating services,

connect new trading partners, and troubleshoot

operational problems much more quickly, while more

easily accommodating supply chain growth and

diversification.

You can extend your SAP business processes — and

create and deploy new processes — much more easily.

You can protect your business better by protecting your

data better, to the farthest edges of your supply chain —

even as your supply chain grows and changes.

To achieve these advantages, however, every business

first has to overcome several legacy problems, including:

z Disparate, fragmented and departmental silo

systems, which deliver specific functions but usually

at a high cost

z Legacy applications, which require multiple patch

upgrades and ongoing fixes to comply with ever-

evolving operating and application infrastructure

z Inconsistent visibility of various B2B or file interfaces

across the business, which complicates governance

and increases business risk

In large supply chains that require multiple integration

applications, it’s also very common to find inconsistent

synchronization of production and logistics processes.

These inconsistent internal processes make external

integration with your trading partner ecosystem difficult,

slow, costly and risky. You need to efficiently link with

not only your largest, most technically sophisticated

supplier but also your smallest EDI-challenged supplier.

If you’re seeking to consolidate legacy tools and

applications, you should ideally replace them with

a single solution that can deliver a complete set of

modern functions, including end-to-end, business-level

monitoring/reporting; and industry-specific integration

components (processes, mappings, adapters) that work

out-of-the-box.

If you’re an SAP user, you should additionally look for

functions that can “get inside” SAP to simplify the task

of extending SAP processes across the supply chain –

processes such as Order-to-Cash, Purchase-to-Pay and

B2B/Supply Chain Monitoring.

With such functionality in place, you’ll no longer have

to reinvent the wheel each time you want to offer a new

service or onboard a new trading partner. You’ll be able

to respond much more quickly and decisively because

your focus will be on the business problem – and not

the internal mechanics of integrating data with people,

partners and processes. And, with end-to-end visibility,

both your business users and your IT people can work

together logically and productively to ensure that each

step of the supply chain process is running smoothly,

improving customer satisfaction. All of this means less

waste, bigger rewards, and steadier business.

Why Focus On B2B, File Transfer and SAP

4 SEEBURGER | Consolidation & Modernization

A number of best-run businesses have achieved a

competitive edge by consolidating and modernizing their

EDI, B2B and file transfer environments in this manner.

z Leading Technology Company: This global computer

manufacturer was able to replace multiple products

with the end-to-end platform of the SEEBURGER

Business Integration Suite. The replaced products cost

$510,000 annually before administrative expenses.

The new single platform connects 15,000 partners;

integrates multiple standards and communications

protocols; and handles 15 million business

transactions a month.

z Automotive Supplier: As one of the world’s largest

automotive suppliers, Magna wanted to consolidate

its global information network. SEEBURGER Business

Integration Suite allowed Magna to cut costs by sup-

porting consolidation of all its formats and business

processes, with complete integration in six months.

z Large Retailer: One of Switzerland’s largest

retailers, Coop was able to meet the demand set by

a rapid doubling of its EDI partners and processes by

consolidating and modernizing with the SEEBURGER

Business Integration Suite. The solution met Coop’s

operating-system requirements and enabled direct

integration with sister companies through various BIS

integration points.

z Telecommunications Company: Following a

restructuring by its parent company, a newly formed

wireline company was able to reduce its EDI operating

costs by nearly 50% by centralizing all its EDI activities

on the SEEBURGER Business Integration Suite

platform. The solution replaced a patchwork of EDI

systems in three different data centers managed by

three different teams.

Success Stories

SEEBURGER’s solutions and services are based on the Business Integration Suite, whether in the cloud, on premise or as a hybrid solution.

When does Cloud fit better?There are many good reasons to select a Cloud Solution for Business Integration (B2B/MFT) requirements:

z Reduce the costs of internally training specialists z Balance the risk of over reliance on internal resources z Invest into new solutions and enhancements as needed z Quickly connect to a large number of new partners and processes z Be flexible with your IT strategy and have confidence in implementation scheduling z Easily manage the process with cloud tools to create strong relationships and faster onboarding z Meet growing operational needs (24/7 secure and managed operation ) z Reduce the TCO with consistently calculable costs of cloud service z Increase operational transparency

Why are SEEBURGER‘s Cloud Services “a la Carte”? Choose cloud options according to your needs:

z Select the flexibility and individuality that you need – choose between public/classic, shared private and private cloud environments

z Customer needs often change over time – start small with our standard cloud service option and easily change to a private environment

z No long term dependency – book our cloud services when you need them and as long as you need them z Hybrid option – combine SEEBURGER cloud with SEEBURGER on premise solutions as needed

On Premise or in the Cloud? – Making the Right Choice

a la Carte

5SEEBURGER | Consolidation & Modernization

There are seven key success factors in a successful

consolidation and modernization strategy for B2B and

file transfer environments. The Business Integration

Suite from SEEBURGER enables companies of all sizes to

achieve these key success factors.

1. Comprehensive Functionality CoverageConsolidation and modernization typically involve

replacing numerous B2B and file transfer solutions,

each offering a different functionality. Therefore, when

consolidating, look carefully for a solution that has

a comprehensive and natively well-integrated set of

modules, communication protocols and adapters.

Don’t complicate matters by selecting a replacement

solution that itself is a patchwork of function-specific

technologies brought together through the acquisition of

different vendors.

2. Large Process Repository Businesses with large-scale consolidation needs often

have very specific needs. A good consolidation and

modernization solution should be able to meet these

needs without programming or extensive hand-holding

by your solution vendor. Otherwise, your project will take

too long and cost too much. Therefore, look for a solution

that includes a large repository of processes that you can

easily adapt, repurpose and reuse.

