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Francois Preud’homme MSc Project Management Supervisor: Brian Matthews SELF DRIVING VEHICLE TECHNOLOGY & ITS DISRUPTION EFFECTS IN THE UK
| Date post: | 17-Jan-2015 |
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Francois Preud’homme
MSc Project Management
Supervisor: Brian Matthews
SELF DRIVING VEHICLE TECHNOLOGY & ITS DISRUPTION EFFECTS IN THE UK
INTRODUCTION
• Why I chose to talk about driverless vehicle technology and its disruptions?
Solutions for:
• Safety issues:
• Traffic flow issues
• Energy issues
Inexperienced driverRoad layout
Impaired by alcoholFailed to judge other's driving actions
Poor turn or manœuvreWeather conditions
InnatentionCareless in hurry
Speed excessLoss of control
0 5 10 15 20 25 30 35 40 45 50
Fatal AccidentSerious Accident
* Over 90% tragic crashes made human error* Shocking global statistics* 1st Factor of young people death
* Too much cars on the roads = Congestion* More congestion = Increase of accident risk* Driverless cars = -50% less congestion
* Need less than standard cars to satisfy transportation
- Autonomous cars = Full usage- Standard car = 10% usage
* Standard behaviour and decisions of the system- No various speeding- Efficient position on the roads
* Poor fuel & energy reserves* Global Warming issue (gas emissions)* Anthropogenic drive = overconsumption
Francois Preud’homme, 2014. ©
PLAN• Research Question:
• Research Objectives:
• What is Professor Clayton Christensen’s theory about disruptive innovation, and is it applicable to self-driving vehicle technology?
• Are end users ready to buy or use autonomous vehicle technology?
• What is the UK’s government point of view about this technology and what are they currently doing to implement it throughout the country?
• What are the implications and the project management point of views of the car manufacturer Toyota PLC towards driverless vehicle technology?
• How the drive will be disrupted with this technology, taking into account the opportunities and risk in terms of employment?
“How disruptive will the effects be if we implement self-driving vehicles technology in the UK in terms of transportation?”
Francois Preud’homme, 2014. ©
METHODOLOGY• Objective 1: Understand Christensen theory and apply it to the market
• Read the following literature • Christensen, C. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Harvard
Business Press.
• Christensen, C. M., & Raynor, M. E. (2003). The innovators solution: Creating and sustaining successful growth. Harvard Business Press.
• Downes, L., & Mui, C. (2000). Unleashing the killer app: Digital strategies for market dominance. Harvard Business Press.
• Use Knowledge from PM5004 course
Application: Disruption of the local delivery service market:PHASE 1:
PHASE 2:
Francois Preud’homme, 2014. ©
METHODOLOGY• Objective 2: Find out whether end users will be ready to use this technology
• Read the following literature
• Kpmg.com. (2013). Self-Driving Cars: Are We Ready?. Available: https://www.kpmg.com/US/en/IssuesAndInsights/ArticlesPublications/Documents/self-driving-cars-are-we-ready.pdf. Last accessed 25th May 2014.
• Use Knowledge from MN5270 course (Business Research Methods)
• Which end users will I talk about ?:
• Companies (e.g. Local delivery service market)
• Individuals via companies: (e.g.: Robotaxis)
• Individuals for personal use
• Application:
• Analyze Focus Group Survey of KPMG (US research 2013)
• Adapt the survey for the UK (2014)
• Create questionnaire: - Online (e.g. SurveyMonkey)
- Face-to-face
Francois Preud’homme, 2014. ©
METHODOLOGY• Objective 3: Find out about UK government opinion and actions toward this technology:
• Keep visiting the articles on the following website• Extreme Tech Team. (2011 - 2014). Posts Tagged «Self-Driving Cars». Available:
http://www.extremetech.com/tag/self-driving-cars. Last accessed 25th May 2014.
