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7th - 8th April 2011

Machakos Municipal Stadium

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SEICO 2011 will

be a rare gathering. Your presence counts.South Eastern Region is

an economic powerhouse

and is ready to dobusiness

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South Eastern Investment Con erence and Expo, dubbed SEICO 2011, is the premier and therst signature investment event in Kenya a ter the promulgation o the new constitution.

The County Governments, created by the new constitution will be the ocal points orinvestments and development.

Keninvest in partnership with Mutui Museo, Bola Associates Limited and other key public/private stakeholders have joined hands to organize SEICO 2011. Participating counties areMachakos, Makueni and Kitui. The three counties comprise the region popularly known asSouth Eastern Region - Kenya, in East A rica.

SEICO 2011 seeks to Provide In ormation, Networking Opportunities and o er one stopsolutions to Domestic Direct Investors (DDIs), Foreign Direct Investors (FDIs), Suppliers,Manu acturers, Policymakers, Development Partners as well as the general public.

SEICO 2011 will be held at a time when the 47 counties in Kenya are expected to receive billionso shillings rom the central government. This has not been the case since independence in1963.SEICO 2011 main objectives are:

Identi y and Implement home grown investment initiatives or lower Easternregion.

Identi y and approach strategic partners and networks (notably nancial Institutions,construction Firms, Manu acturers, Service providers, Venture Capitalists) amongothers to support the Investment programs.

Documentation o all Investment priorities and opportunities o the three SouthernEastern Region counties o Machakos, Makueni and Kitui.

Creation o a vibrant , interactive, healthy debate and discussion on the Investmentopportunities in each o the three Counties .The discussions will be driven and

acilitated by the local people using bottom - up approach.

About SEICO 2011

Key Objectives of SEICO 2011

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SEICO 2011 will be a rare gathering. Your presence counts. South Eastern Region is aneconomic powerhouse and is ready to do business. The regions ortunes have dramaticallychanged in the last couple o months thanks to the new constitution. SEICO 2011 will be anideal plat orm to position your company and market your products and services.

A one stop in ormation gathering orum as well as ideal location to recruit newagents, distributors, and local partners.

A Cost e ective marketing medium. An interactive buyers and sellers orum. A networking and learning event, with well planned one-on one private

meetings. An occasion or both the local people and visitors to develop deeper

understanding o the region and its unique business culture.

Why exhibit and attend

SEICO 2011?

In a nutshell, SEICO 2011 will be:

SEICO 2011S O U T H E A S T E R N I N V E S T M E N T C O N F E R E N C E & EXPO

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Participating Sectors:

2. Information Communication

TechnologyICT Board which is acilitating the creation o Konza Techno Park will be a leading exhibitor. Delegates andother exhibitors will have a good opportunity to learnabout ICT Board, business process outsourcing andother cutting edge technologies. Leading ICT rms,internet service providers and mobile phone serviceproviders are expected to attend the SEICO Expo.

3. Financial institutions

SEICO 2011 is the single largest investment orumin Kenya. Banks and micro nance institutions areexpected to attract large visitors to their booths.

With the housing boom in South Easternregion, developers and housing stakeholdersare expected to up the game. All indicators arethat the region requires more in rastructuredevelopment to support the countygovernments. Property management rms,real estate agents, property developers, projectmanagers, contractors, and landscapers areencouraged to attend.

4. Property Development

1. Education

Leading institutions based in the region will be showcasing during SEICO2011. Private and public institutions, schools, colleges and polytechnics areexpected to attend the Con erence. Companies and individuals interested ininvesting in the regions education sector as well as those working directly orindirectly in the education sector are also encouraged to attend the Expo.

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6. Tour and travel Industry

The region is waiting to be explored by those who like discovering new and excitingplaces. With the anticipated 15,000 pro essionals, top travelers and government o cialsin attendance, tours and travel stakeholders have a unique opportunity to create newcontacts and new business.

7. Agri-business

Machakos, Makueni and Kituicounties are endowed with goodarable land or agriculture, sh

arming, ranching, beekeeping,foriculture and horticulture.All the top companies in agro-chemicals ( ertilizer, chemicalsetc), ood processing, irrigation /water engineering will be highlywelcome.

5. Insurance companies

This is a must attend event or insurance rms.

During SEICO 2011, insurance rms will display thelatest products aimed at serving the in rastructuraldevelopment o the three counties and otherinsurance products.

