MA, MLS

Librarian=Superhero

Amanda Leigh Gomez,

MA, MLS

Librarian/Superhero

MA, MLS

Librarian=Superhero

Amanda Leigh Gomez,

MA, MLS

Librarian/Superhero

1. General Myths

2. Elevator Pitch, Brand Strategy Platform, Brand

Improvement Template

3. Establish an online identity

4. Use brand name on social media

5. Develop content

6. Promotion

7. Actively network

8. Monitor your brand

9. Engage audience

10.Manage your brand

Myth #1

Self-branding is self-

promotion which is

boastful and

therefore, bad.

Myth #2

Doing great work=

Great reputation

Myth #3

Your boss will

market your brand

The Elevator Pitch

Brand Strategy Platform

Brand Improvement Template

Before

After

Social Media

• Facebook

• Twitter

• LinkedIn

• Same branding

image across all

accounts

• Establish URLs

Develop Content

http://amandaleighgomez.wordpress.com/presentations-work-samples/

To blog or not to blog?

http://www.librarian.net/

http://www.librarystuff.net/

thebrainylibrarian.wordpress.com

• Should I blog?

• Where do I find content?

• Examples:

Apps are your friends!

• Buffer

• Feedly

• StumbleUpon

• Scoop.it

• Flipboard

Other sites, tools

• Tumblr

• Google Alerts

• Reddit

Infographic resume

Vizualize.me

Re.vu

ResumUp.com

Visual Resume

Varies from other formats

• Tell a story

• Hobbies & interests

Travel, crafting, volunteer work, and

skills that are transferable

• Can also include work philosophy, quotes

from supervisors, former colleagues

Promote your content

• Link all your content!

• Put blog on you Twitter,

• Connect E-Portfolio to LinkedIn, etc.

• Have an e-signature with this content

• Have a business card with your content

Actively network

• Listservs

• Social Media groups

• Twitter events #

• Conferences

• Local, state associations, committees

Measure your online presence

Brandyourself.com

Engage with your audience

You’re a human!

• Create original content, when possible

• Follow back

• Retweets

• Group Discussions

• Ask questions

• Polls

Manage you brand

• Commitment

• Should be an enjoyable task

• Not always about quantity

• Refer back to your Brand Strategy

Platform and Brand Strategy

Template to stay at task.

• TIPS: Be authentic!

Contact

me

Email: gomez.amanda103@gmail.com

E-Portfolio: http://amandaleighgomez.wordpress.com/

Blog: http://thebrainylibrarian.wordpress.com/

LinkedIn: https://www.linkedin.com/in/amandaleighgomez

Twitter: @BrainyLibrarian