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Selecting CRM Software

Date post: 01-Nov-2014
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Selecting CRM Software Presented by: Steve Beshuk, PMP Director, JCA [email protected]
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Page 1: Selecting CRM Software

Selecting CRM Software

Presented by:Steve Beshuk, PMP

Director, [email protected]

Page 2: Selecting CRM Software

Goals for this Presentation

Reasons for a formal selection processStep-by-step review of the process

Page 3: Selecting CRM Software

Is a System Selection Process Important?

Why not just buy what your friend uses?Make the decision all by yourself. The internet is so helpful!If you fail to plan…“Big-Ten University abandons stalled Accounting software implementation after spending $26.4M. Legislative Audit Committee finds lack of planning and proper management at issue.”

Page 4: Selecting CRM Software

Is a System Selection Process Important?

It’s a big investment, cover your assets!A successful implementation begins during the selection process

Page 5: Selecting CRM Software

Results of a Successful Selection

A system that fits youA vendor and consultants you can work withThe right budgetConfidence from staff and your boss/boardA solid foundation to implement

Page 6: Selecting CRM Software

Selecting Software - Overview

Assemble the teamAnalyze requirements and write RFPVendor researchCreate the Vendor Evaluation GridSubmit RFP and evaluate proposalsThe demosDue diligenceContract negotiationCelebrate

Page 7: Selecting CRM Software

Assemble the Selection Team

Executive branch of system selectionCreate the schedule, keep it on time and budgetRepresent the stakeholders, don’t include them allEight people or smaller

Page 8: Selecting CRM Software

Analyze Requirements

You don’t know what you don’t knowYou may not even know what you knowWhen bad processes marry a good system…Analyze across functions, departmentsIf it’s not written, it’s not saidGet buy-in from users

Page 9: Selecting CRM Software

Write Request for Proposal

How do you weight cost, functionality and company?Components of an RFP

Page 10: Selecting CRM Software

Components of an RFP

IntroductionDescribe who you are (mission)

Indicate any issues specific to your institution

Strategic direction

List contact info and preferred method of contact

Page 11: Selecting CRM Software

Components of an RFP

Evaluation criteriaRequirements met

Cost

Quality of submission (vendor references, documentation, training, etc.)

Page 12: Selecting CRM Software

Components of an RFP

Submission requirementsVendor history, annual sales, financesSupport policiesTrainingSoftware R&D policySample of standard reportsSoftware modification policyReferencesCost model

Page 13: Selecting CRM Software

Components of an RFP

Requirements overview narrativeDescribe what your organization does

Divide the overview by function or department

Give the vendors enough information to understand your business

Page 14: Selecting CRM Software

Components of an RFP

Detailed requirements checklistEvery single little thing you want the system to doOne specific requirement per lineVendors answer yes/no/maybe to each oneUse this to create evaluation grid, demo scripts, modification requests

Page 15: Selecting CRM Software

Sample Requirements Checklist

Page 16: Selecting CRM Software

Components of an RFP

Work productSystem output and critical reports

Gift acknowledgment letters

Pledge reminders

Membership cards and renewals

Page 17: Selecting CRM Software

Vendor Research

Don’t send the RFP to the worldCreate a qualified shortlist

At least three, no more than eight

ResearchThe internet

Your peers

Conferences

Consultants

Vendor phone interview

Page 18: Selecting CRM Software

Evaluation Grid

Know what you are going to evaluate before you evaluate itSummarize the requirements checklistWeight the requirementsGrades

Page 19: Selecting CRM Software

Sample VEG

Page 20: Selecting CRM Software

Submit RFP’s and Evaluate Proposals

Email RFP’s to vendorsCommunicate the full scheduleVendor Q/ARead, read, readFill out your VEG!Decide who’s going to demoCall those who didn’t make it

Page 21: Selecting CRM Software

The Demos

How long should they be?ScriptedKeep them focused, this is not trainingKeep on-schedule“Would you show me that?”Update the VEGFollow-up demos

Page 22: Selecting CRM Software

Due Diligence

Make the preliminary selectionWrite reference questions in advanceAsk for several references, use a fewAsk your peers that are not on the reference listNo system is perfect

Page 23: Selecting CRM Software

Final Selection

Meet with team to make the official choiceCall all the vendorsIt’s not over until the contract is signed

Page 24: Selecting CRM Software

Contract Negotiation

Read it, seriouslyThey will never love you more than todayDon’t be afraid to haggle

Page 25: Selecting CRM Software

Celebrate!

You worked hard!Don’t forget to say thanks to the teamStart getting people excited for the implementation

Page 26: Selecting CRM Software

Don’t Forget…

What happens when the vendor doesn’t respect the process?Don’t tell the vendor who they are competing against, it will distract themMake it fair, all vendors should have the same informationDon’t let the shiny things distract youDon’t include implementation requirements in the RFP; choose your implementation partner as a separate stepRespect the vendor’s time, this is a lot of work for them too

Page 27: Selecting CRM Software

Thank You!

Questions?


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