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8. Infrastructure Development

Suppliers o construction equipment, machinery, toolsand other in rastructure solutions should look no urther.Cement companies and those handling special constructionproducts have a unique chance to open rural markets in away never experienced be ore.

9. Media Sector

South Eastern is the region to watch in terms o developmento new media, radio stations, television, and print media.Given the highly educated population and good mobilephone penetration in South Eastern Region, social medianetworks like Facebook, Twitter and You Tube can bee ectively harnessed by companies and government in thereconstruction o the counties.

10. Medical Field, Biotechnology andPharmaceutical Industry

Pharmaceutical companies, medical schools, colleges/universities, hospitals and paramedical institutions andlaboratories are expected to show case their products andservices during SEICO 2011.

11. Transport and LogisticsSector

The anticipated reconstructionexercise in South Eastern Region will

require transport and logistics solutionproviders. Given that top decision makersshall be present is reason enough toconsider participation.

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www.seico.com

12. Professional Service Providers

Consultants, lawyers, teachers and other pro essionalsrom the region and surrounding towns like Nairobi willbene t by attending SEICO 2011.

13. Environment sector

Paradoxically, South Eastern Region is the leading provider o charcoal to Nairobi and Mombasacities. Environmentalist interested in a orestation, bio uel science and technologies, drought and

amine early warning system(s) will get ready opportunities in South Eastern Region.

14. County Business

South Eastern Region is likely to set thepace in the development o models aimedat serving other Counties countrywide. It isexpected that all members o Parliament,

uture leaders o the counties (Governors,senators and the top leaders) will converge

at SEICO 2011. New concepts on servicedelivery or the proposed counties will beunveiled e.g. Industrial and Business Parks.

15. Energy andPower

South Eastern regionis the home to the coalmine situated in Mwingi.Renewable enegystakeholders in wind,hydro, solar and nuclearwill be present. Powerutility companies willhave a chance to meettheir consumers.

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16. Green Industrial zones

The region has huge tracts o land ideal or green industrial zones. South Eastern Region

is home to the Export Processing Zones and the proposed Special Economic zone alongMombasa Road. (Mombasa Nairobi Highway)

17. Manufacturing

South Eastern region boasts some o the leadingactories in Kenya. Majority o the manu acturers

are expected to participate. Motor vehicles dealersand assembly rms will show case to a readymarket.

18. Mining Sector

Limestone, river sand, marble,gemstones, copper, iron ore andtitanium are ound in the lowerEastern Region.

19. Tourism Sector

Exhibitors and delegates interested in establishing contacts ornew tourism circuits, E-lodges, mountaineering (e.g. NzambaniRock), medical tourism, water sports, cultural tourism, will bepleasantly surprised by what the region can o er. Companiesthat have been tasked with role o branding Kenya have a goodopportunity to make a di erence in the South Eastern Counties.

20. Research and DevelopmentSector

Opportunities are many or development o newvarieties o crops, Herbal Medicine, Dry land Farmingand growing o special crops like Gaddam Sorghum.

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23. Water Harvesting, Water treatment and ConservationTechnologies

Companies and pro essionals in water harvestingtechnologies, water storage, borehole drilling, waterdesalination plants, water recycling, water treatment anddam construction will nd a lucrative market in South EasternCounties.

24. Security Industry

South Eastern counties are home to key installations. With theproposed huge projects, new security technology to addressterrorism threats and other security issues are welcome.Companies in security, security policies and plans will berequired in the short and long run. Security consultants inhuman protection, investigations, risk mitigation and capacitybuilding to empower counties against cyber attack will ndinteresting opportunities in South Eastern Region.

25. Post Harvest Technologies

In order to have ood security the counties will need to protect whatever ood is success ullyharvested. Companies and pro essionals with skills in protecting harvested crops will meetwith armers ready to work with them.

21. Arts and crafts

SEICO 2011 will urther promote the number one slot enjoyed by the region or arts and

cra ts items. You are highly encouraged to come ready or super bargains on high qualityarts and cra ts items.

22. Music Industry

South Eastern region music industryis among the most vibrant in East andCentral A rica. During SEICO 2011thinkers and doers will all converge toshare the most beauti ul new dawn in the

regions history. Con erence delegatesand exhibitors are highly encouragedto pack their dancing shoes and comeprepared to sample the Kamba cultureduring the Kamba Night scheduled or 8 th April 2011.

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26. Government Ministries, Parastatals and PublicInstitutions

Attending delegates will meet with key government line ministries, parastatals andother public institutions.