• Watch regularly the TV news / Newspapers / Business magazines…
• What I already know:
• UK government is in favor of this technology
• Big investments for development and testing
“UK Government will also create a £10m prize to fund a town or city to become a testing ground for autonomous vehicles.” bbc.co.uk
Francois Preud’homme, 2014. ©
METHODOLOGY• Objective 4: Research about Toyota PLC opinion and PM actions toward this technology:
• Use Knowledge from PM5002 course (Operations & Quality Management)
• Use Knowledge from MN5270 course (Business Research Methods)
• What I have to do:
• Find corporate contacts (Toyota Managers / PM)
• Participate in conferences
• Prepare and hold interviews
• E-conversation with international experts
Francois Preud’homme, 2014. ©
METHODOLOGY• Objective 5: Investigate how the drive will be disrupted focusing on the employment
• Keep visiting the articles on the following website• Extreme Tech Team. (2011 - 2014). Posts Tagged «Self-Driving Cars». Available:
http://www.extremetech.com/tag/self-driving-cars. Last accessed 25th May 2014.
• Watch or participate in experts talks about the technology:• McClellan, E. (2013). 4 Ways Driverless Cars will Disrupt the World. Available:
http://mitstanfordvlab.wordpress.com/2013/12/30/4-ways-driverless-cars-will-disrupt-the-world-2/. Last accessed 25th May 2014.
• Review the findings of the previous objectives
• Build my own opinion based on:
• My findings
• The findings of others that I agree with
Francois Preud’homme, 2014. ©
WORKPLAN
Face-to- face half way meeting for supervisor work review
Francois Preud’homme, 2014. ©
REFERENCES• Aufrère, R., Gowdy, J., Mertz, C., Thorpe, C., Wang, C. C., & Yata, T. (2003). Perception for collision avoidance and autonomous driving.
Mechatronics, 13(10), 1149-1161.
• Authority, T. H. E., & Wang, Z. (2013). Impact of Automated Vehicles on Highway Safety and Operations.
• Barr, A. (2014). Google Says Its Self-Driving Cars Can Tackle City Streets Now. Available: http://blogs.wsj.com/digits/2014/04/28/google-says-its-self-driving-cars-can-tackle-city-streets-now/. Last accessed 25th May 2014.
• Bond, V. (2013). Paving the way to self-driving vehicles: new features help today's aging drivers. Automotive News, (6582).
• Christensen, C. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Press.
• Burns, L. D. (2013). Sustainable mobility: A vision of our transport future. Nature, 497(7448), 181-182.
• Christensen, C. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Press.
• Christensen, C. M., & Raynor, M. E. (2003). The innovators solution: Creating and sustaining successful growth. Harvard Business Press.
• Downes, L., & Mui, C. (2000). Unleashing the killer app: Digital strategies for market dominance. Harvard Business Press.
• Dresner, K. M., & Stone, P. (2007, January). Sharing the Road: Autonomous Vehicles Meet Human Drivers. In IJCAI (Vol. 7, pp. 1263-1268).
• EE Times-India . (2014). Analyst: Self-driving cars head toward $87B opportunity in 2030. Available: http://www.eetindia.co.in/ART_8800698492_1800001_NT_08644453.HTM. Last accessed 25th May 2014.
• Extreme Tech Team. (2011 - 2014). Posts Tagged «Self-Driving Cars». Available: http://www.extremetech.com/tag/self-driving-cars. Last accessed 25th May 2014.
• Fagnant, D. J., & Kockelman, K. (2014). PREPARING A NATION FOR AUTONOMOUS VEHICLES: 1 OPPORTUNITIES, BARRIERS AND POLICY RECOMMENDATIONS FOR 2 CAPITALIZING ON SELF-DRIVEN VEHICLES 3. Transportation Research, 20.
• Guizzo, E. (2011). How google’s self-driving car works. IEEE Spectrum Online, October, 18.
• Howard, D., & Dai, D. (2014). Public Perceptions of Self-Driving Cars: The Case of Berkeley, California. In Transportation Research Board 93rd Annual Meeting (No. 14-4502).
• Kpmg.com. (2013). Self-Driving Cars: Are We Ready?. Available: https://www.kpmg.com/US/en/IssuesAndInsights/ArticlesPublications/Documents/self-driving-cars-are-we-ready.pdf. Last accessed 25th May 2014.
