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Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets...

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Aspire Advisory ERP Selection Process Start with Strategy
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Page 1: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Aspire Advisory ERP Selection Process

Start with Strategy

Page 2: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

WE ARE LIVING IN A DIFFERENT ERP ERA

Inventory &

Mgmt. Control 1960’s

MRP Prod Sched

1970’s

MRP II Manu Proc.

1990’s

ERP 2000’s

Extended ERP/DDMRP

Today

Page 3: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or
Page 4: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Why Does Gartner Say – “75% of ERP Project Fail” T

rad

e-O

ff

1. Tradeoff between speed, cost and business results

2. Unrealistic expectations

3. Implementation – Not executed with Change

Management

4. “Best practices” = watered down competitive

advantage

Page 5: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

“Getting to the Decision”

Think Strategic Business Build on Close Competitive EBITA

Plans Strengths Key Gaps Advantage Impact

Key Drivers Hard to Meet Key Functions Deployment

Requirements (Modules) Considerations

Generate Short List Research RFI & Align

Based Response Culture

Demos Focus on Align

Drivers Culture

Select

&

Negotiate

Page 6: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

“Getting to the Decision”

Think Strategic Business Build on Close Competitive EBITA

Plans Strengths Key Gaps Advantage Impact

Key Drivers Hard to Meet Key Functions Deployment

Requirements (Modules) Considerations

Generate Short List Research RFI & Align

Based Response Culture

Demos Focus on Align

Drivers Culture

Select

&

Negotiate

Page 7: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or
Page 8: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Strategic Drivers

1. New Markets – Domestically, US, International focused…

2. New Products – New products or product lines that require new functionality

3. Acquisitions in the Future – Horizonal or vertical integration

4. Customer Focus – Improve customer service and satisfaction

5. Cost Management – Improve margins across the organization – efficiency/cost control

6. Innovation – Support Innovation and R&D – able to adapt quickly

7. Internal – Create a performance based culture/productivity/cross functional work teams/etc.

Page 9: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Differentiators in Your Business – What is your Magic

Page 10: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Strengths, GAPS and Competitive Advantages

Page 11: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Putting it All Together – A Simple Model

What is the companies of the Vision

To be the premier frozen food

provider through great customer service and quality

of our product

Vision

How will an ERP solution support the strategy • Develop 360 view of customer • Improve production times and through-put • Simplify information processes • Understand customers and margins

Technology Strategy

What are the tactics required to deliver on strategy • Integrated CRM solution with ERP • MRP and Available to Promise • Improved tools and technology for process • Analytics tied to CRM and ERP

Execution

Page 12: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Simple Business Case

Where are the BIG Opportunities for Savings

Page 13: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Business Case at the Various Levels

Initial

Stages

RFI

Creation

Solution

Selection

Page 14: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

“Getting to the Decision”

Think Strategic Business Build on Close Competitive EBITA

Plans Strengths Key Gaps Advantage Impact

Key Drivers Hard to Meet Key Functions Deployment

Requirements (Modules) Considerations

Generate Short List Research RFI & Align

Based Response Culture

Demos Focus on Align

Drivers Culture

Select

&

Negotiate

Page 15: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Key Drivers

Requirements Gathering - Create a map of current business processes to identify bottlenecks in Efficiency and Shortcomings

- Identify key business challenges you aim to solve with the new ERP system

- Consult each functional department to discuss business challenges and requirements

- Create a Short List of Drivers < 20 to create focus for the RFI

- Document requirements for the new system and assign priority values to each – NOT a list of 500

- Take final requirements to end user groups to gather feedback and adjust

Page 16: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

What Key Functions/Modules Do I Include?

