Advancing the way the world uses the cloudAccessing the Cloud Opportunity with SolidFire

Ma

rgin

High

Med

Low

IOP

S

ApplicationsTest / DevelopmentBackup / Archive

Cloud OpportunityThe Cloud Opportunity

Low High

Performance Sensitive AppsOracle / SAPHadoop / NoSQL / etc.

Performance Sensitivity

$$$

$$

$

Accessing the Cloud Opportunity

• Affordable all-SSD performance

• Fine-grain QoS control for writing firm performance SLAs

• Increase VM density to enable higher profits

About SolidFire

• Founded Dec 2009 by Dave Wright after leaving Rackspace

• HQ: Boulder, CO

• $37M raised to date

• 75 employees

• Expertise virtualized scale-out storage for the cloud (Rackspace, LeftHand Networks, EMC, Vmware, Skype)

• Goal: Enabling the cloud to provide profitable block storage services, at scale

All-SSD storage solution designed specifically for cloud service providers

• Clustered Scale-Out Architecture

• Industry-Standard: Hardware and 10 GigE iSCSI

• Massive scale: 100 nodes, 2PB, 5M IOPS

• Cost Effective: Usable $/GB similar to traditional SANs

Problem:

The cloud needs better storage to support performance sensitive and business critical applications.

The Cloud Needs Better Storage

Performance

• Unable to manage performance independent of capacity

• Can not guarantee storage performance

Efficiency

• Low and inefficient utilization rates

• Lack of high performance in-line data reduction

Management

• Complex manual management that lacks automation

Scale

• Limited scalability of both capacity and performance

• Manage multiple islands of storage

Key Differentiators

Cloud ScalabilitySimultaneous scaling of both capacity and performance

Guaranteed Quality of Service (QoS)Fine-grain performance management on a per volume basis

Profitable efficiencyIn-line data reduction and 85% utilization requires less purchased capacity

Complete automationREST-based API for complete control

Performance / QoS

• Manage volume performance and capacity independently

• Guaranteed QoS / sustained performance to every volume

• Enables volume-level performance throttling

• Create and bill against fine grain tiers of performance

• Real-time performance adjustments via API

The Noisy Neighbor Effect

• Few resource hungry applications negatively affect all other volume performance

Traditional Multi-Tenant Performance

Noisy Neighbor

SolidFire QoS in Practice

• Applications allocated into performance tiers

• Changes are immediate can be made on the fly

Traditional Multi-Tenant Performance

Application of SolidFire QoS controls

VM Density Assumptions

• VM Capacity = 100GB

• VM IOPS = 200

# o

f V

Ms

50

1U

100

150

200

250

SF

6010

SF

3010

120

216

VMs per U

Pur

e 32

0 H

A

56

Net

App

16

Profitable efficiency

• High capacity utilization - 85%

• Data Reduction Technologies proactive and in-line– Deduplication

– Compression

– Thin Provisioning

• Executed across the entire data store, w/o performance impact

• Drastic reduction in power, cooling, and floor space

Complete management automation

• REST-based API, enables automation of any SolidFire function

• Multi-tenant provisioning, reporting, and performance isolation

• Designed around CSP need to automate storage management and provisioning

• Extremely simple to build user-facing storage controls with your own business rules

SolidFire Scalability

10TB 200TB 1PB 2PB

1M IOPS

5M IOPS

Whiptail Pure

ViolinNimbus

– 100 nodes / cluster

– 100,000 volumes

– 5,000,000 IOPS

– 2PB+ effective capacity

EMC

NetApp

3PAR

SolidFire SF 3010

SolidFireSF 6010

XtremeIO

Run all business applications in your cloud.