For example: the SEEBURGER Business Integration

Suite’s BPEL functionality makes it simple for companies

to create their own processes and modify existing ones.

Our standard repository contains a large number of

components and functions for use in processes — such

as adapters, mappings and other components — that you

can easily edit using BPEL. Our large library of editable

industry-specific components (adapters, mappings and

pre-configurations) further speeds deployment and

lowers your total cost of implementation.

Seven Key Success Factors

Technical Layouts & Plans:CAx data for technical

departments

EdI with Business Partners:Orchestrate & monitor the entire Sales Order Process

Businesspartners data

transfer

eMobility

Business Integration Suite BIG data

Workflow Processes & data converting

Message TrackingStrictly Internal data:

C-level financial figures & strategy reports

human Resources data:Contracts, reports,

Personnel health records

Sensitive data:PINs, TANs,

money orders

Cloud & Web Integration:Salesforce, CRMs,

marketing automation

database Integration: Connect internal and/or

external nodes

Software Updates:Automate customer service department fixes/updates

Marketing Collateral:Graphics for

advertising agencies

Key Contracts & Offers:Secure files for important

customers & large projects

Omni Channel:Web shop connections

System Integration:ERP/Legacy systems

Processes & Tools in SAP:Order-to-Cash,

Purchase-to-Pay, Monitor, WorkflowMachine &

Operating data:Log book, protocols

Extensive Log & data Protocol Transfers:

For the support department

SEEBURGER’s Business Integration Suite

6 SEEBURGER | Consolidation & Modernization

3. End-to-End VisibilityA comprehensive business activity monitoring approach

can provide end-to-end visibility of your processes

that empowers business users, improves customer

satisfaction, and frees up your IT people. To ensure

smooth operation of all your processes, look for a

solution that automates tasks such as message tracking,

audit logging/inspector, move-to-production, process

restarts, and trouble ticketing, as well as automates

critical business functions such as trading partner

management.

SEEBURGER’s Business Integration Suite uses these and

other sophisticated automated functions in providing

end-to-end monitoring for all your business processes,

including SAP internal processes. We ensure reliability

and availability by using a variety of cluster and

architecture options. For on-premise customers, we

support your operation via remote management; with

our Managed Service option, we take over complete

responsibility for your operation. Regardless of delivery

option, SEEBURGER provides complete visibility of your

B2B and file transfer environments via our sophisticated

business activity monitoring tools.

4. Performance with Scalability Your consolidated platform should be built on a

modern architecture that can reliably handle very large

transaction volumes and scale with your business. For

example, SEEBURGER’s Business Integration Suite has a

future-proof, scalable multi-tenant architecture designed

to handle extreme amounts of transactions in a private or

public cloud — including highly distributed installations

and clusters.

5. Ease of MigrationWhen consolidating, look for a solution that will simplify

your migration from multiple solutions and platforms –

not complicate it. For example, SEEBURGER’s Business

Integration Suite includes special automated and

preconfigured migration tools, such as the Mapping

Analyzer and Mapping Test Automation Tools.

6. Ease of UseA solution with a modern, intuitive graphical user

interface will shorten your implementation times, reduce

your training costs, and ensure a smooth transition from

multiple solutions. Innovative, contextual interfaces can

empower business people to perform complicated tasks

with little or no training – or IT handholding. Portals can

provide powerful management dashboards for IT and

business people, which they can access anytime from

anywhere. Easy-to-use solutions mean that people can

easily adopt them, minimizing the disruptions that can

often occur with a consolidation project.

7. Best PracticesChoose a solution with a history and a strong customer

track record. It will, by definition, have best practices

built into it, based on the ongoing experience and

feedback from an active community of customers. For

example, SEEBURGER’s Business Integration Suite

incorporates best practices for SAP that are based on our

years of serving more than 2,000 SAP customers. We’ve

seen it all.

Technology has advanced to the point where every

well-run global business can afford to benefit from a

consolidated EDI, B2B and file transfer infrastructure.

You’ll gain cost savings, a path to IT innovation, and

an infrastructure that can more easily expand with the

growing needs of the business.

You can save money and increase your efficiency and

flexibility by consolidating your EDI, B2B and file transfer

applications on a single, central platform driven by

existing industry-specific processes orchestrated by a

world-class process engine: the SEEBURGER Business

Integration Suite.

More than 9,300 customers worldwide — ranging from

the Fortune 100 to small and medium companies —

depend on the SEEBURGER solution. SEEBURGER has

been integrating companies for more than 25 years. As

a SEEBURGER customer, you’ll join the ranks of other

well-run companies that are benefiting from the power of

this technology, which has been precision-engineered in

Germany from the ground up.

Consolidation Begins Here

7SEEBURGER | Consolidation & Modernization

Advantages for Consolidation and Modernization with the SEEBURGER Business Integration Suite

One Platform • Complete Control • Single Source

z Reduces operating costs by up to 80% through consolidation and modernization of heterogeneous EDI, B2B and file transfer environments

z Extensive toolbox speeds individual integration projects for large international companies

z Industry-specific, pre-configured standard solution simplifies consolidation for small and medium enterprises

z Best practices for extending and modernizing SAP processes

z Flexible delivery options: on premise, on demand (managed service or cloud offering), on device

z Delivers lowest possible TCO, improved efficiency, and painless accommodation of future requirements

z Improves service delivery levels and customer satisfaction

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