• Lutin, J. M., Kornhauser, A. L., & Lerner-Lam, E. (2013). The Revolutionary Development of Self-Driving Vehicles and Implications for the Transportation Engineering Profession. ITE Journal, 83(7).
Francois Preud’homme, 2014. ©
REFERENCES• Manyika, J., Chui, M., Bughin, J., Dobbs, R., Bisson, P., & Marrs, A. (2013). Disruptive technologies: Advances that will transform life, business, and the
global economy. McKinsey Global Institute, May.
• McClellan, E. (2013). 4 Ways Driverless Cars will Disrupt the World. Available: http://mitstanfordvlab.wordpress.com/2013/12/30/4-ways-driverless-cars-will-disrupt-the-world-2/. Last accessed 25th May 2014.
• Miles, T. (2014). Self-driving cars pushed closer to reality in Europe. Available: http://www.chicagotribune.com/classified/automotive/sns-rt-us-daimler-autonomous-driving-20140519,0,3574458.story. Last accessed 25th May 2014.
• Mladenović, M. N., Abbas, M., & McPherson, T. Development of Socially Sustainable Traffic-Control Principles for Self-Driving Vehicles: The Ethics of Anthropocentric Design.
• Mui, C. (2013). Google's Trillion-Dollar Driverless Car -- Part 3: Sooner Than You Think. Available: http://www.forbes.com/sites/chunkamui/2013/01/30/googles-trillion-dollar-driverless-car-part-3-sooner-than-you-think/. Last accessed 25th May 2014.
• Niedermeyer, E. (2014). Uber Is a $10 Billion Speed Bump. Available: http://www.bloombergview.com/articles/2014-05-20/uber-is-a-10-billion-speed-bump. Last accessed 25th May 2014.
• Pérez, J., Villagrá, J., Onieva, E., Milanés, V., de Pedro, T., & Vlacic, L. (2012). Driving by driverless vehicles in urban environment. In Computer Aided Systems Theory–EUROCAST 2011 (pp. 404-411). Springer Berlin Heidelberg.
• Pomerleau, D., & Jochem, T. (1996). Rapidly adapting machine vision for automated vehicle steering. IEEE Intelligent Systems, 11(2), 19-27.
• Smy, D. (2014). Driverless cars: why you wont be buying one soon (2014). Available: http://www.carmagazine.co.uk/News/Search-Results/Industry-News/Driverless-cars-why-you-wont-be-buying-one-soon-2014/. Last accessed 25th May 2014.
• Stansfield, R. (2014). Driverless cars are here: first self-driving car goes on sale Read more: http://www.autoexpress.co.uk/car-news/85152/driverless-cars-are-here-first-self-driving-car-goes-sale#ixzz32l9lVRnm. Available: http://www.autoexpress.co.uk/car-news/85152/driverless-cars-are-here-first-self-driving-car-goes-sale. Last accessed 25th May 2014.
• Sung-Won, J. A. N. G. (2013). Seven Disruptive Innovations for Future Industries. SERI Quarterly, 6(3).
• Tannert, C. (2014). Will you ever be able to afford a self-driving car?. Available: http://www.fastcompany.com/3025722/will-you-ever-be-able-to-afford-a-self-driving-car. Last accessed 25th May 2014.
• Thrun, S. (2010). Towards robotic cars. Communications of the ACM, 53(4), 99-106.
• Vanderbilt, T. (2012). Let the Robot Drive: The Autonomous Car of the Future Is Here. Wired. Wired, 20.
• Worldometers. (2014). Cars produced this year. Available: http://www.worldometers.info/cars/. Last accessed 25th May 2014.
• Yang, J., & Coughlin, J. F. (2014). In-vehicle technology for self-driving cars: Advantages and challenges for aging drivers. International Journal of Automotive Technology, 15(2), 333-340.
Francois Preud’homme, 2014. ©
THANKS FOR YOUR ATTENTION !ANY QUESTIONS ?
Francois Preud’homme, 2014. ©