Phase 1 Phase 2 Phase 3+

Page 17: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Deployment Models

Things to Consider - Is Access Important – Any Computer/Any Time

- Organizations Ability to Support Technology – Cost and Skill consideration

- Perpetual License or SAAS – Short vs Long Term Cost

- Pricing & Financing Options – Build out a 4-5 Year TCO

- Flexibility in ERP Organization – i.e. Rent to Own (i.e. Financing with ERP Provider)

Page 18: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

“Getting to the Decision”

Think Strategic Business Build on Close Competitive EBITA

Plans Strengths Key Gaps Advantage Impact

Key Drivers Hard to Meet Key Functions Deployment

Requirements (Modules) Considerations

Generate Short List Research RFI & Align

Based Response Culture

Demos Focus on Business

Drivers Scenarios

Select

&

Negotiate

Page 19: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Research, Research, Research

Page 20: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Other Considerations - Keep it simple - Scripts/High Level Flows - Consider Professional Service Model

- Core Requirements - Stay away from Shiny obj - Pricing & Deployment Models

- Team Effort - Squeaky Wheel Syndrome - Long-term relationship

RFI and Response – High Level

Page 21: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Selecting Participating Organizations – Align Culture

Other Considerations - Local Development/Local Support

- Little Fish in Big Pond or Big Fish in Little Pond

- Alignment of Partner Organization with Yours

- Partner Trending Up or Down

- Product Roadmap and Vision

- Organizational Culture and Flexibility

- Vendor to MEET Management…NO GATE KEEPING

Page 22: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

“Getting to the Decision”

Think Strategic Business Build on Close Competitive EBITA

Plans Strengths Key Gaps Advantage Impact

Key Drivers Hard to Meet Key Functions Deployment

Requirements (Modules) Considerations

Generate Short List Research RFI & Align

Based Response Culture

Demos Focus on Business

Drivers Scenarios

Select

&

Negotiate

Page 23: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Demonstration – Business Drivers Focused

Things to Consider - Build your scoring around your business drivers – Keep your eye on the prize

- Obtain understanding of vendors ability to meet business driver requirements

- If they can not meet it “out of the box” – what are the work arounds and cost of the solution

- Obtain assurance of ability to meet business need if unsure

Page 24: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Demonstration – Business Scenarios

Things to Consider - Provide High level view of critical processes

- Inform vendor of key business challenge

- Score based on ability to overcome business challenge

- Stay away from shiny objects – vendors are smooth

Page 25: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

“Getting to the Decision”

Think Strategic Business Build on Close Competitive EBITA

Plans Strengths Key Gaps Advantage Impact

Key Drivers Hard to Meet Key Functions Deployment

Requirements (Modules) Considerations

Generate Short List Research RFI & Align

Based Response Culture

Demos Focus on Business

Drivers Scenarios

Select

&

Negotiate

Page 26: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Due Diligence & References

Things to Consider - Keep a Backup while Negotiating

- Vendor is motivated to close the deal

- Define selection criteria outside of Requirements and

Business Process - What are you looking for in a Partner

- Reference Sites are Interesting but usually not informative

- Use Social Media for references

- Professional Services Model – on-site/local, or…

Things to Consider - Project Management IS NOT Change Management

- Ask vendor about support of this component – Help

files, training and processes

- Document Processes – Org or Vendor?

- How will your workforce embrace and adapt

- User adoption is critical

Page 27: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Select and Negotiate

Things to Consider - DATA Migration – Don’t Make it difficult on yourselves

- Pricing Model – User/Concurrent

- Deployment – SAAS, Perpetual or Rent to own

- Financing Options or deferred Payments

- Professional Services – PM, Key Resources in Contract,….

- Training – In-depth review – understand the process – part of

Change Management

- Add-ons – How are they integrated

Page 28: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

Wrap-Up

- Your Magic/Key Business Processes

- Avoid Shiny Objects

- Select the “Right” Vendor

- Professional Services Model is Key

Page 29: Selling a Product or Service - APICS Vancouver · 2018-05-18 · Strategic Drivers 1. New Markets – Domestically, US, International focused… 2. New Products – New products or

James Moffatt, CPA Aspire Advisory [email protected]

http://www.aspireadvisory.ca/

604-838-6848


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