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Seema Narendran, Ramnarain Ruia College
Ananda Bazaar Patrika
Seema Narendran, Ramnarain Ruia College
• Anandabazar Patrika first appeared on March 13, 1922 — the day of Holi, as an evening daily, printed in red ink.
• Founded in 1922 by Prafulla Chandra Sarkar
who was the editor as well
• It was a four-pager, priced at two paise and had a first-day circulation of a thousand copies.
Seema Narendran, Ramnarain Ruia College
• The newspaper’s red ink led to the contemporary
English daily, The Englishman terming it a ‘danger
signal’.
• Largest circulating Bengali daily in India
• Considered by many to be one of the most popular
regional newspaper in India
Seema Narendran, Ramnarain Ruia College
• Today its concurrently published from Kolkata, New
Delhi, and Mumbai
• The newspaper brings out special festive
issues during Durga Puja
• Synonymous with the Bengali community
Seema Narendran, Ramnarain Ruia College
The origins
• A daily from 1891, Amrita Bazar Patrika by the beginning of the
20th century was recognized as a pillar of the national movement
• In 1922, generational change within the Ghosh family led to a
division
• A branch split off and started a Bengali daily Ananda Bazar
Patrika
Seema Narendran, Ramnarain Ruia College
• The two newspapers became keen rivals
• With the common the struggle against the British, they intruded on
each other's circulation base
• After independence, Ananda Bazar Patrika adapted more
successfully to the need for management and advertising
• Under A K Sarkar (1912-83), in the 1960s, it became India's
largest circulating daily published from a single centre
Seema Narendran, Ramnarain Ruia College
• With its unshakeable patriotic stance, it soon became very popular.
• Unbiased views, constructive criticism, indomitable courage and an uncompromising attitude were just a few aspects, which went on to make Anandabazar Patrika the ‘voice of Bengal’.
Seema Narendran, Ramnarain Ruia College
• Its popularity reached new heights when, in 1954, the Press Commission report declared Anandabazar Patrika to be the largest circulated newspaper in the country, published from one location.
• Over the years, Anandabazar Patrika has achieved many milestones along the way — it was the first in the east and one of the first in the country to use offset printing
Seema Narendran, Ramnarain Ruia College
• Shook the foundation of the British power in India
• Helped to enhance the spirit of nationality among the
people fighting against the colonial power
• Gained immense popularity with the masses
• 1000 copies of the newspaper were sold on the very
first day of publication
Seema Narendran, Ramnarain Ruia College
• Showed immense courage in stating the truth
and never compromised
• Always presented unbiased news
• Initially consisted of only four pages
Seema Narendran, Ramnarain Ruia College
• Other than the Kolkata edition, it has introduced editions for
other metropolitans like Mumbai and Delhi
• It is the only Bengali daily to cross 1.2 million in circulation
• Published, along with Desh, the first large-scale readership
survey in 1963, nine years before the first National
Readership Survey (NRS) research was commissioned
Seema Narendran, Ramnarain Ruia College
• Has seven district splits within West Bengal
• Also has city splits- Uttar Kolkata (North Calcutta), Dakshin
Kolkata (South Calcutta), Purbo Kolkata (Salt Lake) &
Howrah
• There is also an internet edition of Anandabazar Patrika and anandautsav.com, the puja website.
Seema Narendran, Ramnarain Ruia College
• In addition to its city split — Kolkata, it offers supplements like Patrika on Saturdays, Rabibashoriyo on Sundays, Prastuti on alternate Mondays and Kajer Bazar on Tuesdays.
• Total readership: 72,95,000 (NRS 2006)
• Readership in Calcutta: 30,61,000 (NRS 2006)
Seema Narendran, Ramnarain Ruia College
• The group, under Aveek Sarkar launched:
• The Telegraph- an English daily
• Sunday- an English weekly (now closed
down)
• Sports World- Sports magazine
• Business Standard- Daily pink paper
Seema Narendran, Ramnarain Ruia College
• 1922- Starts with four pages, becomes six soon after
• 1923- Anandabazar Patrika becomes a morning daily
• Ties up with Reuters, Associated Press and the Free Press
of India
• 1925- becomes a 16-page wonder
• First 120-page special supplement on Calcutta Congress -
sold out within two hours. Second edition printed on demand.
Seema Narendran, Ramnarain Ruia College
• 1930- Faced with a draconian Press
Ordinance, goes out of circulation for a few
months
• 1931- Starts coming out everyday
• 1932- Circulation soars
Seema Narendran, Ramnarain Ruia College
• 1941- Anandabazar Patrika was the first to
inform about Subhas Chandra Bose’s
dramatic escape
• No ads carried on the front page, the day after
Rabindranath Tagore’s demise
Seema Narendran, Ramnarain Ruia College
• 1942- Dailies not printed to protest against
regulations imposed on newspapers and the
lack of newsprint
• 1948- Mahatma Gandhi’s assassination -
landmark coverage, Lord Mountbatten calls it the
“greatest homage to the Mahatma.”
Seema Narendran, Ramnarain Ruia College
• 1960-Entertainment gets a fillip with the
Anandalok section introduced in ABP
• 1965- Colloquial Bengali in narrative prose
begins. Formal Bengali only in the editorials
now
Seema Narendran, Ramnarain Ruia College
• 1983- The first colour printing — the features
section of ABP
• 1984- News comes to a standstill as ABP faces a
51-day strike
• 1992- Does not carry a single advertisement as a
mark of tribute to Satyajit Ray, who had died the
previous day
Seema Narendran, Ramnarain Ruia College
• 1993- The district pages of the ABP are
launched
• 2000- its internet edition is launched
• 2003- A new-look Anandabazar Patrika hits
the stands.
Seema Narendran, Ramnarain Ruia College
• 2005- Reaches the one-million circulation
benchmark
• 2008- Anandabazar Patrika wins Silver for
being the best printed non-English daily at the
4th National Awards for Excellence in Printing
Seema Narendran, Ramnarain Ruia College
• The only newspaper to send a journalist to cover Amartya Sens Nobel Prize investiture ceremony