Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.

Selfie trend among Vietnamese ladies

Selfie – Demand initiated by smartphone

The high demand and penetration of smartphone has created the opportunities of more photo taking. We took the survey about “Selfie” among smartphone users to see its usage and post actions

Number of photos taken per week

10%

33%

22%

8% 11%

5% 4% 3% 7%

11%

33%

27%

8% 7%

1% 3% 4%

6%

12%

29%

22%

6%

13%

8%

2% 2%

7% 5%

37%

15%

9% 11%

5% 8%

4% 7%

I do not take

photos

1-5 6-10 11-15 16-20 21-30 31-40 41-50 More than 50

All 16-22 23-29 30-34

90% takes photos with smartphones. 30% takes more than 16 photos per week

Q: How many photos do you take with your smartphone, per week?

Types of photos

62% 61%

48% 47% 43%

22% 20% 13%

3%

74%

40%

58% 54% 52%

20% 22% 16%

2%

58% 64%

41% 50%

36%

26% 17% 14%

5%

51%

85%

44% 36% 39%

18% 21%

8% 1%

Selfie Family / Kids

Scenery Food / Drinks

Friend Animal Fashion Boyfriend Others

All 16-22 23-29 30-34

Selfie is taken the most especially among 16-22 yrs old group

Q: lease choose all the types of photos that you have taken for a past week

Relationship between # of photo taken / selfies

55% 56% 65%

59% 64%

82% 78%

95%

1-5 6-10 11-15 16-20 21-30 31-40 41-50 More than 50

Selfie users by # of photo taken

There is a relationship between “# of photo taken” and “those who do selfie”

Q: lease choose all the types of photos that you have taken for a past week

Frequency of taking selife (only those who take it)

15% 12% 15% 17%

20% 28% 17% 11%

49% 44% 53% 51%

17% 16% 14% 21%

All 16-22 23-29 30-34

I always do I often do I sometimes do I rarely do

76% post selfies on social network. The ratio is higher when the age is younger

Q: Do you post your selfie photo to social network (selfie = not with your friends but just for yourself)

Popular retouch app

Camera 360

Photo Wonder

Instagram Snow Beauty

Plus B612 MakeupPlus

VSCO Cam

Line Camera FotoRus Others

All 82% 32% 23% 21% 19% 17% 10% 9% 7% 4% 1% 16-22 80% 35% 30% 32% 20% 31% 13% 16% 7% 6% 1% 23-29 90% 31% 24% 13% 18% 10% 8% 6% 6% 2% 2% 30-34 71% 26% 8% 13% 18% 3% 11% 0% 8% 5% 0% Most 59% 7% 7% 6% 6% 3% 5% 2% 1% 2% 1%

All 16-22 23-29 30-34 Most

Camera 360 is dominant. Snow and B612 are popular among 16-22 yrs group.

Q: Please choose all the applications that you use for selfie retouch

Popular social network post after selfie (only those who take it)

18% 21% 16% 14%

58% 58%

60% 54%

20% 17% 19% 24%

5% 3% 3% 9%

All 16-22 23-29 30-34

I often do I sometimes do I rarely do I never do I do not use Facebook

76% post selfies on social network

Q: Do you post your selfie photo to social network (selfie = not with your friends but just for yourself)

Popular social network post after selfie 94%

51%

18%

5% 4% 1%

92%

47%

27%

1% 1% 0%

95%

53%

16% 8%

4% 1%

94%

52%

8% 4% 6%

0%

Facebook Zalo Instagram Twitter Zing Me Others

All 16-22 23-29 30-34

Facebook are dominant, followed by Zalo. Instagram is popular among youth

Q: What are the social network services that you share your selfie with ?

Behavior differences among selfie users

•  Take 7 photos / week •  Family/kids, scenery photos •  73% Install Camera 360

Non-selfie users Light selife users

32%

•  Take 17 photos / week •  Selfie, Family/kids, friends

photos •  89% Install Camera 360 •  78% posts selife on social

network (including 19% often do)

22%46%

Heavy selife users

•  Take 21 photos / week •  Selfie, food/drinks •  81% Install Camera 360, 44%

Photo Wonder, 28% beauty plus

•  91% posts selife on social network (including 36% often do)

Respondent profile (N=304)

25%

25% 25%

25%

Age

15-19 20-24

25-29 30-34

37%

27%

12%

6% 5% 4% 2% 2% 2%

4%

Owned smartphones

Conducted on January, 2017

29%

27%

3% 3%

38%

Area

HCM Hanoi Hai Phong

Can Tho Others

Q&Me – About Online Market Research Services

Our Solution Survey is conducted via mobile phone and the data is processed real-time

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real-time analysis

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Respondent profiles Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research

17%

8% 8% 8% 8% 8% 7% 7% 7%

22%

0% 1%

18%

31%

22%

14%

7%

3% 3%1%

Stats Q&Me

Active users by age Urban user ratio (top 6 provinces)

22%

51%

78%

49%

Stats Q&Me

Top 6 provinces Others

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