Broaden Services and Differentiate

• Guarantee performance to thousands of apps

• Support QoS with firm storage SLAs

Increase efficiency and profitability

• Increase the number and type of performance sensitive and business critical applications

• PB scale within a single management domain

Enhanced customer experience

• Set and maintain customer expectations around performance

• Complete automation and end user self-service

SolidFire Product Availability

• Product Available World Wide as of Nov 13th SF3010 and SF6010

• Redundant usable capacity < $4/GB

• Price-performance ratio < $1/IOP

• Running SolidFire Element OS 4.0

• Sold direct

• 4 announced customers, 20+ in evaluation

• Visit SolidFire product page for detail

• Pricing, Packaging and Position support

• Whitepaper, case study, video testimonial and competitive

benchmarking

• Your solution featured and linked on our Fueled by SolidFire™ page

• Co-branding solutions/feature documentation

• Joint market development activities (events sponsorship, webinars..)

• Sales and Sales Engineering training

• Systems Integration and engineering support

• Fueled By SolidFire™ signage (wall/desk plaque) for your office

Fueled by SolidFire™ Logo Program

The SolidFire Ecosystem

Cloud Operating System

NetworkingvSphereXenUbuntu

KVM

Infrastructure-as-a-Service (IaaS) Ecosystem

Compute

Hypervisor

Customer Reference

• About– Largest private data center provider in US, 14 NOCs

– Deployed Cloud in 2011

• Opportunity– “Building the most predictable performing cloud in the world”

– To increase the # of customer’s compute workload in their cloud

– Expanding their reach into more greenfield workloads (e.g. Cassandra)

• Storage Challenges– Customers asking for storage performance SLA, impossible w/current

storage

– Current dedicated storage model not competitive with multi-tenant cloud

– Current solutions lack granular provisioning & simple operational scale-out

• Fueled by SolidFire– Critical blend of highly predictable performance and QoS at market price that

is attractive to dynamic customer base

– Customers get predictable performance “out of the box” w/o engineering hassles

– Simple integration and automation in far less time than existing storage

– Avoiding silo’ed approach to storage management

Customer Reference

• About– IaaS provider, with clouds spanning US and Europe

– Differentiate on custom cloud configurations right-sized to each application or tenant

– Leverages SSDs at the server level today

• Opportunity– Replacing entire disk-tier with SolidFire and re-purposing current disk

into object storage

– Improving customer ROI across cloud infrastructure by eliminating IO bottleneck

• Storage Challenges– Disk storage lacked absolute performance level (IOPS) and

predictability (QoS) required for customers production applications

– Current storage lacked scale, stability and efficiency that are mandatory in cloud infrastructure

• Fueled by SolidFire– “A game changer in terms of storage performance in the cloud…

pushes the boundary of what a public cloud can deliver”

Customer Reference

• About– Backup provider, based in the UK

– 10PB of backup, 1000+ customers

– 2 locations, primary / secondary

• Opportunity– Leapfrog competition by offering a predictable

infrastructure hosting for primary applications

• Storage Challenges– Looking to “leap frog” the competition by providing

services that support primary application hosting

• Fueled by SolidFire– Focused on converting backup customers to hosting

primary applications in the cloud

– Predictable performance = Predictable customer experience

Customer Reference

• About– Pure-play cloud service provider, based in the UK Channel Islands

– Specialize in delivering highly efficient cloud services to a wide range of clients from small business to global enterprises

– Workloads range from various financial and offshore-centric applications to the large bursty demands of online gaming

• Opportunity– Cloud designed specifically for Off-Shore clients

– One platform to support IaaS / PaaS / SaaS offerings

• Storage Challenges– Inability to eliminate the effects of “noisy neighbors”

– Deficiencies of existing storage systems prevent Calligo from being price competitive

• Fueled by SolidFire– Expand addressable market with greater degree of control and predictability

around storage performance

– SolidFire is purpose-built for multi-tenant cloud use case

– Delivering SLA-backed performance without overprovisioning

– Scale-out, efficiency and environmental benefits uniquely aligned with Calligo model

– APIs allow utility-based pricing model to clients

1620 Pearl Street,Boulder, Colorado 80302

Phone: 720.523.3278Email: info@solidfire.com

www.solidfire.com

Quality of Service (QoS) Demo