1. GLOBAL TADKATeam Name:We-InnovatorsTeam Members: Dhanvi Kapadia & Anup PawaskarCollege:Welingkar Institute of Management, Mumbai

2. Originally fromKolhapur, Maharashtra, popularall over India Handcrafted leather sandals withintricate patterns Range from simple straps andplain colours and designs to moredecorative ones Due to their stiffness, thesechappals are sturdy, durable andlasts long under ruggedconditions too Worn by men, women andchildren Prices range from Rs.300 toRs. 1000 A truly fashionable and ethnicIndian product 3. Kenya is the regional hub for tradeand finance in East Africa andmaintains a liberalized external tradesystem The government is perceived asinvestment friendly, has enactedseveral regulatory reforms tosimplify both foreign and localinvestment Population of 4,30,13,341 which isyoung, with 73% aged below 30years Mix of culture of various ethnoracial and linguistic groups withIndians, numbering around 1,00,000forming the largest minority group 4. PRODUCT ATTRIBUTESChappalsmade fromPRODUCT ACCEPTANCE hide ofcows andStylish and ethnicgoatsfootwear formen, women and children CORE PRODUCTClosenessof AfricanSALIENCEwildernessA young population and thus(Avg.