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SELF INITIATIVE SCHOOL ACTIVITY
MULTAN TOWNAPRIL-2013
This is to create awareness amongst the toddlers and to generate trial to further strength our brand equity.
OBJECTIVE:
Activity was limited to Pre-School Education system and participation of the students were limited to the age of 3-7 years. Activity had been carried out in the control environment.
SCOPE:
Total No. Of School:05Reached: 2600 StudentsTrial Generation: 1654Sales In Units: 2040 No. Of Days: 05
EXECUTIVE SUMMARY:
PEKI SCHOOL PROGRAM(PSP)JOURNY
The Education Inn School
Mumtazabad
The Educators
School Vehari Road
Ever Green High School
Kechury Road
Bilson Public School Jalil
Abad
The Education Inn School
Mumtazabad
ACTUAL STRENGTH: 400STRENGTH COVER: 300SALES IN UNITS: 228RESPONSE BY STUDENTS: “VERY GOOD”PRINCIPLE COMMENTS: “IT’S HEALTHY ACTIVITY FOR STUDENTS”
1st Activity 08 APRIL,
2013
THE EDUCATION INN SCHOOLNustrat Road Mumtazabad
Multan
Peki Stall
Selling & Stamping
Students enjoy to Taste Peki
……
Students enjoy the Activity..!
ACTUAL STRENGTH: 700STRENGTH COVER: 450SALES IN UNITS: 216RESPONSE BY STUDENTS: “EXCELLENT”PRINCIPLE COMMENTS: “THIS IS GOOD & ENGAGING ACTIVITY FOR KIDS”
2nd Activity 09 APRIL,
2013
THE EDUCATORS SCHOOLVehari Road Multan
Peki Stall
Students Buying Peki
Students Enjoying the Activity
Peki Faces
Peki Faces
Peki Faces
Peki Faces
Peki Face
ACTUAL STRENGTH: 600STRENGTH COVER: 500SALES IN UNITS: 552RESPONSE BY STUDENTS: “VERY GOOD”PRINCIPLE COMMENTS: “VERY DELICIOUS ACTIVITY”
3rd Activity 10 APRIL,
2013
EVER GREEN HIGH SCHOOLKechury Road Multan
Peki Stall
Peki Faces
Peki Faces
Peki Faces
Peki Faces
ACTUAL STRENGTH: 400STRENGTH COVER: 400SALES IN UNITS: 348RESPONSE BY STUDENTS: “VERY GOOD”PRINCIPLE COMMENTS: “IT WAS GOOD BREAK TIME FOR STUDENTS”
4th Activity 11 APRIL,
2013
BILSON PUBLIC SCHOOLJalil Abad Multan
Peki Stall
Peki Faces
Peki Faces
ACTUAL STRENGTH: 500STRENGTH COVER: 500SALES IN UNITS: 696RESPONSE BY STUDENTS: “VERY GOOD”PRINCIPLE COMMENTS: “SUCH ACTIVITIES SHOULD BE REPEATED MORE OFTEN”
5th Activity 12 APRIL,
2013
THE EDUCATION INN SCHOOLNusrat Road Mumtazabad
Multan
Peki Stall
Peki Faces
Total Sales in Units:2220Total Sales In Value:22200Sales on DP:17560Difference:4640 Brand Ambassador(Female):3000Sticker for Students:260Stamps:990Pencil & Razor Gift:500Gift Rapper:140Flex:480Gift for Principles:950Total Expenses:6320Short/Access:(1680)
EXPENSES SUMMARY:
I would like to thanks my boss Mr. Waqas Ayoubi for his guidance time to time and for the autonomy to execute such out of box activities. I would also like to thanks Mr. Mohsin Qureshi for his encouragement and motivation. I specially wanted to thanks my dear colleague & friend Asif Rafiq for his dedication and continues hard work during the entire activity.
In the end I would like to pay my regards to the entire team of MS Traders along with the Distributor (Mateen/Shahzad) for their back end support.
ACKNOWLEDGMENT:
THANKS