27. NGOs, Development Partners, CBOs, Foundations, Trusts,Church Organizations

Development o South Eastern Region will need the goodwill and support o everyone. The event goers will meet various development partners who have tirelessly supported thethree counties in service delivery. Mutui Museo, and the Kamba Council o Elders will havespecial booth to meet and interact with the event delegates, sponsors , exhibitors and thelocal community.

28. Children Industry

Children are multi-billion shillingsindustry. Companies in the toyindustry, children games and

acilities are expected to be present.

29.Beauty and CosmeticsIndustry

South Eastern Region is a key market or beautyand cosmetic products. Companies in this sectorwill be able to meet end users and sample theirproducts.

30. Cotton and TextileIndustry

Last but not least, Makueni County is a producero Cotton. An opportunity to work with cotton

armers and establishment o sustainableginneries is a real opportunity.

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Agents, distributors, developers, armers,businessmen/ women dealing in various goodsand services rom Lower Eastern Region.

In ormation gate keepers: pro essionals,church leaders, teachers, opinion leaders

Corporate executives, managers & sta

Members o the parliament, councilors,national leaders, ministers

Civil servants and members o provincialadministration

Diplomats and United Nations o cials

NGOs top executives

Interested county residents, artists etc

Tourists

Students rom SEUCO, institutes, regionaluniversities & schools

Others: Aspiring candidates or governorship,senatorship and standing MPs

DelegatesProfile

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The organizers o SEICO 2011, willprepare a detailed so t and hardcopies o South Eastern investor Guidewith use ul insights on investing in

Machakos, Makueni and Kitui Counties. The Investor Guide will contain product/services catalogues, licensing issues,work permits requirements,and relevantuse ul in ormation or both Domestic andForeign Investors.

Interested advertisers, exhibitingcompanies and all stakeholders arewelcome to liase with Mr Malei Nthiwa o Bola Associates Limited or urther details.

South EasternInvestor Guide

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Floor Plan

www.seico.com

SEICO DELEGATESDOME

A M B U L A N C E

F I R E B R I G A D E

MACHAKOS - NAIROBI HIGHWAY

MACHAKOS - NAIROBI HIGHWAY

TO MACHAKOS GOLF CLUB

EXHIBITORS PAVILLION

B O L A B I Z P A R K S

KENINVEST MUTUI

MUSEO

KEY SPONSOR1

KEY SPONSOR2

MOBILE TOILETSSECURITYREGISTRATIONDESK

Digital Screens

Digital Screens

SECURITY

SECURITY

CATERINGTENT

PRESSCENTRE

VIP/MAINSTAGE

GARDENHOTEL

MACHAKOSGOLF CLUB

VENUE OF KAMBACULTURAL NIGHT

Prime Tents 250,000 + VAT3X 3 M Booths 150,000 + VATStalls 125,000 + VAT

Tables 75,000 + VATLocal SMEs 15,000 + VAT

Book early.Limited space!

Exhibition entry will be free.

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Sponsorship Category Platinum Gold Silver Bronze

Bene t 5,000,000 3,000,000 1,500,000 1,000,000

Expo Title/Branding

Expo Stalls 2(4x4) 3mx2m 2(3mx2m) 2(3mx2m) 1(3mx2m)

MediaAcknowledgement All Media All Media Print Print

Ofcial EventCatalogue

2 Pages 1 Page Page page

KRE Magazine advert Inside Cover Back Page 1 inner page I/2 Page

Logo Branding Pre erentialPromotional

Material

All promomaterial

All PromoMaterial

Branding theCon erence Venue

Selected Areas Selected Areas Selected Areas Selected Areas

Speech Launch day,Branded lunch,

Dinner

SelectedForums

SelectedForums

SelectedForums

Branding o EventMedia Break ast/Cock Tail

Stage/Speakers stand+ selected areas

Entrance +within

Entrance +within

Within

Sponsorship

Packages

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SEICO 2011SOUTH EASTE RN INVE STMENT CONFE RENC E & EXPO

Kenya Railways Headquarters, Block D, 3rd Flr,

Workshop Road, Of Haile Selassie Ave.

P.O. Box 55704-00200,Nairobi,Kenya

Tel +254-202221410-4/ +254-20829036, 0722-942285

For Event Sponsorship Opportunities, Contact Lilian Kioko: Tel. +254 711 337495

For Exhibition and Advertising in The Investor Guide, Contact Malei Nthiwa: Tel. +254 722 942285

E-mail: in o@seico.com

www.seico.com