Selecting Social Media Tools

Social media describes online technologies that people use to share content, opinions, insights, experiences, perspectives, and media.

People and Technologies.

Twitter

People. Tens of millions.

PresentingConnectingSharingDiscovering

Technologies. Tens of thousands.

How do you choose when there are thousands of networks?

Simplified, there are two primary considerations.

• What Communication Assets Will You Have?

• What Technologies Does Your Audience Use?

B2B.

• Assets: Abstracts and Case Studies

• Audience: Passive Decision Makers

Environmental and engineering insights to lead as subject matter expert.

• Blog Visitation From 0 to 600 in 90 Days

• U.S. Environmental Agency• State of California Air Resources Board

• Engineering Firms and Manufacturers• Augmented with LinkedIn, long term

Nonprofit.

• Assets: Events, Reports, Research

• Assets: Existing Blog, Without Content• Audience: Individuals, Unengaged

Engage and establish a sense of community over the long term.

• Blog Visitation From 0 to 700 in 60 Days

• Phase One: Provided Reporting Mechanism• Phase Two: Develop Facebook Community

B2C.

• Assets: Exclusive Clips, Stills, Stories

• Audience: Cast And Crew Fans

Employ step theatrical release to generate DVD interest.

• 350,000 Views on YouTube in 60 Days

• Pass-On Viewership 350,000 or more• 30,000 Blog Visits, High Duplication

• Shared on Blogs, Forums, Discussion Boards• Fan Groups Range from 500 to 250,000

• Highly Engaged Fans on Twitter/Facebook

Twitter

Were you listening?

• All Social Media Starts with Listening

• Listening Can Catch Conversational Trends• Listening Can Identify Audiences

• Listening Helps Situational Communication• Listening Can Help Discover Industry Trends

• Listening Can Help Measure Message Impact