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Segmentation of business market

Date post:	17-Aug-2015
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SEGMENTATION OF BUSINESS MARKETS

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Page 1: Segmentation of business market

SEGMENTATION OFBUSINESS MARKETS

Page 2: Segmentation of business market

5 VARIABLES

Page 3: Segmentation of business market

DEMOGRAPHIC

Page 4: Segmentation of business market

Page 5: Segmentation of business market

OPERATING VARIABLES

Page 6: Segmentation of business market

Page 7: Segmentation of business market

PURCHASINGAPPROACH

Page 8: Segmentation of business market

PURCHASINGAPPROACH

PURCHASING CRITERIA

GENERALPOLICIES

NATURE OFEXISTINGRELATION

POWERSTRUCTURE

Page 9: Segmentation of business market

SITUATIONAL FACTORS

Page 10: Segmentation of business market

Page 11: Segmentation of business market

PERSONAL

CHARACTERISTI

CS

Page 12: Segmentation of business market

Page 13: Segmentation of business market

THANK YOU

Page 14: Segmentation of business market

Created by Jay s. Mehta, SPCE, during an internship by Prof. Sameer Mathur, IIM Lucknow.www.iiminternship.com

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